Rephonic
Artwork for Marketing Therapy

Marketing Therapy

Anna Walker
Private Practice
Confident Copy
Marketing Strategies
Therapists
Marketing
Walker Strategy Co.
Networking
Private Practice Therapy
SEO
Niche Marketing
Walker Strategy Co
Website
Psych Today
Mental Health
Copywriting
Branding
Therapy
Client Journey
Trust Recession
Premium Fee Clients

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded a... more

PublishesWeeklyEpisodes92Foundeda year ago
Number of ListenersCategories
MarketingBusinessEducationSelf-Improvement

Listen to this Podcast

Artwork for Marketing Therapy

Latest Episodes

If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for years doesn't seem to be working anymore. In this episode, Anna explains... more

What if the goal of your marketing isn't to get everyone to like you?

In this episode, Anna explores what it means to create a magnetic website and marketing strategy—one that doesn't just attract the right-fit clients, but also helps the wrong-fit ... more

Your website can be strategically sound, professionally written, and technically converting—and still be missing the thing that makes the right clients choose you. In this episode, Anna explores why sounding like yourself isn't something you layer on... more

A therapy website isn't like any other website. The emotional state a potential client is in when they begin looking for a therapist is fundamentally different from the mindset of someone shopping for a backpack, booking a haircut, or hiring an inter... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Worth It Practice
Worth It PracticeLeah Clionsky
The Money Sessions
The Money SessionsTiffany McLain
We Can Do Hard Things
We Can Do Hard ThingsTreat Media and Glennon Doyle

Recent Guests

Tozia Ware
Clinician in Nashville specializing in BIPOC communities, psychedelic-assisted therapy, and trauma
Independent practitioner in Nashville
Episode: 84. From $6K to Six Figures (While Pre-Licensed): Tozia's Story
Taylor Williams
Private practice clinician focused on niche marketing and EMDR for narcissistic abuse
Confident Copy Plus graduate; private practice based in Arizona
Episode: 64. Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story
Becky Wilson
Confident Copy graduate
Confident Copy program participant
Episode: 62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)
Monica Jurado Kelly
Licensed clinical social worker; private practice owner
Private practice based in Randrack, Texas; licensed in Virginia
Episode: 52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Gily Roselle
Licensed marriage and family therapist specializing in perinatal mental health and founder of a group practice
Private practice in Connecticut
Episode: 47. From All Insurance to 80% Full-Fee: Gily's Story
Jess (second mention)
Reinforces neurodivergent/spiritual therapy framing
Episode: 24. Finding Your Niche: Behind the Scenes of a Coaching Call
Natasha Dean
LCPC supporting BIPOC clients and specializing in trauma-informed care for Muslim adult children of immigrants.
Golden Hour Counseling
Episode: 19. From Group Practice Burnout to Booked at $200/Session: Natasha's Story
Kasryn Kapp
An immunotherapist specializing in insomnia and supporting exhausted adults in breaking the cycle of sleepless nights.
Episode: 17. From Burnt-Out W2 to Thriving Full-Fee: Kasryn's Journey

Host

Anna Walker
Host of Marketing Therapy, marketing coach and founder of Walker Strategy Co.

Reviews

4.9 out of 5 stars from 63 ratings
  • A breath of fresh air!

    As a therapist striving to build a thriving private practice, I often found myself overwhelmed by the intricacies of marketing. Enter Marketing Therapy, Anna Walker's latest podcast that feels like a breath of fresh air in the crowded world of practice-building advice.

    Apple Podcasts
    5
    Renee Calhoun, LMFT
    United Statesa year ago
  • Consistent & Action Oriented

    This is exciting! Anna truly understands what it is like for therapists. She breaks it down, gets you thinking & inspires you to take action.

    Apple Podcasts
    5
    MZTx18
    United Statesa year ago
  • Insightful and authentic!

    I bought a website template from Anna and it’s been a GAME CHANGER! Now listening to her podcast, I see how insightful, clear, and authentic her advice and guidance is for marketing. And I love how niche she gets around website copy, I feel like I know the basics but what she offers is the next level up and truly helpful. 10/10! She really understands what we need on a deeper level.

    Apple Podcasts
    5
    Alyssa Kushner
    United Statesa year ago
  • Marketing Expert

    Excited about this podcast! Anna is extremely knowledgeable & her resources have been invaluable. She’s genuine & provides marketing strategies that get results. You will not be disappointed. I was fortunate to find her several years ago & her guidance & program helped me fill my practice. Thank you Anna!

