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Artwork for Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

John Espirian
Linkedin
Content Creation
Networking
Linkedin Algorithm Report 2024
Collaborative Articles
Automation Tools
Artificial Intelligence
Sales Navigator
Engagement Pods
Profile Building
Privacy Issues
Video Engagement
Personal Branding
Northern Ireland
Community Building
Storytelling
Linkedin Feature Updates
Engagement Strategies
Algorithms
Profile Verification

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see ... more

PublishesWeeklyEpisodes482Founded12 years ago
Number of ListenersCategories
Self-ImprovementMarketingBusinessEducation

Listen to this Podcast

Artwork for Informed: the podcast for LinkedIn® users

Latest Episodes

A quick look at a document that explains why LinkedIn should be considered a social media platform just like all of the other big players.

Postbag

Teresa Ward: should we use @mentions in comments?

Lionel Guerraz: on saving money with tech tools

... more

This week's show "acknowledges" the challenge LinkedIn seems to have in presenting a stable user interface to its users.

Postbag

Voice note from Kaye King about improving our feeds

Voice note from Christian Harris on LinkedIn groups

Voice note fr... more

This one tip will help content creators get their external content seen.

Postbag

Espresso+: Comment "X" and I will DM you – is that a good idea?

Judi Hays voice note … about voice notes

———

Getting content seen: one approach that works for me

more

Among other topics, this week's show is about LinkedIn voice notes. I love them!

Postbag

Mark Lee voice note on spam comments

Niraj Kapur has sent a voice note about AI, based on the content of last week's episode.

I'll be sending more voice note... more

Key Facts

Accepts Guests
Contact Information
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

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Recent Guests

Judi Hays
Independent LinkedIn strategist
Espresso Plus community member
Episode: 481. How to get LinkedIn content seen?
Niraj Kapur
Former Uplift Live speaker and LinkedIn coach
Episode: 480. LinkedIn voice notes
Frank Prendergast
AI expert and podcaster
The AI Argument podcast
Episode: 479. Is AI going to take all our jobs?
Mustafa Suleyman
Co-founder of DeepMind
Microsoft AI
Episode: 479. Is AI going to take all our jobs?
Phill Agnew
Podcast host and marketing expert
Episode: 478. UpLift Live interview with Phill Agnew
Lea Turner
An advocate for authenticity on LinkedIn and single mother
Episode: 463. Interesting People - Lea Turner
Louise Brogan
LinkedIn marketing agency owner and YouTuber
Louise Brogan Limited
Episode: 455. Interesting People - Louise Brogan
John Espirian
LinkedIn expert known for his educational content and community building.
Episode: 442. Interesting People - John Espirian
Ella Orr
Personal brand specialist and coach
Episode: 441. From Bland to Brilliant: Transform Your LinkedIn™️ Content with Personal Flair

Hosts

John Espirian
John is a LinkedIn trainer and consultant known for his straightforward, no-nonsense approach to social media. He has a strong reputation for providing evidence-based insights about LinkedIn, aiming to help users become effective on the platform.
Mark Williams
Mark Williams, also known as 'Mr LinkedIn', is the former host and creator of the podcast. He shared valuable insights and opinions on effective usage of LinkedIn throughout his tenure and is known for his objective analysis of the platform.

Reviews

4.7 out of 5 stars from 128 ratings
  • My favourite LinkedIn podcast

    LinkedIn is the most important B2B social media platform. So you need to know how to work it effectively, whether you want to find a job, grow your brand or generate more sales. You need to understand best practises. You need someone with your best interests at heart. That is why I follow John Espirian on LinkedIn, attend his Uplift Live annual event and follow his new podcast “Informed: The podcast for LinkedIn users.”

    I find it easier learning from bite-sized chunks of audio. There’s no fille... more

    Apple Podcasts
    5
    Niraj Kapur
    United Kingdom3 months ago
  • John is great!

