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Artwork for Making Good: Small Business Marketing Podcast

Making Good: Small Business Marketing Podcast

Lauren Tilden
Marketing
Content Creation
Marketing Strategies
Friendship
Small Business
Podcasting
Entrepreneurship
Search Engine Optimization
Podcasts
Monetization
Branding
Small Business Owners
Covid-19
Personal Branding
Consistency
Content Repurposing
Conflict Resolution
Networking
Mental Health
Energy Marketing

Making Good helps you do better marketing so you can make a bigger impact. If you’re a small business owner, you’re ALREADY making an impact. I’m here to help you supercharge that impact using the power of great marketing, because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make. Want to make money, do something you love, ... more

PublishesWeeklyEpisodes327Founded6 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

Listen to this Podcast

Artwork for Making Good: Small Business Marketing Podcast

Latest Episodes

The morning person who couldn't get out of bed. The podcast host who dreaded recording. The marketing lover who felt... nothing. After months of denying my burnout, I finally faced it – and what happened next changed everything. In this vulnerable ep... more

This episode might completely change how you think about growing your business. I just spent two days surrounded by 2,400 small business owners at what's possibly the largest gathering of entrepreneurs in the world, and I walked away with pages and p... more

Fair warning: you're probably going to want to take notes. I sat down with three entrepreneurs who've built wildly successful businesses using completely different approaches—from TikTok and marketing funnels to community engagement and literally zer... more

Is your calendar full, but your progress feels... stuck? In this Book Club pick, The Long Game, Dorie Clark teaches us how to create white space, focus on what matters, and build a business that lasts. Tune in for real talk on saying no, playing the ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

David Simnick
Founder and CEO of Soapbox, a personal care company that has donated millions of bars of soap.
Soapbox
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Letha Pugh
Co-owner of Bake Me Happy and Preston's Burger Joint, involved in workforce development.
Bake Me Happy and Preston's Burger Joint
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Bob McClure
Co-founder of McClure's Pickles, dedicated to preserving family traditions and community involvement.
McClure's Pickles
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Colie James
Disney-loving system strategist and host of the Business First Creatives Podcast.
Business First Creatives Podcast
Episode: This Tool Can Transform Your Content Chaos with Colie James | 304
Kate Wolff
Founder and CEO of Lupine Creative, co-founder of Do the Work, and co-founder of LumiTerra.
Lupine Creative
Episode: A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Andy Hunter
Founder of bookshop.org
bookshop.org
Episode: Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Heather Farris
Pinterest expert who runs a boutique Pinterest agency and a thriving membership.
Heather Farris Co.
Episode: Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298
Brian Thompson
Financial planner and founder of Brian Thompson Financial.
Brian Thompson Financial
Episode: Impact + Profit: Your Business Can Do Both with Brian Thompson | 296
Skye Waterson
ADHD coach, podcast host, and founder of Unconventional Organisation
Unconventional Organisation
Episode: ADHD-Friendly Prioritization, the Dopamine Dial, and Consistency with Skye Waterson | 293

Hosts

Lauren Tilden
Host and entrepreneur dedicated to helping small business owners make a positive impact while achieving financial success. Formerly a corporate marketer, she shares her insights and experiences to empower others in their entrepreneurial journeys.
Charelle Griffith
Co-host and advocate for community and support-driven entrepreneurship, focusing on creating spaces for collaboration and growth among small business owners.

Reviews

4.8 out of 5 stars from 134 ratings
  • SO GOOD

    One of my favorite podcasts!! So much good info. And I’ve found so many other great small businesses through Making Good- including Drewe & Kate, who just did my brand photos today! Thanks Lauren!

    Apple Podcasts
    5
    Amanda @ Gypsy Plant Shop
    United States4 months ago
  • So helpful!

    Just found this podcast and the episode on newsletters using Brevo was just what I was looking for! Great tips and insights and clearly set out. Highly recommend.

    Apple Podcasts
    5
    Carolvord
    United Kingdom9 months ago
  • 💎💎💎

    Small businesses run the world!! There are a good range of episode lengths whether you only have 20 min, 40 min, an hour, you’ll learn something! Money mindset, health, marketing and sales, relationships, no matter what industry or stage of biz you’re in, there’s value here for you. can truly feel the support radiating from Lauren and all her guests!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • A breath of fresh air

    Making Good is relatable, honest, and refreshing. Love learning from Lauren and her guest experts!

    Apple Podcasts
    5
    JumperJum
    United Statesa year ago
  • Great Show for business who want to make a real impact!

    Making Good's approach to running an honest and transparent business is refreshing. She is open and tackles topics that small businesses (who actually care) will appreciate. I love that at the end of the episode she asks her guest how they are making good - a good reminder for us all.

    Apple Podcasts
    5
    Rubyassata
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many express gratitude for the practical tips that help them navigate their entrepreneurial journeys.
The authentic and relatable approach of the host is frequently commended, making complex topics accessible.
Reviews highlight the engaging and supportive environment fostered by the host.
Listeners appreciate the actionable insights tailored for small business owners.
The focus on community, impact, and personal growth resonates deeply with the audience.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

This Tool Can Transform Your Content Chaos with Colie James | 304
Q: How do your sort of like, let's say, how would a content creation system enable you to sort of end your day earlier, not be having those late nights?
Implementing a good system allows you to be organized and clear about your tasks, thereby reducing late nights and chaos.
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Q: What advice would you have for someone who is running a small business, who is running it with values in mind?
Hunter emphasizes the importance of a clear mission statement, transparency, and demonstrating values through actions rather than just words.
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Q: Can you share a little bit about your personal journey? Like what led you to starting bookshop.org?
Andy explains how bookshop.org was created to support local independent bookstores in competition with Amazon, driven by his passion for books and reading.
Impact + Profit: Your Business Can Do Both with Brian Thompson | 296
Q: How do you suggest finding support around finances?
Start with bookkeeping, as it's essential for managing taxes and understanding your business's financial health.
Impact + Profit: Your Business Can Do Both with Brian Thompson | 296
Q: What does it mean to run a mission-driven business?
It means focusing on impact and using your talents to really change the world in a way that aligns with personal values.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This podcast targets small business owners who aspire to integrate purpose into their work while achieving financial success. It thrives on conversations that explore the intersection of entrepreneurship, marketing, and community-building, emphasizing actionable insights for creating impactful and sustainable businesses. Across various episodes, topics range from practical marketing strategies and personal growth to discussions on mental health and self-care, with an emphasis on fostering a supportive network among entrepreneurs. The engaging format includes book club discussions, guest experts sharing diverse insights, and personal anecdotes that provide listeners with ample tools to navigate the challenges of running a business while doin... more

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How many episodes of this podcast are there?

this podcast launched 6 years ago and published 327 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. David Simnick
2. Letha Pugh
3. Bob McClure
4. Colie James
5. Kate Wolff
6. Andy Hunter
7. Heather Farris
8. Brian Thompson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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