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Artwork for Masters of Search

Masters of Search

Niklas Buschner
SEO
AI Search
Search Engine Optimization
Artificial Intelligence
AEO
Google
Enterprise SEO
Chatgpt
Peec AI
Carta
Product Led SEO
Surfer
Openclaw
Meltwater
Content Marketing
Hometogo
Hosting.com
Marketing
Google Shopping
Lodgify

NEW: Masters of Search Conference 2026 – Only 175 seats on 22.10.2026 in Berlin – Presented by Radyant, in partnership with Peec AI & OMR Reviews | The Masters of Search podcast (presented by Radyant) brings you the smartest people around the world in SEO & AI Search. Learn from their strategies, mental models and top pieces of actionable advice.

PublishesWeeklyEpisodes43Founded7 months ago
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MarketingTechnologyBusiness

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Artwork for Masters of Search

Latest Episodes

Welcome to what might be our most unusual episode yet. My guest today is Lars Lofgren, a Fractional VP of Marketing who's worked with companies like Perplexity and Automattic and has generated over $20 million in affiliate revenue across his career. more

I usually talk to the people building and executing search strategies. Today we're flipping the lens.

My guest is Dr. Christoph Klink, General Partner at Antler, where he leads investments across Continental Europe. Antler is the world's leading inc... more

Every month I meet with Malte to take all the news, new research and interesting developments in SEO & AI Search to get his perspective on them.

Malte Landwehr is CPO & CMO at Peec AI, one of the leading AI search analytics platforms, and one of the... more

The website used to be the shop window. Now buyers do half their research inside an LLM before they ever land on it, and the role of the site itself is starting to shift.

My guest today is James Ward, Head of Digital Experience at Personio, one of E... more

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Recent Guests

James Ward
Head of Digital Experience at Personio
Personio
Episode: Why the website is dying | James Ward, Head of Digital Experience @ Personio
Vivian Hoang
AEO and SEO Lead at Webflow
Webflow
Episode: Webflow AI Search Playbook | Vivian Hoang, AEO & SEO Lead @ Webflow
Jennifer Lapp
Head of Growth Marketing for LATAM & DACH at HubSpot
HubSpot
Episode: "We killed 50% of HubSpot's blog" | Jennifer Lapp, Head of Growth Marketing, LATAM & DACH
Lily Ray
Founder of Algorythmic; VP SEO & AI Search at Amsive
Algorythmic / Amsive
Episode: You are what you EEAT | Lily Ray, Founder @ Algorythmic & VP SEO & AI Search @ Amsive
Malte Landwehr
CMO and Chief Product Officer at Peec AI
Peec AI
Episode: How big is AI Search, Rise of Claude, ChatGPT fan-out shake-up | #MonthlyLandwehr
Saskia Sarışın
Head of Global SEO at Meltwater
Meltwater
Episode: Why you still need TOFU content | Saskia Sarışın, Head of Global SEO @ Meltwater
Tom Wells
AI Search Researcher at Peec AI
Peec AI
Episode: Where ChatGPT gets its products | Tom Wells, Researcher @ Peec AI
Steve Toth
CEO of Notebook Agency; runs AI Notebook and SEO Notebook newsletters
Notebook Agency
Episode: AEO is eating SEO | Steve Toth, CEO @ Notebook Agency
Felix Welckenbach
Director of Product Search and Discovery at HomeToGo
HomeToGo
Episode: SEO is not a marketing job anymore | Felix Welckenbach, HomeToGo

Host

Niklas Buschner
Host of Masters of Search podcast

Reviews

5.0 out of 5 stars from 6 ratings
  • A must-listen SEO podcast

    Niklas and Team have created an absolut Evergreen among SEO Podcasts. One of the few podcasts I listen every episode. High quality, great selection of guests and super talented host! 5 Stars.

    Apple Podcasts
    5
    Sauna Hut
    Germany2 months ago
  • Best AI Search Podcast

    One of the best SEO podcasts. Probably the best for AI Search (AEO/GEO) and result-driven SEO for scale-ups and growth companies.

    Apple Podcasts
    5
    Malte Berlin
    Germany2 months ago
  • super insightful and great guests

    I work in SEO and I love that this podcast gives real-life deep dives from successful companies and people in the space

    Apple Podcasts
    5
    yourstrulyjondoe
    Germany6 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

High-quality, deep-dive episodes with great guests and actionable insights.
Real-world experiments and practical takeaways; valuable for sponsors and guests alike.
Strong AI/SEO focus; great for practitioners in growth and enterprise.
Consistent depth and thoughtful discussions around governance and strategy.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#109
Austria/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush | #16
Q: How should marketers approach keyword research in this new paradigm?
Use keyword research to validate demand for topics, but prioritize long-tail, specific ideas anchored in your audience and proprietary data; let AI tools supplement ideation, not drive all content decisions.
STOP OBSESSING OVER KEYWORDS | Margarita Loktionova, Content Marketing Lead @ Semrush | #16
Q: What is the practical difference between traditional SEO and AI search optimization in daily workflows?
Focus on two areas: ensuring your brand is cited in AI-referenced sources as well as improving direct mentions, and creating original, value-driven content (net-new value) that AI and people can reference as authoritative.
M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
Q: How do you balance global strategy with local leadership in a multi-brand portfolio?
Maintain local leadership and authentic market presence while aligning on global priorities; leverage senior local leaders to inform global direction and ensure CRM, pricing, and content strategies fit local needs.
M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
Q: What are the make-or-break points in an M&A project from a hereto perspective?
Timelines and pre-flight checklists are critical; hitting live dates requires careful coordination across CMS migrations, content consolidation, redirects, and signaling changes to Google properly.
M&A in SEO | Daphne Monro, Head of Website & Content @ hosting.com
Q: What does M&A involve beyond simply acquiring a company in terms of SEO and web strategy?
It involves evaluating a target's SEO strength, planning how to migrate and consolidate content, deciding on CMS migrations, and determining whether to integrate or keep brands standalone, all while maintaining user experience and authority.

Audience Metrics

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Frequently Asked Questions About Masters of Search

What is Masters of Search about and what kind of topics does it cover?

The show centers on SEO and AI-driven search, with a strong emphasis on how brands adapt content, governance, and product strategy to AI-enabled discovery. Episodes frequently cover practical strategies for holistic visibility, case studies from major tech and travel brands, organizational changes to integrate SEO with product, and the evolving role of AEO, EEAT, and content operations in driving real business outcomes. A standout quality is the depth of practitioner-driven experiments and the focus on actionable takeaways, from governance models to cross-functional team approaches and tooling choices. Listeners likely include senior marketers, SEO specialists, and product leaders seeking modern, scalable strategies for AI-enabled search an... more

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Which podcasts are similar to Masters of Search?

These podcasts share a similar audience with Masters of Search:

1. SEOPRESSO PODCAST - Der SEO Podcast mit Björn Darko
2. Content Performance Podcast
3. SEO im Ohr - die SEO-News von SEO Südwest
4. Search Camp Podcast (SEO + SEA)
5. Doppelgänger

How many episodes of Masters of Search are there?

Masters of Search launched 7 months ago and published 43 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Masters of Search?

Recent guests on Masters of Search include:

1. James Ward
2. Vivian Hoang
3. Jennifer Lapp
4. Lily Ray
5. Malte Landwehr
6. Saskia Sarışın
7. Tom Wells
8. Steve Toth

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