Influencer Marketing with Fexingo: Creators, Sponsorships, and Modern Endorsement Deals
FexingoLucas and Luna navigate the shifting landscape of influencer marketing, where creator-brand partnerships now rival traditional ad spend. This show examines how sponsorship deals are structured, from flat fees to revenue-sharing models, and how platforms like TikTok, Instagram, and YouTube shape the metrics that matter. Lucas draws on recent examples—such as the FTC's updated endorsement guidelines... more
| Publishes | Daily | Episodes | 225 | Founded | 5 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Category | Business | |||
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Latest Episodes
We look at how brands are shifting budget from mega-influencers to the long tail of creators with under fifty thousand followers. Using data from October 2026, we break down why engagement rates are no longer just a vanity metric but the primary driv... more
Most brands track clicks, but they ignore the retention gap. We break down how a major skincare brand lost three percent of its customer base in ninety days despite high engagement rates. Lucas and Luna examine why vanity metrics are masking churn an... more
We look at the new 'micro-commitment' model in influencer marketing, where brands use short-term, low-cost pilot deals to test creator performance before signing long-term contracts. Using a specific case study of a mid-tier lifestyle brand partnerin... more
We examine why major brands are shifting budget from polished TV spots to fragmented micro-content created by thousands of smaller creators. With ad blockers blocking standard display ads, companies like Lululemon and Patagonia are experimenting with... more
We look at the shift from brand-sponsored content to direct creator monetization, focusing on the rise of digital products and community subscriptions. Using examples from popular creators who have launched their own platforms, we explore how this ch... more
We explore how first-party data ownership is becoming the central negotiation point in modern creator-brand partnerships. Using recent shifts in platform analytics and audience retention metrics, Lucas and Luna break down why brands are moving away f... more
We look at the strategic shift from renting audiences to owning them. Using examples like MrBeast’s independent production model and Patreon’s creator economy infrastructure, we explore how top creators are bypassing platform algorithms to build dire... more
Most brands measure influencer success by vanity metrics like views or likes, but this episode digs into why that math is broken. We look at the specific case of a mid-sized apparel brand that switched from engagement-based bonuses to incremental lif... more
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Apple Podcasts | #182 |  Indonesia/Top Podcasts |
Apple Podcasts | #9 | Indonesia/Business |
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Frequently Asked Questions About Influencer Marketing
What is Influencer Marketing about and what kind of topics does it cover?
The show analyzes how influencer-brand partnerships are evolving, focusing on sponsorship structures, performance metrics, and platform-driven differences across TikTok, Instagram, and YouTube. Episodes center on practical deal mechanics—ranging from flat fees to revenue-sharing and affiliate models—while weighing regulatory guidance (such as FTC endorsement rules) and data-driven attribution to determine true ROI for brands and agencies. A distinctive thread is the heavy emphasis on metrics (CPM, engagement, conversion lift) and real-world case discussions that reveal why some sponsorships succeed while others stumble, with actionable insights for marketers, creator-led agencies, and brands seeking to optimize collaborations in a rapidly c... more
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How many listeners does Influencer Marketing get?
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How many episodes of Influencer Marketing are there?
Influencer Marketing launched 5 months ago and published 225 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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What guests have appeared on Influencer Marketing?
Recent guests on Influencer Marketing include:
1. Maya Chen
2. Mia Chang
3. Julian Alvarez
4. Mia Tang
5. Marcus Chen
6. Jenna Walsh
7. Danielle Cohn
8. Rena Kim
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.