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Levels Podcast - Scaling B2C Startups

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Artificial Intelligence
Bloop
Buen Provecho
Chefadora
Coddy
Programiz
Lifesum
Teuida
Vocabulary App
Gamification
Creator Economy
Youtube
Amazon
Multilingual
Influencer Marketing
Programiz Pro
Chatgpt
Journable
Hyper-Personalization
Interactive Language Learning

Jason and Charlie chat with founders of some of the fastest-growing B2C startups and hear all about how they started and scaled their businesses.

PublishesInfrequentlyEpisodes14Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Artwork for Levels Podcast

Latest Episodes

Tim Fung is Founder and CEO of Airtasker, a unique marketplace where customers post tasks, and users complete them.

In this episode, Tim discusses the early stages of Airtasker's journey, touches on the founding story, key inflection points on their... more

Rut Galar is a Senior Product Manager at Monkey Tabs, a company focused on building simple mobile apps for positive thinking and personal growth.

In this episode, Rut discusses the growth and development of Vocabulary, an app to help people improve ... more

Summary

In this conversation, Ji Woong Jang discusses Teuida, a language learning app that emphasizes interactive speaking practice with native speakers. The app transitioned to a subscription model, significantly improving user retention and revenu... more

In this conversation, Marcus Gners, Chief Growth Officer and Co-Founder of Lifesum, discusses the evolution of the brand and its mission to help users improve their health through better nutrition. He emphasizes the importance of user experience, per... more

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Recent Guests

Rut Galar
Senior Product Manager at Monkey Tabs
Monkey Tabs
Episode: Rut Galar (MonkeyTaps): Growing to 600K MAUs using gamification
Ji Woong Jang
Founder of Teuida, language-learning app
Teuida
Episode: Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months
Marcus Gners
Chief Growth Officer and co-founder at Lifesum
Lifesum
Episode: Marcus Gners (Lifesum): The future of health and wellness
Steve Hoyek
Founder of Journable, AI calorie tracker
Journable
Episode: Steve Hoyek (Journable): Building an AI calorie tracker app to over 600,000 users
Punit Jajodia
Co-founder and CEO of Programiz
Programiz
Episode: Punit Jajodia (Programiz): Building a global coding education platform
Barak Glanz
Co-founder and CMO of Coddy
Coddy
Episode: Barak Glanz (Coddy): Making code learning a daily hobby
Sanjam Kohli
Co-founder and CEO of Chefadora
Chefadora
Episode: Sanjam Kholi (Chefadora): AI Cooking Assistant
Guillermo Martinez
COO and co-founder of Buen Provecho
Buen Provecho
Episode: Guillermo Martinez (Buen Provecho): Tackling Food Waste In Latin America
Matthew Cockerill
Founder of Cookbook (CKBK)
CKBK
Episode: Matthew Cockerill (ckbk): Spotify for Cookbooks

Hosts

Jason
Host of Levels Podcast - Scaling B2C Startups
Charlie
Co-host of Levels Podcast - Scaling B2C Startups

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Barak Glanz (Coddy): Making code learning a daily hobby
Q: How does Coddy balance user monetization with retention, given the energy-based model and paywalls?
Coddy offers largely free access with a daily energy limit, monetizing through subscriptions that unlock more energy and features like an AI tutor. They also employ email-based retention tactics and targeted cross-channel marketing to re-engage users who hit the paywall. The approach aims to retain users while ensuring a path to revenue through paid plans and app adoption.
Barak Glanz (Coddy): Making code learning a daily hobby
Q: How did you approach influencer marketing, and did you rely on in-house content or external agencies?
Initially, the founder did it himself, then moved to a mixed model of external influencers with a few successes and many failures. He stresses a 'sweet spot' in channel size, the importance of a compelling hook, and the use of an in-house algorithm to estimate ROI before engaging influencers. The strategy evolved to combine fixed payments with occasional performance-based elements and robust attribution.
Barak Glanz (Coddy): Making code learning a daily hobby
Q: What were the hacks or cheat codes that helped Coddy reach one million ARR in one year after funding?
The guest attributes rapid growth to a focused but imperfect influencer strategy, iterating on an attribution framework, and learning to scale by identifying which influencer partnerships actually paid off after testing many, while acknowledging that a lot of early influencers were not cost-effective. He emphasizes a blend of paid ads (influencers, Facebook, Google) and partnerships, but with a strong emphasis on measurement and optimizing through the Cool Script 2 model.
Matthew Cockerill (ckbk): Spotify for Cookbooks
Q: How does Cookbook monetize and license cookbook content within the subscription model?
The service uses a royalty pool funded by subscription revenue; licensors receive a share proportional to usage across the platform, with quarterly statements showing each book's contribution to the pool.
Ji Woong Jang (Teuida): Growing to 500K MAUs & 3X LTV in 12 months
Q: How do you leverage your community features to drive retention and growth?
The community tab and streak system anchor user engagement, with users motivated to maintain daily streaks and interact in the community. The team manages and participates in the community and uses it to reinforce learning, while marketing teams engage users through social channels to sustain growth.

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Frequently Asked Questions About Levels Podcast

What is Levels Podcast about and what kind of topics does it cover?

This show spotlights rapid-growth consumer startups and the practicalities of scaling B2C products. Across episodes, guests share how they moved from initial traction to durable growth through product-led strategies, community building, partnerships, and monetization experimentation. Common threads include leveraging gamification, AI-enhanced features, multi-channel go-to-market, influencer and content-driven growth, and the tension between rapid experimentation and maintaining a focused user experience. The format tends to favor founder- or executive-level perspectives on roadmap decisions, unit economics, retention engines, and how to balance product iterations with scalable growth. A notable strength is the hands-on, founder-centric lens... more

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Which podcasts are similar to Levels Podcast?

These podcasts share a similar audience with Levels Podcast:

1. English Unleashed: The Podcast

How many episodes of Levels Podcast are there?

Levels Podcast launched a year ago and published 14 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Levels Podcast?

Recent guests on Levels Podcast include:

1. Rut Galar
2. Ji Woong Jang
3. Marcus Gners
4. Steve Hoyek
5. Punit Jajodia
6. Barak Glanz
7. Sanjam Kohli
8. Guillermo Martinez

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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