Marketing a Non-League Football Club
Michael BochelNew podcast webThere are over 2000 clubs in the UK non-league football pyramid across England, Scotland and Wales, this is the story of how Nairn County in tier 5 of Scottish football approach their marketing. Hosted by Michael Bochel, a freelance Sports Marketing Consultant and former Head of Digital at the Scottish FA who volunteers with his hometown club, Nairn County. Michael’s purpose for the... more
| Publishes | Daily | Episodes | 8 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | MarketingSportsBusinessFootball | ||||
Listen to this Podcast
Latest Episodes
On the final podcast, Michael goes through the process of kit design all the way to launch and how the massively popular TeamHamish Rainbow Third Kit came about for the club and the success it has had.
A post-live note from Michael: I stupidly forgo... more
Improving the club's communications with fans was one of the goals Michael set out to achieve when he first joined the club. On this podcast he goes through setting up email marketing, podcasting and plans for the future.
All the ideas but no time sound familiar? In Michael's case it was this plus not being in Nairn regularly enough.
Michael talks about bringing on board a couple of volunteers to help, general branding plans and linking in with a local university.
On this podcast, Michael talks about how he managed to get a new website built and launched including how he got buy-in from the committee.
This episode focuses on doing things a bit differently as a club including getting PR coverage for pie in a roll and creating stag and hen party packages.
This time around Michael talks about trying make things easier for fans online and from a digital marketing perspective. This episode covers finding a digital ticketing provider, putting our monthly club draw online plus other little bits.
On the second episode, Michael goes through the plan put together and presented back to the management committee at Nairn County as well as going through a couple of things he would do differently if he had his time again.
Welcome. Get an introduction to the club and the podcast and Michael's first steps coming on board at Nairn County and surveying fans.
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #156 |  United Kingdom/Sports/Football |
Top Football Podcasts
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Gender Skew | Location | Interests | |||
|---|---|---|---|---|---|
| Professions | Age Range | Household Income | |||
| Social Media Reach | |||||
Frequently Asked Questions About Marketing a Non-League Football Club
Where can I find podcast stats for Marketing a Non-League Football Club?
Rephonic provides a wide range of podcast stats for Marketing a Non-League Football Club. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing a Non-League Football Club and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does Marketing a Non-League Football Club get?
Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for Marketing a Non-League Football Club, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for Marketing a Non-League Football Club?
Rephonic provides comprehensive predictive audience data for Marketing a Non-League Football Club, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does Marketing a Non-League Football Club have?
To see how many followers or subscribers Marketing a Non-League Football Club has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
How many episodes of Marketing a Non-League Football Club are there?
Marketing a Non-League Football Club launched 3 years ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Marketing a Non-League Football Club?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for Marketing a Non-League Football Club?
Rephonic pulls ratings and reviews for Marketing a Non-League Football Club from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for Marketing a Non-League Football Club?
Rephonic provides full transcripts for episodes of Marketing a Non-League Football Club. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.