La mucca viola
DunterIl podcast dedicato alle tendenze e alle culture del mondo post-digitale. Curato da Dunter, agenzia di comunicazione con base a Torino. Condividi i nostri episodi con #lamuccaviola
| Publishes | Infrequently | Episodes | 10 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Language |  Italian | Categories | BusinessMarketing | ||
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Latest Episodes
Nel nuovo episodio del nostro podcast (l’ultimo prima della pausa estiva) parliamo di #Euro2020 e di come il campionato europeo di calcio sia stato un palcoscenico senza precedenti per operazioni (e sperimentazioni) legati al marketing e all’intratte... more
Nel libro più importante sul tema, il guru del marketing Philip Kotler definisce il brand activism come la “volontà di assumersi precise responsabilità in merito al raggiungimento di quello che viene considerato bene comune”. Nell’ultimo periodo, e a... more
La rivoluzione digitale del secolo scorso, ha consolidato quella che gli studiosi chiamano la società della scrittura. Il personal computer, internet, i social media, le app di messaggistica: per comunicare con altri abbiamo iniziato a scrivere e a l... more
Oggi possiamo dirlo con certezza: la vera grande tendenza in rete di questi ultimi anni è quella dei videogame. ll numero di gamer ha raggiunto i due miliardi e mezzo di persone in tutto il mondo, il doppio rispetto al 2013 e la maggior parte degli e... more
Perché Donald Trump sta investendo un sacco di milioni in pubblicità su Youtube invece che su Facebook? Cosa c'entrano i gruppi whatsapp con i latinos americani e qual è il motivo che ha spinto i democratici a fare campagna elettorale su Animal Cross... more
Nei primi tre mesi del 2020 TikTok è stata l’applicazione più scaricata di tutti i tempi da quando esiste il mercato delle app: ben 315 milioni di installazioni, arrivando in totale a 2 miliardi di download. Un tale successo che negli ultimi mesi son... more
Negli ultimi mesi tutti i leader politici dei più importanti governi del mondo hanno dovuto decidere come comunicare ai cittadini delle proprie nazioni l’emergenza sanitaria legata alla pandemia. Una parte di mondo, quella delle élite politiche, che... more
Quella del COVID-19 non è stata certo la prima pandemia con cui ha dovuto fare i conti l’umanità ma è stata la prima pandemia che abbiamo affrontato nell’era digitale. Come ha detto Tim Berners Lee, l'inventore del World Wide Web, senza Internet l'ep... more
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Chart Rankings
Apple Podcasts | #248 | Italy/Business/Marketing |
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Audience
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| Gender Skew | Engagement Score | Primary Location | |||
|---|---|---|---|---|---|
| Social Media Reach | |||||
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La mucca viola launched 4 years ago and published 10 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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