Zero Click Marketing
Amanda NatividadZero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.
| Publishes | Twice weekly | Episodes | 16 | Founded | 2 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessHow ToEducationMarketing | |||
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Latest Episodes
Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience.
Buyers now have more ways to get answers without entering yo... more
AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click.
In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your c... more
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web is officially available for pre-order.
YOU HEARD RIGHT, CUTIES! I announce my and Rand Fishkin's upcoming book, explain why pre-orders matter, and tell you how to ... more
Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure.
This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measuremen... more
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- More of this please
I spend a lot of time in the world of emotional marketing, so it’s refreshing to get into the weeds of how things actually work.
It got me thinking differently about paid, attribution, and how we actually measure impact. Not just theory either. Real, practical takeaways I can apply right away.
If you’re new to marketing, start here. Even if you’re not, it’ll still challenge your thinking.
We need more of this.
Apple Podcasts5Nickrezendes
United States2 months ago - Essential Marketing Insights
Amanda’s original analysis of how marketing works in 2026 — or if you’re seeing this in 2027, 2028 and beyond— is grounded in traditional, common sense ideas that are overlooked because they seem so traditional. But Amanda finds ways of teasing out new truths and strategies from the tried and true. And that’s how she uncovers what’s next and how to approach it.
Apple Podcasts5DavidK.United States2 months ago - Finally, a work podcast I look forward to
I really like listening to business podcasts but most of them are too long. It’s hard to commit to them when really, I’d rather be watching Good Hang. I just really love how short and efficient this show is. Amanda clearly puts a lot of thought and research into each ep so it’s easily worth the 15 or so minutes.
Apple Podcasts5startlingmacaronUnited States2 months ago - One of those “ignore at your risk” ideas
Amanda has always understood marketing at that sweet spot of humanity, business, and technology, and I have personally benefitted from her ideas for years. Her ideas are so very needed by business builders and marketers tired of the hamster wheel feeling.
Apple Podcasts5jacunzoUnited States2 months ago - Founder, Growclass
Such a thoughtful and smart show, Amanda is one of the best marketers in the world and learning from her is always A
Apple Podcasts5kathryns2
Canada2 months ago
Listeners Say
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Chart Rankings
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Apple Podcasts | #212 | United States/Business/Marketing |
Apple Podcasts | #195 | Canada/Business/Marketing |
Apple Podcasts | #95 |  Germany/Business/Marketing |
Apple Podcasts | #154 |  Australia/Business/Marketing |
Apple Podcasts | #39 |  Mexico/Business/Marketing |
Apple Podcasts | #133 |  Ukraine/Business/Marketing |
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Frequently Asked Questions About Zero Click Marketing
What is Zero Click Marketing about and what kind of topics does it cover?
A marketing-focused show that centers on content strategy, audience research, and the idea that brands can grow even when traditional clicks are less central. Across episodes, listeners hear practical frameworks for creating valuable, durable content, building audience trust, and measuring impact beyond click-throughs. Notable throughlines include the shift from strict attribution to education and storytelling, the importance of consistency and multi-format assets, and concrete playbooks for executing zero-click strategies in B2B contexts. A standout is the emphasis on tangible value and long-horizon influence, plus candid discussions about the evolving toolkit for marketers. The format often blends tactical how-tos with thoughtful commenta... more
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How many listeners does Zero Click Marketing get?
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How many subscribers and views does Zero Click Marketing have?
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Which podcasts are similar to Zero Click Marketing?
These podcasts share a similar audience with Zero Click Marketing:
1. The a16z Show
2. The Prof G Pod with Scott Galloway
3. The AI Daily Brief: Artificial Intelligence News and Analysis
4. Pivot
5. Marketing School - Digital Marketing and Online Marketing Tips
How many episodes of Zero Click Marketing are there?
Zero Click Marketing launched 2 months ago and published 16 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Zero Click Marketing?
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What guests have appeared on Zero Click Marketing?
Recent guests on Zero Click Marketing include:
1. Ross Simmonds
2. Cyrus Shepard
3. Will Reynolds
4. Brendan Hufford
5. Rand Fishkin
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.