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Keep What You Earn

Shannon Weinstein
Entrepreneurship
Business Growth
Cash Flow Management
Cash Flow
Tax Strategy
Profitability
Pricing Strategy
CFO Services
Financial Planning
Business Growth Strategies
Financial Management
Business Valuation
Enterprise Value
Customer Acquisition Cost
Tax Deductions
Business Strategy
Due Diligence
Financial Literacy
Marketing
Tax Strategies

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to br... more

PublishesWeeklyEpisodes869Founded5 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Keep What You Earn

Latest Episodes

Thinking about private equity? Don't wait until you're burned out and ready to hand over the keys. A partner may want you involved for years after the deal.

I sit down with Andrew Goldfein of Alpha Aesthetics Partners to talk about what makes a pr... more

Payment processing feels like back-office admin—until fees creep up or your account gets flagged.

In this episode, I sit down with Adam Castillo to talk about merchant services, hidden fees, high-risk rules, and what can put a med spa on the MATCH... more

A packed office doesn't automatically mean a successful event. If you're spending on staff, marketing, and extras without a clear revenue goal or follow-up plan, you may be hosting a nice party instead of a profitable campaign.

In this episode, I ... more

Hiring is already expensive. Weak contracts, unclear roles, or the wrong worker classification can make it a lot more expensive later.

In this episode, I sit down with Sarah, a healthcare attorney and former med spa owner, to talk about the legal ... more

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Recent Guests

Andrew Goldfein
Head of New Partnerships, M&A arm of Alpha Aesthetics Partners (Alpha)
Alpha Aesthetics Partners
Episode: Your Med Spa Exit Starts Before You're Ready to Leave
Adam Costillo
Founder of The Payment Doctor, merchant services expert for med spas
The Payment Doctor
Episode: Your Payment Processor Could Shut Down Your Med Spa
Tami Vileta
Founder and Creative Director at Pinpoint Creative
Pinpoint Creative
Episode: Your Med Spa Event Should Make Money After It Ends
Sara Shikhman
Managing partner, Langea Law; healthcare attorney with a focus on compliance and practice formation/sale
Langea Law
Episode: Your Med Spa Paperwork Could Cost You the Sale
Amy Anderson
Founder of ACG Practice Partners, consulting and training for aesthetic practices
ACG Practice Partners
Episode: Is Your Team Really the Problem? Fixing the Systems Holding Back Your Med Spa
Shannon Weinstein
Keep What You Earn
Episode: Med Spa Financial Strategy: Profit Margins, Cash Flow, and Enterprise Value
Robin Dimond
CEO and founder of Fifth & Cor
Fifth & Cor
Episode: Posting More Won't Fix Your Med Spa Marketing Strategy
Annie Robertson Hockey
President of Skytale Group
Skytale Group
Episode: Creating Autonomy: How to Make Your Med Spa Operate Without You
Andrea Watkins
VP of Practice Growth, Studio 3 Marketing
Studio 3 Marketing
Episode: Proven Strategies to Maximize Patient Value and Re-Engage Existing Clients in Your Aesthetics Practice

Host

Shannon Weinstein
Host of Keep What You Earn; Founder, Keep What You Earn; Fractional CFO/CPA

Reviews

5.0 out of 5 stars from 253 ratings
  • I could hear myself and my future self

    Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!

    Apple Podcasts
    5
    GinaDu
    United Statesa year ago
  • Informative, fun, practical and profitable

    Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.

    Apple Podcasts
    5
    Displaced Red Sox fan
    United States2 years ago
  • Easy to understand

    Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.

    Apple Podcasts
    5
    Demdem33
    United States2 years ago
  • Highly recommend!

    New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!

    Apple Podcasts
    5
    Ohthatsmadison
    United States2 years ago
  • So Eye Opening!

    I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.

    Apple Podcasts
    5
    Hncampbell
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and episodes are consistently high-value for growth and profitability.
Listeners say the show delivers practical, actionable finance insights for real business impact.
Many praise the host for making complex topics easy to understand and apply.

Top Entrepreneurship Podcasts

Talking Points

Recent interactions between the hosts and their guests.

Your Med Spa Exit Starts Before You're Ready to Leave
Q: What are the most common reasons a practice might not be ready to work with Alpha?
Financial profile and profitability, including whether there is enough cash flow and whether debt or taxes would make the deal impractical, are the main barriers; typically a revenue level around two and a half million with solid recurring cash flow signals readiness.
Your Payment Processor Could Shut Down Your Med Spa
Q: What should clinics do from the start to prevent problems with processing?
Set up a proper payment framework from day one: have a dedicated payment processor, clarify pricing and plans with clients, avoid sensitive product disclosures on marketing materials, and work with an specialist who can manage underwriting and documentation to minimize matchlist risk and ensure stable processing.
Your Payment Processor Could Shut Down Your Med Spa
Q: What makes payment processing risky for med spas?
Risks come from high regulatory scrutiny, the possibility of being placed on matchlists, under tighter underwriting, and the need to avoid keywords or practices that banks associate with illegitimate activity. Clinics should focus on transparent pricing, avoid advertising telehealth online, and work with a payments partner who understands the med-spa niche to navigate these risks.
Your Med Spa Event Should Make Money After It Ends
Q: How should exclusivity be balanced with inclusivity in events?
Exclusivity can drive conversions through VIP experiences, but events should also allow broad participation so non-VIP attendees feel valued and have opportunities to become lifelong patients.
Your Med Spa Event Should Make Money After It Ends
Q: What makes an event successful beyond attendance?
A successful event is defined by post-event conversions and measurable outcomes, including four gateway conversions and follow-up activity that sustains revenue after the night ends.

Audience Metrics

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Frequently Asked Questions About Keep What You Earn

What is Keep What You Earn about and what kind of topics does it cover?

Practical, finance-forward guidance for aesthetics and wellness practice owners aiming to scale profitably. Episodes emphasize disciplined pricing, cash-flow forecasting, and enterprise-value thinking, helping listeners treat business growth like a CFO-led initiative rather than a purely tactical marketing exercise. A standout trait is the mix of actionable finance frameworks with operational tactics—ranging from improving patient value and retention to structuring compensation and memberships—delivered through approachable storytelling and real-world examples. The host's background as a CPA and fractional CFO often centers conversations on removing vanity metrics in favor of measurable profitability and sustainable growth.

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How many listeners does Keep What You Earn get?

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Which podcasts are similar to Keep What You Earn?

These podcasts share a similar audience with Keep What You Earn:

1. True to Form
2. Huberman Lab
3. The Mel Robbins Podcast
4. Financial Feminist
5. The Game with Alex Hormozi

How many episodes of Keep What You Earn are there?

Keep What You Earn launched 5 years ago and published 869 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Keep What You Earn?

Recent guests on Keep What You Earn include:

1. Andrew Goldfein
2. Adam Costillo
3. Tami Vileta
4. Sara Shikhman
5. Amy Anderson
6. Shannon Weinstein
7. Robin Dimond
8. Annie Robertson Hockey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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