Rephonic
Artwork for Masters of Search

Masters of Search

Niklas Buschner
SEO
AI Search
Google
Chatgpt
Peec AI
Artificial Intelligence
Search Engine Optimization
Content Marketing
Openclaw
Hometogo
AEO
Meltwater
Google Shopping
Hubspot
Masters Of Search
RAG
Enterprise SEO
Alfred Simon
LLM
Top Of Funnel Content

NEW: Masters of Search Conference 2026 – Only 175 seats on 22.10.2026 in Berlin – Presented by Radyant, in partnership with Peec AI & OMR Reviews | The Masters of Search podcast (presented by Radyant) brings you the smartest people around the world in SEO & AI Search. Learn from their strategies, mental models and top pieces of actionable advice.

PublishesWeeklyEpisodes42Founded7 months ago
Number of ListenersCategories
BusinessMarketingTechnology

Listen to this Podcast

Artwork for Masters of Search

Latest Episodes

I usually talk to the people building and executing search strategies. Today we're flipping the lens.

My guest is Dr. Christoph Klink, General Partner at Antler, where he leads investments across Continental Europe. Antler is the world's leading inc... more

Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them.

Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the... more

The website used to be the shop window. Now buyers do half their research inside an LLM before they ever land on it, and the role of the site itself is starting to shift.

My guest today is James Ward, Head of Digital Experience at Personio, one of E... more

AI search is already driving nearly 10% of Webflow's signups. A key person behind that number is Vivian Hoang, AEO & SEO Lead at Webflow.

In this episode, we'll dig into how Webflow's SEO function has evolved over the years, how Vivian started think... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Content Performance Podcast
Content Performance PodcastFabian Jaeckert und Benjamin O'Daniel
Search Camp Podcast (SEO + SEA)
Search Camp Podcast (SEO + SEA)Markus Hövener/Bloofusion
Doppelgänger
DoppelgängerPhilipp Glöckler, Philipp Klöckner
OMR Podcast
OMR PodcastPhilipp Westermeyer - OMR

Recent Guests

James Ward
Head of Digital Experience at Personio
Personio
Episode: Why the website is dying | James Ward, Head of Digital Experience @ Personio
Vivian Hoang
AEO and SEO Lead at Webflow
Webflow
Episode: Webflow AI Search Playbook | Vivian Hoang, AEO & SEO Lead @ Webflow
Jennifer Lapp
Head of Growth Marketing for LATAM & DACH at HubSpot
HubSpot
Episode: "We killed 50% of HubSpot's blog" | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH
Lily Ray
Founder of Algorythmic; VP SEO & AI Search at Amsive
Algorythmic / Amsive
Episode: You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive
Saskia Sarışın
Head of Global SEO at Meltwater
Meltwater
Episode: Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater
Tom Wells
AI Search Researcher at Peec AI
Peec AI
Episode: Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI
Steve Toth
CEO of Notebook Agency; runs AI Notebook and SEO Notebook newsletters
Notebook Agency
Episode: AEO is eating SEO | Steve Toth, CEO @ Notebook Agency
Malte Landwehr
CPO and CMO at Peec AI
Peec AI
Episode: Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr
Felix Welckenbach
Director of Product Search and Discovery at HomeToGo
HomeToGo
Episode: SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

Host

Niklas Buschner
Host of Masters of Search podcast

Reviews

5.0 out of 5 stars from 6 ratings
  • A must-listen SEO podcast

    Niklas and Team have created an absolut Evergreen among SEO Podcasts. One of the few podcasts I listen every episode. High quality, great selection of guests and super talented host! 5 Stars.

    Apple Podcasts
    5
    Sauna Hut
    Germany2 months ago
  • Best AI Search Podcast

    One of the best SEO podcasts. Probably the best for AI Search (AEO/GEO) and result-driven SEO for scale-ups and growth companies.

