
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Weekly | Episodes | 471 | Founded | 12 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Self-ImprovementEducationBusinessMarketing | |||

What's in your LinkedIn Year in Review? This is LinkedIn's version of Spotify Wrapped.
Postbag
Should a CTA be included in the headline?
Caryn Yuen
If the CTA is very short and part of a reasonably short overall headline, then that’s OK. Headlin... more
Postbag
Does the industry setting matter on your profile?
Christopher Johnson (voice note)
LinkedIn industry options help page
Fake accounts with similar headlines?
LB Brittingham
I'm searching for other experts supporting introverts and I kee... more
This week's main topic looks at how many active accounts there are on LinkedIn. See my LinkedIn membership tracker, particularly the updated section titled "How many active users are on LinkedIn?"
Postbag
– What do you think of people customising t... more
Postbag
via Beth Kirk: Loving the informed podcast! I have a question around the proactive use of DMs to build relationships on LinkedIn. Do you have any top tips for people with established audiences please?
— Look for opportunities to start conve... more
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LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”
I find it easier learning from bite-sized chunks of audio. There’s no fille... more
I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.
Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.
He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of contro... more
I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a we... more
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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The content centers around providing insightful perspectives and actionable strategies for leveraging LinkedIn effectively, making it a valuable resource for both new and seasoned users of the platform. Host Mark Williams covers a wide range of topics, including updates on LinkedIn features, effective networking strategies, and personal branding. The discussions often tackle the nuances of user engagement, such as the significance of comments and video content, alongside interviewing experts who share their journeys and insights related to LinkedIn. This podcast represents a unique blend of practical advice and personal storytelling, appealing to those looking to enhance their LinkedIn experience and improve their professional networking sk... more
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These podcasts share a similar audience with this podcast:
1. Nudge
2. The Diary Of A CEO with Steven Bartlett
3. Social Media for B2B Growth: LinkedIn Strategies and Tips
4. The LinkedIn™ Branding Show
5. Marketing School - Digital Marketing and Online Marketing Tips
this podcast launched 12 years ago and published 471 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Lea Turner
2. John Espirian
3. Louise Brogan
4. Ella Orr
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