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Artwork for Marketing Therapy

Marketing Therapy

Anna Walker
Marketing Strategies
Private Practice
Therapists
Niche Marketing
Marketing
Private Practice Therapy
Marketing Disconnect
Mental Health
Networking
Authenticity In Marketing
Marketing Metrics
Therapist Websites
Therapy Marketing
Therapeutic Practice
Website
Fear
Summer Marketing Strategies
Client Referrals
Therapist Marketing
Referral Relationships

You became a therapist to help people—not to spend hours Googling SEO tips, rewriting your website, or stressing over Instagram algorithms. That’s where this podcast comes in. Marketing Therapy is for private practice therapists who want to grow with more clarity, more confidence, and a whole lot less overwhelm. Each week, you’ll get bite-sized episodes packed with practical strategies, grounded a... more

PublishesWeeklyEpisodes65Foundeda year ago
Number of ListenersCategories
MarketingSelf-ImprovementBusinessEducation

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Artwork for Marketing Therapy

Latest Episodes

If you’ve been feeling the shifts in the therapy industry—slower referrals, more competition, and uncertainty about what’s actually working anymore—this episode will meet you right where you are.

In this conversation, Anna sits down with Taylor Will... more

Seven years ago, I took a leap—leaving behind agency work that didn’t feel meaningful to build something that did. What started as copywriting for therapists has grown into something I could have never predicted: a business that’s supported thousands... more

If you’ve ever stared at your website wondering how to talk about what you do without confusing your clients… you’re not alone.

Because here’s the tension: your clients are searching for things like OCD or anxiety—but your actual work might center a... more

If you’ve been side-eyeing your Psychology Today profile lately… you’re not wrong. It’s more crowded, more competitive, and definitely not the client-generating machine it once was.

But here’s the reframe: just because it’s changed doesn’t mean it’s... more

Key Facts

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Recent Guests

Becky Wilson
Confident Copy graduate
Confident Copy program participant
Episode: 62. Specialty Pages vs. Method Pages: Which You Need & Why (Alumni Check-In Session #3)
Monica Jurado Kelly
Licensed clinical social worker; private practice owner
Private practice based in Randrack, Texas; licensed in Virginia
Episode: 52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Gily Roselle
Licensed marriage and family therapist specializing in perinatal mental health and founder of a group practice
Private practice in Connecticut
Episode: 47. From All Insurance to 80% Full-Fee: Gily's Story
Jess (second mention)
Reinforces neurodivergent/spiritual therapy framing
Episode: 24. Finding Your Niche: Behind the Scenes of a Coaching Call
Natasha Dean
LCPC supporting BIPOC clients and specializing in trauma-informed care for Muslim adult children of immigrants.
Golden Hour Counseling
Episode: 19. From Group Practice Burnout to Booked at $200/Session: Natasha's Story
Kasryn Kapp
An immunotherapist specializing in insomnia and supporting exhausted adults in breaking the cycle of sleepless nights.
Episode: 17. From Burnt-Out W2 to Thriving Full-Fee: Kasryn's Journey

Host

Anna Walker
Host and marketing coach who helps therapists grow their private practices with clarity and confidence. Known for providing solo episodes packed with practical marketing strategies and insights.

Reviews

4.9 out of 5 stars from 34 ratings
  • A breath of fresh air!

    As a therapist striving to build a thriving private practice, I often found myself overwhelmed by the intricacies of marketing. Enter Marketing Therapy, Anna Walker's latest podcast that feels like a breath of fresh air in the crowded world of practice-building advice.

    Apple Podcasts
    5
    Renee Calhoun, LMFT
    United States10 months ago
  • Consistent & Action Oriented

    This is exciting! Anna truly understands what it is like for therapists. She breaks it down, gets you thinking & inspires you to take action.

    Apple Podcasts
    5
    MZTx18
    United States10 months ago
  • Insightful and authentic!

    I bought a website template from Anna and it’s been a GAME CHANGER! Now listening to her podcast, I see how insightful, clear, and authentic her advice and guidance is for marketing. And I love how niche she gets around website copy, I feel like I know the basics but what she offers is the next level up and truly helpful. 10/10! She really understands what we need on a deeper level.

