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Artwork for Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business

Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business

Bear Double | Wildflower Social Media

Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered ho... more

PublishesWeeklyEpisodes11Founded2 months ago
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Artwork for Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business

Latest Episodes

In Episode 10 (technically 11 because of our mini episode), Mike (branding/web) and Liz (social strategy) break down what to track, what to ignore, and how to tie metrics directly to your business goals so you’re not just reporting—you’re learning.

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Getting “Google-bombed” with sudden, illegitimate 1-star reviews? In this quick mini episode, Mike and Liz walk through what to do right away, how to reply when a review is real (but negative), and how to rebound with a steady, ethical review flow th... more

Big budgets are nice—not necessary. In this episode, Mike (branding/web) and Liz (social strategy) share how early-stage and still-growing small businesses can market effectively without overspending. From documenting your journey on social to standi... more

Marketing shouldn’t steal your sanity. In this episode, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down the marketing systems that keep you consistent—batching, simple workflows, and right-sized tools—so you can grow without ... more

Marketing shouldn’t feel icky. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) unpack how to promote your business with integrity—so you’re visible, valuable, and clear without the pushy vibes.

You’ll learn

• Aud... more

Websites don’t convert because they’re pretty—they convert because they’re clear and customer-focused. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into what actually moves a visitor to act: messaging, struc... more

AI isn’t your strategy—it’s a tool. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) dig into how small businesses can use AI to work smarter without losing their voice, judgment, or trust.

You’ll learn

• AI as pa... more

Social media isn’t just a task. It’s a system. In this conversation, Mike (Gen X, branding/web) and Liz (Gen Z, social strategist) break down how small businesses can use social without letting it run their lives: what to ignore, what to focus on, an... more

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5.0 out of 5 stars from 2 ratings
  • Real talk for Small Businesses

    Have gotten to meet and hear Mike and Liz and always pick up something to help my business. Marketing and branding is an area that I definitely need to learn more. Excited to hear future episodes.

    Apple Podcasts
    5
    IPODPODCASTFAN
    United States2 months ago

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