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We Live It | LiveAg's Livestock Marketing Podcast

LiveAg
Cattle Market Volatility
Cattle Industry
Agricultural Lending
Cattle Markets
Barbecue
Market Trends
Cattle Marketing
Alabama Cattlemen's Association
Livestock Industry
Stock Show Season
Livestock Market
Wade Lice
Commodity Brokerage
Hedging Strategies
Banking Relationships
Texas Southwestern Cattle Raisers Association
Livestock Nutrition
Livestock Auctions
Food Security
Weather Conditions

Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market... more

PublishesWeeklyEpisodes45Foundeda year ago
Number of ListenersCategories
BusinessEducationManagement

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Artwork for We Live It

Latest Episodes

Recorded live at Colorado Rockies home turf, Coors Field, during Stockmen at the Stadium, this episode is one we’ll never forget.

We sat down with legendary cattle feeder, former President of ConAgra Red Meats, and Rockies owner Dick Monfort for a c... more

In this episode of We Live It, host Ty deCordova sits down with two leaders who understand what it means to build something that lasts.

We hear from Mary Russell of Higginbotham Insurance as she shares her perspective on investing in young people, s... more

This week on the We Live It Podcast, Ty deCordova and Casey Mabry kick off a new Weekly Cattle Market Update format with a timely look at what’s shaping the cattle markets right now.

With winter weather shutting down sale barns across the South, the... more

CattleFax CEO Randy Blach joins We Live It from the shared CattleFax and NCBA headquarters in Denver for a straight-talk conversation on the U.S. cattle market.

Hosts Ty deCordova and Casey Mabry sit down with one of the most trusted voices in cattl... more

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We’re joined by Wyatt Agar of Durbin Creek Ranch on the latest We Live It Podcast to talk Hereford cattle, beef cattle industry leadership, and long-term decision-making in today’s cattle market.

Wyatt discusses why engagement at the local and natio... more

In this episode of We Live It, Ty and Casey sit down with Beaver Yoder, a member of the Elite Livestock Marketing Group and Florida Cattlemen's leadership team, to talk about the people, places, and stories that shape Florida’s ranching community.

B... more

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Rising equipment costs, land values, and input prices mean more ranchers are turning to financing - not because they're struggling, but because they're making strategic decisions to grow their operations. In this episode, we sit down with Hollie Bunn... more

Running cattle is hard enough without drowning in receipts and spreadsheets. In this We Live It podcast episode, we sit down with Alex Thompson from Norwood, Colorado to talk about the financial headaches every rancher faces—from tracking expenses ac... more

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Recent Guests

Richard Stober
Veteran in the cattle industry and cattle marketing expert
Episode: Richard Stober: Revolutionizing Cattle Marketing & Preparing the Next Generation
Buster Frierson
Assistant trail boss for the Fort Worth Herd, previously worked in the movie industry training livestock
Episode: Buster Frierson: Living the Cowboy Code & Cattle Market Outlook
Wade Leist
Filling in for Casey, involved with livestock industry
Episode: Common Ground Coalition: 5 Ways Ranchers Can Secure Agriculture's Future
Eric Smith
Cattle producer from Alabama, involved with Common Ground Coalition
Episode: Common Ground Coalition: 5 Ways Ranchers Can Secure Agriculture's Future
Dean Edge
Reigning world champion livestock auctioneer from Rimby, Alberta, Canada
Episode: 2025 World Champion Auctioneer Dean Edge: From Mentorship to Victory
Katie Martin
Director of Communication at Red Angus Association
Red Angus Association
Episode: Angus Access Unveiled: EID Technology, Breedr Partnership, and the Evolution of Red Angus Marketing
Rob Thomas
Owner of Thomas Angus Ranch
Thomas Angus Ranch
Episode: Thomas Angus Ranch's Blueprint for Seedstock Success
Logan Ipsen
Executive at Western Livestock Journal
Western Livestock Journal
Episode: Building Teams & Lasting Relationships: LIVE Podcast with Western Livestock Journal's Logan Ipsen
Jimmy Lambert
A cattle auctioneer and marketer with experience in both family and video livestock auctions.
Episode: Feeder Cattle, Family Ties & Auction Tales: Jimmy Lambert & Wade Liest Live from the Shipshewana

Hosts

Casey Mabry
Co-host with a background in agricultural marketing, offering practical insights into cattle management and marketing strategies.
Ty deCordova
Co-host who specializes in livestock marketing, sharing insights on cattle pricing and market dynamics.

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Talking Points

Recent interactions between the hosts and their guests.

Building Sustainable Beef: Cassie Lapaseotes' Vision for Nebraska Ranching
Q: What are some of the challenges you've seen over the last four or five years?
Cassie mentions experiencing negative social media backlash while pursuing large projects and the importance of being prepared for disagreement in the industry.
2025 World Champion Auctioneer Dean Edge: From Mentorship to Victory
Q: How did you get started in the auction industry?
I grew up near Dan Skeels, a champion auctioneer, who mentored me and encouraged my path into auctioneering.
Selling Cattle on the Grid, Margin Calls & Cattle Market Outlook
Q: How do exports impact US cattle prices?
Export markets are crucial for US cattle prices as they allow for the sale of cuts that are not preferred domestically, adding overall value to the market.
Selling Cattle on the Grid, Margin Calls & Cattle Market Outlook
Q: How are live cattle, feeder cattle, and fat cattle priced differently?
Pricing varies significantly based on weight, location, freight, and genetic predictability, with feeder cattle being influenced heavily by these factors.
Selling Cattle on the Grid, Margin Calls & Cattle Market Outlook
Q: What does it mean to sell cattle on the grid?
Selling cattle on the grid involves pricing based on both quality grade premiums and yield grades, incentivizing producers to produce better animals.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About We Live It

What is We Live It about and what kind of topics does it cover?

Content is centered around themes related to cattle marketing, management practices, and agricultural education. Conversations often feature insights on current trends in the cattle industry, marketing strategies, and risk management, with guests sharing personal experiences and expertise. The discussions reflect a blend of practical advice and storytelling, which aims to engage ranchers and industry professionals. A unique aspect of the content is its emphasis on relationship-building within the agricultural community and the integration of personal journeys in the cattle business, highlighting the cultural and economic significance of ranching. Overall, the content serves as a valuable resource for listeners seeking to enhance their under... more

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Which podcasts are similar to We Live It?

These podcasts share a similar audience with We Live It:

1. Rodeo Time with Dale Brisby
2. Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
3. Let's Freakin' Rodeo
4. Barn Talk
5. Farm4Profit Podcast

How many episodes of We Live It are there?

We Live It launched a year ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on We Live It?

Recent guests on We Live It include:

1. Richard Stober
2. Buster Frierson
3. Wade Leist
4. Eric Smith
5. Dean Edge
6. Katie Martin
7. Rob Thomas
8. Logan Ipsen

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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