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Artwork for Masters of Search

Masters of Search

Niklas Buschner
Google
SEO
AI Search
Search Engine Optimization
Chatgpt
Artificial Intelligence
AEO
Peec AI
Google Ads
Content Marketing
Enterprise SEO
Openai
Lodgify
Airops
AI Mode
Carta
Product Led SEO
Surfer
Openclaw
Meltwater

NEW: Masters of Search Conference 2026 – Only 175 seats on 22.10.2026 in Berlin – Presented by Radyant, in partnership with Peec AI & OMR Reviews | The Masters of Search podcast (presented by Radyant) brings you the smartest people around the world in SEO & AI Search. Learn from their strategies, mental models and top pieces of actionable advice.

PublishesWeeklyEpisodes44Founded8 months ago
Number of ListenersCategories
MarketingTechnologyBusiness

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Artwork for Masters of Search

Latest Episodes

Anita Kirkovska leads Growth and Marketing at Vellum, a YC-backed AI startup. She came up through data science before moving into marketing, which means she approaches organic growth, content, and AI tooling from a different angle than most.

In the ... more

Welcome to what might be our most unusual episode yet. My guest today is Lars Lofgren, a Fractional VP of Marketing who's worked with companies like Perplexity and Automattic and has generated over $20 million in affiliate revenue across his career. more

I usually talk to the people building and executing search strategies. Today we're flipping the lens.

My guest is Dr. Christoph Klink, General Partner at Antler, where he leads investments across Continental Europe. Antler is the world's leading inc... more

Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them.

Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the... more

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Recent Guests

Lars Lofgren
Fractional VP of Marketing with experience at Perplexity and Automattic
Episode: Uncensored truth about black hat SEO & AEO | Lars Lofgren, Fractional VP of Marketing
Christoph Klink
General Partner at Antler
Antler
Episode: Peec AI Investor: They will win against Profound & AirOps | Christoph Klink, General Partner @ Antler
James Ward
Head of Digital Experience at Personio
Personio
Episode: Why the website is dying | James Ward, Head of Digital Experience @ Personio
Vivian Hoang
AEO and SEO Lead at Webflow
Webflow
Episode: Webflow AI Search Playbook | Vivian Hoang, AEO & SEO Lead @ Webflow
Jennifer Lapp
Head of Growth Marketing for LATAM & DACH at HubSpot
HubSpot
Episode: "We killed 50% of HubSpot's blog" | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH
Lily Ray
Founder of Algorythmic; VP SEO & AI Search at Amsive
Algorythmic / Amsive
Episode: You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive
Saskia Sarışın
Head of Global SEO at Meltwater
Meltwater
Episode: Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater
Tom Wells
AI Search Researcher at Peec AI
Peec AI
Episode: Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI
Steve Toth
CEO of Notebook Agency; runs AI Notebook and SEO Notebook newsletters
Notebook Agency
Episode: AEO is eating SEO | Steve Toth, CEO @ Notebook Agency

Host

Niklas Buschner
Host of Masters of Search podcast

Reviews

5.0 out of 5 stars from 6 ratings
  • A must-listen SEO podcast

    Niklas and Team have created an absolut Evergreen among SEO Podcasts. One of the few podcasts I listen every episode. High quality, great selection of guests and super talented host! 5 Stars.

    Apple Podcasts
    5
    Sauna Hut
    Germany3 months ago
  • Best AI Search Podcast

    One of the best SEO podcasts. Probably the best for AI Search (AEO/GEO) and result-driven SEO for scale-ups and growth companies.

    Apple Podcasts
    5
    Malte Berlin
    Germany3 months ago
  • super insightful and great guests

    I work in SEO and I love that this podcast gives real-life deep dives from successful companies and people in the space

    Apple Podcasts
    5
    yourstrulyjondoe
    Germany7 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, deep-dive episodes with great guests and actionable insights.
Real-world experiments and practical takeaways; valuable for sponsors and guests alike.
Strong AI/SEO focus; great for practitioners in growth and enterprise.
Consistent depth and thoughtful discussions around governance and strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#120
Germany/Business/Marketing
Apple Podcasts
#92
Ukraine/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7
Q: Why did you deliberately choose not to offer Meta ads after trying it earlier?
We tried Facebook ads about eight years ago but found they distracted from the Google Ads core, were harder to price, and didn't align with our profitability or time availability, so we refocused entirely on Google Ads.
WHY GOOGLE WILL CRUSH CHATGPT | Kirk Williams, Founder @ ZATO PPC Marketing | #7
Q: So Kirk, how would you describe ZATO in your own words?
A small, specialized Google Ads shop focused on Google Ads and Microsoft Ads with an emphasis on e-commerce, aiming to deliver high-quality service with a boutique, micro-agency mindset.
Listicles, Chunking, Google's GEO guide, llms.txt, BrightonSEO & OMR Recap | #MonthlyLandwehr
Q: Can you explain what happened with the Listicle Rank Effect paper and its main findings?
The Listicle Rank Effect study analyzed 200,000 AI responses across eight engines, showing that being mentioned in third-party listicles significantly increases visibility and ranking, especially when the brand is in the top spot; results vary by market maturity and listicle ubiquity, with top-10 mentions generally being beneficial.
Listicles, Chunking, Google's GEO guide, llms.txt, BrightonSEO & OMR Recap | #MonthlyLandwehr
Q: What would you recommend for more advanced, expert-level attendees in terms of conferences or events to attend?
For advanced practitioners, focus on technically deep conferences, like Audisto in Hamburg for technical SEO, SEO Campixx in Berlin, and SMX events across Europe, which balance international speakers with practical takeaways; OMR offers a broader mix but without a strict plan you may miss high-value sessions.
€400M B2B SAAS SEO PLAYBOOK | Felix Zipf, Senior Director Marketing @ sevdesk | #4
Q: If you launched a SaaS bootstrap startup today, how would you approach SEO and pacing?
Invest in content that is unique and relevant to the target audience, focusing on product-search fit and early-stage demand. Start with informational content to build awareness, but emphasize transactional opportunities as the business grows; balance information and transactional keywords while leveraging citations and influencer networks to influence conversations across platforms.

Audience Metrics

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Gender Skew
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Frequently Asked Questions About Masters of Search

What is Masters of Search about and what kind of topics does it cover?

The show centers on SEO and AI-driven search, with a strong emphasis on how brands adapt content, governance, and product strategy to AI-enabled discovery. Episodes frequently cover practical strategies for holistic visibility, case studies from major tech and travel brands, organizational changes to integrate SEO with product, and the evolving role of AEO, EEAT, and content operations in driving real business outcomes. A standout quality is the depth of practitioner-driven experiments and the focus on actionable takeaways, from governance models to cross-functional team approaches and tooling choices. Listeners likely include senior marketers, SEO specialists, and product leaders seeking modern, scalable strategies for AI-enabled search an... more

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Which podcasts are similar to Masters of Search?

These podcasts share a similar audience with Masters of Search:

1. SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
2. SEO im Ohr - die SEO-News von SEO Südwest
3. The Edward Show
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5. Founder Mode

How many episodes of Masters of Search are there?

Masters of Search launched 8 months ago and published 44 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Masters of Search?

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What guests have appeared on Masters of Search?

Recent guests on Masters of Search include:

1. Lars Lofgren
2. Christoph Klink
3. James Ward
4. Vivian Hoang
5. Jennifer Lapp
6. Lily Ray
7. Saskia Sarışın
8. Tom Wells

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