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Artwork for JUST Branding
Brand Strategy
Branding
Marketing
Brand Identity
Differentiation
Brand Positioning
Storytelling
Leadership
Brand Naming
Humor
Brand Building
Brand Management
Designing Brand Identity
Marketing Strategy
Brand Positioning Models
Community Building
Personal Branding
Creativity
Consumer Behavior
Pricing Strategies

The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.

Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.

The focus is on helping designers & entrepreneurs bridge the gap between strategy and design.... more

PublishesTwice monthlyEpisodes142Founded6 years ago
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DesignArts

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Artwork for JUST Branding

Latest Episodes

Why do stories move people in ways that facts, features and clever messaging rarely can?

Learn more at justcreative.com/podcast

In this episode, Jacob Cass and Matt Davies speak with Park Howell, Emmy Award winning brand strategist, founder of Th... more

In this episode, Jacob Cass & Matt Davies sit down with Ekaterina Solomeina, creative director, TEDx speaker, co-founder of Future London Academy, and host of Creative Capes, to explore how branding, design, and creative leadership are evolving.

As... more

YouTube

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for ... more

YouTube

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations.

Ulli has spent years helping organisations understand how brands g... more

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Recent Guests

Ekaterina Solomeina
Creative director, TEDx speaker, co-founder of Future London Academy
Future London Academy
Episode: S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
Jonathan Stark
pricing expert, author and advisor
Author of Hourly Billing Is Nuts; host of Ditching Hourly; co-host of The Business of Authority
Episode: S07.EP11 - Pricing Creative Work with Jonathan Stark
Ulli Appelbaum
Global brand strategist, founder of First The Trousers, author of The Science of Brand Associations
First The Trousers
Episode: S07.EP10 - The Science of Brand Associations with Ulli Appelbaum
David C. Baker
Author of The Business of Expertise and advisor on specialization and pricing
Author, Speaker, Advisor
Episode: S07.EP09 - From Execution to Expertise with David C. Baker
Emily Penny
Brand strategist specializing in positioning and verbal identity
Be Colourful
Episode: S07.EP08 - Why Most Agencies Sound The Same + How to Really Differentiate with Emily Penny
Amelia Sordell
Founder of Klowt, personal branding expert
Klowt
Episode: S07.EP07 - Founder Branding with Amelia Sordell
Lex Lofthouse
Senior designer at Enzyme (UK); public speaker on UX
Enzyme
Episode: S07.EP06 - UX & UI — The Brand Experience Gap w/ Alexander Lofthouse
James Martin
Designer, author and educator; founder of Made by James; Affinity Creative Partner; Lincoln Design Co.
Made by James; Affinity Creative Partner; Lincoln Design Co.
Episode: S07.EP05 - Why Most Designers Won’t Last (and What AI Can’t Replace) with James Martin
Kevin Finn
Author of Brand Principles and founder of TheSumOf
TheSumOf
Episode: S07.EP04 - Designers Don’t Build Brands with Kevin Finn

Hosts

Jacob Cass
Host with a background in branding and design, leading JUST Branding; known for strategic branding work and thought leadership in design.
Matt Davies
Co-host focusing on brand strategy, positioning, naming, and identity; collaborates closely with Jacob Cass.

Reviews

4.8 out of 5 stars from 152 ratings
  • Highly Recommend

    This podcast is chalked full of genuinely useful insights that hit whether you’re running an agency, freelancing, or just figuring it out. It’s like someone letting you in on how things work. Couldn’t recommend it more. Jacob & Matt are gold and their guests never disappoint! It’s rare to find a podcast where every episode has a useful takeway🙏🏽🙏🏽

    Apple Podcasts
    5
    Jude Shuma
    United Statesa month ago
  • The best design podcast out there!

    My fave branding podcast around. Always a really interesting and balanced discussion backed by so much expertise. I learn something new with every episode thank you!

    Apple Podcasts
    5
    Lucy Masser
    United Kingdoma year ago
  • 💎💎💎

    “A place where brand builders can truly thrive” is spot on!! Every business, every person has a brand whether they think so or not, and we have the power to craft perception, and level ourselves up in the process. Jacob and Matt have amazing energy and are always sharing a wealth of knowledge, inspiring, authentic, informative, Checks all the boxes!

