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Artwork for Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

John Espirian
Linkedin
Content Creation
Networking
Linkedin Algorithm Report 2024
Collaborative Articles
Automation Tools
Artificial Intelligence
Sales Navigator
Engagement Pods
Profile Building
Privacy Issues
Video Engagement
Personal Branding
Community Building
Storytelling
Engagement Strategies
Linkedin Feature Updates
Profile Verification
Algorithms
Authoredup

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more

PublishesWeeklyEpisodes471Founded12 years ago
Number of ListenersCategories
Self-ImprovementEducationBusinessMarketing

Listen to this Podcast

Artwork for Informed: the podcast for LinkedIn® users

Latest Episodes

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.

Postbag

Should a CTA be included in the headline?

Caryn Yuen

If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlin... more

Postbag

Does the industry setting matter on your profile?

Christopher Johnson (voice note)

LinkedIn industry options help page

Fake accounts with similar headlines?

LB Brittingham

I'm searching for other experts supporting introverts and I kee... more

This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"

Postbag

– What do you think of people customising t... more

Postbag

via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?

— Look for opportunities to start conve... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Lea Turner
An advocate for authenticity on LinkedIn and single mother
Episode: 463. Interesting People - Lea Turner
John Espirian
Organizer of Uplift Live Conference
Espresso Plus
Episode: 462. UpLift Live 2025
Louise Brogan
LinkedIn marketing agency owner and YouTuber
Louise Brogan Limited
Episode: 455. Interesting People - Louise Brogan
Ella Orr
Personal brand specialist and coach
Episode: 441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

Host

Mark Williams
Host of the podcast, independent trainer, and consultant, offering insights and strategies specifically for LinkedIn users.

Reviews

4.7 out of 5 stars from 126 ratings
  • My favourite LinkedIn podcast

    LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”

    I find it easier learning from bite-sized chunks of audio. There’s no fille... more

    Apple Podcasts
    5
    Niraj Kapur
    United Kingdom5 days ago
  • John is great!

    I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!

    Apple Podcasts
    5
    citytravelbug
    Canadaa month ago
  • Long-winded

    Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.

    Apple Podcasts
    3
    The Listening Public
    United Kingdoma year ago
  • Independent & extremely valuable

    I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.

    Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.

    He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of contro... more

    Apple Podcasts
    5
    shallowand
    United Kingdom2 years ago
  • Never miss a week

    I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a we... more

    Apple Podcasts
    5
    Nicola J Macdonald
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many listeners find the content enlightening and informative, particularly appreciating Mark Williams' straightforward approach and expertise with LinkedIn.
Listeners commend the podcast for staying updated with LinkedIn features and its emphasis on practical tips for user engagement.
There are suggestions from some audience members expressing that episodes could be condensed for more efficient listening, reflecting a desire for brevity.
The host's personal stories and authenticity resonate well with the audience, enhancing the overall experience of learning about LinkedIn.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

471. Is LinkedIn Premium worth it?
Q: Are there fake accounts on LinkedIn?
Yes, there are fake accounts that sometimes mimic real users, which can be reported if suspected.
471. Is LinkedIn Premium worth it?
Q: How does the industry you select on LinkedIn affect visibility?
The industry selection helps others find your profile and improves the relevance of content you see in your feed, but gaming the system is not advisable.
470. How many active members are on LinkedIn?
Q: Do text only posts perform less well than posts with images?
In my experience, text-only posts actually received more impressions than those with images, so images are not always necessary.
470. How many active members are on LinkedIn?
Q: What do you think of people customising their pronouns?
Using the pronouns field for marketing messages is not appropriate; it's better to use it for genuine pronouns or leave it blank.
468. Engaging posts and time stamps
Q: How important are LinkedIn recommendations these days?
Recommendations add credibility but may not be heavily read; it's good to maintain them for visibility.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content centers around providing insightful perspectives and actionable strategies for leveraging LinkedIn effectively, making it a valuable resource for both new and seasoned users of the platform. Host Mark Williams covers a wide range of topics, including updates on LinkedIn features, effective networking strategies, and personal branding. The discussions often tackle the nuances of user engagement, such as the significance of comments and video content, alongside interviewing experts who share their journeys and insights related to LinkedIn. This podcast represents a unique blend of practical advice and personal storytelling, appealing to those looking to enhance their LinkedIn experience and improve their professional networking sk... more

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this podcast launched 12 years ago and published 471 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Lea Turner
2. John Espirian
3. Louise Brogan
4. Ella Orr

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