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Keep What You Earn

Shannon Weinstein
Entrepreneurship
Profitability
Revenue Generation
Franchising
Customer Experience
Operational Efficiency
Squeeze
Cost Cutting
Business Growth Strategies
Business Strategy
Financial Coaching
Mindfulness
Financial Literacy
Junior Achievement
Drybar
Tax Deductions
Business Growth
Financial Management
Personal Growth
Blue Ocean Strategy

Keep What You Earn is a podcast for entrepreneurs of all levels to use their financial information as a source of inspiration rather than intimidation. Your host, Shannon Weinstein, is a CFO, CPA and business mentor with a knack for simplifying the complex concepts of money into everyday examples and analogies you can actually understand. Join Shannon and her guests as we unlock new growth strateg... more

PublishesTwice weeklyEpisodes838Founded4 years ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Artwork for Keep What You Earn

Latest Episodes

In today's quick episode, I'm sharing that Keep What You Earn will be taking a short holiday break — and I have some exciting updates for 2026. We're adding more listener interaction, including live call-ins and personalized financial advice. As I lo... more

Today, I'm joined by Gina Cotner, founder and CEO of Athena Executive Services. Gina shares her journey from executive assistant to building one of the top virtual assistant firms in the country. We talk about how to create real accountability on you... more

In this episode, I'm breaking down the fears and myths around IRS audits. I compare getting audited to getting pulled over—it feels intimidating, but it's usually not as bad as you think. I'll walk you through what really happens during an audit, how... more

In this episode, I'm sharing practical, tactical advice to help you manage your year-end finances with confidence. It's easy to feel rushed this time of year, but slowing down and focusing on a few key tasks can make all the difference. I walk you th... more

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Recent Guests

Gina Cotner
Founder and CEO of Athena Executive Services, which provides virtual executive assistant services.
Athena Executive Services
Episode: Making Accountability Part of Your Culture with Gina Cotner
Brooks Loughry
Expert in aesthetic medical business and coach for medical practices
Biosynergy Labs
Episode: From Discount Spa to Respected Practice with Brooks Loughry
Jim Emerich
Founder and CEO of Backbone CFO
Backbone CFO
Episode: Finding Your Financial Constraint with Jim Emerich
Michele Henry
Founder and CEO of Face Foundrié
Face Foundrié
Episode: From Fashion Apparel to Facial Franchising with Michele Henry
Joey Mure
Founder of Wealth Without Wall Street
Wealth Without Wall Street
Episode: Building Wealth Without Wall Street with Joey Mure
Ricky Shockley
Owner of Med Spa Magic Marketing, digital marketing professional for over a decade, helping small businesses with marketing strategies.
Med Spa Magic Marketing
Episode: Why Gut-Based Marketing Doesn't Work with Ricky Shockley
Amber Frankhuizen
Marketing expert and founder of AF Marketing
AF Marketing
Episode: Finding Your Marketing Focus with Amber Frankhuizen
Rob Gallaher
Expert in profit sharing and successful entrepreneur
Episode: Profit Sharing Options for Employees with Rob Gallaher
Pam Jordan
CFO with over 20 years of experience in corporate finance.
Pivot Business Group
Episode: What to Expect From Your CFO with Pam Jordan

Host

Shannon Weinstein
Shannon Weinstein is a CFO, CPA, and business mentor who specializes in simplifying complex financial concepts for entrepreneurs. She delivers actionable advice and insights aimed at helping business owners improve their financial literacy and operational effectiveness.

Reviews

5.0 out of 5 stars from 252 ratings
  • I could hear myself and my future self

    Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!

    Apple Podcasts
    5
    GinaDu
    United States2 months ago
  • Informative, fun, practical and profitable

    Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.

    Apple Podcasts
    5
    Displaced Red Sox fan
    United Statesa year ago
  • Easy to understand

    Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.

    Apple Podcasts
    5
    Demdem33
    United Statesa year ago
  • Highly recommend!

    New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!

    Apple Podcasts
    5
    Ohthatsmadison
    United Statesa year ago
  • So Eye Opening!

    I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.

    Apple Podcasts
    5
    Hncampbell
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the podcast for its practical and actionable financial advice tailored to entrepreneurs.
The host's relatable approach helps demystify complex financial topics, making them accessible for business owners.
Feedback highlights the engaging discussion format and the quality of insights provided by both the host and guests.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

From Fashion Apparel to Facial Franchising with Michele Henry
Q: What are some of your goals for Face Foundrié in the next few years?
We're launching something innovative in Q4, to make our clients' experiences continue to be elevated throughout the booking process and into aftercare, along with significant real estate plans.
From Fashion Apparel to Facial Franchising with Michele Henry
Q: What do you think are the big differentiators for successful franchisees if someone were thinking of becoming one?
They need to be passionate and excited about the concept and act as community leaders who are advocates for the brand.
From Fashion Apparel to Facial Franchising with Michele Henry
Q: What do you think is one of the biggest through lines, or we'll say core truths that transcend all of them that you learned?
The customer will tell you what they want. All you have to do is listen.
Building Wealth Without Wall Street with Joey Mure
Q: Can you just address the polarity of spending versus saving for retirement?
It's not about spending every dollar but thinking differently about the formula for success, which involves living below your means and creating passive income.
Why Gut-Based Marketing Doesn't Work with Ricky Shockley
Q: What are some of the core metrics that you can look at that tells you if you're performing or not?
Key metrics include customer acquisition cost, initial visit revenue, and return on ad spend over different time horizons.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Keep What You Earn

What is Keep What You Earn about and what kind of topics does it cover?

Focused on empowering entrepreneurs with practical financial strategies, the content emphasizes demystifying money management, leveraging financial insights for business growth, and fostering a positive mindset towards financial decisions. Shannon Weinstein, the host, combines her expertise in finance with relatable anecdotes, making complex topics accessible for listeners. Episodes feature actionable advice on a range of subjects, including cash flow management, employee engagement through profit-sharing, and marketing strategies tailored for business owners. Guests often share personal stories, enhancing the learning experience and providing diverse perspectives on common entrepreneurial challenges. The podcast uniquely integrates finance... more

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How many listeners does Keep What You Earn get?

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To see how many followers or subscribers Keep What You Earn has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Keep What You Earn?

These podcasts share a similar audience with Keep What You Earn:

1. Small Business Tax Savings Podcast
2. The Dr. Gabrielle Lyon Show
3. The Dr. Hyman Show
4. Powerhouse Women
5. Main Street Business

How many episodes of Keep What You Earn are there?

Keep What You Earn launched 4 years ago and published 838 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep What You Earn?

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What guests have appeared on Keep What You Earn?

Recent guests on Keep What You Earn include:

1. Gina Cotner
2. Brooks Loughry
3. Jim Emerich
4. Michele Henry
5. Joey Mure
6. Ricky Shockley
7. Amber Frankhuizen
8. Rob Gallaher

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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