Podcast Advertising Playbook
Heather OsgoodThis podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertisin... more
| Publishes | Twice monthly | Episodes | 220 | Founded | 7 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEntrepreneurshipBusiness | |||
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Latest Episodes
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Rich Smith, Founder of Rich M Smith Growth Studio, to unpack what today’s most effective marketing leaders actually care about when it comes to growth and perform... more
In this special live episode of The Podcast Advertising Playbook, recorded at Podcast Movement Evolutions during SXSW, host Heather Osgood sits down with the team behind Podstock to explore how AI is beginning to transform the way podcast businesses ... more
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Jonas Woost, Co-Founder of Bumper, to explore how podcast measurement is evolving beyond traditional metrics.
Jonas shares how shifting from downloads to deeper ... more
In this episode of The Podcast Advertising Playbook, host Heather Osgood sits down with Brian Conlan, President of DAX US, to explore how programmatic buying is reshaping the podcast advertising landscape and why mid-tier and long-tail podcasts may r... more
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- Incredible Resource for Podcast Advertising!
If you're involved in advertising, marketing, or podcasting in any way, this podcast is a must-listen! I love how they blend expert advice with practical techniques, making the content super helpful for both beginners and seasoned professionals. Highly recommended for anyone in podcasting!
Apple Podcasts5SamBGuia
United States2 years ago - Never miss an episode
If you want to learn how podcast advertising works this is a weekly Masterclass. Heather brings knowledge, experience, and a desire to serve her audience, podcasters, and advertisers equally well!
Apple Podcasts5DWPaul60United States2 years ago - 456657 stars!!!
A great resource for people in the podcast industry.
Apple Podcasts5mspassellUnited States3 years ago - Great Podcast!
As a newbie into this space as an advertiser, this podcast has been brilliant and informative in understanding how podcast ads work, pricing and all that an advertiser needs to know. Thank you for this great work!
Apple Podcasts4JaneCull
New Zealand3 years ago - Love Hearing About The Ad Side
Been working in the podcast space for the past 5-6 years, mainly focused on podcast production. I love hearing about the state of the podcast advertising industry, and where we're headed in terms of monetization.
Apple Podcasts5SFVKidUnited States4 years ago
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Frequently Asked Questions About Podcast Advertising Playbook
What is Podcast Advertising Playbook about and what kind of topics does it cover?
A podcast focused on podcast advertising, monetization, and growth, with in-depth conversations featuring industry leaders and practitioners. Across episodes, the show regularly covers ad measurement and effectiveness, the evolving role of video and cross-platform strategies, programmatic approaches, brand safety, and creator-audience dynamics. Guests include leaders from Acast, Mission Media, Veritonic, and True Native Media, plus top practitioners in influencer marketing, cross-promotion, and audience development. A standout trait is its practical, data-driven take on ad performance, creative testing, and how creators can monetize without compromising editorial integrity. The format blends strategic guidance with real-world case studies, ... more
Where can I find podcast stats for Podcast Advertising Playbook?
Rephonic provides a wide range of podcast stats for Podcast Advertising Playbook. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Podcast Advertising Playbook and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Podcast Advertising Playbook get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Podcast Advertising Playbook, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Podcast Advertising Playbook?
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How many subscribers and views does Podcast Advertising Playbook have?
To see how many followers or subscribers Podcast Advertising Playbook has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to Podcast Advertising Playbook?
These podcasts share a similar audience with Podcast Advertising Playbook:
1. Sounds Profitable
2. SmartLess
3. The Daily
How many episodes of Podcast Advertising Playbook are there?
Podcast Advertising Playbook launched 7 years ago and published 220 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Podcast Advertising Playbook?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Podcast Advertising Playbook?
Rephonic pulls ratings and reviews for Podcast Advertising Playbook from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Podcast Advertising Playbook?
Rephonic provides full transcripts for episodes of Podcast Advertising Playbook. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on Podcast Advertising Playbook?
Recent guests on Podcast Advertising Playbook include:
1. Matt Drengler
2. Greg Glenday
3. David Krulewich
4. Lauren Passell
5. Scott Simonelli
6. Ed Fuller
7. Yev Poussin
8. Heather Osgood
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.