Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business
Bear Double | Wildflower Social MediaMarketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape. If you’ve ever wondered ho... more
| Publishes | Weekly | Episodes | 23 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationBusiness | |||
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Latest Episodes
SEO can feel intimidating and jargon-heavy, but it does not have to be. Mike (branding/web) and Liz (social strategy) break down what small business owners actually need to know: what SEO is, what it is not, why it is a long-term play, and which few ... more
It’s a new year, but you don’t need a whole new marketing plan. Mike (branding/web) and Liz (social strategy) break down what’s changing in 2026 and what still works: consumer-first messaging, storytelling that actually educates, smarter use of AI an... more
Happy New Year! Mike (branding/web) and Liz (social strategy) unpack the biggest small-business marketing lessons from 2025 and how to apply them right away. We cover the rise of AI and AI-SEO, why storytelling beats listicles, when quantity vs. qual... more
An audit is not a full strategy overhaul—it is a clear-eyed check of what worked, what didn’t, and what to adjust. In this episode, Mike (branding/web) and Liz (social strategy) share a practical end-of-year (or any-time) marketing audit you can actu... more
The holidays compress time and crank up pressure—and your marketing doesn’t need to pile on. Mike (branding/web) and Liz (social strategy) share practical ways to stay visible without overcommitting: plan ahead, schedule the essentials, repurpose wha... more
This episode takes the year-in-review from Part 1 and turns it into a clear plan for the next 12 months. Mike (branding/web) and Liz (social strategy) revisit your ideal customer, set direction, choose a guiding theme, define 3–5 SMARTER goals, and b... more
Before you set goals for next year, you need a clear look at this one. In this first half of a two-part series, Mike (branding/web) and Liz (social strategy) walk through a simple year-in-review process: celebrating wins, surfacing challenges, captur... more
Looking to reach more nearby customers? In this episode, we explain local SEO for small businesses—how to improve your chances of showing up in the Google Maps pack and in AI/Gemini answers, and how to turn more “near me” searches into qualified inqu... more
Key Facts
Reviews
- Real talk for Small Businesses
Have gotten to meet and hear Mike and Liz and always pick up something to help my business. Marketing and branding is an area that I definitely need to learn more. Excited to hear future episodes.
Apple Podcasts5IPODPODCASTFAN
United States5 months ago
Chart Rankings
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Apple Podcasts | #149 |  New Zealand/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
|---|---|---|---|---|---|
| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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this podcast launched 5 months ago and published 23 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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