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Influencer Impact

Justin Levy

Influencer Impact is a weekly podcast featuring an industry expert discussing B2B influencer marketing and dark social. Whether you're new in your role or a seasoned pro, you'll learn new strategies and tips for driving real business value. Featuring host, Justin Levy, an industry-leading influencer marketing and dark social thought leader, each week you'll learn from brand leaders, strategists, p... more

PublishesWeeklyEpisodes5Founded4 years ago
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MarketingBusiness

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There are several differences between B2C and B2B influencer marketing but one that never changes is the necessity of relationship building.

To explore this more, I chatted with Ryan Bares, Global Influencer Marketing Lead at IBM. Prior to IBM, Rya... more

The types of influencers that brands partner with go beyond those celebrity or mega influencers that have, for example, published books or are keynote speakers at large conferences. There are several categories of influencers that brands should look ... more

Brands need to increasingly focus on building long-term relationships with the influencers that they work with. While building and measuring campaigns that help to reinforce building these relationships, it can have a long-term positive impact for th... more

We are experiencing an evolution as people shift their daily online activities from being primarily on public social media sites such as Twitter, Facebook, and LinkedIn to private communities such as those hosted on Slack and Discord. Not only is thi... more

So often we focus on whether or not an individual is an influencer. We categorize them based on their reach, how many engagements they may have, and the types of conversations they're involved in. Don't worry, you're not alone, I do it too. For many ... more

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Ireland/Business/Marketing

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Influencer Impact launched 4 years ago and published 5 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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