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Ahrefs Podcast

Ahrefs Podcast
SEO
Digital Marketing
Ahrefs
Influencer Marketing
Linkedin
AI In Marketing
Content Creation
Content Marketing
AI Search
Artificial Intelligence
Podcasting
Fake Influencers
Marketing
Authenticity Score
Product Marketing
Automation Tools
Marketing Strategies
Social Media
Social Media Marketing
User-Generated Content

This isn’t your typical marketing fluff. It’s real, unscripted conversations with sharp founders, CMOs, and operators who’ve actually built something. Hosted by Ahrefs’ CMO Tim Soulo, who’s not afraid to challenge guests or call BS, you’ll get deep dives into the stuff that actually moves the needle: positioning, growth, hiring, branding, mistakes, wins, and what it really takes to grow a business... more

PublishesTwice monthlyEpisodes68Founded3 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Ahrefs Podcast

Latest Episodes

If you've ever wanted a side project but didn't know where to start, this episode is the build order.

The builder is Ryan Law, Ahrefs' Director of Content Marketing; the site is Conference Spotter (conferencespotter.com), a feed of upcoming ... more

YouTube

If you work in marketing, part of what you make is what people believe before they try the product.

Nir Eyal, author of Hooked and Indistractable and a former lecturer at Stanford's Graduate School of Business, joins Tim Soulo to talk about his new ... more

YouTube

Searches for "AI search" are already running at nearly two-fifths the volume of "SEO" itself, and the industry is scrambling to keep up.

Tim Soulo sits down with Ahrefs content marketer Louise Linehan, who mined LinkedIn and Reddit discussion, and ... more

YouTube

How do you triple revenue while cutting marketing spend by 90%? Ariel Rubin, VP of Content at Air, did exactly that — and won two Webbys along the way — without ever having a budget bigger than $100K per campaign.

Ariel breaks down the playbook behi... more

YouTube

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Recent Guests

Ryan Law
Ahrefs Director of Content Marketing who built Conference Spotter.
Ahrefs
Episode: How to Build a Website That DOESN’T Look Vibe-Coded | Ryan Law (Ahrefs)
Nir Eyal
Author of Hooked, Indistractable and Beyond Belief; former lecturer at Stanford Graduate School of Business
Episode: How Marketing Creates Reality | Nir Eyal (Hooked)
Louise Linehan
Speaker presenting the five AI search trends
Ahrefs
Episode: 5 AI Search Trends for 2026 | Louise Linehan (Ahrefs)
Ariel Rubin
VP of Content at Air
Air
Episode: Get Millions of Views Without Paying for a Single Ad | Ariel Rubin (Air)
Jeff Goins
Bestselling author of The Art of Work and Real Artists Don't Starve; runs a consulting firm helping thought leaders turn ideas into bestsellers
Consulting firm for thought leaders; author
Episode: How to Actually Make $1M From a Business Book | Jeff Goins
Dan Petrovic
CEO of Dejan, Brisbane-based SEO agency
Dejan
Episode: I Asked a 15-Year SEO Veteran How to Rank in ChatGPT | Dan Petrovic (DEJAN AI)
Jacque Aboubakr
Head of Global Events at Ahrefs
Ahrefs
Episode: The $200K Mistake We Didn't See Coming | Jacque Aboubakr (Ahrefs)
Byron Sharp
Director of the Ehrenberg-Bass Institute, Adelaide University
Ehrenberg-Bass Institute
Episode: What Marketing Science Says About Growing a Brand | Professor Byron Sharp (Ehrenberg-Bass Institute)
Michael Corcoran
Former head of social at Ryanair, founder of Slice Social
Slice Social
Episode: Why Copying Ryanair's SMM Tactics Won't Work Anymore | Michael Corcoran (Slice Social, Ryanair)

Host

Tim Soulo
Host of the Ahrefs Podcast; provides challenging, data-driven insights and asks tough questions to guests.

Reviews

4.6 out of 5 stars from 55 ratings
  • Helpful marketing tips!

    Have listened to a few episodes and have definitely had some 💡moments. I really like the Ahrefs product so was pleasantly surprised to find this pod. If you’re into marketing this is worth a listen!

