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It's No Fluke

Shorty Awards
Artificial Intelligence
Creator Economy
Youtube
Shorty Awards
Instagram
Brand Partnerships
Linkedin
Influencer Marketing
Tiktok
Dating Apps
Marketing
Public Relations
Licensing
Possible
Live Events
Gen Alpha
Social Media
United Airlines
Fandom
Influencers

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prom... more

PublishesDailyEpisodes412Founded3 years ago
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MarketingBusiness

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Artwork for It's No Fluke

Latest Episodes

Joseph Marchese is Executive Vice President of Creator Partnerships at Studio71 a Fixated Company, where he leads the company's creator partnerships, podcast, and strategic growth initiatives. With more than 15 years of experience across digital medi... more

Melanie Love makes tools so pain relief doesn't have to hurt.

Love is the founder of unwind body works. Out of necessity, she created the (un)Block™, a stable, no-roll alternative to foam rollers and massage balls. And developed the unwind body work... more

John Mathieu serves as Vice President and Creative Director at Pearpop, leading the company's creative and strategic direction across its portfolio of global brand partners. With nearly 13 years of experience spanning advertising and creator marketin... more

Joy Osinloye is the Vice President of Customer Success, North America at CreatorIQ, where she leads Customer Success across enterprise, mid-market, and agency segments. She oversees retention, expansion, and long-term value creation and realization f... more

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The Daily
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Recent Guests

Travis W. Keyes
Photographer and filmmaker, founder of Keyes Creative
Travis W. Keyes Creative / Keyes Creative
Episode: E395 Travis W. Keyes: The Art of The In-Between
Josiah Hritsko
YouTube thumbnail strategist trusted by top creators and brands
JesserCo, CrunchLabs, Theorist Media, Home Renovision's DIY, Contrarian Thinking blueprint
Episode: E394 Josiah Hritsko: What Goes Into The Perfect Thumbnail
Kaleigh Moore
AI Search Strategist
Independent/Harvard researcher
Episode: E393 Kaleigh Moore: How to Make Sure AI Search Finds You
Corey Martin
Managing Director, Media and Influence at Allison Worldwide; Professor of Influencer Marketing at Montclair State University; creator of RainbowDads
Allison Worldwide; Montclair State University; RainbowDads
Episode: E392 Corey Martin: Have You Done The Work?
Jeff Matisoff
CEO and managing partner in North America, The Brandtech Group
The Brandtech Group
Episode: E391 Jeff Matisoff: AI's Next 18 Months
Seth Akkerman
Creative technologist
PlaySpace
Episode: E390 Seth Akkerman: A Living Archive of In-Progress Experiments
Eva Nassery
PR professional focused on media relations, influencer partnerships, and brand storytelling
APC Collective
Episode: E389 Eva Nassery: How Stan Accounts Can Actually Launch Your PR Career
Kenny Gold
Global chief creator officer
Edelman
Episode: E388 Kenny Gold: The Future Of Storytelling
Jason Y. Lee
Founder and CEO of Jubilee Media
Jubilee Media
Episode: E387 Jason Y. Lee: How Jubilee Creates Unpredictable Moments

Hosts

Jeff Ferrett
Host of the show with affiliations to industry awards; appears across the majority of episodes.
Jeff Barrett
Co-host role across multiple episodes; prominent presence with brand and show involvement.

Reviews

4.7 out of 5 stars from 15 ratings
  • Timely, Relevant, Insightful

    Great content but please look into your sound mixing! Often times it sounds like your voice is behind the background music and it makes it hard to make out what you are saying. Get those levels up!

    Apple Podcasts
    4
    Ellediaz05
    United States2 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Sound quality varies; some episodes mix levels with background music.
Concrete, actionable takeaways are common and valuable for pitching.
Guests bring high-level expertise across brands, creator economies, and media.

Talking Points

Recent interactions between the hosts and their guests.

E326 Libby Rodney: The Attachment Economy and Why Millennials and Gen Z are Turning to Witches for Life Decisions
Q: What would you say people should do to be more self-aware of the technology they're using?
Try a two-day removal of all technology to observe the impact, and reflect on how dependency shapes behavior, attention, and choices, which helps recalibrate usage and protect human connection.
E326 Libby Rodney: The Attachment Economy and Why Millennials and Gen Z are Turning to Witches for Life Decisions
Q: What thing gives you the most optimism about these trends?
Seeing communities form around shared interests and reconnecting with real-world gatherings, like flash mobs or meetups, which suggests people still crave tangible, human connection despite digital saturation.
E326 Libby Rodney: The Attachment Economy and Why Millennials and Gen Z are Turning to Witches for Life Decisions
Q: The stat or insight that surprised you the most, all-time?
It was from a decade ago when millennials were throwing birthday parties for their dogs and even horses, a sign of shifting family and lifestyle priorities that later explain how pet economies and experiences evolve with cultural tastes.
E336 Christian Muche Pt 2: The Best Conferences Don’t Just Fill Time, They Create Possibility
Q: Briefly, what are some of the new things this year and what should attendees expect?
He describes an expanded program with more partner presentations and activations, a larger connected meeting program spanning beaches and venues, deeper VIP experiences, a dedicated CMO lab for enterprise CMOs, and a renewed focus on fresh speakers and practical, well-curated content.
E336 Christian Muche Pt 2: The Best Conferences Don’t Just Fill Time, They Create Possibility
Q: What were the takeaways from last year and what changes are being made this year based on attendee feedback?
Christian explains that the primary takeaway was the emphasis on quality and meaningful business opportunities, shifting away from chasing numbers to ensuring the right people are in the room, and introducing more intimate formats and targeted experiences like the VIP Academy and CMOs lab to better serve senior attendees.

Audience Metrics

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Frequently Asked Questions About It's No Fluke

What is It's No Fluke about and what kind of topics does it cover?

Listeners can expect data-driven conversations about modern storytelling, brand strategy, and the creator economy, with a heavy emphasis on practical tactics for brands, agencies, and creators. Episodes repeatedly explore how to balance trend-driven content with long-term value, the role of creators and communities in marketing, AI's impact on entertainment and production, inclusive advertising, and strategies for building durable audience relationships. Noteworthy moments often center on real-world campaigns, bold experiments, and lessons learned from leadership across media, tech, and branded experiences. The show's distinctive angle is its willingness to mix high-profile corporate perspectives with creator-focused insights, plus tangible... more

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Which podcasts are similar to It's No Fluke?

These podcasts share a similar audience with It's No Fluke:

1. The Daily
2. Up First from NPR

How many episodes of It's No Fluke are there?

It's No Fluke launched 3 years ago and published 412 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on It's No Fluke?

Recent guests on It's No Fluke include:

1. Travis W. Keyes
2. Josiah Hritsko
3. Kaleigh Moore
4. Corey Martin
5. Jeff Matisoff
6. Seth Akkerman
7. Eva Nassery
8. Kenny Gold

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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