Informed: the podcast for LinkedIn® users
John Espirian"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Weekly | Episodes | 507 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationSelf-Improvement | |||
Listen to this Podcast
Latest Episodes
Postbag voice note from Ashley Leeds about negative effects of invitations not being accepted.
This week, I've seen lots of people reporting very low impression counts.
Microsoft/LinkedIn official stats for the end of October 2026
My LinkedIn memb... more
A few points to consider on what it means to have different experiences of LinkedIn.
Voice notes for the Postbag:
• Mark Lee: adverts in the feed and posts referred into the feed
• Mic Adam: post visibility set to 1st connections only, and event i... more
Postbag
• Mary Wu: post boosting
• Mic Adam: company pages
• Ashley Leeds: LinkedIn groups
• Nicky Oliver: company verifications and newsletters
Company page comment blocking and removing people from a page
Pinned comments return
New recommend / ... more
Postbag question by Ivan Tobias: What are the biggest misconceptions you've found building other people's LinkedIn profiles that other LinkedIn experts perpetuate?
Can your LinkedIn profile URL reveal your account's age?
Native bold support for tex... more
Key Facts
Similar Podcasts
People also subscribe to these shows.
Recent Guests
Host
Reviews
- The best LinkedIn podcast ever
I’ve listened to this podcast for many years, going all the way back to the LinkedInformed days with Mark Williams.
In my opinion, there is simply no better podcast about LinkedIn.
It is honest, practical, sharp and always worth listening to. The show goes far beyond the usual quick tips and gives real insight into how LinkedIn works, what actually matters, and how professionals can use the platform in a smarter and more human way.
As someone who works professionally with LinkedIn, I keep com... more
Apple Podcasts5Tonny Mikkelsen aka TonnysTips
Denmark6 months ago - Relentlessly useful / quick and clean
John has a thorough knowledge of LinkedIn and one day a week he gives us short bits of useful and relevant LinkedIn knowledge. If you’re looking to up your LinkedIn presence listen to him for 10 to 15 minutes a week. (Or binge listen, as some of us do when we’re not up-to-date.)
Apple Podcasts5MaryAWu
United States6 months ago - My favourite LinkedIn podcast
LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”
I find it easier learning from bite-sized chunks of audio. There’s no fille... more
Apple Podcasts5Niraj Kapur
United Kingdom10 months ago - John is great!
I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!
Apple Podcasts5citytravelbug
Canadaa year ago - Long-winded
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
Apple Podcasts3The Listening PublicUnited Kingdom2 years ago
Listeners Say
Key themes from listener reviews, highlighting what works and what could be improved about the show.
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #173 | United Kingdom/Business/Marketing |
Apple Podcasts | #92 |  Italy/Business/Marketing |
Apple Podcasts | #233 |  France/Business/Marketing |
Apple Podcasts | #49 | Denmark/Business/Marketing |
Apple Podcasts | #100 |  Belgium/Business/Marketing |
Apple Podcasts | #118 |  Sweden/Business/Marketing |
Talking Points
Recent interactions between the hosts and their guests.
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | |
|---|---|
| Gender Skew | |
| Location | |
| Interests | |
| Professions | |
| Age Range | |
| Household Income | |
| Social Media Reach |
Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
The show delivers concise, practical guidance on how to use LinkedIn effectively for business, with a steady focus on best practices, platform changes, and thoughtful commentary rather than hype. Episodes favor actionable tips, clarity on tools and features, and occasional listener questions, all presented in a straightforward, no-fluff style. A notable strength is its independence and lack of ads or guest-driven formats, which helps maintain a consistent, answer-first approach for professionals seeking tangible LinkedIn improvements and credible analysis of platform updates.
Where can I find podcast stats for this podcast?
Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.
How many listeners does this podcast get?
Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.
What are the audience demographics for this podcast?
Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.
How many subscribers and views does this podcast have?
To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.
Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. AI Explored
2. Sales Gravy: Jeb Blount
3. Social Media for B2B Growth: LinkedIn Strategy for B2B Marketing
4. Social Media Marketing Podcast
5. Raise Your Visibility Online — LinkedIn for Business Growth
How many episodes of this podcast are there?
this podcast launched 13 years ago and published 507 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact this podcast?
Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.
Where can I see ratings and reviews for this podcast?
Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.
View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.
How do I access podcast episode transcripts for this podcast?
Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.
What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. John Espirian
8. Louise Brogan
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.