Le podcast des marques engagées
Nuru - L'agence des marques engagéesNURU signifie "Lumière" en Swahili, l'élément nécessaire à toute vie sur la planète. Dans ce Podcast, nous vous éclairons sur des sujets comme le Brand Design, le Content Marketing, le Storytelling, la communication éco-responsable. Nous donnons parfois la parole aux marques engagées dans la protection de la nature et du vivant et analysons aussi de temps en temps les success stories des marques l... more
| Language |  French | Categories | ArtsMarketingBusinessDesign | ||
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Nous examinons dans cet épisode comment les motivations d'achat sont en train de changer profondément, car les consommateurs « votent avec leur portefeuille » pour soutenir des valeurs au-delà du simple produit. Les statistiques montrent que les ache... more
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