    Apple Podcasts
    5
    JacHalAb
    United Statesa month ago
  • Go Tim Soulo!

    A great podcast with a lot of interesting guests.

    Keep it up.

    Apple Podcasts
    5
    YellowDuckSaysQuack
    Ukrainea month ago
  • Yikes

    28 episodes and only 2 women guests? And all the other episodes are just spammy, bro marketing hustle advice. What a reflection of your company.

    Apple Podcasts
    1
    PrincessPeach81
    United States2 years ago
  • Stop with the clickbait titles please

    I’ve listened to 5+ episodes now. Some of the content is good. That said, these episode titles have got to stop. Almost all of them are pure clickbait and have little to do with what actually gets discussed in the episode. Suggestion: make your titles about who you’re interviewing and their qualifications. There’s so many snake oil salesmen in the SEO world. I want more proof of credibility… your first several podcast episode titles are much better

    Apple Podcasts
    3
    dxbos
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

A few reviews flag concerns about title alignment with content and perceived marketing-centric discourse.
Listeners appreciate the rigorous, no-fluff focus on growth and branding, with practical takeaways.
Some episodes focus heavily on tactics; listeners note a desire for more diverse guest backgrounds.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

How Marketing Creates Reality | Nir Eyal (Hooked)
Q: So tell me why manifesting and vision boards backfire.
Eyal says imagining only a desired outcome can make people less likely to take the actions needed to achieve it and can reinforce the idea that happiness depends on future success. He recommends mental contrasting: rehearsing how to respond to likely obstacles.
How Marketing Creates Reality | Nir Eyal (Hooked)
Q: How do you create beliefs in people about a product?
Eyal says marketers should build clear expectations through branding and evocative language, then ensure the product delivers on the promise. The experience loop connects belief, anticipation, feeling and confirmation.
How to Build a Website That DOESN’T Look Vibe-Coded | Ryan Law (Ahrefs)
Q: How long did it take you to build this website?
Law says the process took less than a day from the initial idea to the finished website.
How to Build a Website That DOESN’T Look Vibe-Coded | Ryan Law (Ahrefs)
Q: Can you please share real quick what the website does, and then we'll go step by step how you were building it?
Ryan Law describes Conference Spotter as an aggregator of upcoming UK marketing conferences, bringing event details into one feed and adding information useful for deciding which events to attend or speak at.
How to Actually Make $1M From a Business Book | Jeff Goins
Q: What does a publisher bring to the table, and is it worth working with one?
Publishers provide a team and infrastructure (editing, design, printing, early marketing) but require relinquishing a large share of profits; many entrepreneurs find self-publishing or hybrid models more controllable and potentially more profitable, especially with a strong in-house marketing capability.

Audience Metrics

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Location
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Frequently Asked Questions About Ahrefs Podcast

What is Ahrefs Podcast about and what kind of topics does it cover?

The show features candid, unscripted conversations with sharp founders, CMOs, and operators who've built real businesses. Episodes commonly explore growth strategies, branding, positioning, hiring, and the practical realities of scaling—often through data-driven frameworks and concrete, actionable workflows. A standout aspect is the host's willingness to challenge guests and call BS, leading to deep dives on topics like AI in marketing, first‑party data, product strategy, and go‑to‑market execution. The format tends to prioritize tangible takeaways—from live experiments and case studies to playbooks and templates—that listeners can adapt for B2B growth, branding, and performance marketing. This mix makes it useful for listeners seeking rigo... more

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To see how many followers or subscribers Ahrefs Podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Ahrefs Podcast?

These podcasts share a similar audience with Ahrefs Podcast:

1. Marketing Against The Grain
2. Marketing School - Digital Marketing and Online Marketing Tips
3. My First Million
4. The Game with Alex Hormozi
5. The Startup Ideas Podcast

How many episodes of Ahrefs Podcast are there?

Ahrefs Podcast launched 3 years ago and published 68 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Ahrefs Podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Ahrefs Podcast?

Recent guests on Ahrefs Podcast include:

1. Ryan Law
2. Nir Eyal
3. Louise Linehan
4. Ariel Rubin
5. Jeff Goins
6. Dan Petrovic
7. Jacque Aboubakr
8. Byron Sharp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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