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Keep What You Earn

Shannon Weinstein
Entrepreneurship
Business Growth
Cash Flow Management
Cash Flow
Tax Strategy
Profitability
Financial Planning
CFO Services
Pricing Strategy
Business Growth Strategies
Financial Management
Business Valuation
Customer Acquisition Cost
Tax Deductions
Financial Literacy
Tax Strategies
Business Strategy
Due Diligence
Operating Profit
Client Relationships

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to br... more

PublishesWeeklyEpisodes856Founded5 years ago
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BusinessManagementEntrepreneurship

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Artwork for Keep What You Earn

Latest Episodes

When growth slows down, the default response for many med spa owners is to spend more on marketing. The problem is that marketing rarely fixes operational issues, weak conversion rates, or poor retention. In many cases, it simply amplifies them.

T... more

Many med spas spend heavily on attracting new patients while overlooking one of the biggest growth opportunities already inside the practice: the existing patient base. Sustainable esthetic practice growth doesn't come from acquiring more patients al... more

Patient financing has become increasingly popular in medical aesthetics, especially during economic slowdowns and seasonal dips in demand. The problem is that many practices treat financing as a solution to slow sales when it should be treated as a f... more

There are three big ways profit can distort reality: inaccurate revenue tracking, blended service margins, and poor cash flow visibility. Understanding these numbers helps you make better financial decisions as your practice grows.

In my conversat... more

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Recent Guests

Abby Honaker
President of Partner Success at Pink Sky
Pink Sky
Episode: Stop Leaving Money on the Table: Optimize Patient Experience and Team Accountability
Bob Gillespie
Entrepreneur and financial expert focused on cap tables and fundraising
Second Century Ventures
Episode: Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid
Ben Wolber
Founder of Illume, an AI-powered analytics platform for med spas
Illume
Episode: Moving from Information Overload to Focused Growth in Your Med Spa Practice
Audrey Neff
Chief Marketing Officer for Aviva Aesthetics
Aviva Aesthetics
Episode: Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners with Audrey Neff
Gina Cotner
Founder and CEO of Athena Executive Services, which provides virtual executive assistant services.
Athena Executive Services
Episode: Making Accountability Part of Your Culture with Gina Cotner
Brooks Loughry
Expert in aesthetic medical business and coach for medical practices
Biosynergy Labs
Episode: From Discount Spa to Respected Practice with Brooks Loughry
Jim Emerich
Founder and CEO of Backbone CFO
Backbone CFO
Episode: Finding Your Financial Constraint with Jim Emerich
Michele Henry
Founder and CEO of Face Foundrié
Face Foundrié
Episode: From Fashion Apparel to Facial Franchising with Michele Henry
Joey Mure
Founder of Wealth Without Wall Street
Wealth Without Wall Street
Episode: Building Wealth Without Wall Street with Joey Mure

Host

Shannon Weinstein
Host of Keep What You Earn, CFO/CPA, fractional CFO for aesthetics and wellness practices

Reviews

5.0 out of 5 stars from 253 ratings
  • I could hear myself and my future self

    Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!

    Apple Podcasts
    5
    GinaDu
    United States9 months ago
  • Informative, fun, practical and profitable

    Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.

    Apple Podcasts
    5
    Displaced Red Sox fan
    United States2 years ago
  • Easy to understand

    Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.

    Apple Podcasts
    5
    Demdem33
    United States2 years ago
  • Highly recommend!

    New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!

    Apple Podcasts
    5
    Ohthatsmadison
    United States2 years ago
  • So Eye Opening!

    I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.

    Apple Podcasts
    5
    Hncampbell
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Feedback highlights the content as a valuable resource for business owners seeking financial clarity and growth.
Listeners describe the show as practical, actionable, and easy to understand.
Guests praise Shannon's preparation and conversational style.

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Talking Points

Recent interactions between the hosts and their guests.

Three Ways Your Profit Is Lying to You as a Med Spa Owner
Q: How should clinics think about margins for different services and providers?
Track margins by service and by provider utilization, then blend them to understand overall profitability. Focus on higher-margin services and optimize provider productivity, while also using entry-level services as revenue drivers that build loyalty and cross-sell opportunities.
Three Ways Your Profit Is Lying to You as a Med Spa Owner
Q: What do you mean by co-mingling margins?
Co-mingling margins means looking at a single, overall margin and assuming all services contribute equally. In reality, different services like Botox and lasers have very different margins, and idle capacity or uneven provider productivity can distort the big-picture margins.
Three Ways Your Profit Is Lying to You as a Med Spa Owner
Q: What do you mean by accrual vs cash?
Accrual accounting records revenue when it is earned (when the service is delivered), not when cash is received. This matters for prepaid packages or memberships, and it affects how you value the business and report true performance.
Three Ways Your Profit Is Lying to You as a Med Spa Owner
Q: So Shannon, why would you make this assertion that a clinic's profit is lying to the owner?
Because profit doesn't tell the whole story; without a complete picture, owners might base decisions on incomplete information, leading to poor outcomes. You need to consider accrual vs cash and the real drivers behind revenue and costs.
Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid
Q: Bob, would you introduce yourself to everybody listening and just let them know who you are, what you do?
I'm Bob Gillespie, an entrepreneur and financial professional with about 25 years in startups and venture capital. I specialize in cap tables, governance, and helping founders structure ownership and fundraising to position for growth and exits.

Audience Metrics

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Frequently Asked Questions About Keep What You Earn

What is Keep What You Earn about and what kind of topics does it cover?

The show targets aesthetics and wellness practice owners who want to scale profitably and build enterprise value. Episodes routinely explore financial discipline, pricing, cash flow forecasting, and strategic growth—covering topics from compensation models and patient education to treatment plans, expansion, and exit readiness. A standout angle is translating financial leadership into practical, actionable steps for med spas and clinics, often illustrated with real-world, data-driven frameworks and case studies. The host consistently emphasizes clarity, measurable metrics, and governance as levers for sustainable profitability, making it valuable for owners aiming to move beyond reactive decisions toward disciplined growth. Noteworthy stren... more

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Which podcasts are similar to Keep What You Earn?

These podcasts share a similar audience with Keep What You Earn:

1. Small Business Tax Savings Podcast
2. The Game with Alex Hormozi
3. Huberman Lab
4. Jason On Firms Podcast
5. Money Rehab with Nicole Lapin

How many episodes of Keep What You Earn are there?

Keep What You Earn launched 5 years ago and published 856 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Keep What You Earn?

Recent guests on Keep What You Earn include:

1. Abby Honaker
2. Bob Gillespie
3. Ben Wolber
4. Audrey Neff
5. Gina Cotner
6. Brooks Loughry
7. Jim Emerich
8. Michele Henry

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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