    @empowerwithem

    Apple Podcasts
    5
    _doremi101
    United Statesa year ago
  • Brand Marketer

    Just Branding is an excellent source marketers and designer. Keep up the good work guys.

    Apple Podcasts
    5
    AlivePro
    Canadaa year ago
  • Lots of value

    Thank you for this

    Apple Podcasts
    5
    YEA_211
    Israel2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Audience notes strong host chemistry and a wide range of expert perspectives on branding.
Listeners praise practical, actionable branding insights that apply to agencies and freelancers alike.
Some episodes are noted for being especially valuable for understanding how to translate theory into real-world branding outcomes.
The show is lauded for high-quality guests and deep dives into branding strategy.
Guests are described as credible and diverse, bringing authoritative insights on branding, design, and business.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#92
United States/Arts/Design
Apple Podcasts
#82
United Kingdom/Arts/Design
Apple Podcasts
#189
Canada/Arts/Design
Apple Podcasts
#48
Germany/Arts/Design
Apple Podcasts
#76
Australia/Arts/Design
Apple Podcasts
#185
France/Arts/Design

Talking Points

Recent interactions between the hosts and their guests.

S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
Q: What practical first steps can someone take to start moving toward leadership roles without a large course?
Start by meeting people from other departments to understand their pressures and priorities, then tailor your work to address business objectives and measurable outcomes; ask deeper questions to align creative work with strategic aims and establish targets to measure success.
S07.EP12 - Creative Leadership & The Future of Branding with Ekaterina Solomeina
Q: What was it like before, and what change are you making in the sector?
The industry was rigid, with limited ongoing learning for senior creatives. The shift is toward continuous education in leadership, business, and strategy, enabling creatives to engage in high-level business discussions and to participate meaningfully in boardroom decisions.
S07.EP04 - Designers Don’t Build Brands with Kevin Finn
Q: One habit every brand builder must adopt?
Always ask yourself how relevant you are.
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
Q: What sort of things should we be thinking about when asked to comment on news stories?
Preparation is key, using techniques like bridging to steer the conversation and having a clear message structure.
S07.EP02 - PR Isn’t Promotion. It’s How Brand Strategy Becomes Real with Nikkia Adolphe
Q: What should companies think about in terms of measurability for PR?
Companies should focus on metrics like backlinks from media coverage and share of voice compared to competitors.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
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Household Income
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Frequently Asked Questions About JUST Branding

What is JUST Branding about and what kind of topics does it cover?

The show centers on branding strategy, design leadership, and practical business outcomes, hosting conversations with leading thinkers, authors, and practitioners across branding, design, marketing, and tech. Episodes frequently explore moving beyond logos to building recognizable reputations, scaling advisory expertise, and aligning brand strategy with real-world business impact. Notable threads include founder- and personal-branding, value-based pricing, the science of brand associations, and bridging strategy with user experience. The format blends rigorous frameworks with tangible case studies, making it valuable for designers, marketers, agency owners, and product leaders seeking actionable guidance and fresh perspectives on how brands... more

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How many listeners does JUST Branding get?

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What are the audience demographics for JUST Branding?

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How many subscribers and views does JUST Branding have?

To see how many followers or subscribers JUST Branding has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to JUST Branding?

These podcasts share a similar audience with JUST Branding:

1. The Futur with Chris Do
2. 2Bobs—with David C. Baker and Blair Enns
3. The CMO Podcast
4. On Purpose with Jay Shetty
5. The Mel Robbins Podcast

How many episodes of JUST Branding are there?

JUST Branding launched 6 years ago and published 142 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact JUST Branding?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for JUST Branding?

Rephonic pulls ratings and reviews for JUST Branding from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

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How do I access podcast episode transcripts for JUST Branding?

Rephonic provides full transcripts for episodes of JUST Branding. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on JUST Branding?

Recent guests on JUST Branding include:

1. Ekaterina Solomeina
2. Jonathan Stark
3. Ulli Appelbaum
4. David C. Baker
5. Emily Penny
6. Amelia Sordell
7. Lex Lofthouse
8. James Martin

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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