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Artwork for Managing Marketing

Managing Marketing

TrinityP3
Marketing
Advertising
Artificial Intelligence
Future Brand Index
Australia
Sustainability
Purpose Driven Branding
Creativity
Diversity
Marketing Mix Modeling
Social Media
Brand Building
Customer Experience
Global Branding
Brand Perception
Indigenous Storytelling
Marketing Strategy
Brand
Advertising Industry
Transparency

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, med... more

PublishesTwice monthlyEpisodes421Founded11 years ago
Number of ListenersCategories
MarketingManagementBusiness

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Artwork for Managing Marketing

Latest Episodes

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Moat, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their... more

The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry. more

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO).

He explores how AI is chan... more

Joel Kleber, CMO of Jim's Group, admits that he’s not a classically trained marketer. And thankfully is glad that he’s not. Otherwise he may never have achieved the commercial heights that he has if he was bogged down by process, frameworks and risk-... more

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Recent Guests

Matt Houltham
CEO, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Louise Romeo
Chief Operating Officer, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Scott McCaffrey
Chief Client and Growth Officer, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Jared Allen
Associate Director, Strategic Media Solutions
Monks
Episode: Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO
Joel Kleber
CMO of Jim's Group
Jim's Group
Episode: Joel Kleber And Anton Reveal The Truth Behind Jim’s Group’s Success
Amanda Connors
Marketer extraordinaire with experience across retail, banking, wellness and beauty
Independent marketing leader; former executive at Priceline, Endota Spa, doTERRA and more
Episode: Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career
John Elbing
Author of Story Building, Your Brand from Their Standpoint
Author
Episode: John Elbing And Darren Discuss Storybuilding As A Technique For Building Brand Stories
Ahron Young
Founder and CEO of Ticker News and Ticker Studios
Ticker News / Ticker Studios
Episode: Ahron Young And Darren Talk On The Role Of News Media For Brands And Business
Angela Tangas
Global Oliver CEO and Brandtech Group's Chief Strategy Officer
Brandtech Group / Oliver
Episode: Angela Tangas, Jack Smyth And Darren Discuss Unlocking the Power of Agentic AI for Brands

Host

Darren Woolley
Founder and CEO of TrinityP3 Marketing Management Consultancy, actively engaging in discussions on current marketing challenges and strategies.

Reviews

5.0 out of 5 stars from 28 ratings
  • Darren is the best of the best

    Darren really knows his stuff and brings the best guests on for episodes. A must-listen marketing podcast!

    Apple Podcasts
    5
    OmarMo93
    United States5 years ago
  • Great podcast

    Wow, I really love how helpful this is for us entrepreneurs but also for those who want to make their agency a success. I love all the tips the host and his guests shared. Looking forward to hear more episodes!

    Apple Podcasts
    5
    louis.erks.ls
    Philippines5 years ago
  • Katy Denis

    Managing Marketing covers a wide range of topics, discussed by industry experts in a relateable and conversational way. Darren does a great job of getting the most out of his guests so I highly recommend these Podcasts.

    Apple Podcasts
    5
    KTD1901
    Australia6 years ago
  • Marketing Tranformation Advisor

    Another excellent, focussed, challenging and informative podcast that

    1,approaches the key issues of today,

    2. engages insightful experts who encourage vigorous debate and

    3. leaves us thinking and considering where we should heading as Industry leaders.

    Apple Podcasts
    5
    PRCK007
    Australia6 years ago
  • Retired

    Very helpful in these troubled times. Keep up the good work

    Apple Podcasts
    5
    BrianSamuel
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The conversational style is often noted for its relatability, making complex concepts easier to grasp for professionals at various stages in their careers.
Many appreciate the variety of topics covered, from sustainability to digital transformation, highlighting the relevance to today's marketing landscape.
Listeners praise the quality of insights shared by industry experts and the actionable advice that can be applied in their marketing roles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills
Q: What did you find when you joined, and what changes did you implement first?
She explained she implemented a trade plan with a clear year-long framework, focused on launches, promotions, storytelling, and activations, and shifted to a customer-centric storytelling approach rather than just product-focused marketing.
Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills
Q: Share with the listeners what enticed you to Bendigo Woollen Mills.
Kimber described her passion for growing Australian brands, her prior startup e-commerce experience, and how Bendigo Woollen Mills presented a unique opportunity to elevate visuals and storytelling while leveraging a strong existing customer base.
Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide
Q: Did they make you an offer you couldn't refuse?
The host hints at Katie's career move as a result of exposure to influential CMOs and opportunities to lead marketing within a larger organization, rather than a single offer, underscoring the strategic pull of client-side leadership.
Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide
Q: Where and how did you get into advertising?
Katie describes discovering advertising through exploring the Bachelor of Communication and the UAC guide in school, which set the path for her two-decade agency career before moving client-side.
Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management
Q: Who owns responsibility for brand reputation and who is empowered to act on it?
The speakers emphasize that ownership should be clear-cut within organizations, with collaboration between marketing and CorpComms. The goal is to move beyond superficial metrics and build an owned, proactive platform so leadership can respond quickly and effectively across internal and external audiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Managing Marketing

What is Managing Marketing about and what kind of topics does it cover?

Conversations on the latest challenges and innovations in marketing and advertising are central to this engaging podcast series. The discussions typically involve leading experts sharing insights into various facets of marketing management, including navigating complex environments, embracing digital transformation, and the significance of sustainable practices in marketing. Notably, episodes also delve into specific topics like humanizing technology, agency fee models, and the evolving landscape of digital media. These dialogues foster a rich understanding of current trends, making them valuable for industry professionals seeking to stay informed and improve their practices. The series is particularly recognized for its diverse range of gu... more

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Which podcasts are similar to Managing Marketing?

These podcasts share a similar audience with Managing Marketing:

1. Mumbrellacast
2. The Diary Of A CEO with Steven Bartlett

How many episodes of Managing Marketing are there?

Managing Marketing launched 11 years ago and published 421 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Managing Marketing?

Recent guests on Managing Marketing include:

1. Matt Houltham
2. Louise Romeo
3. Scott McCaffrey
4. Jared Allen
5. Joel Kleber
6. Amanda Connors
7. John Elbing
8. Ahron Young

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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