Zero Click Marketing
Amanda NatividadZero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
| Publishes | Twice weekly | Episodes | 23 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationMarketingBusinessHow To | |||
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Latest Episodes
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market understands you? I suggest why AI visibility isn't... more
What if the best marketing doesn’t drive a click at all — but makes people seek you out?
I chat with Jay Acunzo about why public speaking might be the ultimate form of zero click marketing, how to build ideas that actually matter to your audience, an... more
Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a ... more
I chat with writer and strategist Kaleigh Moore about how content teams can adapt to AI search without sacrificing quality.
Kaleigh shares her “source signal stack” framework, explains why third-party validation matters, and makes the case for treat... more
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Reviews
- Jargon-free, information-dense
This is one of those rare shows that avoids buzzwords and focuses on real learning. Great for marketing veterans and beginners alike. I love it!
Apple Podcasts5Ian Lurie
United Statesa month ago - More of this please
I spend a lot of time in the world of emotional marketing, so it’s refreshing to get into the weeds of how things actually work.
It got me thinking differently about paid, attribution, and how we actually measure impact. Not just theory either. Real, practical takeaways I can apply right away.
If you’re new to marketing, start here. Even if you’re not, it’ll still challenge your thinking.
We need more of this.
Apple Podcasts5NickrezendesUnited States3 months ago - Essential Marketing Insights
Amanda’s original analysis of how marketing works in 2026 — or if you’re seeing this in 2027, 2028 and beyond— is grounded in traditional, common sense ideas that are overlooked because they seem so traditional. But Amanda finds ways of teasing out new truths and strategies from the tried and true. And that’s how she uncovers what’s next and how to approach it.
Apple Podcasts5DavidK.United States3 months ago - Finally, a work podcast I look forward to
I really like listening to business podcasts but most of them are too long. It’s hard to commit to them when really, I’d rather be watching Good Hang. I just really love how short and efficient this show is. Amanda clearly puts a lot of thought and research into each ep so it’s easily worth the 15 or so minutes.
Apple Podcasts5startlingmacaronUnited States3 months ago - One of those “ignore at your risk” ideas
Amanda has always understood marketing at that sweet spot of humanity, business, and technology, and I have personally benefitted from her ideas for years. Her ideas are so very needed by business builders and marketers tired of the hamster wheel feeling.
Apple Podcasts5jacunzoUnited States3 months ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #128 | United States/Business/Marketing |
Apple Podcasts | #207 |  United Kingdom/Business/Marketing |
Apple Podcasts | #137 |  Australia/Business/Marketing |
Apple Podcasts | #144 |  Germany/Business/Marketing |
Apple Podcasts | #65 |  Brazil/Business/Marketing |
Apple Podcasts | #82 |  South Africa/Business/Marketing |
Talking Points
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Frequently Asked Questions About Zero Click Marketing
What is Zero Click Marketing about and what kind of topics does it cover?
The show centers on practical marketing strategies that prioritize audience insight and credible, research-backed concepts over traditional click-driven metrics. Across episodes, listeners hear candid discussions about emotional targeting in B2B, shrinking marketing stacks, gated content in a zero-click era, and how to structure content for AI-enabled discovery. A recurring theme is building trust, measuring influence beyond last-click attribution, and shaping the public record with verifiable evidence. Notable standouts include field-tested frameworks, real-world case studies, and a clear emphasis on audience-first approaches that blend research, storytelling, and product thinking. The format often features guest experts who bring hands-on... more
Where can I find podcast stats for Zero Click Marketing?
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How many listeners does Zero Click Marketing get?
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How many subscribers and views does Zero Click Marketing have?
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Which podcasts are similar to Zero Click Marketing?
These podcasts share a similar audience with Zero Click Marketing:
1. Marketing Against The Grain
2. The Prof G Pod with Scott Galloway
3. Lenny's Podcast: Product | Career | Growth
4. The AI Daily Brief: Artificial Intelligence News and Analysis
5. The a16z Show
How many episodes of Zero Click Marketing are there?
Zero Click Marketing launched 4 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Zero Click Marketing?
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What guests have appeared on Zero Click Marketing?
Recent guests on Zero Click Marketing include:
1. Talia Wolf
2. Ross Simmonds
3. Cyrus Shepard
4. Will Reynolds
5. Brendan Hufford
6. Rand Fishkin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.