Informed: the podcast for LinkedIn® users
John Espirian"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Weekly | Episodes | 498 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEducationSelf-Improvement | |||
Listen to this Podcast
Latest Episodes
Brenda Meller voice note about the new "Seems like AI slop" feature
Is Social Selling Index (SSI) going away for free users?
My first collaborative post, with Lynnaire Johnston
Come to UpLift Live Nano Bristol! It's on Thursday 17 September at The... more
Postbag
Mark Lee and Jeremy Freeman sent voice notes about where to get official LinkedIn info and change logs.
"Seems like AI slop" is a new feature on LinkedIn posts viewed in the main feed.
Update on collaborative posts
Solo and small business... more
Voice note from Gillian Whitney on out-of-network content viewers
Voice note from Mary Wu on profile URLs, plus some feedback on limiting posts
Get your ticket to UpLift Live Nano Bristol for Thursday 17 September
Collaborative posts
Solo and sma... more
Postbag
Nigel Cliffe voice note on limiting your post visibility
Ashley Leeds voice note on automation tools
Lionel Guerraz on connecting with your company's CEO
Caryn Yuen on link display in comments
To see what proportion of your network is s... more
Key Facts
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Reviews
- The best LinkedIn podcast ever
I’ve listened to this podcast for many years, going all the way back to the LinkedInformed days with Mark Williams.
In my opinion, there is simply no better podcast about LinkedIn.
It is honest, practical, sharp and always worth listening to. The show goes far beyond the usual quick tips and gives real insight into how LinkedIn works, what actually matters, and how professionals can use the platform in a smarter and more human way.
As someone who works professionally with LinkedIn, I keep com... more
Apple Podcasts5Tonny Mikkelsen aka TonnysTips
Denmark4 months ago - Relentlessly useful / quick and clean
John has a thorough knowledge of LinkedIn and one day a week he gives us short bits of useful and relevant LinkedIn knowledge. If you’re looking to up your LinkedIn presence listen to him for 10 to 15 minutes a week. (Or binge listen, as some of us do when we’re not up-to-date.)
Apple Podcasts5MaryAWu
United States4 months ago - My favourite LinkedIn podcast
LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”
I find it easier learning from bite-sized chunks of audio. There’s no fille... more
Apple Podcasts5Niraj Kapur
United Kingdom8 months ago - John is great!
I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!
Apple Podcasts5citytravelbug
Canada9 months ago - Long-winded
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
Apple Podcasts3The Listening PublicUnited Kingdom2 years ago
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Chart Rankings
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Apple Podcasts | #66 | United Kingdom/Business/Marketing |
Apple Podcasts | #9 |  South Africa/Business/Marketing |
Apple Podcasts | #158 | Denmark/Business/Marketing |
Apple Podcasts | #172 | South Africa/Business |
Apple Podcasts | #202 |  Sweden/Business/Marketing |
Apple Podcasts | #248 |  Taiwan/Business/Marketing |
Talking Points
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Frequently Asked Questions About This Podcast
What is This Podcast about and what kind of topics does it cover?
A practical, no-nonsense show focused on how to use LinkedIn effectively for business and personal branding. Episodes consistently break down platform features, content strategies, and engagement tactics with a balanced mix of solo guidance and listener questions. A hallmark is clear, actionable advice delivered in a concise, no-sales-pitch style, often highlighting authenticity, community-building, and practical experiments (like using voice notes, PDFs, or direct messages) to improve reach and meaningful conversations. The tone tends to be calm and confident, with a strong emphasis on independence from the platform's marketing hype and a preference for proven best practices over gimmicks. Noteworthy is the host's background as a LinkedIn ... more
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Which podcasts are similar to this podcast?
These podcasts share a similar audience with this podcast:
1. The CMO Podcast
2. The LinkedIn™ Branding Show
3. The Diary Of A CEO with Steven Bartlett
4. Call Me Back - with Dan Senor
5. For Heaven's Sake
How many episodes of this podcast are there?
this podcast launched 13 years ago and published 498 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on this podcast?
Recent guests on this podcast include:
1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. Louise Brogan
8. John Espirian
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