    Apple Podcasts
    5
    Alyssa Kushner
    United States10 months ago
  • Marketing Expert

    Excited about this podcast! Anna is extremely knowledgeable & her resources have been invaluable. She’s genuine & provides marketing strategies that get results. You will not be disappointed. I was fortunate to find her several years ago & her guidance & program helped me fill my practice. Thank you Anna!

    Apple Podcasts
    5
    Rej îles
    United States10 months ago
  • Finally! WSC found the way directly to your ears!

    I’m a therapist starting my own practice after years of working for a very large and successful agency (where I also did my internship in grad school). The imposter syndrome has been real, y’all. Anna Walker’s FYPF program has been an amazing help, but as an avid podcast listener I really wanted to find a way to hear more from her in bite-sized pieces. If you’re trying to find out if her services will be helpful to you, this is a great place to start!

    Apple Podcasts
    5
    npb2022
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The podcast is praised for its supportive approach, often encouraging listeners through challenging marketing situations.
The host is appreciated for her clear communication and understanding of therapists' unique needs.
Many reviews highlight the episodes' concise and focused nature, making it easy to absorb key marketing strategies quickly.
Listeners find the content practical and actionable, significantly easing their marketing concerns.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

24. Finding Your Niche: Behind the Scenes of a Coaching Call
Q: What is the main thing that makes Cassandra's niche different from generic marketing language?
Lead with the outcome and the unique way you do therapy, focusing on root causes and the client journey, not just conditions.
57. When Parents Want You to “Fix” Their Child (Alumni Check-In Session #2)
Q: What is Casey's main challenge with marketing to the right clients?
The host explains that the core issue is marketing to parents who are ready to be the agent of change, not just to fix the child; copy should reflect the parent's role, feelings, and willingness to learn new skills, to attract the right clients and prevent burnout.
52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Q: What does your marketing rhythm look like now, and what has been effective in calling in right-fit clients?
Her approach emphasizes strong referral networks, collaboration with other providers, targeted outreach to preferred client communities, and selective use of SEO and blog content to increase visibility while avoiding overwhelm.
52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Q: What happened after you deep-paneled and shifted your practice to full-time?
She explains transitioning from private pay to insurance temporarily, increasing rates, building a referral network, and ultimately depaneling to focus on a sustainable, right-fit client base with a broader online presence.
52. Depaneling With a Plan (and Hitting $10K Months): Monica’s Story
Q: So tell me about your niche and who you do your best work with.
She describes her ideal clients as moms from BIPOC and LGBTQ immigrant communities who struggle with perfectionism, people-pleasing, burnout, and setting boundaries, often needing permission to rest and advocate for their own needs.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing Therapy

What is Marketing Therapy about and what kind of topics does it cover?

Targeted at private practice therapists, this podcast focuses on easing the struggles of marketing by providing practical strategies and advice in brief episodes. The content primarily addresses the unique challenges therapists face in attracting clients, establishing a strong online presence, and navigating the nuances of marketing within the mental health field. Through a blend of straightforward insights, case studies, and relatable anecdotes, it empowers therapists to cultivate their practices with confidence while maintaining authenticity and avoiding burnout.

Where can I find podcast stats for Marketing Therapy?

Rephonic provides a wide range of podcast stats for Marketing Therapy. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing Therapy and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing Therapy get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing Therapy, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing Therapy?

Rephonic provides comprehensive predictive audience data for Marketing Therapy, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing Therapy have?

To see how many followers or subscribers Marketing Therapy has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing Therapy?

These podcasts share a similar audience with Marketing Therapy:

1. Light Up The Couch
2. The Entrepreneurial Therapist Podcast
3. The Money Sessions
4. Your Anxiety Toolkit - Practical Skills for Anxiety, Panic & Depression
5. After Bedtime with Big Little Feelings

How many episodes of Marketing Therapy are there?

Marketing Therapy launched a year ago and published 65 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing Therapy?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing Therapy?

Rephonic pulls ratings and reviews for Marketing Therapy from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing Therapy?

Rephonic provides full transcripts for episodes of Marketing Therapy. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing Therapy?

Recent guests on Marketing Therapy include:

1. Becky Wilson
2. Monica Jurado Kelly
3. Gily Roselle
4. Jess (second mention)
5. Natasha Dean
6. Kasryn Kapp

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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