marketingBRIEF mit Dr. Rebecca
Dr. RebeccaStrategische Impulse, praxisnahe Anleitungen und Übungen und ehrliche Einblicke für alle, die Marketing mit Substanz machen wollen. Im marketingBRIEF Podcast teile ich meine Erfahrungen aus über 20 Jahren Strategie- und Markenarbeit – kompakt, relevant, echt. Aus dem gleichnamigen Newsletter entstanden, bietet jede Folge Denkanstöße, Modelle und Tipps, die dich dabei unterstützen, strategisch zu d... more
| Publishes | Weekly | Episodes | 4 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  German | Categories | MarketingHow ToEducationBusiness | ||
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Latest Episodes
In dieser Episode spreche ich über typische Content-Fuck-ups – und darüber, wie ein durchdachtes Framework dein Content Marketing wirklich nach vorne bringen kann.
In Redaktionsmeetings merke ich immer wieder, wie schnell man in Unklarheiten, Tool-... more
Ich spreche in dieser Folge über das Thema Zielgruppenverständnis – und darüber, wie es gezielt in Kommunikation und Marketing eines Unternehmens integriert werden kann.
Denn Zielgruppenverständnis ist kein Bauchgefühl, sondern ein Prozess, der kon... more
In dieser Folge meines marketingBRIEF Podcasts spreche ich über das Thema Halloween im Marketing. Ich gehe der Frage nach, ob Halloween wirklich ein sinnvoller Anlass für Marketingaktionen ist – oder ob es oft nur als kurzfristiger Aufmerksamkeits-Bo... more
Ich bin Dr. Rebecca Belvederesi-Kochs, Strategin, Agenturinhaberin und leidenschaftliche Markenentwicklerin. Im marketingBRIEF Podcast teile ich über 20 Jahre Erfahrung in Marketing und Markenstrategie.
Der Podcast richtet sich an Unternehmer:innen... more
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Apple Podcasts | #46 | Germany/Business/Marketing |
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marketingBRIEF mit Dr. Rebecca launched 9 months ago and published 4 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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