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Artwork for Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

John Espirian
Linkedin
Networking
Collaborative Articles
Content Creation
Artificial Intelligence
Business Development
Personal Branding
Microsoft
Engagement Pods
Linkedin Algorithm Report 2024
Social Selling Index
Commenting
Automation Tools
Recruitment
Top Voice
Linkedin Recruiter
Influencer Partnerships
Uplift Live Conference
Linkedin Recommendations
Uplift Live

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more

PublishesWeeklyEpisodes490Founded13 years ago
Number of ListenersCategories
BusinessSelf-ImprovementMarketingEducation

Listen to this Podcast

Artwork for Informed: the podcast for LinkedIn® users

Latest Episodes

Postbag

Judi Radice Hays: feedback on birthdays

Jeremy Freeman: LinkedIn newsletters

Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a li... more

What happens when you need to change your plans?

Postbag

Lionel Guerraz: commenting and its effects on topic authority.

Judith Rafferty: how do we deal with birthdays on LinkedIn?

———

The main topic is about changing your schedule on LinkedIn an... more

New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.

Postbag

• Richard G Abrahams on post impressions.

• Steve Messenger on comments being turned off on every post.

• Lynnaire Johnston on verification concer... more

How do you report someone and what happens when LinkedIn ignores your feedback?

See Melanie Goodman’s post

———

LinkedIn has a new CEO: Daniel Shapero

Content DNA is 6 years old – read sample chapters

Espresso+ members now get the full 32-chapter... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

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Recent Guests

Judi Hays
Independent LinkedIn strategist
Espresso Plus community member
Episode: 481. How to get LinkedIn content seen?
Niraj Kapur
Former Uplift Live speaker and LinkedIn coach
Episode: 480. LinkedIn voice notes
Frank Prendergast
AI expert and podcaster
The AI Argument podcast
Episode: 479. Is AI going to take all our jobs?
Mustafa Suleyman
Co-founder of DeepMind
Microsoft AI
Episode: 479. Is AI going to take all our jobs?
Phill Agnew
Podcast host and marketing expert
Episode: 478. UpLift Live interview with Phill Agnew
Lea Turner
An advocate for authenticity on LinkedIn and single mother
Episode: 463. Interesting People - Lea Turner
Louise Brogan
LinkedIn marketing agency owner and YouTuber
Louise Brogan Limited
Episode: 455. Interesting People - Louise Brogan
John Espirian
LinkedIn expert known for his educational content and community building.
Episode: 442. Interesting People - John Espirian
Ella Orr
Personal brand specialist and coach
Episode: 441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

Host

John Espirian
LinkedIn trainer and consultant; founder of Espresso+; UpLift Live creator; author of Content DNA; known for concise, direct guidance and independence from sponsorships.

Reviews

4.7 out of 5 stars from 129 ratings
  • The best LinkedIn podcast ever

    I’ve listened to this podcast for many years, going all the way back to the LinkedInformed days with Mark Williams.

    In my opinion, there is simply no better podcast about LinkedIn.

    It is honest, practical, sharp and always worth listening to. The show goes far beyond the usual quick tips and gives real insight into how LinkedIn works, what actually matters, and how professionals can use the platform in a smarter and more human way.

    As someone who works professionally with LinkedIn, I keep com... more

    Apple Podcasts
    5
    Tonny Mikkelsen aka TonnysTips
    Denmarka month ago
  • Relentlessly useful / quick and clean

    John has a thorough knowledge of LinkedIn and one day a week he gives us short bits of useful and relevant LinkedIn knowledge. If you’re looking to up your LinkedIn presence listen to him for 10 to 15 minutes a week. (Or binge listen, as some of us do when we’re not up-to-date.)

    Apple Podcasts
    5
    MaryAWu
    United Statesa month ago
  • My favourite LinkedIn podcast

    LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”

    I find it easier learning from bite-sized chunks of audio. There’s no fille... more

    Apple Podcasts
    5
    Niraj Kapur
    United Kingdom5 months ago
  • John is great!

    I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!

    Apple Podcasts
    5
    citytravelbug
    Canada6 months ago
  • Long-winded

    Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.

    Apple Podcasts
    3
    The Listening Public
    United Kingdoma year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience values honest, evidence-based advice over hype and flashy tactics.
Fans appreciate host accessibility and focused topics with minimal ads.
Listeners praise concise, practical LinkedIn guidance and no-fluff delivery.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#102
United Kingdom/Business/Marketing
Apple Podcasts
#187
Italy/Business/Marketing
Apple Podcasts
#27
South Africa/Business/Marketing
Apple Podcasts
#134
Denmark/Business/Marketing
Apple Podcasts
#195
South Africa/Business
Apple Podcasts
#231
Sweden/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

487. Current jobs market stats
Q: What does the Grad's Guide 2026 say about entry-level hiring trends?
It reports a 6% year-over-year drop in entry-level hiring and a 10% drop in mid-level hiring, suggesting a shift in early-career opportunities.
482. User interface glitches
Q: What insights do you have on the coming AI and localisation features on LinkedIn and how should listeners prepare?
Watch for signals that translation or AI-assisted features are being tested, consider how these could affect profile visibility and content authenticity, and stay adaptable by creating content that remains valuable across languages and formats.
482. User interface glitches
Q: How can individuals curate their feed to see more of the content they want and reduce negative interactions on LinkedIn?
Be deliberate about who you connect with, actively unfollow or disconnect from consistently negative accounts, send more direct messages to people whose content you enjoy, and use notification features to follow creators you want to see more of.
482. User interface glitches
Q: What are the best practices for people who run LinkedIn groups and for members who participate in them to maximize value without coming across as promotional?
Establish a clear purpose and leadership structure, set rules about promoting, encourage meaningful introductions, post regularly to stimulate discussion, and use group features (like pins and digest notifications) to reinforce engagement while ensuring members feel welcomed and supported.
480. LinkedIn voice notes
Q: What should I do about potentially automated comments on my posts?
If the comments are low-value or spammy, it's best to block the person to maintain the quality of engagement.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Short, opinion-led breakdowns of how to use LinkedIn effectively, with a focus on practical tactics, feature updates, and authentic engagement. Episodes blend host-driven analysis with occasional guests to illuminate real-world LinkedIn usage, avoiding hype and ads. Notable strengths include concise, actionable guidance and a consistent emphasis on honesty, transparency, and user-centric strategies for both individuals and brands. The show often covers content visibility, engagement mechanics, and platform changes, making it useful for professionals, marketers, and LinkedIn power users who want clear, no-nonsense advice.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Social Media Marketing Podcast
2. AI Explored
3. Nudge
4. The Diary Of A CEO with Steven Bartlett
5. Feel Better, Live More with Dr Rangan Chatterjee

How many episodes of this podcast are there?

this podcast launched 13 years ago and published 490 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. Louise Brogan
8. John Espirian

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