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Artwork for Podcast Advertising Playbook

Podcast Advertising Playbook

Heather Osgood
Podcast Advertising
Advertising
Podcasting
IAB Podcast Advertising Revenue Report
Host-Read Ads
Content Creation
Never Not Funny
Audience Targeting
Podcast Movement
True Native Media
Exclusivity
Ad Reads
Talking Points
Digital Audio
Brand Safety
Consumer Engagement
Programmatic Ad Buying
Run Of Network Campaigns
Dynamic Ad Insertion
Digital Advertising

This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertisin... more

PublishesTwice monthlyEpisodes205Founded6 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Artwork for Podcast Advertising Playbook

Latest Episodes

In this episode of the Podcast Advertising Playbook, host Heather Osgood sits down with Lauren Passell, Founder and CEO of Tink Media, a podcast growth and discovery company.

Lauren shares how creators can grow their audience and increase discoverab... more

YouTube

On this episode of The Podcast Advertising Playbook, Heather Osgood sits down with Lynn Kestin Sessler, Executive Producer behind children’s podcasts and video content for Nickelodeon, PBS, and FableVision.

With deep experience in both traditional m... more

YouTube

In this episode of The Podcast Advertising Playbook, host Heather Osgood is joined by Jeff Stormer, Talent Development Manager at True Native Media. With nearly a decade of experience in podcasting, Jeff brings a creator-first perspective to talent r... more

In this episode of The Podcast Advertising Playbook, host Heather Osgood welcomes Scott Simonelli, Founder and CEO of Veritonic, the leading audio intelligence platform.

Scott shares how creative testing empowers brands to produce more effective pod... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Sounds Profitable
Sounds ProfitableBryan Barletta
The Feed The Official Libsyn Podcast
The Feed The Official Libsyn PodcastElsie Escobar and Rob Walch

Recent Guests

Angela Hollowell
Podcast host and producer of Honey and Hustle
Honey and Hustle
Episode: Community Is the New Currency
Joe Cilio
CEO and co-founder of Forever Dog Productions
Forever Dog Productions
Episode: Forever Dog Unleashed: Simulcasts, Sets, and Star Power
Hetal Patel
President of Ad Intelligence at iHeartMedia
iHeartMedia
Episode: Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia
Matt Shapo
Director of Digital Audio and Video at the IAB
IAB
Episode: Ad It Up: Podcasting with the IAB
Shira Atkins
Global SVP of Business Development and Partnership at Acast
Acast
Episode: From Wonder to Acast: Where Branded Content is Headed Next
Robert Tuchman
Co-founder of Amaze Media Labs
Amaze Media Labs
Episode: Podcasting, Profits & the Power of Audiencelift
Arielle Nissenblatt
Founder of EarBuds Podcast Collective
EarBuds Podcast Collective
Episode: From Curation to Community: How Podcasts Grow with Arielle Nissenblatt
Gina Garrubbo
President and CEO at National Public Media
National Public Media
Episode: The Sound of Trust: Inside NPM's Approach to Podcast Advertising
Bryan Moffett
COO of National Public Media
National Public Media
Episode: The Sound of Trust: Inside NPM's Approach to Podcast Advertising

Host

Heather Osgood
Host and expert on podcast advertising, sharing insights and strategies for effective ad campaigns and audience engagement.

Reviews

4.7 out of 5 stars from 31 ratings
  • Incredible Resource for Podcast Advertising!

    If you're involved in advertising, marketing, or podcasting in any way, this podcast is a must-listen! I love how they blend expert advice with practical techniques, making the content super helpful for both beginners and seasoned professionals. Highly recommended for anyone in podcasting!

    Apple Podcasts
    5
    SamBGuia
    United Statesa year ago
  • Never miss an episode

    If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!

    Apple Podcasts
    5
    DWPaul60
    United States2 years ago
  • 456657 stars!!!

    A great resource for people in the podcast industry.

    Apple Podcasts
    5
    mspassell
    United States2 years ago
  • Great Podcast!

    As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!

    Apple Podcasts
    4
    JaneCull
    New Zealand3 years ago
  • Love Hearing About The Ad Side

    Been working in the podcast space for the past 5-6 years, mainly focused on podcast production. I love hearing about the state of the podcast advertising industry, and where we're headed in terms of monetization.

    Apple Podcasts
    5
    SFVKid
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Some feedback suggests a need for less repetitive language during episodes, but overall impressions remain very positive.
Listeners praise the podcast for its expert insights and practical techniques, which are valuable for both novice and experienced marketers.
Reviews highlight the quality of information provided and its relevance to those working in podcast advertising.

Talking Points

Recent interactions between the hosts and their guests.

Community Is the New Currency
Q: How important do you think community is to advertisers?
It's becoming a growing measure of importance as brands focus more on audience engagement and connections.
Community Is the New Currency
Q: What was the first step that you took to build that community through a newsletter?
I tiptoed my way into it, first trying to automate it via MailChimp and then experimenting with Medium and Substack.
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
Q: What would you kind of predict for the future of the podcast space?
I predict more growth and the expansion of conversations to reach audiences outside our current insular world.
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
Q: What are your thoughts about trying to translate that and scale it at a bigger rep firm?
It's definitely challenging to balance larger partnerships with maintaining the integrity and individuality of smaller shows.
Spot On: How Ad Placement & Transparency Are Shaping Podcasting’s Future
Q: Did you ever anticipate that podcasting would become such a big part of their business?
While we knew it would be big, the extent to which it grew was surprising.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Podcast Advertising Playbook

What is Podcast Advertising Playbook about and what kind of topics does it cover?

Dedicated to exploring the intricacies of podcast advertising, this podcast provides valuable insights and actionable strategies for advertisers, marketers, and podcasters alike. It covers a broad range of topics including community building, audience engagement, and the effectiveness of podcast campaigns. Through interviews with industry experts, it presents unique perspectives on navigating the evolving landscape of podcast advertising, making it a crucial resource for anyone involved in the podcasting industry.

Where can I find podcast stats for Podcast Advertising Playbook?

Rephonic provides a wide range of podcast stats for Podcast Advertising Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Podcast Advertising Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Podcast Advertising Playbook get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Podcast Advertising Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Podcast Advertising Playbook?

Rephonic provides comprehensive predictive audience data for Podcast Advertising Playbook, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Podcast Advertising Playbook have?

To see how many followers or subscribers Podcast Advertising Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Podcast Advertising Playbook?

These podcasts share a similar audience with Podcast Advertising Playbook:

1. Sounds Profitable
2. The Feed The Official Libsyn Podcast

How many episodes of Podcast Advertising Playbook are there?

Podcast Advertising Playbook launched 6 years ago and published 205 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Podcast Advertising Playbook?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Podcast Advertising Playbook?

Rephonic pulls ratings and reviews for Podcast Advertising Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Podcast Advertising Playbook?

Rephonic provides full transcripts for episodes of Podcast Advertising Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Podcast Advertising Playbook?

Recent guests on Podcast Advertising Playbook include:

1. Angela Hollowell
2. Joe Cilio
3. Hetal Patel
4. Matt Shapo
5. Shira Atkins
6. Robert Tuchman
7. Arielle Nissenblatt
8. Gina Garrubbo

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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