Rephonic
Artwork for Marketing With Laryssa

Marketing With Laryssa

Laryssa Wirstiuk
Email Marketing
Jewelry Marketing
E-Commerce
Customer Engagement
Joy Joya
Digital Marketing
Klaviyo
Content Creation
Customer Experience
Marketing Strategy
Storytelling
Jewelry Industry
SMS Marketing
Nostalgia Marketing
Brand Identity
Holiday Marketing
Audience Engagement
Social Media Marketing
Customer Loyalty
Joydeck

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practic... more

PublishesWeeklyEpisodes409Founded8 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Marketing With Laryssa

Latest Episodes

My client forwarded me an ad that said something like: 85% of your ecommerce site visitors aren't getting your abandoned cart emails. And her reaction was exactly what the ad was designed to produce - wait, are my flows not working?

They were worki... more

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → www.joyjoya.com/frontdoor When people talk about segmentation, they're almost always talking about who an email is going to. This segment gets ... more

Get this free resource: The Front Door Report - an audit of 360+ ecommerce brands' welcome flows → www.joyjoya.com/frontdoor

Someone at a pool party once asked me, dead serious, if people even look at email anymore. I get some version of th... more

Get the FREE "Front Door" Report: joyjoya.com/frontdoor

Jodie Minto started her fashion brand at weekend market stalls with a glass fishbowl, handwritten slips of paper, and a monthly caftan giveaway. By the time she launched her website, s... more

Key Facts

Accepts Sponsors
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Recent Guests

Jodie Minto
E-commerce business coach and strategist with hands-on experience building and exiting a fashion brand
Island Co.
Episode: 397 - What an Ecommerce Coach Who's Seen Hundreds of Brands Knows About Email, Ads, and Lead Gen
Cody Cessna
Founder of COE Eyewear
COE Eyewear
Episode: 393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Julie Cole
Co-founder of Mabel's Labels
Mabel's Labels
Episode: 390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Josh Haynam
Co-founder and CEO of Interact, a quiz-building software
Interact
Episode: 323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Susan Bird
The visionary behind Magick Alchemy
Magick Alchemy
Episode: 319 - 7 Ways to Maintain Jewelry Marketing Consistency
Twyla Dill
Jewelry designer specializing in cast lace jewelry
Twyla Dill Jewelry
Episode: 315 - Jewelry Marketing for the Holiday Rush: Last-Minute Tips AND a Bonus Interview With Twyla Dill

Host

Laryssa Wirstiuk
Host of Marketing With Laryssa (formerly Joy Joya Jewelry Marketing Podcast). Marketing strategist and founder of Joy Joya, focused on email, SMS, and storytelling for product brands.

Reviews

4.9 out of 5 stars from 96 ratings
  • A new favorite

    Strong valid advice from the jump!

    Apple Podcasts
    5
    @copyoncall
    United States6 months ago
  • Must listen!

    As a jewelry designer, Laryssa’s podcast is both inspiring and very beneficial to my business. I love all of her tips and I’m excited to create content and keep growing in 2025. Thank you so much for helping our community! 🩷

    Apple Podcasts
    5
    Susan Burde
    United States2 years ago
  • Awesome!

    Really a great show. Stumbled across it and now I’m hooked. Have learned so many items from the show and so appreciative for this podcast. Thank you Laryssa!

    Apple Podcasts
    5
    three sisters design
    United States3 years ago
  • The BEST!

    I’m obsessed with this podcast! It’s a must for any jewelry entrepreneur. Even though I’ve been in the business a few years and *think* I know so much about jewelry marketing, Laryssa always has something new to offer. I particularly love the Gold Mine portion of the podcast, especially because Laryssa’s personal experiences and opinions remind me I’m not alone in my struggles, and always put a smile on my face. Thank you for sharing your insights!

