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Making the Brand

Joel Mathew

Joel Mathew, Founder and CEO of Chicago-based digital marketing firm, Fortress Consulting, sits down with clients to talk about how they got their start, and what led them to where they are today. You will learn all about entrepreneurship, sales, advertising, branding, and more.

PublishesInfrequentlyEpisodes17Founded3 years ago
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MarketingEntrepreneurshipBusiness

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Artwork for Making the Brand

Latest Episodes

Joel first met Phil Sanders, Founder & CEO of Multiply, after hearing him speak at a conference—and instantly knew they were wired the same way.

In this episode of Making the Brand, Phil gets real about what entrepreneurship actually looks like (and... more

What does it take to lead a woman-owned precision machining company in a male-dominated industry, and win while doing it? Debbie Sommers, President of Lakeview Precision and client of Fortress, joins Joel Mathew to share how she’s built a powerhouse ... more

In this episode of Making the Brand, Andy McDermott shares his remarkable journey from professional soccer player to law enforcement officer, full-time actor, and now a leader in youth sports and community development. He discusses his passion for us... more

In our first episode of Making the Brand featuring Chad Swieca as a full co-host, he and Joel go way back to not only the roots of Fortress Consulting Group, but also Joel's life roots and the influences that led to the agency as we know it today. Th... more

Meet Chad. Chad Swieca is the owner of River Light FC, a new USL soccer club that's based in Aurora, Illinois. He is a former collegiate and international professional soccer player who has turned that love of the game into an entrepreneurship journe... more

Listen to a new episode of Making the Brand as we sit down with the visionary entrepreneur, Carl West. Carl, a prominent figure in media and leadership development, is the mastermind behind Chicago's first and only hip-hop awards, a groundbreaking in... more

For this special episode of Making the Brand, we welcomed Cheryl Scott, meteorologist for ABC7 in Chicago and friend of Fortress. While you may know Cheryl's face from the TV as she forecasts the ever-unpredictable Chicago weather, now is your chance... more

For this special episode of Making the Brand, host Joel Mathew was joined by friend of Fortress and CEO of The Holy Post. Joel and Jon talk about the big vision for the Holy Post to become a media conglomerate that is unafraid to think Christianly an... more

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Making the Brand launched 3 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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