John Griffiths' Podcast
John GriffithsBlog based initially on 98% Pure Potato the book about the origins of account planning. Now focusing on the 50th anniversary as a lense to look at some of the contemporary issues.
| Publishes | Weekly | Episodes | 55 | Founded | 9 years ago |
|---|---|---|---|---|---|
| Categories | ManagementBusiness | ||||
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Latest Episodes
John Griffiths reflects this week on the difference between promotional ideas and product ideas and the danger of coming up with product ideas without proper support - straying well beyond the original brief.
Early Honda online experiments which showed the way advertising would break boundaries into content marketing. 20 years on I have second thoughts
With the prospect of Honda closing its factory in Swindon I talk about the way advertising misses the bigger picture (eg factory closures) and tell the story of how we used Swindon to make a point about a new range of Civics, a campaign pulled at the... more
Today Tony Stead's death was announced. As he was the one who came up with the name Account Planning it seemed appropriate to remember his contribution. John Griffiths talks about his meetings with Tony Stead one of the only interviewees for 98% Pure... more
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Apple Podcasts | #126 |  South Korea/Business/Management |
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John Griffiths' Podcast launched 9 years ago and published 55 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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