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Levels Podcast - Scaling B2C Startups

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Artificial Intelligence
Bloop
Buen Provecho
Chefadora
Coddy
Programiz
Lifesum
Teuida
Vocabulary App
Gamification
Airtasker
Kinzoo
Creator Economy
Youtube
Amazon
Multilingual
Influencer Marketing
Programiz Pro
Chatgpt
Journable

Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

PublishesMonthlyEpisodes15Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Levels Podcast

Latest Episodes

Jason and Charlie sit down with Sean Herman, founder and CEO of Kinzoo, to unpack how the team builds kid-safe social products that prioritize connection, creativity, and skill-building. Sean covers Kinzoo Messenger growth to roughly 300K monthly eng... more

Tim Fung is Founder and CEO of Airtasker, a unique marketplace where customers post tasks, and users complete them.

In this episode, Tim discusses the early stages of Airtasker's journey, touches on the founding story, key inflection points on their... more

Rut Galar is a Senior Product Manager at Monkey Tabs, a company focused on building simple mobile apps for positive thinking and personal growth.

In this episode, Rut discusses the growth and development of Vocabulary, an app to help people improve ... more

Summary

In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenu... more

In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, per... more

Summary

In this conversation, Steve Hoyek discusses the journey of Journable, an AI calorie tracker app, focusing on user acquisition, retention strategies, and the importance of gamification. He shares insights on monetization, pricing models, and ... more

Summary

In this conversation, Punit Jajodia, co-founder and CEO of Programiz, shares the journey of the edtech platform from its inception to its current state.

He discusses the challenges faced in monetization, the impact of AI on coding education... more

Summary

In this conversation, Barak Glanz, co-founder and CMO of Coddy, shares insights into the rapid growth of his coding education platform, which achieved one million in annual recurring revenue (ARR) within a year.

He discusses the importance ... more

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Recent Guests

Sean Herman
Founder of Kinzoo, CEO; led development of Kinzoo Messenger, VideoCall, and Kinzoo Studio
Kinzoo
Episode: Sean Herman (Kinzoo): Kid tech without big tech
Tim Fung
Founder of Airtasker
Airtasker
Episode: Tim Fung (Airtasker): The marketplace for tasks
Rut Galar
Senior Product Manager at Monkey Tabs
Monkey Tabs
Episode: Rut Galar (MonkeyTaps): Growing to 600K MAUs using gamification
Ji Woong Jang
Founder of Teuida, language-learning app
Teuida
Episode: Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months
Marcus Gners
Chief Growth Officer and co-founder at Lifesum
Lifesum
Episode: Marcus Gners (Lifesum): The future of health and wellness
Steve Hoyek
Founder of Journable, AI calorie tracker
Journable
Episode: Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users
Punit Jajodia
Co-founder and CEO of Programiz
Programiz
Episode: Punit Jajodia (Programiz): Building a global coding education platform
Barak Glanz
Co-founder and CMO of Coddy
Coddy
Episode: Barak Glanz (Coddy): Making code learning a daily hobby
Sanjam Kohli
Co-founder and CEO of Chefadora
Chefadora
Episode: Sanjam Kholi (Chefadora): AI Cooking Assistant

Hosts

Jason
Host of Levels Podcast - Scaling B2C Startups
Charlie
Co-host of Levels Podcast - Scaling B2C Startups

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Talking Points

Recent interactions between the hosts and their guests.

Tim Fung (Airtasker): The marketplace for tasks
Q: How do you view the economics of a network effects business in Airtasker's case?
CAC is front-loaded but becomes cheaper as the network grows; initial investments ensure a large, usable network, while long-term value comes from continued activity, repeat bookings, and the convenience of contextual rebooking within the Airtasker ecosystem.
Tim Fung (Airtasker): The marketplace for tasks
Q: What worked in early customer acquisition beyond paid ads?
Early growth relied on unconventional methods, including founders performing tasks themselves, engaging local small businesses with promotional campaigns, and leveraging a low-friction posting flow that encouraged participation and virality in early markets like Sydney and London.
Tim Fung (Airtasker): The marketplace for tasks
Q: Hey Tim, welcome. How would you describe Airtasker and your role there?
Airtasker is a marketplace for local services with an open community model; task posts are unregulated by Airtasker, and offers come from taskers who set prices. Tim's role centers on growth, product, and strategy to scale this horizontal platform.
Barak Glanz (Coddy): Making code learning a daily hobby
Q: How does Coddy balance user monetization with retention, given the energy-based model and paywalls?
Coddy offers largely free access with a daily energy limit, monetizing through subscriptions that unlock more energy and features like an AI tutor. They also employ email-based retention tactics and targeted cross-channel marketing to re-engage users who hit the paywall. The approach aims to retain users while ensuring a path to revenue through paid plans and app adoption.
Barak Glanz (Coddy): Making code learning a daily hobby
Q: How did you approach influencer marketing, and did you rely on in-house content or external agencies?
Initially, the founder did it himself, then moved to a mixed model of external influencers with a few successes and many failures. He stresses a 'sweet spot' in channel size, the importance of a compelling hook, and the use of an in-house algorithm to estimate ROI before engaging influencers. The strategy evolved to combine fixed payments with occasional performance-based elements and robust attribution.

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Frequently Asked Questions About Levels Podcast

What is Levels Podcast about and what kind of topics does it cover?

This show centers on rapid growth in consumer-facing startups, featuring founders and senior operators who share concrete bets, experiments, and growth mechanics behind expanding brands from early traction to scale. Episodes frequently explore go-to-market playbooks, marketplace dynamics, product-led growth, monetization, partnerships, and team-building across diverse sectors like kids' tech, marketplaces, language learning, wellness, and creator economies. A standout angle is the emphasis on pragmatic, data-informed decision making, with candid notes on pricing, retention, community building, and the evolving role of AI and platform ecosystems in driving growth. Listeners likely gain actionable frameworks for scaling B2C products, investin... more

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1. 6 Minute English

How many episodes of Levels Podcast are there?

Levels Podcast launched a year ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Levels Podcast?

Recent guests on Levels Podcast include:

1. Sean Herman
2. Tim Fung
3. Rut Galar
4. Ji Woong Jang
5. Marcus Gners
6. Steve Hoyek
7. Punit Jajodia
8. Barak Glanz

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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