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Artwork for Marketing With Laryssa

Marketing With Laryssa

Laryssa Wirstiuk
Jewelry Marketing
Content Creation
Email Marketing
Storytelling
Digital Marketing
Change Management
Customer Engagement
E-Commerce
List Bombing
Calls To Action
Business Strategies
Marketing Strategies
Customer Retention
JCK Las Vegas
Subscriber Engagement
Marketing Support
SEO
Shopify
Tiffany
Customer Expectations

Formerly the Joy Joya Jewelry Marketing Podcast, Marketing With Laryssa is a podcast for purpose-driven, product-based brand owners who want to build real connections with their customers. Hosted by Laryssa Wirstiuk, founder of Joy Joya and marketing strategist since 2018, the show zooms out beyond tactics to explore the bigger picture of email, SMS, and digital storytelling. With a mix of practic... more

PublishesWeeklyEpisodes360Founded7 years ago
Number of ListenersCategories
BusinessMarketing

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Artwork for Marketing With Laryssa

Latest Episodes

Here’s a riddle: what’s the most-opened email in your Klaviyo flows? Spoiler alert — it’s not the flashy ones. It’s the humble shipping confirmation.

Most brands treat it like a receipt: order number, tracking link, done. But this is actually the p... more

Most brands treat the unsubscribe link like a dirty little secret, buried at the bottom of emails. But what if letting people go could actually strengthen your marketing?

In this episode, I’m flipping the script on the unsubscribe button. You’ll le... more

Some ecommerce brands let the order confirmation email do all the talking—but that window right after purchase (and even in the weeks that follow) is a golden opportunity. Your customer just said yes to you. Now what?

In this episode, I’ll share ho... more

Episode #348 - How to Win Back Ghost Subscribers (Before It’s Too Late)

Is your email list growing… but your engagement shrinking? If so, you’ve probably got “ghosts” on your list - subscribers who stopped opening, clicking, or even noticing your e... more

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Recent Guests

Josh Haynam
Co-founder and CEO of Interact, a quiz-building software
Interact
Episode: 323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Susan Bird
The visionary behind Magick Alchemy
Magick Alchemy
Episode: 319 - 7 Ways to Maintain Jewelry Marketing Consistency
Twyla Dill
Owner of Twyla Dill Jewelry, known for transforming handmade lace into metal
Twyla Dill Jewelry
Episode: 300 - Introducing Our New Jewelry Marketing Support Platform: JoyDeck (and the Joy Joya Grant Winner!)

Host

Laryssa Wirstiuk
Host and Founder of Joy Joya, a jewelry marketing expert dedicated to helping brand owners build authentic customer relationships through strategic marketing insights and storytelling. Laryssa offers practical tips and backstage details that enrich the listener's marketing approach.

Reviews

4.9 out of 5 stars from 93 ratings
  • Must listen!

    As a jewelry designer, Laryssa’s podcast is both inspiring and very beneficial to my business. I love all of her tips and I’m excited to create content and keep growing in 2025. Thank you so much for helping our community! 🩷

    Apple Podcasts
    5
    Susan Burde
    United States9 months ago
  • Awesome!

    Really a great show. Stumbled across it and now I’m hooked. Have learned so many items from the show and so appreciative for this podcast. Thank you Laryssa!

    Apple Podcasts
    5
    three sisters design
    United States2 years ago
  • The BEST!

    I’m obsessed with this podcast! It’s a must for any jewelry entrepreneur. Even though I’ve been in the business a few years and *think* I know so much about jewelry marketing, Laryssa always has something new to offer. I particularly love the Gold Mine portion of the podcast, especially because Laryssa’s personal experiences and opinions remind me I’m not alone in my struggles, and always put a smile on my face. Thank you for sharing your insights!

    Apple Podcasts
    5
    DanaFreed
    United States2 years ago
  • Incredible!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Joy Joya Jewelry Marketing Podcast enough. 🙌

    Apple Podcasts
    5
    Dan1777999877
    United States3 years ago
  • The right words at the right time

    Laryssa's themes and podcast topics have relevant and applicable advice.

    I have to say most recently, her advice have been words and concepts delivered at the right time for me.

    Keep up the good work, Laryssa!

    Apple Podcasts
    5
    RockCandy3418
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

There is a strong emphasis on authenticity and personal growth, resonating well with the audience.
Listeners enjoy the inspirational tone and clarity of the host, expressing gratitude for the resources provided.
The community appreciates the insights into email and digital marketing tailored for creative industries.
Many find value in the mix of marketing strategies and personal narratives, making the lessons relatable.
Listeners appreciate the practical, actionable advice tailored specifically to entrepreneurs and brand owners.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Q: What are some mistakes that you find people making?
The main mistake is struggling to stay on topic and being too generic rather than addressing specific audience needs.
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Q: How do you find the quiz compares to some of those other options out there for building an email list?
Quizzes are most effective higher up in the buying cycle, where they engage potential customers with fun and informative content, unlike discounts which attract those ready to buy.
323 - Quizzes Are the Secret to Growing Your Jewelry Brand's Email List
Q: What problems do you think quizzes could solve for jewelry business owners?
Quizzes can help solve the problem of overwhelming options by personalizing selections based on customer preferences, leading to higher sales conversions.
311 - Spooky Jewelry Ecommerce Mistakes and Fixes for Holiday Success
Q: What are some of the spooky e-commerce mistakes that jewelry businesses might be making?
Common mistakes include poor product images, vague descriptions, lack of trust signals, non-responsive design, and unreadable content.
299 - How to Cope With - and Communicate - Change in Your Jewelry Business
Q: How have you dealt with change in the past?
Laryssa reflects on managing her own feelings about change and the importance of transparency and communication.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Marketing With Laryssa

What is Marketing With Laryssa about and what kind of topics does it cover?

Focused on guiding purpose-driven, product-based brand owners, this podcast offers practical marketing insights and strategic advice to build genuine customer connections. Hosted by a seasoned marketing strategist, episodes explore various aspects of email, SMS, and digital storytelling, blending actionable tips with inspirational content. The host shares personal experiences and industry expertise to help entrepreneurs navigate the challenges of marketing, fostering clarity and confidence without succumbing to the overwhelming noise of the marketing landscape. Unique elements include behind-the-scenes insights and a commitment to creativity and intention in marketing practices, appealing to both established ecommerce founders and emerging ... more

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How many listeners does Marketing With Laryssa get?

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Which podcasts are similar to Marketing With Laryssa?

These podcasts share a similar audience with Marketing With Laryssa:

1. Success With Jewelry
2. Jewelry Business Academy Podcast
3. Creatives Rule the World
4. The Product Boss: Business Coaching for Product-Based Female Entrepreneurs
5. Rough Cut

How many episodes of Marketing With Laryssa are there?

Marketing With Laryssa launched 7 years ago and published 360 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Marketing With Laryssa?

Recent guests on Marketing With Laryssa include:

1. Josh Haynam
2. Susan Bird
3. Twyla Dill

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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