
Keep What You Earn is the podcast for aesthetics and wellness practice owners who want to scale profitably and build a business that is actually worth something. Hosted by Shannon Weinstein, CPA and Fractional CFO, this show is designed for med spa owners generating $1–5M in revenue who are ready to move beyond reactive decision-making and into disciplined, strategic growth. If you're trying to br... more
| Publishes | Weekly | Episodes | 851 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipManagement | |||

Compensation is one of the hardest operational systems to get right in a med spa. If the structure feels unclear or unfair, it quickly creates tension between providers, leadership, and the overall goals of the business. In this episode, I break down... more
Most med spas focus heavily on the procedure itself, but patient experience is shaped just as much by what happens before and after treatment. In this episode, I sit down with Lars Hegelson, founder of Easy Aftercare, to discuss how poor aftercare co... more
For a long time, I avoided narrowing my focus because it felt like the fastest way to limit my opportunities. I built my business by saying yes to a wide range of clients, thinking that was the best way to grow. But over time, it became clear that be... more
If you're building a business without thinking about ownership structure, equity, and long-term strategy, you're taking on more risk than you realize. The way your company is set up from day one—your cap table, vesting terms, and legal structure—dire... more
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Just listened to a great episode and I could hear where I’m at now as a CEO of a small firm, and a few things about how I got here. But better yet, I got a few things that would definitely help move my firm forward! Thank you!
Great podcast for business owners! In a very light and good humored way, Shannon delivers practical, actionable advice that has really helped my business. We are now more efficient and more profitable. She makes things easy to understand and put in practice. Plus, I always feel like she gets what it’s like to be a business owner.
Love is podcast! Helped me in so many different ways. The informations are easy to understand and digest.
New listener here and WOW! Incredible insights on every topic especially for business owners. Her knowledge is unparalleled!
I just started listening to Shannon, and I love her!! She is sooo insightful and amazing.
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Listeners, social reach, demographics and more for this podcast.
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A practical finance-focused show for owners and leaders running services-based businesses, with a strong emphasis on cash flow, pricing discipline, and scalable growth. Episodes frequently explore topics like operating margins, customer lifetime value, and strategic planning, often featuring fractional CFO perspectives and real-world case studies. Noteworthy strengths include clear, actionable takeaways, guest experts across entrepreneurship and professional services, and a proven format that translates financial concepts into executable steps for growth and profitability.
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Keep What You Earn launched 5 years ago and published 851 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Keep What You Earn include:
1. Bob Gillespie
2. Ben Wolber
3. Audrey Neff
4. Gina Cotner
5. Brooks Loughry
6. Jim Emerich
7. Michele Henry
8. Joey Mure
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