《进化式运营》完结
一个电商运营【需要电子书、电商视频课程，135~6732~9689】
《进化式运营:从互联网菜鸟到绝顶高手》作者基于自身十年的互联网洞察、实践经验,并融合了信息论、心理学、经济学、管理学、甚至...
| Publishes | Daily | Episodes | 8 | Founded | a year ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | CareersBusiness | ||
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《进化式运营》第一章的精华内容如下：
1. 重新定义运营：
- 科学定义运营：书中对运营的定义进行了探讨，指出运营是一个复杂且具有多面性的概念，不能简单地从单一角度去理解。它既包含了对用户的引导和管理，也涉及到对产品的优化和推广等多个方面。
- 运营思想的历史渊源：强调运营思想并非凭空出现，而是有着悠久的历史。从古代的商业活动到现代的互联网业务，运营的理念和方法在不断演变和发展。
- 体系化的运营概念：提出了体系化的运营概念，认为运营工作需要有系统的规划和策略，不能仅仅依靠零散的经验和方法。... more
以下是《进化式运营》的精华总结：
- 核心观点：提出基于用户视角的“用户养成”运营理念，将用户与产品的关系发展过程分为不同阶段，并强调运营的目标是最大程度地缩短用户从接触产品到习惯使用产品的时间，实现商业价值和鼓励用户分享。
- 用户养成的阶段：
- 认知阶段：运营者需明确接触用户的目的是缩短用户养成时间，考虑通过哪些渠道接触用户，如根据用户密度筛选渠道；同时注重展示方式，降低用户接受门槛，并在接触和认知阶段为用户提供关注渠道。
- 关注阶段：要吸引用户关注，需说清产品是什么、能解决哪些痛点... more
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Apple Podcasts | #198 | China/Business/Careers |
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Listeners, social reach, demographics and more for this podcast.
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《进化式运营》完结 launched a year ago and published 8 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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