Zero Click Marketing
Amanda NatividadZero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
| Publishes | Twice weekly | Episodes | 9 | Founded | a month ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | How ToMarketingBusinessEducation | |||
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Latest Episodes
A lot of marketers say they want better measurement. Usually, what they really want is cleaner attribution.
In this episode, I argue that those are two different jobs. Attribution tends to reward the channel that captured demand once the buyer was a... more
Today I'm sharing my notes on recent news/research in the worlds of AI and Google Search. I'm breaking down 3 key pieces:
• Ross Simmonds of Foundation Inc shows how Reddit influences buyer discovery earlier than many marketers realize.
• Cyrus Sh... more
A lot of marketers confuse polished with effective. Or they confuse consistency with substance. But neither one guarantees the work is actually good.
In this episode, I make the case for a higher bar: usefulness. In a zero-click world, your content ... more
My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious g... more
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Apple Podcasts | #99 |  United States/Business/Marketing |
Apple Podcasts | #14 |  Canada/Business/Marketing |
Apple Podcasts | #126 |  France/Business/Marketing |
Apple Podcasts | #10 |  Ukraine/Business/Marketing |
Apple Podcasts | #66 | Ukraine/Business |
Apple Podcasts | #76 |  India/Business/Marketing |
Apple Podcasts | #91 |  Denmark/Business/Marketing |
Apple Podcasts | #178 |  Singapore/Business/Marketing |
Apple Podcasts | #182 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #190 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Zero Click Marketing
What is Zero Click Marketing about and what kind of topics does it cover?
A marketing-focused show that centers on content strategy, audience research, and the idea that brands can grow even when traditional clicks are less central. Across episodes, listeners hear practical frameworks for creating valuable, durable content, building audience trust, and measuring impact beyond click-throughs. Notable throughlines include the shift from strict attribution to education and storytelling, the importance of consistency and multi-format assets, and concrete playbooks for executing zero-click strategies in B2B contexts. A standout is the emphasis on tangible value and long-horizon influence, plus candid discussions about the evolving toolkit for marketers. The format often blends tactical how-tos with thoughtful commenta... more
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How many listeners does Zero Click Marketing get?
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How many subscribers and views does Zero Click Marketing have?
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Which podcasts are similar to Zero Click Marketing?
These podcasts share a similar audience with Zero Click Marketing:
1. The Curiosity Shop with Brené Brown and Adam Grant
2. Modern Wisdom
3. Freakonomics Radio
4. The Art of the Brand
5. Deep Questions with Cal Newport
How many episodes of Zero Click Marketing are there?
Zero Click Marketing launched a month ago and published 9 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Zero Click Marketing?
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What guests have appeared on Zero Click Marketing?
Recent guests on Zero Click Marketing include:
1. Brendan Hufford
2. Rand Fishkin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.