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Artwork for Making Good: Small Business Marketing Podcast

Making Good: Small Business Marketing Podcast

Lauren Tilden
Marketing
Content Creation
Marketing Strategies
Friendship
Small Business
Podcasting
Entrepreneurship
Search Engine Optimization
Podcasts
Monetization
Branding
Covid-19
Small Business Owners
Personal Branding
Content Repurposing
Consistency
Conflict Resolution
Mental Health
Networking
Energy Marketing

Making Good helps you do better marketing so you can make a bigger impact. If you’re a small business owner, you’re ALREADY making an impact. I’m here to help you supercharge that impact using the power of great marketing, because the more effective marketing you do, the better your business results will be, and the bigger impact you'll be able to make. Want to make money, do something you love, ... more

PublishesWeeklyEpisodes332Founded6 years ago
Number of ListenersCategories
EntrepreneurshipBusinessMarketing

Listen to this Podcast

Artwork for Making Good: Small Business Marketing Podcast

Latest Episodes

Avoiding your numbers? This episode is your gentle but honest financial reset. Lauren Tilden sits down with Leah McCool of Orca Accounting to break down bookkeeping basics, common mistakes, and how understanding your numbers can actually feel empower... more

You don’t need a better planner, a longer to-do list, or more discipline. You need one thing... and you might just be avoiding it.

In this final Making Good Book Club episode with Charelle Griffith, we break down The ONE Thing and talk honestly abou... more

Ready to stop winging it and make 2026 your most focused, calm, and successful year in business? Lauren Tilden sits down with annual-planning queen Charelle Griffith to walk you through her simple 5-step framework for building a plan that actually wo... more

It's time to stop the overconsumption of information, and start DOING.

In this Book Club episode, we’re talking about Lean Learning by Pat Flynn. This book is all about how to learn less, do more, and actually make progress in your business. If you ... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Leah McCool
Owner of Orca Accounting, providing bookkeeping and accounting services for small business owners
Orca Accounting
Episode: The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Charelle Griffith
Business growth strategist, award-winning chartered marketer, and the annual planning queen.
Episode: The Planning Queen on 2026: This is the Framework That Changes Everything | 317
David Simnick
Founder and CEO of Soapbox, a personal care company that has donated millions of bars of soap.
Soapbox
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Letha Pugh
Co-owner of Bake Me Happy and Preston's Burger Joint, involved in workforce development.
Bake Me Happy and Preston's Burger Joint
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Bob McClure
Co-founder of McClure's Pickles, dedicated to preserving family traditions and community involvement.
McClure's Pickles
Episode: 3 Top Small Business Owners on Marketing, Growth, and Making an Impact | 312
Colie James
Disney-loving system strategist and host of the Business First Creatives Podcast.
Business First Creatives Podcast
Episode: This Tool Can Transform Your Content Chaos with Colie James | 304
Kate Wolff
Founder and CEO of Lupine Creative, co-founder of Do the Work, and co-founder of LumiTerra.
Lupine Creative
Episode: A Real-World Guide to Inclusive Marketing with Kate Wolff | 301
Andy Hunter
Founder of bookshop.org
bookshop.org
Episode: Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Heather Farris
Pinterest expert who runs a boutique Pinterest agency and a thriving membership.
Heather Farris Co.
Episode: Pinterest 101: A Practical Step-by-Step Guide for Small Business Owners with Heather Farris | 298

Hosts

Lauren Tilden
Host of conversations that emphasize actionable marketing strategies, personal growth, and community engagement for small business owners.
Charelle Griffith
Co-host who offers expertise in marketing and strategic planning, particularly focused on productivity and business growth.

Reviews

4.8 out of 5 stars from 134 ratings
  • SO GOOD

    One of my favorite podcasts!! So much good info. And I’ve found so many other great small businesses through Making Good- including Drewe & Kate, who just did my brand photos today! Thanks Lauren!

    Apple Podcasts
    5
    Amanda @ Gypsy Plant Shop
    United States5 months ago
  • So helpful!

    Just found this podcast and the episode on newsletters using Brevo was just what I was looking for! Great tips and insights and clearly set out. Highly recommend.

    Apple Podcasts
    5
    Carolvord
    United Kingdom10 months ago
  • 💎💎💎

    Small businesses run the world!! There are a good range of episode lengths whether you only have 20 min, 40 min, an hour, you’ll learn something! Money mindset, health, marketing and sales, relationships, no matter what industry or stage of biz you’re in, there’s value here for you. can truly feel the support radiating from Lauren and all her guests!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • A breath of fresh air

    Making Good is relatable, honest, and refreshing. Love learning from Lauren and her guest experts!

    Apple Podcasts
    5
    JumperJum
    United Statesa year ago
  • Great Show for business who want to make a real impact!

    Making Good's approach to running an honest and transparent business is refreshing. She is open and tackles topics that small businesses (who actually care) will appreciate. I love that at the end of the episode she asks her guest how they are making good - a good reminder for us all.

    Apple Podcasts
    5
    Rubyassata
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The host's authentic and relatable approach, combined with diverse guest perspectives, has been highlighted as a major strength.
Listeners appreciate the wealth of actionable tips and insights for small business marketing strategies.
The supportive community and engaging discussions resonate well with entrepreneurs, enhancing their motivation and sense of connection.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#1
Ireland/Business/Marketing
Apple Podcasts
#79
Ireland/Business
Apple Podcasts
#116
South Africa/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: What should someone do if they feel overwhelmed with their bookkeeping?
Start by assessing your current accounting system and separating personal and business expenses, as well as reconciling accounts.
The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: How does bookkeeping relate to business goals, and why should it be reviewed regularly?
Bookkeeping ensures compliance and provides a foundation for setting goals and strategy based on current financial numbers.
The First Step to Scaling (A Financial Reset for Small Business Owners) with Leah McCool | 319
Q: What is bookkeeping?
Bookkeeping is the process of recording and categorizing financial transactions for a company, focusing on completeness, accuracy, and timeliness.
This Tool Can Transform Your Content Chaos with Colie James | 304
Q: How do your sort of like, let's say, how would a content creation system enable you to sort of end your day earlier, not be having those late nights?
Implementing a good system allows you to be organized and clear about your tasks, thereby reducing late nights and chaos.
Building a Better Future, One Small Choice at a Time with Andy Hunter | 300
Q: What advice would you have for someone who is running a small business, who is running it with values in mind?
Hunter emphasizes the importance of a clear mission statement, transparency, and demonstrating values through actions rather than just words.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Content centers around empowering small business owners to improve their marketing strategies, thereby enhancing their social impact and business success. Episodes feature insightful discussions on practical marketing techniques, personal experiences with business challenges, and actionable advice on topics such as bookkeeping, productivity, and personal growth. Notably, there is a focus on community engagement and balancing personal well-being with professional aspirations, making this content particularly relatable for entrepreneurs seeking to create meaningful change while navigating the complexities of running a business.

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How many episodes of this podcast are there?

this podcast launched 6 years ago and published 332 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Leah McCool
2. Charelle Griffith
3. David Simnick
4. Letha Pugh
5. Bob McClure
6. Colie James
7. Kate Wolff
8. Andy Hunter

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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