    Apple Podcasts
    5
    Rej îles
    United Statesa year ago
  • Finally! WSC found the way directly to your ears!

    I’m a therapist starting my own practice after years of working for a very large and successful agency (where I also did my internship in grad school). The imposter syndrome has been real, y’all. Anna Walker’s FYPF program has been an amazing help, but as an avid podcast listener I really wanted to find a way to hear more from her in bite-sized pieces. If you’re trying to find out if her services will be helpful to you, this is a great place to start!

    Apple Podcasts
    5
    npb2022
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Content is considered practical, not hype, with real-world results
Listeners value niche-focused messaging and authenticity
Therapists praise bite-sized, actionable advice
Guests and coaching promos are seen as highly helpful for practice growth

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story
Q: What marketing strategies have you found most effective in attracting the right clients?
Kassandra discusses city-specific, community-focused tactics like local flyers, regular networking, and building a trusted local network; she also highlights SEO and a compelling website as long-term supports, and shares plans to expand with local business collaborations.
80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story
Q: What triggered your move to private practice and how did you navigate that transition?
She shares that the decision came after sensing stagnation in group practices and recognizing the benefit of focusing on her own growth, marketing, and client development, which led to leaving a group setting and building her own brand.
80. Taking the Guesswork Out of Consult Calls (and Finally Living Her Dream): Kassandra's Story
Q: Tell us about your niche and how you landed on relationship therapy for women and couples.
Kassandra explains that her niche emerged from graduate studies in couples work, supplemented by Gottman training and premarital facilitation. She emphasizes why she resonates with this work and how her own experiences inform her approach, helping clients feel understood.
68. Stalled Caseload? Here's What I'd Do (Alumni Check-In Session #4)
Q: Would there be any value to reaching out to corporations or companies that employ your ideal client to introduce yourself, especially given that most have EAP programs?
Yes, reaching out to corporations can be highly valuable. It creates access to an ecosystem where your ideal clients already are and can lead to opportunities with EAP programs, wellness coordinators, and HR teams. Start with a value-driven approach—offer education, resources, or services that demonstrate your expertise before asking for anything, and think in terms of serving a population rather than immediate referrals.
64. Referrals Dried Up. She Niched Down. Here's What Happened: Taylor's Story
Q: Start by just introducing yourself for those who may not know you. Who are you?
Taylor introduces herself as a private practice clinician based in Arizona, licensed in California, Arizona, and Florida, and a Confident Copy Plus graduate who found value in niche marketing.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Therapy

What is Marketing Therapy about and what kind of topics does it cover?

This show delivers bite-sized, practitioner-focused guidance for therapists building private practices. Episodes consistently focus on niche positioning, confident copy, and conversion-focused marketing that respects clinicians' ethics and time, with practical frameworks you can apply to websites, messaging, and client outreach. A standout is the programmatic promotion of Confident Copy and related coaching, paired with real-world examples, live-coaching formats, and a strong emphasis on authenticity, personality, and client-centered messaging to attract high-value, right-fit clients while avoiding burnout.

What makes it stand out is the clear emphasis on niche clarity, practical website and copy tactics, and a willingness to blend coaching... more

Where can I find podcast stats for Marketing Therapy?

Rephonic provides a wide range of podcast stats for Marketing Therapy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Therapy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Therapy get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Marketing Therapy, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing Therapy?

Rephonic provides comprehensive predictive audience data for Marketing Therapy, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Therapy have?

To see how many followers or subscribers Marketing Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Therapy?

These podcasts share a similar audience with Marketing Therapy:

1. The Entrepreneurial Therapist Podcast
2. Worth It Practice
3. The Amy Porterfield Show
4. The Money Sessions
5. We Can Do Hard Things

How many episodes of Marketing Therapy are there?

Marketing Therapy launched a year ago and published 92 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Therapy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Therapy?

Rephonic pulls ratings and reviews for Marketing Therapy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Therapy?

Rephonic provides full transcripts for episodes of Marketing Therapy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Therapy?

Recent guests on Marketing Therapy include:

1. Tozia Ware
2. Taylor Williams
3. Becky Wilson
4. Monica Jurado Kelly
5. Gily Roselle
6. Jess (second mention)
7. Natasha Dean
8. Kasryn Kapp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days