Podcast Advertising Playbook with Heather Osgood
Heather OsgoodThis podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertisin... more
| Publishes | Twice monthly | Episodes | 233 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||
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Latest Episodes
We’re live from Podcast Movement with Norma Jean Belenky for a candid conversation about where podcasting is right now, and where it’s headed.
Together, Heather and Norma Jean dig into some of the challenges facing the industry, the conversations po... more
As podcasting expands beyond the traditional RSS feed, creators and publishers have more opportunities than ever to reach audiences, but what are they giving up in exchange?
In this episode of The Podcast Advertising Playbook, Heather Osgood sits do... more
Laura Mayer has spent her career inside some of podcasting’s most influential companies. Now, she’s looking back at the ambition, anxiety, and relentless drive that came with building a career in a fast-moving industry.
In this episode, Heather sits... more
Podcasting is evolving faster than the systems built to measure it. Audiences are moving between audio and video, consumption is increasingly happening across closed platforms, and advertisers are being asked to make sense of performance without alwa... more
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- Incredible Resource for Podcast Advertising!
If you're involved in advertising, marketing, or podcasting in any way, this podcast is a must-listen! I love how they blend expert advice with practical techniques, making the content super helpful for both beginners and seasoned professionals. Highly recommended for anyone in podcasting!
Apple Podcasts5SamBGuia
United States2 years ago - Never miss an episode
If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!
Apple Podcasts5DWPaul60United States3 years ago - 456657 stars!!!
A great resource for people in the podcast industry.
Apple Podcasts5mspassellUnited States3 years ago - Great Podcast!
As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!
Apple Podcasts4JaneCull
New Zealand4 years ago - Love Hearing About The Ad Side
Been working in the podcast space for the past 5-6 years, mainly focused on podcast production. I love hearing about the state of the podcast advertising industry, and where we're headed in terms of monetization.
Apple Podcasts5SFVKidUnited States4 years ago
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Apple Podcasts | #70 |  Australia/Business/Marketing |
Apple Podcasts | #245 |  Spain/Business/Marketing |
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
This show centers on podcast advertising strategy, measurement, and monetization, with practical guidance for advertisers, podcasters, and agencies. Episodes frequently explore how to plan and measure campaigns, optimize creative formats (including host-read and programmatic ads), and navigate evolving technologies like dynamic insertion, AI, and cross‑channel attribution. Guests span top advertisers, platform and technology providers, and agency leaders, offering actionable insights on growth, ROI, and industry standards. A notable strength is its hands‑on focus, clear frameworks, and industry‑insider anecdotes that help listeners implement smarter ad strategies and understand where the podcast advertising ecosystem is headed.
Where can I find podcast stats for this podcast?
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does this podcast get?
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What are the audience demographics for this podcast?
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How many subscribers and views does this podcast have?
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Sounds Profitable
2. PodBiz | Where's The Money In Podcasting?
3. Podnews Weekly Review
4. Buzzcast
5. Pivot
How many episodes of this podcast are there?
this podcast launched 7 years ago and published 233 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Andy Slater
2. Laura Mayer
3. Dan Granger
4. Jason Fialkov
5. Adel Saadi
6. Andrea De'Marsi
7. Scott Porretti
8. Jeanine Wright
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.