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Artwork for Marketing For Learning®

Marketing For Learning®

Marketing for Learning
Learning and Development
Marketing
Organizational Culture
Marketing For Learning
Employee Experience
Audience Engagement
Demand Generation
Learning Engagement
Audience Centricity
Engagement
Employee Engagement
User Experience
Marketing Strategy
Bandwagon Effect
Marketing Strategies
Ai-Powered Learning
Stakeholder Engagement
Business Goals
Learning Design
Bounce Rate

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

PublishesInfrequentlyEpisodes133Founded5 years ago
Number of ListenersCategories
BusinessMarketingEducation

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Artwork for Marketing For Learning®

Latest Episodes

When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno, AI is doing exactly the same thing to your output expectations, and he's not wr... more

The conversation delves into the death of a campaign and the marketing strategy behind it. It introduces the fictional business Axion and its learning program Apex, highlighting the tragic death of Apex due to neglect. The importance of personalizati... more

Attention is our employee's most equitable asset - but there's fierce competition for it. Marking the first episode of 2026, Ashley joins Giles Hearn, Chief Marketing Officer at The Learning and Performance Institute and unpicks the challenges L&D ar... more

Marketing in learning isn’t just about flashy emails or poster campaigns. It’s about trust, visibility, and staying human, especially when the ground is shifting under our feet. In this episode, Ashley Hinchcliffe and Hannah Clark unpack why silence ... more

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Recent Guests

Mark Eggers
Co-founder of Yarno, micro-learning platform founder
Yarno
Episode: Ep 127 — Is AI The New Vacuum Cleaner?
Tom Bailey
Head of learning at OFX, host of Rogue L&D
OFX
Episode: Ep 127 — Is AI The New Vacuum Cleaner?
Dr. Serena Gonsalves-Fersch
Global Head of Talent at SoftwareOne
SoftwareOne
Episode: Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
Lori Niles-Hofmann
Author of The 8 Levers of EdTech Transformation
Episode: Ep 123 - The 8 Levers of Edtech Transformation - Lori Niles-Hofmann & Dr Serena Gonsalves-Fersch
Nelson Sivalingam
CEO of How Now and author of Learning at Speed
How Now
Episode: S2:E6 - Proof Beats Completions With Nelson Sivalingam
Tom McDowall
Founder of Evolve L&D, expert in learning experience design
Evolve L&D
Episode: S2:E4 - The Future Of Learning Experience Design With Tom McDowall
Heather Burright
Learning and development consultant with experience in instructional design and leadership development.
Episode: S2:E2 - We Are Not Content Factories, We're Change Agents - With Heather Burright
Georgie Cooke
Co-founder and head of learning experience design at Lima Delta
Lima Delta
Episode: S1:E3: Transforming Employee Experience Through Learning With Georgie Cooke
Derek Mitchell
Analytics partner at Novo Nordisk, specializing in people analytics and behavioral data
Novo Nordisk
Episode: S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell

Hosts

Ashley Hinchcliffe
Co-host focusing on marketing for learning and learnings in marketing aligned to L&D outcomes; founder of MAAS Marketing.
Hannah Clark
Co-host and host focusing on marketing for learning, audience insight, and engagement within organizations.

Reviews

4.8 out of 5 stars from 29 ratings
  • Important work

    The pod, and other work the team have put in more generally, to raise the awareness of these topics has been great. The pod helps highlight a lot of important points as well as providing plenty of tips and advice.

    Apple Podcasts
    5
    Ian_Gardner
    United Kingdom4 years ago
  • Fun, witty and impactful

    I've built my 19-year career in Marketing and recently pivoted to Learning and Development. The transferrable components among the two disciplines are uncanny! This podcast offers bite-sized, easy-to-digest, and quick to apply insights to leverage the best marketing to support your learning programs. Ashley and Hannah make you feel like you are sitting around a coffee table chatting and laughing with old friends. I highly recommend it for every L&D pro.

    Apple Podcasts
    5
    jenkc1234
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are typically senior practitioners or authors offering actionable frameworks and insights.
Listeners value practical, bite-size guidance that can be applied to real-world L&D programs.
Hosts' dynamic and approachable conversations make complex topics feel accessible.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#209
Israel/Business/Marketing
Apple Podcasts
#250
Belgium/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell
Q: What are the metrics that matter for measuring the impact of learning?
Key metrics include skill levels before and after training, performance changes, behavioral changes, and the growth of human networks.
S1:E1: From Data to Impact: Redefining L&D’s Value with Derek Mitchell
Q: What role does data play in Learning and Development?
Data helps identify training needs, personalize marketing communications, and measure the impact of L&D initiatives.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing For Learning®

What is Marketing For Learning® about and what kind of topics does it cover?

The show centers on marketing strategies that boost learner engagement and change within organizations, often applying marketing concepts to L&D challenges. Episodes frequently explore topics like audience understanding, measurement of impact, and campaign design for learning programs, with guests ranging from senior L&D leaders to EdTech authors. A notable strength is translating marketing discipline into practical, actionable guidance for learning teams, along with a candid, hands-on host dynamic that makes complex topics approachable for practitioners.

What stands out is a consistent emphasis on aligning L&D initiatives with business outcomes, ongoing measurement, and multi-channel engagement. The show often surfaces frameworks (like th... more

Where can I find podcast stats for Marketing For Learning®?

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How many listeners does Marketing For Learning® get?

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What are the audience demographics for Marketing For Learning®?

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How many subscribers and views does Marketing For Learning® have?

To see how many followers or subscribers Marketing For Learning® has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing For Learning®?

These podcasts share a similar audience with Marketing For Learning®:

1. Learning Uncut
2. The Learning & Development Podcast
3. The Rest Is Politics
4. The Rest Is History

How many episodes of Marketing For Learning® are there?

Marketing For Learning® launched 5 years ago and published 133 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing For Learning®?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing For Learning®?

Rephonic pulls ratings and reviews for Marketing For Learning® from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing For Learning®?

Rephonic provides full transcripts for episodes of Marketing For Learning®. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing For Learning®?

Recent guests on Marketing For Learning® include:

1. Mark Eggers
2. Tom Bailey
3. Dr. Serena Gonsalves-Fersch
4. Lori Niles-Hofmann
5. Nelson Sivalingam
6. Tom McDowall
7. Heather Burright
8. Georgie Cooke

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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