    Apple Podcasts
    5
    DanaFreed
    United States3 years ago
  • Incredible!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Joy Joya Jewelry Marketing Podcast enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States4 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and host are repeatedly praised for practical insights into jewelry marketing and e-commerce growth.
Fans highlight authentic, relatable guidance and real-world case studies.
Many appreciate the mix of industry news with actionable strategies and interviews.
Listeners value the practical, actionable marketing tips tailored to product brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

397 - What an Ecommerce Coach Who's Seen Hundreds of Brands Knows About Email, Ads, and Lead Gen
Q: How do you approach email as part of a broader marketing stack, especially with Meta ads in the mix?
Ads are the first introduction, but the follow-up through Welcome emails and ongoing campaigns is where you nurture and convert, particularly for higher-ticket items or brand-new lists.
397 - What an Ecommerce Coach Who's Seen Hundreds of Brands Knows About Email, Ads, and Lead Gen
Q: What were your first steps to start collecting customer information before you even launched a website?
I started with a market stall and a glass fishbowl, offering to enter people into a monthly caftan draw in exchange for their name and email, which built a few hundred contacts by launch time and created a real incentive to sign up.
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: What has been your approach to user generated content and reviews, especially given the demographics of your customer base?
UGC and reviews are challenging with a workforce demographic, but when obtained and showcased authentically, they significantly boost trust and conversions; the team aims to streamline email flows to solicit reviews more effectively while continuing to highlight real customers in real‑world contexts.
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: How have your ad strategies evolved, and what role has storytelling played in ads?
He describes trial‑and‑error testing, including a successful 'white list' style podcast ad that focused on founder backstory, plus staged podcast content to humanize the brand and boost ROAS.
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: Why did you decide to start email marketing and what role do you see it playing in your business now?
Cody explains he initially wanted to avoid harassing customers, but analytics and industry practices showed him it could be a strong revenue stream if done with restraint and relevance; he now uses multiple flows and a founder‑level storytelling approach to engage instead of irritate.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing With Laryssa

What is Marketing With Laryssa about and what kind of topics does it cover?

A practical, strategy-forward show for purpose-driven product brands, with a strong emphasis on email, SMS, and storytelling to deepen customer connections. Episodes blend current industry news, data-driven marketing tactics, and creator-led perspectives, often featuring guests from jewelry and e-commerce. Listeners can expect actionable frameworks, real-world examples, and a consistent focus on authentic brand-building, lifecycle marketing, and sustainable growth without hype. A notable strength is the recurring emphasis on niche content for jewelry brands, allowing marketers and founders to translate tips into tangible revenue lifts and lasting customer relationships.

Where can I find podcast stats for Marketing With Laryssa?

Rephonic provides a wide range of podcast stats for Marketing With Laryssa. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing With Laryssa and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing With Laryssa get?

Rephonic provides a full set of podcast information for four million podcasts, including the number of listeners. View further listenership figures for Marketing With Laryssa, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for Marketing With Laryssa?

Rephonic provides comprehensive predictive audience data for Marketing With Laryssa, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does Marketing With Laryssa have?

To see how many followers or subscribers Marketing With Laryssa has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing With Laryssa?

These podcasts share a similar audience with Marketing With Laryssa:

1. Success With Jewelry
2. Jewelry Business Academy Podcast
3. The Jewelry District
4. The Product Boss with Jacqueline Snyder
5. Rough Cut

How many episodes of Marketing With Laryssa are there?

Marketing With Laryssa launched 8 years ago and published 409 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing With Laryssa?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing With Laryssa?

Rephonic pulls ratings and reviews for Marketing With Laryssa from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for Marketing With Laryssa?

Rephonic provides full transcripts for episodes of Marketing With Laryssa. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on Marketing With Laryssa?

Recent guests on Marketing With Laryssa include:

1. Jodie Minto
2. Cody Cessna
3. Julie Cole
4. Josh Haynam
5. Susan Bird
6. Twyla Dill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days