Podcast Advertising Playbook
Heather OsgoodThis podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertisin... more
| Publishes | Weekly | Episodes | 156 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketingEntrepreneurship | |||
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Latest Episodes
“If you talk to a lot of younger folks, they say, ‘Yeah, I’ve been watching that podcast.’ They don’t say listening. If you notice, ‘Oh yeah, I watched that the other day.” They don’t say listened.” more
This final episode of our live at SXSW series isn’t one you’ll want to miss. more
“Because obviously, a 30, 60, or 90-second ad could be effective, but [branded podcasts] are more of a longer-term strategy of building a community around that like specific program.” more
Welcome to our second live interview from SXSW! more
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Reviews
- Never miss an episode
If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!
Apple Podcasts5DWPaul60
United States5 months ago - 456657 stars!!!
A great resource for people in the podcast industry.
Apple Podcasts5mspassellUnited States7 months ago - Great Podcast!
As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!
Apple Podcasts4JaneCull
New Zealanda year ago - Love Hearing About The Ad Side
Been working in the podcast space for the past 5-6 years, mainly focused on podcast production. I love hearing about the state of the podcast advertising industry, and where we're headed in terms of monetization.
Apple Podcasts5SFVKidUnited States2 years ago - Great!
As a full time podcaster, I enjoy listening to the different thoughts and ideas revolving around advertising. It really helps gives you a full picture view of how things work on the advertising side, which is very helpful as a podcaster.
Apple Podcasts5caststaxUnited States2 years ago
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Chart Rankings
Apple Podcasts | #173 |  United Arab Emirates/Business/Marketing |
Apple Podcasts | #203 |  Mexico/Business/Marketing |
Audience
Listeners, engagement and demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
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How many episodes of Podcast Advertising Playbook are there?
Podcast Advertising Playbook launched 5 years ago and published 156 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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