Podcast Advertising Playbook with Heather Osgood
Heather OsgoodThis podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertisin... more
| Publishes | Twice monthly | Episodes | 226 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
For years, podcast advertising has been largely driven by national brands. But that is beginning to change.
In this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Scott Porretti, President of Katz Digital, to discuss how ... more
Artificial intelligence is rapidly reshaping the media landscape, but what does that actually mean for podcasting? On this episode of The Podcast Advertising Playbook, Heather sits down with Jeanine Wright, Co-Founder & CEO of Inception Point and for... more
This week on The Podcast Advertising Playbook, Heather Osgood sits down with Jennifer Han, CMO at Ausha, to explore why podcast discoverability remains one of the industry’s biggest challenges and why that may finally be starting to change.
Jennifer... more
This week on The Podcast Advertising Playbook, Heather Osgood sits down with Pete Jimison, CEO of Frequency, and Sean Howard, CEO of Flightpath Software, to discuss how predictive intelligence, centralized marketplaces, and smarter inventory manageme... more
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- Incredible Resource for Podcast Advertising!
If you're involved in advertising, marketing, or podcasting in any way, this podcast is a must-listen! I love how they blend expert advice with practical techniques, making the content super helpful for both beginners and seasoned professionals. Highly recommended for anyone in podcasting!
Apple Podcasts5SamBGuia
United States2 years ago - Never miss an episode
If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!
Apple Podcasts5DWPaul60United States3 years ago - 456657 stars!!!
A great resource for people in the podcast industry.
Apple Podcasts5mspassellUnited States3 years ago - Great Podcast!
As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!
Apple Podcasts4JaneCull
New Zealand3 years ago - Love Hearing About The Ad Side
Been working in the podcast space for the past 5-6 years, mainly focused on podcast production. I love hearing about the state of the podcast advertising industry, and where we're headed in terms of monetization.
Apple Podcasts5SFVKidUnited States4 years ago
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on podcast advertising strategy, measurement, and monetization for marketers, podcasters, and agencies. Episodes frequently explore how to plan, buy, and optimize campaigns across platforms, with emphasis on attribution, inventory forecasting, and the evolving role of AI and data in driving results. Notable strengths include in-depth discussions with leading industry practitioners, practical frameworks for sponsorships and monetization, and a clear focus on ROI for mid-to-advanced advertisers. A recurring edge is bridging advertiser needs with producer realities, from COPPA considerations in kids content to cross-network measurement, making it a go-to resource for those evaluating or scaling podcast advertising initiatives... more
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this podcast launched 7 years ago and published 226 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Scott Porretti
2. Jeanine Wright
3. Jennifer Han
4. Pete Jimison
5. Sean Howard
6. Cameron Hendricks
7. Jed Baker
8. Rich Smith
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.