
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market... more
| Publishes | Weekly | Episodes | 63 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | ManagementBusinessEducation | |||

Jessie Jarvis grew up on a cow-calf ranch in southern Idaho, tried to leave agriculture behind to become an anesthesiologist, and ended up building one of the most important platforms in the industry instead.
In this episode of We Live It, Ty deCord... more
In this episode of We Live It, Ty deCordova and Wade Leist sit down with Chris Howell in Boise, Idaho, to talk about his decade inside Riverbend Ranches and Riverbend Steaks— and why he decided to step into representing cattle for producers across Ne... more
For more than 40 years, Mark Gardiner of Gardiner Angus Ranch has helped shape the modern beef industry through genetics, data, and disciplined cattle selection.
In this episode of We Live It, Mark joins Ty deCordova and Casey Mabry to discuss how A... more
How do ranchers stay informed when they're hours from the nearest town?
Why does farm radio still matter in an age of podcasts, social media, and AI?
And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?
In... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #133 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Market-focused conversations with ranchers, auctioneers, and industry leaders who blend hands-on cattle operations with strategic marketing and certification programs. Episodes routinely cover cattle prices, market dynamics, show circuits, replacement genetics, and technology-driven approaches to value chain transparency. A notable strength is bringing practical ranching wisdom together with updates on alliances (LiveAg, BioZyme, Gain Smart) and high-profile guests ranging from auctioneers to nutrition and genetics experts. The format emphasizes actionable tips for buyers and sellers, field-tested management practices, and opportunities to sponsor or participate in industry events and incentive programs. Potential listeners include ranch ma... more
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These podcasts share a similar audience with We Live It:
1. Working Ranch Radio Show
2. Ranchonomics
3. Ranching Returns Podcast
4. Farm4Profit Podcast
5. Barn Talk
We Live It launched a year ago and published 63 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on We Live It include:
1. Chris Howell
2. Mark Gardiner
3. Colter Brown
4. Amelia Siroky
5. Emily Jackson
6. Wayne Cockrell
7. Blake Thompson
8. Seth Diehm
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