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Keep What You Earn

Shannon Weinstein
Entrepreneurship
Business Growth
Cash Flow Management
Cash Flow
Tax Strategy
Profitability
Financial Planning
CFO Services
Business Growth Strategies
Financial Management
Business Valuation
Pricing Strategy
Customer Acquisition Cost
Tax Deductions
Financial Literacy
Tax Strategies
Business Strategy
Due Diligence
Client Relationships
Operating Profit

Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to br... more

PublishesWeeklyEpisodes851Founded5 years ago
Number of ListenersCategories
BusinessEntrepreneurshipManagement

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Artwork for Keep What You Earn

Latest Episodes

Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers, leadership, and the overall goals of the business. In this episode, I break down... more

Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In this episode, I sit down with Lars Hegelson, founder of Easy Aftercare, to discuss how poor aftercare co... more

For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients, thinking that was the best way to grow. But over time, it became clear that be... more

If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set up from day one—your cap table, vesting terms, and legal structure—dire... more

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Recent Guests

Bob Gillespie
Entrepreneur and financial expert focused on cap tables and fundraising
Second Century Ventures
Episode: Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid
Ben Wolber
Founder of Illume, an AI-powered analytics platform for med spas
Illume
Episode: Moving from Information Overload to Focused Growth in Your Med Spa Practice
Audrey Neff
Chief Marketing Officer for Aviva Aesthetics
Aviva Aesthetics
Episode: Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners with Audrey Neff
Gina Cotner
Founder and CEO of Athena Executive Services, which provides virtual executive assistant services.
Athena Executive Services
Episode: Making Accountability Part of Your Culture with Gina Cotner
Brooks Loughry
Expert in aesthetic medical business and coach for medical practices
Biosynergy Labs
Episode: From Discount Spa to Respected Practice with Brooks Loughry
Jim Emerich
Founder and CEO of Backbone CFO
Backbone CFO
Episode: Finding Your Financial Constraint with Jim Emerich
Michele Henry
Founder and CEO of Face Foundrié
Face Foundrié
Episode: From Fashion Apparel to Facial Franchising with Michele Henry
Joey Mure
Founder of Wealth Without Wall Street
Wealth Without Wall Street
Episode: Building Wealth Without Wall Street with Joey Mure
Ricky Shockley
Owner of Med Spa Magic Marketing, digital marketing professional for over a decade, helping small businesses with marketing strategies.
Med Spa Magic Marketing
Episode: Why Gut-Based Marketing Doesn't Work with Ricky Shockley

Host

Shannon Weinstein
CPA, fractional CFO, and business coach providing financial leadership for growth-focused entrepreneurs.

Reviews

5.0 out of 5 stars from 253 ratings
  • I could hear myself and my future self

    Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!

    Apple Podcasts
    5
    GinaDu
    United States8 months ago
  • Informative, fun, practical and profitable

    Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.

    Apple Podcasts
    5
    Displaced Red Sox fan
    United States2 years ago
  • Easy to understand

    Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.

    Apple Podcasts
    5
    Demdem33
    United States2 years ago
  • Highly recommend!

    New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!

    Apple Podcasts
    5
    Ohthatsmadison
    United States2 years ago
  • So Eye Opening!

    I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.

    Apple Podcasts
    5
    Hncampbell
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guest quality and host rapport are consistently strong.
Content blends humor with practical financial guidance.
Clear, actionable tips that are easy to implement.

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Talking Points

Recent interactions between the hosts and their guests.

Protecting Your Ownership: Capital Mistakes Med Spa Founders Must Avoid
Q: Bob, would you introduce yourself to everybody listening and just let them know who you are, what you do?
I'm Bob Gillespie, an entrepreneur and financial professional with about 25 years in startups and venture capital. I specialize in cap tables, governance, and helping founders structure ownership and fundraising to position for growth and exits.
Moving from Information Overload to Focused Growth in Your Med Spa Practice
Q: How do you prevent data overload from becoming analysis paralysis?
Start with one or two focused KPIs, establish a 90-day improvement plan, and progressively expand visibility as users get comfortable with the data source and platform.
Moving from Information Overload to Focused Growth in Your Med Spa Practice
Q: What is the core value you deliver to a typical med spa practice?
Turning disparate data into a single source of truth, enabling real-time insights, early issue detection, and actionable steps that improve revenue per hour and retention.
Moving from Information Overload to Focused Growth in Your Med Spa Practice
Q: What prompted you to build Illume for the med spa space?
A healthcare finance background combined with observing how fast med spas were growing but lacked visibility into what was driving that growth, especially across multiple data sources.
Are You Ready to Expand? The Five Vital Financial Signs for Med Spa Owners with Audrey Neff
Q: What should a med spa owner consider before expanding to a second location?
Audrey and Shannon discuss capacity, systems, and profitability, stressing that expansion should only occur when location one is at high capacity (80%+), with solid processes, and evaluated against the impact on EBITDA, not just headcount or vanity metrics.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Keep What You Earn

What is Keep What You Earn about and what kind of topics does it cover?

A practical finance-focused show for owners and leaders running services-based businesses, with a strong emphasis on cash flow, pricing discipline, and scalable growth. Episodes frequently explore topics like operating margins, customer lifetime value, and strategic planning, often featuring fractional CFO perspectives and real-world case studies. Noteworthy strengths include clear, actionable takeaways, guest experts across entrepreneurship and professional services, and a proven format that translates financial concepts into executable steps for growth and profitability.

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How many listeners does Keep What You Earn get?

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Which podcasts are similar to Keep What You Earn?

These podcasts share a similar audience with Keep What You Earn:

1. Small Business Tax Savings Podcast
2. All the Hacks: Money, Points & Life
3. On Purpose with Jay Shetty
4. Jason On Firms Podcast
5. The Stacking Benjamins Show

How many episodes of Keep What You Earn are there?

Keep What You Earn launched 5 years ago and published 851 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Keep What You Earn?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Keep What You Earn?

Recent guests on Keep What You Earn include:

1. Bob Gillespie
2. Ben Wolber
3. Audrey Neff
4. Gina Cotner
5. Brooks Loughry
6. Jim Emerich
7. Michele Henry
8. Joey Mure

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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