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Inspiring Futures - Lessons from the Worlds of Marketing and Advertising

Ed Cotton
Advertising
Brand Strategy
Marketing
Consumer Behavior
Cultural Insights
Mcdonald's
Sustainability
Web3
Wieden + Kennedy
Satisfy
NOAN
Social Media
Depop
Journalism
Flytevu
Cultural Futurism
Covid-19
Nike
Behavioral Science
Digital Advertising

Inspiring Futures pulls back the curtain on the minds reshaping advertising and marketing today. Host Ed Cotton, former Chief Strategy Officer at Butler Shine and Stern & Partners, engages industry visionaries in raw, unfiltered conversations about their career pivots, creative breakthroughs, and strategic innovations. No canned responses. No PR filters. Just honest insights about navigating the c... more

PublishesTwice monthlyEpisodes149Founded7 years ago
Number of ListenersCategories
BusinessEntrepreneurshipMarketing

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Latest Episodes

The latest Inspiring Futures podcast on better briefs and creative development featured a different format - instead of a typical one-on-one conversation, I gathered together an expert panel to examine and explore the issue.

Matt Davies and Pieter-P... more

Mary Lou Bunn is the CEO and founder of the agency Flower Shop. 

This is how the agency describes itself on its website. 

"Ad Age’s Small Agency 2024 Newcomer of the Year. That’s right, we’re a creative agency. We may be based out of a former flori... more

From digital media planner to Chief Strategy Officer - and now she's on a mission to democratize strategy for everyone.

This is a podcast interview I did with Lucy Barbor, a strategy consultant and educator who's flipping the script on how we think ... more

David Aaker is widely regarded as the father of modern branding. Over a five-decade career, he transformed brand from a communications tool into a strategic asset. His groundbreaking concept of brand equity, introduced in Managing Brand Equity (1991)... more

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Recent Guests

Lucy Barbour
Founder of We Are Masterplan, a strategy consultancy that also teaches strategic thinking
We Are Masterplan
Episode: Lucy Barbor - We Are Masterplan
David Aaker
Preeminent authority on brands and branding
Author and Professor
Episode: David Aaker- The OG of Brand
Rachel Ramaswamy
Managing Partner at Work&Co
Work&Co
Episode: Rachel Ramaswamy- Managing Partner - Work and Co
Christine Olivas
Founder and CEO of No Single Individual
No Single Individual
Episode: The Talent Architect: Christine Olivas (No Single Individual) on Building Today's Agency Model
Ali Burton
Entrepreneur and founder of Catch, with a background in management consulting and startup experience.
Catch
Episode: Ali Burton- Gate One and Catch
Donna Dupont
Founder of Purple Compass
Purple Compass
Episode: Donna Dupont- Chief Strategist, Foresight and Design- Purple Compass
Dr. Anastasia Kārkliņa Gabriel
Cultural scholar and activist with expertise in human rights and critical theory.
Duke University
Episode: Dr. Anastasia Kārkliņa Gabriel.- Understanding Culture
Julianna Katrancha
Group Strategy Director at Johannes Leonardo
Johannes Leonardo
Episode: Julianna Katrancha- Group Strategy Director - Johannes Leonardo
Allen Adamson
Co-founder of Metaforce, expert in brand strategy
Metaforce
Episode: Allen Adamson- Metaforce

Host

Ed Cotton
Host of inspiring conversations, focusing on innovative insights in marketing and advertising while sharing personal experiences and industry expertise.

Reviews

5.0 out of 5 stars from 25 ratings
  • Awesome Podcast!!!!!

    Ed, host of the Inspiring Futures podcast, highlights all aspects of people from diverse backgrounds, careers and industries and talks to them about how they think and what they think about the future and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    Clarisse Gomez
    United States5 years ago
  • Rich!

    Such rich and inspiring conversation! Thank you for the insights.

    Apple Podcasts
    5
    BreeGroff
    United States6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners appreciate the inspiring and practical conversations that offer valuable insights from diverse backgrounds in marketing and advertising.
The engaging format and Ed Cotton's hosting style are frequently praised for their authenticity and depth, resonating with professionals seeking to elevate their understanding of the industry.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

Rachel Ramaswamy- Managing Partner - Work and Co
Q: How do you keep talent motivated and free from administrative burdens?
Rachel explains that the goal at Work&Co is to create an environment for teams to do their best work by removing administrative burdens and allowing practitioners to stay involved in the creative process.
Rachel Ramaswamy- Managing Partner - Work and Co
Q: Can you tell me a little bit about your journey and how you got to where you are today?
Rachel shares that her journey began with a desire to be a graphic designer but quickly transitioned into working with designers at big digital agencies, which led to founding Work&Co when they saw an opportunity to focus on product management for digital services.
Lucy Barbor - We Are Masterplan
Q: What was a major inflection point in your career that shaped you as a strategist?
One major inflection point was working with Procter & Gamble, where I was involved in long-term brand strategy planning that broadened my understanding of strategic roles.
Lucy Barbor - We Are Masterplan
Q: What is the headline description of We Are Masterplan as a business?
We Are Masterplan is a strategy consultancy that teaches people strategy development and skills to improve their strategic thinking.
The Talent Architect: Christine Olivas (No Single Individual) on Building Today's Agency Model
Q: What does a 27-year-old strategist with a reasonable book of maybe, say, four years' experience need to be doing right now?
They need to identify their priorities for being independent, whether it's financial gain or work-life balance, and act accordingly. Building a strategy around their goals is essential.

Audience Metrics

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Frequently Asked Questions About Inspiring Futures

What is Inspiring Futures about and what kind of topics does it cover?

Content focuses on the evolving landscapes of marketing and advertising, featuring candid discussions with industry leaders who share their personal experiences, innovative strategies, and lessons learned from both successes and failures. Common themes include the importance of creative thinking, agency dynamics, marketing effectiveness, and personal career journeys. Unique elements include a raw and unfiltered approach to interviews that emphasizes authentic storytelling, providing listeners with actionable insights.

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How many listeners does Inspiring Futures get?

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What are the audience demographics for Inspiring Futures?

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How many subscribers and views does Inspiring Futures have?

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Which podcasts are similar to Inspiring Futures?

These podcasts share a similar audience with Inspiring Futures:

1. Plain English with Derek Thompson

How many episodes of Inspiring Futures are there?

Inspiring Futures launched 7 years ago and published 149 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Inspiring Futures?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

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What guests have appeared on Inspiring Futures?

Recent guests on Inspiring Futures include:

1. Lucy Barbour
2. David Aaker
3. Rachel Ramaswamy
4. Christine Olivas
5. Ali Burton
6. Donna Dupont
7. Dr. Anastasia Kārkliņa Gabriel
8. Julianna Katrancha

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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