Informed: the podcast for LinkedIn® users
John Espirian"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Twice monthly | Episodes | 468 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationBusinessMarketing | |||
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Latest Episodes
Postbag
via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?
— Look for opportunities to start conve... more
Thanks to Mark Williams for his kind farewell newsletter.
Postbag
• Profile verification: to verify or not? (see more)
• Post timing: when is best to post?
• Recommendations: should they be up to date?
Other topics
Everyone is talking about algor... more
The first episode of the new-look show took me 6 hours to record, edit and produce last week.
Postbag
• How do you manage lots of ongoing DMs?
• How much should we care about algorithms?
• Downgrading desktop features
Why not refresh your About st... more
This is the new-look Informed podcast, all about LinkedIn best practice, hosted for the first time by John Espirian.
There’s a quick backstory of the handover from the show’s creator, Mark Williams, to John, and then on to listener questions in the... more
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Reviews
- Long-winded
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
Apple Podcasts3The Listening Public
United Kingdom10 months ago - Independent & extremely valuable
I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.
Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.
He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of contro... more
Apple Podcasts5shallowandUnited Kingdom2 years ago - Never miss a week
I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a we... more
Apple Podcasts5Nicola J MacdonaldUnited Kingdom2 years ago - Mark’s show packs a punch
Highly informative and entertaining, Mark’s podcast is worth listening to if you want to stay up to date on LinkedIn and get insights into the latest hot topics on the platform. The show is accompanied by an excellent LinkedIn newsletter too. Mark clearly has a very good rapport with his audience and isn’t afraid to speak his mind.
Apple Podcasts5Ella Much More SocialUnited Kingdom2 years ago - My ‘Must Not Miss’ Podcast!
I have been listening to Mark’s podcast since the early days of being a LinkedIn trainer myself. His podcast is the one I listen to without fail on every occasion. His honesty is refreshing, his insights are invaluable and to boot, he is an all round top bloke!
If you are looking to keep up with all things LinkedIn related, you would be wise to invest an hour each week to listen and learn, and enjoy it too!
Deservedly called ‘Mr LinkedIn’.
Apple Podcasts5Nigel CliffeUnited Kingdom2 years ago
Listeners Say
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Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #229 |  Italy/Business/Marketing |
Apple Podcasts | #115 |  Finland/Business/Marketing |
Apple Podcasts | #125 |  Indonesia/Business/Marketing |
Apple Podcasts | #132 |  Denmark/Business/Marketing |
Apple Podcasts | #141 |  Singapore/Business/Marketing |
Apple Podcasts | #162 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The content centers around providing insightful perspectives and actionable strategies for leveraging LinkedIn effectively, making it a valuable resource for both new and seasoned users of the platform. Host Mark Williams covers a wide range of topics, including updates on LinkedIn features, effective networking strategies, and personal branding. The discussions often tackle the nuances of user engagement, such as the significance of comments and video content, alongside interviewing experts who share their journeys and insights related to LinkedIn. This podcast represents a unique blend of practical advice and personal storytelling, appealing to those looking to enhance their LinkedIn experience and improve their professional networking sk... more
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1. AI Explored
2. Social Media Marketing Podcast
3. Uncensored CMO
4. Nudge
5. The Rest Is Entertainment
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this podcast launched 12 years ago and published 468 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Lea Turner
2. John Espirian
3. Louise Brogan
4. Ella Orr
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