Informed: the podcast for LinkedIn® users
John Espirian"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Weekly | Episodes | 488 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingEducationSelf-ImprovementBusiness | |||
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Latest Episodes
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.
Postbag
• Richard G Abrahams on post impressions.
• Steve Messenger on comments being turned off on every post.
• Lynnaire Johnston on verification concer... more
How do you report someone and what happens when LinkedIn ignores your feedback?
See Melanie Goodman’s post
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LinkedIn has a new CEO: Daniel Shapero
Content DNA is 6 years old – read sample chapters
Espresso+ members now get the full 32-chapter... more
Postbag
Mary Wu voice note about the use of someone else's account.
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Grad's Guide 2026 – some stats around the current jobs market.
• Main report
• UK version
• US version
Creative Collision at LinkedIn HQ on 28 April
There is no 360Brew any... more
Postbag
Voice note response to Mark Lee’s question, from Tonny Mikkelsen.
Mark’s real question was about limiting content searches to the UK only. There's no good route for that, as the "All filters" panel on post searches does not include anything... more
Key Facts
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Reviews
- My favourite LinkedIn podcast
LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”
I find it easier learning from bite-sized chunks of audio. There’s no fille... more
Apple Podcasts5Niraj Kapur
United Kingdom4 months ago - John is great!
I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!
Apple Podcasts5citytravelbug
Canada6 months ago - Long-winded
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
Apple Podcasts3The Listening PublicUnited Kingdoma year ago - Independent & extremely valuable
I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.
Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.
He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of contro... more
Apple Podcasts5shallowandUnited Kingdom2 years ago - Never miss a week
I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a we... more
Apple Podcasts5Nicola J MacdonaldUnited Kingdom2 years ago
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Chart Rankings
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Apple Podcasts | #78 | United Kingdom/Business/Marketing |
Apple Podcasts | #168 | Canada/Business/Marketing |
Apple Podcasts | #117 |  Italy/Business/Marketing |
Apple Podcasts | #122 |  Denmark/Business/Marketing |
Apple Podcasts | #177 |  Sweden/Business/Marketing |
Apple Podcasts | #240 |  Switzerland/Business/Marketing |
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Audience Metrics
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
Short, opinion-led breakdowns of how to use LinkedIn effectively, with a focus on practical tactics, feature updates, and authentic engagement. Episodes blend host-driven analysis with occasional guests to illuminate real-world LinkedIn usage, avoiding hype and ads. Notable strengths include concise, actionable guidance and a consistent emphasis on honesty, transparency, and user-centric strategies for both individuals and brands. The show often covers content visibility, engagement mechanics, and platform changes, making it useful for professionals, marketers, and LinkedIn power users who want clear, no-nonsense advice.
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. Nudge
2. Social Media Marketing Podcast
3. Friday Night Comedy from BBC Radio 4
4. Big Technology Podcast
5. AI Explored
How many episodes of this podcast are there?
this podcast launched 12 years ago and published 488 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. Louise Brogan
8. John Espirian
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