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Brand Strategy
Branding
Marketing
Brand Identity
Differentiation
Brand Positioning
Storytelling
Leadership
Brand Naming
Humor
Brand Building
Brand Management
Designing Brand Identity
Brand Positioning Models
Marketing Strategy
Community Building
Personal Branding
Creativity
Consumer Behavior
Pricing Strategies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design.... more

PublishesTwice monthlyEpisodes137Founded6 years ago
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DesignArts

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Artwork for JUST Branding

Latest Episodes

In this episode, we sit down with brand strategist and verbal identity specialist Emily Penny to unpack the growing challenge of differentiation in an increasingly saturated market.

Learn more at justcreative.com/podcast

Emily is the crea... more

YouTube

Jacob Cass and Matt Davies speak with Amelia Sordell, founder and CEO of Klowt and one of the leading voices in founder-led marketing.

Learn more at justcreative.com/podcast

As audiences become more sceptical of faceless companies, founders and l... more

In this episode, Jacob and Matt sit down with Alexander Lofthouse — Senior Designer at Nzime and a specialist in UX and digital experience. Lex and Jacob go back nearly a decade, and after watching her deliver a standout talk at NDC London, it was ti... more

YouTube

Why do some designers build lasting careers while others fade out?

In this episode of JUST Branding, we sit down with James Martin, founder of Made by James, to unpack what really sustains creative success over time and what quietly destroys it.

more

YouTube

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Recent Guests

Amelia Sordell
Founder of Klowt, personal branding expert
Klowt
Episode: S07.EP07 - Founder Branding with Amelia Sordell
Lex Lofthouse
Senior designer at Enzyme (UK); public speaker on UX
Enzyme
Episode: S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse
James Martin
Designer, author and educator; founder of Made by James; Affinity Creative Partner; Lincoln Design Co.
Made by James; Affinity Creative Partner; Lincoln Design Co.
Episode: S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin
Kevin Finn
Author of Brand Principles and founder of TheSumOf
TheSumOf
Episode: S07.EP04 - Designers Don’t Build Brands with Kevin Finn
Martin Zarian
Founder of Factory39, branding expert
Factory39
Episode: S07.EP03 - B2B Branding: The Unsexy Truth with Martin Zarian
Debbie Millman
Renowned designer, writer, and host of Design Matters.
Design Matters
Episode: S07.EP01 - Beyond Personal Branding: Debbie Millman on Character, Symbols, and Brand DNA
Marty Neumeier
Branding expert and author
Neumeier Enterprises
Episode: S06.EP21 - Best of 2025 (Season 6)
Jay Clouse
Founder of a community for creatives
Episode: S06.EP21 - Best of 2025 (Season 6)
Brandon Kim
Co-founder of Brevitē, a company creating creative camera bags
Brevitē
Episode: S06.EP20 - From Kickstarter to Cult Brand w/ Brandon Kim, Brevitē

Hosts

Jacob Cass
Brand strategy practitioner and designer with leadership at JUST Creative; widely known for building brand identities and strategy.
Matt Davies
Brand strategy specialist focusing on aligning brands around strategy and scalable growth.

Reviews

4.8 out of 5 stars from 151 ratings
  • The best design podcast out there!

    My fave branding podcast around. Always a really interesting and balanced discussion backed by so much expertise. I learn something new with every episode thank you!

    Apple Podcasts
    5
    Lucy Masser
    United Kingdoma year ago
  • 💎💎💎

    “A place where brand builders can truly thrive” is spot on!! Every business, every person has a brand whether they think so or not, and we have the power to craft perception, and level ourselves up in the process. Jacob and Matt have amazing energy and are always sharing a wealth of knowledge, inspiring, authentic, informative, Checks all the boxes!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Brand Marketer

    Just Branding is an excellent source marketers and designer. Keep up the good work guys.

    Apple Podcasts
    5
    AlivePro
    Canadaa year ago
  • Lots of value

    Thank you for this

    Apple Podcasts
    5
    YEA_211
    Israela year ago
  • My Go-To Brand Mates!

    These two guys are full of so much thoughtful wisdom. Just glad I didn’t have to compete with them for the last 5 decades. Would have made it terribly hard on me!! I listen to every episode.

    Apple Podcasts
    5
    Brand ON!
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Thoughtful, practical and expert-led discussions on branding and design.
Strong host dynamic and actionable takeaways for practitioners.
High-quality guests and deep dives into strategy and execution.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#30
United States/Arts/Design
Apple Podcasts
#106
United Kingdom/Arts/Design
Apple Podcasts
#164
Canada/Arts/Design
Apple Podcasts
#68
Germany/Arts/Design
Apple Podcasts
#78
Australia/Arts/Design
Apple Podcasts
#185
Italy/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

S07.EP04 - Designers Don’t Build Brands with Kevin Finn
Q: One habit every brand builder must adopt?
Always ask yourself how relevant you are.
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
Q: What sort of things should we be thinking about when asked to comment on news stories?
Preparation is key, using techniques like bridging to steer the conversation and having a clear message structure.
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
Q: What should companies think about in terms of measurability for PR?
Companies should focus on metrics like backlinks from media coverage and share of voice compared to competitors.
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
Q: How can companies identify their enemies?
Start with understanding customer perceptions and contrasting your brand against competitors to showcase differences.
S06.EP17 - The Strategic Enemy: Why Great Brands Need a Villain with Laura Ries
Q: What inspired you to write the Strategic Enemy?
The book came from wanting to do the best work for clients and focusing on strategic differentiation.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
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Frequently Asked Questions About JUST Branding

What is JUST Branding about and what kind of topics does it cover?

Practical, practitioner-led conversations focused on brand strategy, design, and storytelling. Episodes consistently explore how to translate strategy into real-world branding outcomes, from founder and personal branding to B2B positioning, UX alignment with brand, and the evolving role of AI in branding. Regular guests include leading designers, marketers, and academics who share actionable frameworks, case studies, and candid perspectives on reputation, alignment across teams, and long-term brand value. The format blends thoughtful questioning with real-world applications, making it useful for designers, brand strategists, founders, and marketing leaders seeking concrete takeaways for growing strong, differentiated brands.

Where can I find podcast stats for JUST Branding?

Rephonic provides a wide range of podcast stats for JUST Branding. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to JUST Branding and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does JUST Branding get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for JUST Branding, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for JUST Branding?

Rephonic provides comprehensive predictive audience data for JUST Branding, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does JUST Branding have?

To see how many followers or subscribers JUST Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to JUST Branding?

These podcasts share a similar audience with JUST Branding:

1. The Futur with Chris Do
2. Marketing Against The Grain
3. The Rich Roll Podcast
4. The CMO Podcast
5. Huberman Lab

How many episodes of JUST Branding are there?

JUST Branding launched 6 years ago and published 137 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact JUST Branding?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for JUST Branding?

Rephonic pulls ratings and reviews for JUST Branding from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for JUST Branding?

Rephonic provides full transcripts for episodes of JUST Branding. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on JUST Branding?

Recent guests on JUST Branding include:

1. Amelia Sordell
2. Lex Lofthouse
3. James Martin
4. Kevin Finn
5. Martin Zarian
6. Debbie Millman
7. Marty Neumeier
8. Jay Clouse

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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