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Artwork for Making Good: Small Business Marketing Podcast

Making Good: Small Business Marketing Podcast

Lauren Tilden
Marketing
Content Creation
Marketing Strategies
Friendship
Small Business
Podcasting
Entrepreneurship
Search Engine Optimization
Podcasts
Monetization
Branding
Covid-19
Small Business Owners
Personal Branding
Consistency
Content Repurposing
Conflict Resolution
Mental Health
Networking
Energy Marketing

Making Good helps you do better marketing so you can make a bigger impact. If you’re a small business owner, you’re ALREADY making an impact. I’m here to help you supercharge that impact using the power of great marketing, because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make. Want to make money, do something you love, ... more

PublishesWeeklyEpisodes335Founded6 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Making Good: Small Business Marketing Podcast

Latest Episodes

After over two months away, I'm back — but not in the way you might expect. In this episode, I've got a big update on my business, my membership, and the future of this podcast. If you've ever felt the spark go out and wondered how to find it again, ... more

Welcome to one of my favorite episodes of the year! In this planning workshop-style episode, I walk you through the exact system I’m using to create my best year yet. We’re not talking about vague resolutions or goals that fizzle out—we’re creating a... more

In this episode, I’m guiding you through one of my favorite year-end traditions: a deep and meaningful year in review. Whether 2025 was a tough one (like it was for me!) or full of highs, taking the time to pause and reflect can bring clarity, closur... more

Avoiding your numbers? This episode is your gentle but honest financial reset. Lauren Tilden sits down with Leah McCool of Orca Accounting to break down bookkeeping basics, common mistakes, and how understanding your numbers can actually feel empower... more

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Recent Guests

Leah McCool
Owner of Orca Accounting, providing bookkeeping and accounting services for small business owners
Orca Accounting
Episode: The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Charelle Griffith
Business growth strategist, award-winning chartered marketer, and the annual planning queen.
Episode: The Planning Queen on 2026: This is the Framework That Changes Everything | 317
David Simnick
Founder and CEO of Soapbox, a personal care company that has donated millions of bars of soap.
Soapbox
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Letha Pugh
Co-owner of Bake Me Happy and Preston's Burger Joint, involved in workforce development.
Bake Me Happy and Preston's Burger Joint
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Bob McClure
Co-founder of McClure's Pickles, dedicated to preserving family traditions and community involvement.
McClure's Pickles
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Colie James
Disney-loving system strategist and host of the Business First Creatives Podcast.
Business First Creatives Podcast
Episode: This Tool Can Transform Your Content Chaos with Colie James | 304
Kate Wolff
Founder and CEO of Lupine Creative, co-founder of Do the Work, and co-founder of LumiTerra.
Lupine Creative
Episode: A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Andy Hunter
Founder of bookshop.org
bookshop.org
Episode: Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Heather Farris
Pinterest expert who runs a boutique Pinterest agency and a thriving membership.
Heather Farris Co.
Episode: Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298

Host

Lauren Tilden
Host of Making Good: Small Business Marketing Podcast; focuses on practical marketing for small businesses and social impact

Reviews

4.8 out of 5 stars from 134 ratings
  • SO GOOD

    One of my favorite podcasts!! So much good info. And I’ve found so many other great small businesses through Making Good- including Drewe & Kate, who just did my brand photos today! Thanks Lauren!

    Apple Podcasts
    5
    Amanda @ Gypsy Plant Shop
    United States8 months ago
  • So helpful!

    Just found this podcast and the episode on newsletters using Brevo was just what I was looking for! Great tips and insights and clearly set out. Highly recommend.

    Apple Podcasts
    5
    Carolvord
    United Kingdoma year ago
  • 💎💎💎

    Small businesses run the world!! There are a good range of episode lengths whether you only have 20 min, 40 min, an hour, you’ll learn something! Money mindset, health, marketing and sales, relationships, no matter what industry or stage of biz you’re in, there’s value here for you. can truly feel the support radiating from Lauren and all her guests!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • A breath of fresh air

    Making Good is relatable, honest, and refreshing. Love learning from Lauren and her guest experts!

    Apple Podcasts
    5
    JumperJum
    United States2 years ago
  • Great Show for business who want to make a real impact!

    Making Good's approach to running an honest and transparent business is refreshing. She is open and tackles topics that small businesses (who actually care) will appreciate. I love that at the end of the episode she asks her guest how they are making good - a good reminder for us all.

    Apple Podcasts
    5
    Rubyassata
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests are seen as credible experts who bring real-world marketing and growth strategies.
Listeners praise practical, bite-sized advice and actionable tips for small business owners.
The host's authentic, supportive approach is repeatedly highlighted by fans.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: What should someone do if they feel overwhelmed with their bookkeeping?
Start by assessing your current accounting system and separating personal and business expenses, as well as reconciling accounts.
The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: How does bookkeeping relate to business goals, and why should it be reviewed regularly?
Bookkeeping ensures compliance and provides a foundation for setting goals and strategy based on current financial numbers.
The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: What is bookkeeping?
Bookkeeping is the process of recording and categorizing financial transactions for a company, focusing on completeness, accuracy, and timeliness.
This Tool Can Transform Your Content Chaos with Colie James | 304
Q: How do your sort of like, let's say, how would a content creation system enable you to sort of end your day earlier, not be having those late nights?
Implementing a good system allows you to be organized and clear about your tasks, thereby reducing late nights and chaos.
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Q: What advice would you have for someone who is running a small business, who is running it with values in mind?
Hunter emphasizes the importance of a clear mission statement, transparency, and demonstrating values through actions rather than just words.

Audience Metrics

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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The show centers on practical marketing for small businesses with a strong emphasis on ethics, community impact, and sustainable growth. Episodes blend hands-on tactics—like email growth, planning frameworks, and bookkeeping for scale—with personal stories of burnout, leadership, and long-range strategy. A notable strength is the guest mix: seasoned marketers, founders, and operators who combine tangible advice with real-world experiences that emphasize doing good while doing business. The format often pairs actionable takeaways with a mindset grounded in authenticity, community building, and a long-term view, making it useful for listeners aiming to grow responsibly and make a positive impact.

A standout characteristic is the sustained fo... more

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These podcasts share a similar audience with this podcast:

1. The Diary Of A CEO with Steven Bartlett

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 335 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Leah McCool
2. Charelle Griffith
3. David Simnick
4. Letha Pugh
5. Bob McClure
6. Colie James
7. Kate Wolff
8. Andy Hunter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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