    I hadn’t listened to the Informed podcast in the past, but when I learned that John Espirian was the new host, I had to check it out. I appreciate John’s professionalism, LinkedIn knowledge and melodic voice, three qualities that abound in the Informed podcast episodes I have listened to so far. Looking forward to more!

    Apple Podcasts
    5
    citytravelbug
    Canada4 months ago
  • Long-winded

    Great podcast, but could - and should - be condensed into a more pithy 30 minutes. If you’re taking LinkedIn seriously, you’re too busy for waffle.

    Apple Podcasts
    3
    The Listening Public
    United Kingdoma year ago
  • Independent & extremely valuable

    I’ve only been listening to Mark’s podcast for the last 18 months since writing daily on LinkedIn. I initially looked around for LinkedIn-specific podcasts and found none which were like this one.

    Being a Brit there’s a certain amount of familiarity in language and culture, but Mark speaks to a truly international audience and he is always 100% true to himself.

    He is critical and objective when looking at the platform he built his business on – for the right reasons… not for the sake of contro... more

    Apple Podcasts
    5
    shallowand
    United Kingdom2 years ago
  • Never miss a week

    I’ve been listening to Mark’s podcast for years. I love it! Each week the insights are interesting and I love Mark’s sense of humour, which keeps it light and entertaining. I’ve learnt loads about how to use LinkedIn and I especially like the fact that his advice is professionally sound. He’s not in the camp that tells you to post at least four times a day. That’s just not sustainable and appropriate in my book. If you’re a business owner, I highly recommend making listening to this podcast a we... more

    Apple Podcasts
    5
    Nicola J Macdonald
    United Kingdom2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews indicate that the podcast is a must-listen for anyone serious about leveraging LinkedIn effectively.
The hosts are praised for their professionalism, engaging style, and deep knowledge of LinkedIn.
Listeners appreciate the straightforward advice given without any fluff or unnecessary advertisements.
Some feedback suggests that a more concise format could enhance the listening experience.
The content is consistently seen as informative and helpful, with listeners highlighting its practicality and relevance.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

480. LinkedIn voice notes
Q: What should I do about potentially automated comments on my posts?
If the comments are low-value or spammy, it's best to block the person to maintain the quality of engagement.
478. UpLift Live interview with Phill Agnew
Q: What are your thoughts on scrolling banners and this new button?
Some scrolling banners can be off-putting depending on mobile displays; users may have different experiences based on their devices.
478. UpLift Live interview with Phill Agnew
Q: How often should one be sharing personal glimpses on LinkedIn?
There's no specific answer, but a mix is best; demonstrating personality is key while maintaining professional focus.
477. The post-Milan Postbag
Q: What posting frequency do you recommend on LinkedIn?
Posting once or twice a week is suggested, as it puts you ahead of 95% of users. It's important to find a sustainable posting rhythm.
477. The post-Milan Postbag
Q: As a fiction author, is there really any value for me to go through the learning curve to promote my novels on LinkedIn?
Yes, LinkedIn may not be the best channel for every business, but it can improve visibility and lead to real conversations, especially for authors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content focuses on providing listeners with practical insights and best practices for using LinkedIn effectively, eschewing superficial trends and gimmicks. With a mix of answering listener questions and dissecting the platform's various features, the episodes cover topics such as engagement strategies, the value of LinkedIn Premium, and the implications of new LinkedIn features. Both past and recent hosts prioritize delivering evidence-based advice, differentiating themselves from the multitude of self-proclaimed LinkedIn experts by maintaining a commitment to authenticity and ethical marketing practices.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Big Technology Podcast
2. The LRB Podcast
3. The Ezra Klein Show
4. Raise Your Visibility Online – LinkedIn, Video & B2B Marketing for Professionals
5. Hard Fork

How many episodes of this podcast are there?

this podcast launched 12 years ago and published 482 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Judi Hays
2. Niraj Kapur
3. Frank Prendergast
4. Mustafa Suleyman
5. Phill Agnew
6. Lea Turner
7. Louise Brogan
8. John Espirian

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