
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to br... more
| Publishes | Weekly | Episodes | 869 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | EntrepreneurshipBusinessManagement | |||

Thinking about private equity? Don't wait until you're burned out and ready to hand over the keys. A partner may want you involved for years after the deal.
I sit down with Andrew Goldfein of Alpha Aesthetics Partners to talk about what makes a pr... more
Payment processing feels like back-office admin—until fees creep up or your account gets flagged.
In this episode, I sit down with Adam Castillo to talk about merchant services, hidden fees, high-risk rules, and what can put a med spa on the MATCH... more
A packed office doesn't automatically mean a successful event. If you're spending on staff, marketing, and extras without a clear revenue goal or follow-up plan, you may be hosting a nice party instead of a profitable campaign.
In this episode, I ... more
Hiring is already expensive. Weak contracts, unclear roles, or the wrong worker classification can make it a lot more expensive later.
In this episode, I sit down with Sarah, a healthcare attorney and former med spa owner, to talk about the legal ... more
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Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!
Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.
Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.
New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!
I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.
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Practical, finance-forward guidance for aesthetics and wellness practice owners aiming to scale profitably. Episodes emphasize disciplined pricing, cash-flow forecasting, and enterprise-value thinking, helping listeners treat business growth like a CFO-led initiative rather than a purely tactical marketing exercise. A standout trait is the mix of actionable finance frameworks with operational tactics—ranging from improving patient value and retention to structuring compensation and memberships—delivered through approachable storytelling and real-world examples. The host's background as a CPA and fractional CFO often centers conversations on removing vanity metrics in favor of measurable profitability and sustainable growth.
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Keep What You Earn launched 5 years ago and published 869 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Keep What You Earn include:
1. Andrew Goldfein
2. Adam Costillo
3. Tami Vileta
4. Sara Shikhman
5. Amy Anderson
6. Shannon Weinstein
7. Robin Dimond
8. Annie Robertson Hockey
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