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Marketing With Laryssa

Laryssa Wirstiuk
Email Marketing
Jewelry Marketing
E-Commerce
Customer Engagement
Digital Marketing
Joy Joya
Content Creation
Klaviyo
Customer Experience
Marketing Strategy
Storytelling
Jewelry Industry
Nostalgia Marketing
Brand Identity
SMS Marketing
Holiday Marketing
Audience Engagement
Social Media Marketing
Customer Loyalty
Joydeck

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practic... more

PublishesWeeklyEpisodes404Founded8 years ago
Number of ListenersCategories
MarketingBusiness

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Artwork for Marketing With Laryssa

Latest Episodes

Get the FREE "Front Door" Report: joyjoya.com/frontdoor

Ever gotten a marketing text super early in the morning or way too late at night and thought - that's kind of rude? Turns out there are actually laws about that. And if you're texting ... more

Get the FREE "Front Door" Report: joyjoya.com/frontdoor Right now, roughly a third of your subscribers are opening your emails in dark mode. On some lists it's closer to 40%. And depending on how your emails were built, that could mean your l... more

Cody Cessna almost didn't do email marketing at all. He told me straight up he didn't want to be the brand that annoys people and gets unsubscribed. And honestly, that instinct made our job harder - because we had to build in more restraint and inten... more

📥 Download the FREE Front Door Study: joyjoya.com/frontdoor

I subscribed to 362 real ecommerce brands - jewelry, fashion, beauty, home, wellness, accessories - using fresh email addresses and phone numbers I'd never used before. I just wan... more

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Accepts Sponsors
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Recent Guests

Cody Cessna
Founder of COE Eyewear
COE Eyewear
Episode: 393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Julie Cole
Co-founder of Mabel's Labels
Mabel's Labels
Episode: 390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Josh Haynam
Co-founder and CEO of Interact, a quiz-building software
Interact
Episode: 323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Susan Bird
The visionary behind Magick Alchemy
Magick Alchemy
Episode: 319 - 7 Ways to Maintain Jewelry Marketing Consistency
Twyla Dill
Owner of Twyla Dill Jewelry, known for transforming handmade lace into metal
Twyla Dill Jewelry
Episode: 300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)

Host

Laryssa Wirstiuk
Host of Marketing With Laryssa (formerly Joy Joya Jewelry Marketing Podcast). Marketing strategist and founder of Joy Joya, focused on email, SMS, and storytelling for product brands.

Reviews

4.9 out of 5 stars from 96 ratings
  • A new favorite

    Strong valid advice from the jump!

    Apple Podcasts
    5
    @copyoncall
    United States5 months ago
  • Must listen!

    As a jewelry designer, Laryssa’s podcast is both inspiring and very beneficial to my business. I love all of her tips and I’m excited to create content and keep growing in 2025. Thank you so much for helping our community! 🩷

    Apple Podcasts
    5
    Susan Burde
    United States2 years ago
  • Awesome!

    Really a great show. Stumbled across it and now I’m hooked. Have learned so many items from the show and so appreciative for this podcast. Thank you Laryssa!

    Apple Podcasts
    5
    three sisters design
    United States3 years ago
  • The BEST!

    I’m obsessed with this podcast! It’s a must for any jewelry entrepreneur. Even though I’ve been in the business a few years and *think* I know so much about jewelry marketing, Laryssa always has something new to offer. I particularly love the Gold Mine portion of the podcast, especially because Laryssa’s personal experiences and opinions remind me I’m not alone in my struggles, and always put a smile on my face. Thank you for sharing your insights!

    Apple Podcasts
    5
    DanaFreed
    United States3 years ago
  • Incredible!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Joy Joya Jewelry Marketing Podcast enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Guests and host are repeatedly praised for practical insights into jewelry marketing and e-commerce growth.
Fans highlight authentic, relatable guidance and real-world case studies.
Many appreciate the mix of industry news with actionable strategies and interviews.
Listeners value the practical, actionable marketing tips tailored to product brands.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: What has been your approach to user generated content and reviews, especially given the demographics of your customer base?
UGC and reviews are challenging with a workforce demographic, but when obtained and showcased authentically, they significantly boost trust and conversions; the team aims to streamline email flows to solicit reviews more effectively while continuing to highlight real customers in real‑world contexts.
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: How have your ad strategies evolved, and what role has storytelling played in ads?
He describes trial‑and‑error testing, including a successful 'white list' style podcast ad that focused on founder backstory, plus staged podcast content to humanize the brand and boost ROAS.
393 - Why Being Picky About Email Marketing Paid Off for COE Founder Cody Cessna
Q: Why did you decide to start email marketing and what role do you see it playing in your business now?
Cody explains he initially wanted to avoid harassing customers, but analytics and industry practices showed him it could be a strong revenue stream if done with restraint and relevance; he now uses multiple flows and a founder‑level storytelling approach to engage instead of irritate.
390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Q: How do they balance social media with email as assets?
They treat email as the owned asset and use social to complement, ensuring the website remains the conversion engine and that messages delivered via email are highly relevant and valuable.
390 - Ecomm Entrepreneur Julie Cole Has Been Building Her Email List for 23 Years - Here's What She Knows
Q: When did email marketing start to feel like an asset rather than a nice-to-have?
From early days, they knew these addresses would be valuable for future marketing, recognizing email as a direct line to customers and a foundation for repeat business.

Audience Metrics

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Frequently Asked Questions About Marketing With Laryssa

What is Marketing With Laryssa about and what kind of topics does it cover?

A practical, strategy-forward show for purpose-driven product brands, with a strong emphasis on email, SMS, and storytelling to deepen customer connections. Episodes blend current industry news, data-driven marketing tactics, and creator-led perspectives, often featuring guests from jewelry and e-commerce. Listeners can expect actionable frameworks, real-world examples, and a consistent focus on authentic brand-building, lifecycle marketing, and sustainable growth without hype. A notable strength is the recurring emphasis on niche content for jewelry brands, allowing marketers and founders to translate tips into tangible revenue lifts and lasting customer relationships.

Where can I find podcast stats for Marketing With Laryssa?

Rephonic provides a wide range of podcast stats for Marketing With Laryssa. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to Marketing With Laryssa and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does Marketing With Laryssa get?

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What are the audience demographics for Marketing With Laryssa?

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How many subscribers and views does Marketing With Laryssa have?

To see how many followers or subscribers Marketing With Laryssa has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to Marketing With Laryssa?

These podcasts share a similar audience with Marketing With Laryssa:

1. Success With Jewelry
2. Jewelry Business Academy Podcast
3. The Product Boss with Jacqueline Snyder
4. The Jewelry District
5. Jewellers Academy Podcast

How many episodes of Marketing With Laryssa are there?

Marketing With Laryssa launched 8 years ago and published 404 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Marketing With Laryssa?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for Marketing With Laryssa?

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What guests have appeared on Marketing With Laryssa?

Recent guests on Marketing With Laryssa include:

1. Cody Cessna
2. Julie Cole
3. Josh Haynam
4. Susan Bird
5. Twyla Dill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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