    Apple Podcasts
    5
    Malte Berlin
    Germany2 months ago
  • super insightful and great guests

    I work in SEO and I love that this podcast gives real-life deep dives from successful companies and people in the space

    Apple Podcasts
    5
    yourstrulyjondoe
    Germany6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, deep-dive episodes with great guests and actionable insights.
Real-world experiments and practical takeaways; valuable for sponsors and guests alike.
Strong AI/SEO focus; great for practitioners in growth and enterprise.
Consistent depth and thoughtful discussions around governance and strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#147
Germany/Business/Marketing
Apple Podcasts
#62
Austria/Business/Marketing
Apple Podcasts
#244
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Mount AI, Fan-out research, Gemini vs OpenAI, Profound $96M Series C | #MonthlyLandwehr
Q: What was your highlight in the last four weeks?
Malte discusses observing social posts about AI content at scale, the risks of shortcut tactics, and a trend toward awareness that short-term gains from mass content are not sustainable; he notes the broader shift in how tools and prompts are impacting visibility.
How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
Q: What practical steps can brands take to improve their AI search visibility beyond traditional SEO?
Brands should fuse PR with AI search strategies, target digital PR outlets that are cited in AI contexts, optimize for formats likely to be cited in future articles, and preserve a long-term view rather than chasing current quirks of AI models; leveraging third-party sources and building a strong content strategy around prompts and formats can boost AI search visibility.
How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
Q: How is Claude performing relative to other LLMs, and what factors contribute to its rise according to the guest?
Claude's rise is attributed to product quality, ecosystem, and favorable PR dynamics, especially compared to perceived missteps by OpenAI's marketing. The guest notes Claude's professional-leaning user base and ongoing improvements in grounding and data access as part of its momentum.
How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
Q: Why has measuring AI search market size been so controversial or difficult, and what was Ethan Smith's hypothesis?
The guests discuss that estimating AI search's share involves reconciling different data sources, such as web data and prompts, and weighing how many prompts substitute multiple traditional searches. Ethan's hypothesis looked at whether AI search cannibalizes or expands the total search pie, with various studies yielding divergent percentages.
Why SEO agencies will struggle in 2026 | Nick LeRoy, Independent SEO Consultant
Q: What practical advice does Nick offer for someone considering going independent in SEO?
Build a strong network and nurture relationships, be able to clearly communicate and persuade, test your assumptions, and stay curious. He also cautions against giving up and stresses the importance of maintaining passion and willingness to learn, even when the market is uncertain.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Masters of Search

What is Masters of Search about and what kind of topics does it cover?

The show centers on SEO and AI-driven search, with a strong emphasis on how brands adapt content, governance, and product strategy to AI-enabled discovery. Episodes frequently cover practical strategies for holistic visibility, case studies from major tech and travel brands, organizational changes to integrate SEO with product, and the evolving role of AEO, EEAT, and content operations in driving real business outcomes. A standout quality is the depth of practitioner-driven experiments and the focus on actionable takeaways, from governance models to cross-functional team approaches and tooling choices. Listeners likely include senior marketers, SEO specialists, and product leaders seeking modern, scalable strategies for AI-enabled search an... more

Where can I find podcast stats for Masters of Search?

Rephonic provides a wide range of podcast stats for Masters of Search. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Masters of Search and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Masters of Search get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Masters of Search, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Masters of Search?

Rephonic provides comprehensive predictive audience data for Masters of Search, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Masters of Search have?

To see how many followers or subscribers Masters of Search has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Masters of Search?

These podcasts share a similar audience with Masters of Search:

1. SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
2. Content Performance Podcast
3. Search Camp Podcast (SEO + SEA)
4. Doppelgänger
5. OMR Podcast

How many episodes of Masters of Search are there?

Masters of Search launched 7 months ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Masters of Search?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Masters of Search?

Rephonic pulls ratings and reviews for Masters of Search from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Masters of Search?

Rephonic provides full transcripts for episodes of Masters of Search. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Masters of Search?

Recent guests on Masters of Search include:

1. James Ward
2. Vivian Hoang
3. Jennifer Lapp
4. Lily Ray
5. Saskia Sarışın
6. Tom Wells
7. Steve Toth
8. Malte Landwehr

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days