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Artwork for Managing Marketing

Managing Marketing

TrinityP3
Marketing
Advertising
Artificial Intelligence
Trinityp3
Future Brand Index
Australia
Sustainability
Purpose Driven Branding
Creativity
Diversity
Marketing Mix Modeling
Social Media
Brand Building
Customer Experience
Global Branding
Brand Perception
Indigenous Storytelling
Marketing Strategy
Brand
Advertising Industry

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, med... more

PublishesTwice monthlyEpisodes422Founded11 years ago
Number of ListenersCategories
ManagementMarketingBusiness

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Artwork for Managing Marketing

Latest Episodes

Nick Hand is the commercially savvy CFO and senior finance consultant at Trinity P3. He brings a rigorous financial perspective to the marketing landscape, advising both marketers and agencies on how to move beyond traditional cost-recovery models to... more

Nick Jackson is the CEO and co-founder of Artist Partners, and collaborates with Andrew Mote, the Principal and Founder of Mote Advisors on analysing and advising superannuation funds on meeting their fiduciary responsibilities when it comes to their... more

The Starcom Australia leadership team, CEO Matt Houltham, Chief Operating Officer, Louise Romeo, and Chief Client & Growth Officer Scott McCaffrey explore the evolving definition of a media agency partnership as AI continues to reshape the industry. more

Jarrod Allen, Associate Director, Strategic Media Solutions at .monks discusses the transformative impact of AI on marketing, particularly focusing on the shift from traditional SEO to generative engine optimization (GEO).

He explores how AI is chan... more

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Recent Guests

Nick Jackson
CEO and co-founder, Artist Partners
Artist Partners
Episode: Nick Jackson, Andrew Mote And Darren Discuss The Regulatory Impact On Superannuation Marketing In Australia
Andrew Moat
Principal and founder, Mote Advisors
Mote Advisors
Episode: Nick Jackson, Andrew Mote And Darren Discuss The Regulatory Impact On Superannuation Marketing In Australia
Matt Houltham
CEO, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Louise Romeo
Chief Operating Officer, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Scott McCaffrey
Chief Client and Growth Officer, Starcom Australia
Starcom Australia
Episode: The Starcom Leadership Team Discuss With Darren What Being A Media Agency Partner Means In An AI World
Jared Allen
Associate Director, Strategic Media Solutions
Monks
Episode: Jarrod Allen And Darren Navigate The State Of Play Of SEO and GEO
Joel Kleber
CMO of Jim's Group
Jim's Group
Episode: Joel Kleber And Anton Reveal The Truth Behind Jim’s Group’s Success
Amanda Connors
Marketer extraordinaire with experience across retail, banking, wellness and beauty
Independent marketing leader; former executive at Priceline, Endota Spa, doTERRA and more
Episode: Amanda Connors And Darren Talks About How To Thrive With A Diverse Marketing Career
Ellie Angell
Undercover pitch consultant sharing behind-the-scenes agency pitching behaviors
Self-identified undercover consultant
Episode: Ellie Angell And Darren Reveal Insights From Agency Pitches Gone Wrong From The Undercover Consultant

Hosts

Darren Woolley
Host of the show with deep experience in marketing management and consultancy, frequently guiding discussions on agency governance and ROI.
Anton Buchner
Co‑host focusing on technology, data, and practical operations in marketing and agencies.

Reviews

5.0 out of 5 stars from 28 ratings
  • Darren is the best of the best

    Darren really knows his stuff and brings the best guests on for episodes. A must-listen marketing podcast!

    Apple Podcasts
    5
    OmarMo93
    United States5 years ago
  • Great podcast

    Wow, I really love how helpful this is for us entrepreneurs but also for those who want to make their agency a success. I love all the tips the host and his guests shared. Looking forward to hear more episodes!

    Apple Podcasts
    5
    louis.erks.ls
    Philippines5 years ago
  • Katy Denis

    Managing Marketing covers a wide range of topics, discussed by industry experts in a relateable and conversational way. Darren does a great job of getting the most out of his guests so I highly recommend these Podcasts.

    Apple Podcasts
    5
    KTD1901
    Australia6 years ago
  • Marketing Tranformation Advisor

    Another excellent, focussed, challenging and informative podcast that

    1,approaches the key issues of today,

    2. engages insightful experts who encourage vigorous debate and

    3. leaves us thinking and considering where we should heading as Industry leaders.

    Apple Podcasts
    5
    PRCK007
    Australia6 years ago
  • Retired

    Very helpful in these troubled times. Keep up the good work

    Apple Podcasts
    5
    BrianSamuel
    Australia6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the candid, practical insights from seasoned marketers and agency leaders.
Audience feedback highlights depth of expertise and useful strategies on procurement, pitching, and measurement.
The episodes are described as highly actionable with real‑world frameworks.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills
Q: What did you find when you joined, and what changes did you implement first?
She explained she implemented a trade plan with a clear year-long framework, focused on launches, promotions, storytelling, and activations, and shifted to a customer-centric storytelling approach rather than just product-focused marketing.
Kimberley Palmer And Anton Discuss Spinning A Marketing Yarn At Bendigo Woollen Mills
Q: Share with the listeners what enticed you to Bendigo Woollen Mills.
Kimber described her passion for growing Australian brands, her prior startup e-commerce experience, and how Bendigo Woollen Mills presented a unique opportunity to elevate visuals and storytelling while leveraging a strong existing customer base.
Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide
Q: Did they make you an offer you couldn't refuse?
The host hints at Katie's career move as a result of exposure to influential CMOs and opportunities to lead marketing within a larger organization, rather than a single offer, underscoring the strategic pull of client-side leadership.
Katie Dally And Darren Discuss Two Sides Of The Marketer And Agency Divide
Q: Where and how did you get into advertising?
Katie describes discovering advertising through exploring the Bachelor of Communication and the UAC guide in school, which set the path for her two-decade agency career before moving client-side.
Suzie Shaw, Paul Edwards And Darren Talk About The New Era of Reputation Management
Q: Who owns responsibility for brand reputation and who is empowered to act on it?
The speakers emphasize that ownership should be clear-cut within organizations, with collaboration between marketing and CorpComms. The goal is to move beyond superficial metrics and build an owned, proactive platform so leadership can respond quickly and effectively across internal and external audiences.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Managing Marketing

What is Managing Marketing about and what kind of topics does it cover?

A professional, practitioner‑driven show that brings together agency leaders, marketing executives, and data/tech experts to dissect how modern marketing is evolving. Episodes frequently center on AI's impact on media, agency governance, roster strategy, measurement models, and practical tactics for scaling marketing efforts while preserving trust and human creativity. The format tends toward strategic insights, real‑world case studies, and candid discussions about budgets, procurement, and the tensions between brand building and performance. A notable strength is the emphasis on governance, transparency, and actionable frameworks that marketers and agencies can apply immediately, making it useful for senior marketers, agency leaders, and p... more

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How many subscribers and views does Managing Marketing have?

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Which podcasts are similar to Managing Marketing?

These podcasts share a similar audience with Managing Marketing:

1. Mumbrellacast
2. Uncensored CMO
3. The Briefing
4. The Diary Of A CEO with Steven Bartlett
5. Hard Fork

How many episodes of Managing Marketing are there?

Managing Marketing launched 11 years ago and published 422 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Managing Marketing?

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What guests have appeared on Managing Marketing?

Recent guests on Managing Marketing include:

1. Nick Jackson
2. Andrew Moat
3. Matt Houltham
4. Louise Romeo
5. Scott McCaffrey
6. Jared Allen
7. Joel Kleber
8. Amanda Connors

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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