
Welcome to the "We Live It" ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business - it's a way of life. From livestock market... more
| Publishes | Weekly | Episodes | 60 | Founded | a year ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EducationBusinessManagement | |||

How do ranchers stay informed when they're hours from the nearest town?
Why does farm radio still matter in an age of podcasts, social media, and AI?
And what challenges are producers facing across Montana, Wyoming, and the Northern Plains today?
In... more
What does a career in cattle feeding actually look like?
How can women build successful careers in agriculture and livestock production?
What drives cattle markets, beef demand, and the business of feeding the world?
In this episode of We Live It, T... more
Is New World Screwworm really a threat to the U.S. cattle industry?
How does it spread?
What should ranchers be doing today to protect their livestock?
And what happens if a positive case is found on your operation?
In this episode of We Live It, Ty... more
What does it take to build a successful horse auction in today's market?
In this episode of We Live It, Ty deCordova and Casey Mabry visit with Blake Thompson of Corsica Horse Sale to discuss horse marketing, auction strategy, ranch horses, online b... more
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #108 | |
Apple Podcasts | #208 |
Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Market-focused conversations with ranchers, auctioneers, and industry leaders who blend hands-on cattle operations with strategic marketing and certification programs. Episodes routinely cover cattle prices, market dynamics, show circuits, replacement genetics, and technology-driven approaches to value chain transparency. A notable strength is bringing practical ranching wisdom together with updates on alliances (LiveAg, BioZyme, Gain Smart) and high-profile guests ranging from auctioneers to nutrition and genetics experts. The format emphasizes actionable tips for buyers and sellers, field-tested management practices, and opportunities to sponsor or participate in industry events and incentive programs. Potential listeners include ranch ma... more
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These podcasts share a similar audience with We Live It:
1. Working Ranch Radio Show
2. Ranching Returns Podcast
3. Ranchonomics
4. Working Cows - Regenerative Ranching to Maximize Profitability and Soil Health
5. Cowboy Life
We Live It launched a year ago and published 60 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on We Live It include:
1. Wayne Cockrell
2. Blake Thompson
3. Seth Diehm
4. Hardy Goodman
5. Brett Spader
6. Troy Marshall
7. Sam Stamper
8. Brian Marlin
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