Zero Click Marketing
Amanda NatividadZero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
| Publishes | Twice weekly | Episodes | 25 | Founded | 4 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingHow ToEducationBusiness | |||
Listen to this Podcast
Latest Episodes
This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually mat... more
I chat with my buddy Kevin Indig about what he’s learning in his AI research, along with generative engine optimization, and user behavior in tools like ChatGPT, Gemini, Perplexity, and Google AI Mode.
Kevin explains why clicks are disappearing, why... more
In this Field Notes episode, Amanda looks at new research from Similarweb on the downstream impact of AI visibility, plus Seer Interactive’s argument that AI visibility isn’t just an SEO issue — it also affects paid media, brand, and attribution.
Ti... more
When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market understands you? I suggest why AI visibility isn't... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- Must listen for marketers
Amanda is one of the smartest minds I know in the world of marketing and this show is so good it shouldn’t be free! Plus the audio is SO CRISPY👏
Apple Podcasts5KMoore86
United Statesa month ago - Jargon-free, information-dense
This is one of those rare shows that avoids buzzwords and focuses on real learning. Great for marketing veterans and beginners alike. I love it!
Apple Podcasts5Ian LurieUnited States2 months ago - More of this please
I spend a lot of time in the world of emotional marketing, so it’s refreshing to get into the weeds of how things actually work.
It got me thinking differently about paid, attribution, and how we actually measure impact. Not just theory either. Real, practical takeaways I can apply right away.
If you’re new to marketing, start here. Even if you’re not, it’ll still challenge your thinking.
We need more of this.
Apple Podcasts5NickrezendesUnited States4 months ago - Essential Marketing Insights
Amanda’s original analysis of how marketing works in 2026 — or if you’re seeing this in 2027, 2028 and beyond— is grounded in traditional, common sense ideas that are overlooked because they seem so traditional. But Amanda finds ways of teasing out new truths and strategies from the tried and true. And that’s how she uncovers what’s next and how to approach it.
Apple Podcasts5DavidK.United States4 months ago - Finally, a work podcast I look forward to
I really like listening to business podcasts but most of them are too long. It’s hard to commit to them when really, I’d rather be watching Good Hang. I just really love how short and efficient this show is. Amanda clearly puts a lot of thought and research into each ep so it’s easily worth the 15 or so minutes.
Apple Podcasts5startlingmacaronUnited States4 months ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #156 | United States/Business/Marketing |
Apple Podcasts | #92 |  Canada/Business/Marketing |
Apple Podcasts | #108 |  United Kingdom/Business/Marketing |
Apple Podcasts | #132 |  Germany/Business/Marketing |
Apple Podcasts | #101 |  South Africa/Business/Marketing |
Apple Podcasts | #183 |  Brazil/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About Zero Click Marketing
What is Zero Click Marketing about and what kind of topics does it cover?
The show centers on practical marketing strategies that prioritize audience insight and credible, research-backed concepts over traditional click-driven metrics. Across episodes, listeners hear candid discussions about emotional targeting in B2B, shrinking marketing stacks, gated content in a zero-click era, and how to structure content for AI-enabled discovery. A recurring theme is building trust, measuring influence beyond last-click attribution, and shaping the public record with verifiable evidence. Notable standouts include field-tested frameworks, real-world case studies, and a clear emphasis on audience-first approaches that blend research, storytelling, and product thinking. The format often features guest experts who bring hands-on... more
Where can I find podcast stats for Zero Click Marketing?
Rephonic provides a wide range of podcast stats for Zero Click Marketing. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Zero Click Marketing and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Zero Click Marketing get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Zero Click Marketing, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Zero Click Marketing?
Rephonic provides comprehensive predictive audience data for Zero Click Marketing, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Zero Click Marketing have?
To see how many followers or subscribers Zero Click Marketing has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Zero Click Marketing?
These podcasts share a similar audience with Zero Click Marketing:
1. Marketing Against The Grain
2. Google DeepMind: The Podcast
3. The Artificial Intelligence Show
4. Decoder with Nilay Patel
5. Football Weekly
How many episodes of Zero Click Marketing are there?
Zero Click Marketing launched 4 months ago and published 25 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Zero Click Marketing?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Zero Click Marketing?
Rephonic pulls ratings and reviews for Zero Click Marketing from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Zero Click Marketing?
Rephonic provides full transcripts for episodes of Zero Click Marketing. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Zero Click Marketing?
Recent guests on Zero Click Marketing include:
1. Rachel Elsts Downey
2. Kevin Indig
3. Jay Acunzo
4. Kaleigh Moore
5. Talia Wolf
6. Ross Simmonds
7. Cyrus Shepard
8. Will Reynolds
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.