
"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more
| Publishes | Weekly | Episodes | 490 | Founded | 13 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSelf-ImprovementMarketingEducation | |||

Postbag
Judi Radice Hays: feedback on birthdays
Jeremy Freeman: LinkedIn newsletters
Kathie York: Since LinkedIn likes to see engagement within the first hour of a post, is it still bad form to be the first commenter? One reason I ask: having a li... more
What happens when you need to change your plans?
Postbag
Lionel Guerraz: commenting and its effects on topic authority.
Judith Rafferty: how do we deal with birthdays on LinkedIn?
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The main topic is about changing your schedule on LinkedIn an... more
New membership figures for LinkedIn are out. Let's take a look at the stats for this quarter.
Postbag
• Richard G Abrahams on post impressions.
• Steve Messenger on comments being turned off on every post.
• Lynnaire Johnston on verification concer... more
How do you report someone and what happens when LinkedIn ignores your feedback?
See Melanie Goodman’s post
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LinkedIn has a new CEO: Daniel Shapero
Content DNA is 6 years old – read sample chapters
Espresso+ members now get the full 32-chapter... more
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I’ve listened to this podcast for many years, going all the way back to the LinkedInformed days with Mark Williams.
In my opinion, there is simply no better podcast about LinkedIn.
It is honest, practical, sharp and always worth listening to. The show goes far beyond the usual quick tips and gives real insight into how LinkedIn works, what actually matters, and how professionals can use the platform in a smarter and more human way.
As someone who works professionally with LinkedIn, I keep com... more
John has a thorough knowledge of LinkedIn and one day a week he gives us short bits of useful and relevant LinkedIn knowledge. If you’re looking to up your LinkedIn presence listen to him for 10 to 15 minutes a week. (Or binge listen, as some of us do when we’re not up-to-date.)
LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”
I find it easier learning from bite-sized chunks of audio. There’s no fille... more
I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!
Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.
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How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
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Recent interactions between the hosts and their guests.
Listeners, social reach, demographics and more for this podcast.
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Short, opinion-led breakdowns of how to use LinkedIn effectively, with a focus on practical tactics, feature updates, and authentic engagement. Episodes blend host-driven analysis with occasional guests to illuminate real-world LinkedIn usage, avoiding hype and ads. Notable strengths include concise, actionable guidance and a consistent emphasis on honesty, transparency, and user-centric strategies for both individuals and brands. The show often covers content visibility, engagement mechanics, and platform changes, making it useful for professionals, marketers, and LinkedIn power users who want clear, no-nonsense advice.
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1. Social Media Marketing Podcast
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this podcast launched 13 years ago and published 490 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on this podcast include:
1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. Louise Brogan
8. John Espirian
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