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Artwork for JUST Branding
Brand Strategy
Branding
Brand Identity
Brand Naming
Designing Brand Identity
Pricing Strategies
Authenticity
Client Acquisition
Alina Wheeler
Brand Architecture
Marketing
Differentiation
Market Trends
B2B Marketing
Customer Experience
Storytelling
Sales
Examples Of Good Brand Ideas
Co-Creation In Branding
Big Ideas

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design.... more

PublishesTwice monthlyEpisodes127Founded6 years ago
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Artwork for JUST Branding

Latest Episodes

In this episode, Jacob and Matt sit down with Thumbcorp’s co-founders Dan Cushing and Diego Borgo to unpack what brand fame really looks like in the worlds of blockchain, Web3 and frontier technology.

Dan brings decades of creative and planning exp... more

YouTube

How do you reimagine one of the world’s most powerful brands?

Over 18 months, across 15 global markets, and with 50+ sub-brands, Koto partnered with Amazon to deliver one of the largest brand transformations in recent history. In this episode, Jame... more

In this episode, global branding expert Laura Ries joins Matt and Jacob to unpack her provocative new book Strategic Enemy: How to Build a Brand Position by Fighting Someone Else. Together they explore why great brands need a clear adversary, how to ... more

YouTube

What if the key to standing out wasn’t finding your niche… but attacking the norm?

Learn more at justcreative.com/podcast

In this provocative episode, we sit down with Todd Irwin, Chief Strategy Officer at Fazer and author of the new book... more

YouTube

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Recent Guests

Dan Cushing
Co-founder of Thumbcorp, with a background in publishing and strategic planning.
Thumbcorp
Episode: S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
Diego Borgo
Executive partner at Thumbcorp with over two decades of branding experience.
Thumbcorp
Episode: S06.EP19 - Make Your Brand Famous with Dan Cushing and Diego Borgo
Laura Ries
Globally recognized marketing strategist and best-selling author
Ries
Episode: S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
Todd Irwin
Chief Strategy Officer at Fazer and author of the book "De-Positioning"
Fazer
Episode: S06.E16 - De-Positioning: A Bold New Playbook for Brand Strategy with Todd Irwin
David Aaker
Vice chairman of Profit and author of multiple books on branding.
Profit
Episode: S06.EP15 - What Smart Brands Do Differently with David Aaker
Mordy Oberstein
Former head of SEO branding at Wix and host of multiple marketing podcasts
univitebrandmarketing.com
Episode: S06.EP14 - Why Brands Shouldn’t Rely on Google (+ How to Actually Get Visibility) with Mordy Oberstein
Simon Dixon
Co-founder of DixonBaxi and a practicing designer for 36 years.
DixonBaxi
Episode: S06.EP11 - Inside DixonBaxi: Building Brands That Matter with Simon Dixon
Rory Sutherland
Vice Chairman of Ogilvy UK and author of the best-selling book Alchemy
Ogilvy UK
Episode: S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
Michael Bungay Stanier
Author of 'The Coaching Habit' and founder of MBS. Works on helping individuals and teams achieve better results through coaching.
MBS
Episode: S06.EP09 - Coaching for Brand Builders: Guide Clients to Clarity Without Burning Out

Hosts

Jacob Cass
Co-host known for his extensive experience in branding and design strategy, running an award-winning branding firm.
Matt Davies
Co-host and brand strategy specialist focused on helping organizations align their brand identity.

Reviews

4.8 out of 5 stars from 149 ratings
  • The best design podcast out there!

    My fave branding podcast around. Always a really interesting and balanced discussion backed by so much expertise. I learn something new with every episode thank you!

    Apple Podcasts
    5
    Lucy Masser
    United Kingdom6 months ago
  • 💎💎💎

    “A place where brand builders can truly thrive” is spot on!! Every business, every person has a brand whether they think so or not, and we have the power to craft perception, and level ourselves up in the process. Jacob and Matt have amazing energy and are always sharing a wealth of knowledge, inspiring, authentic, informative, Checks all the boxes!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United States9 months ago
  • Brand Marketer

    Just Branding is an excellent source marketers and designer. Keep up the good work guys.

    Apple Podcasts
    5
    AlivePro
    Canada10 months ago
  • Lots of value

    Thank you for this

    Apple Podcasts
    5
    YEA_211
    Israela year ago
  • My Go-To Brand Mates!

    These two guys are full of so much thoughtful wisdom. Just glad I didn’t have to compete with them for the last 5 decades. Would have made it terribly hard on me!! I listen to every episode.

    Apple Podcasts
    5
    Brand ON!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Many reviews highlight the expertise and engaging style of the hosts, making complex branding topics accessible.
Listeners praise the practical insights and actionable strategies provided in each episode.
Listeners appreciate the diverse range of guests and viewpoints, enhancing the learning experience.
Some comments indicate a desire for better audio quality in certain episodes, though this is not a predominant issue.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#125
United States/Arts/Design
Apple Podcasts
#82
Canada/Arts/Design
Apple Podcasts
#142
United Kingdom/Arts/Design
Apple Podcasts
#93
France/Arts/Design
Apple Podcasts
#104
Australia/Arts/Design
Apple Podcasts
#245
Germany/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
Q: How can companies identify their enemies?
Start with understanding customer perceptions and contrasting your brand against competitors to showcase differences.
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
Q: What inspired you to write the Strategic Enemy?
The book came from wanting to do the best work for clients and focusing on strategic differentiation.
S06.EP15 - What Smart Brands Do Differently with David Aaker
Q: How do you measure the ROI of brand building?
Quantifying brand value can be challenging, but using statistical analyses or controlled experiments can help demonstrate its impact on business performance.
S06.EP15 - What Smart Brands Do Differently with David Aaker
Q: What are some of the nine brand building actions that actually work?
David mentions Branded Energizers and Brand Communities as key actions that help create energy and loyalty around a brand.
S06.EP15 - What Smart Brands Do Differently with David Aaker
Q: What motivated you to update this latest edition?
David wanted to summarize key branding insights in a concise format as many people were overwhelmed by his prior works.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About JUST Branding

What is JUST Branding about and what kind of topics does it cover?

This podcast focuses on the intricate process of brand building, providing designers and entrepreneurs with professional insights and actionable strategies to enhance their branding efforts. With a particular emphasis on connecting strategy with design, the hosts engage with branding experts from around the globe, discussing various facets of branding such as brand purpose, positioning, storytelling, and identity design. Noteworthy is the collaborative interplay between the hosts and their guests, resulting in in-depth conversations that transform complex branding theories into practical guidance for professionals in the creative industries. This program caters especially to those looking to navigate the evolving landscape of branding effec... more

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How many listeners does JUST Branding get?

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What are the audience demographics for JUST Branding?

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How many subscribers and views does JUST Branding have?

To see how many followers or subscribers JUST Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to JUST Branding?

These podcasts share a similar audience with JUST Branding:

1. The Futur with Chris Do
2. Design Better
3. Marketing Against The Grain
4. The Game with Alex Hormozi
5. Social Media Marketing Podcast

How many episodes of JUST Branding are there?

JUST Branding launched 6 years ago and published 127 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact JUST Branding?

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Where can I see ratings and reviews for JUST Branding?

Rephonic pulls ratings and reviews for JUST Branding from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for JUST Branding?

Rephonic provides full transcripts for episodes of JUST Branding. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on JUST Branding?

Recent guests on JUST Branding include:

1. Dan Cushing
2. Diego Borgo
3. Laura Ries
4. Todd Irwin
5. David Aaker
6. Mordy Oberstein
7. Simon Dixon
8. Rory Sutherland

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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