Industrial Strength Marketing
James SotoMaking marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.
| Publishes | Weekly | Episodes | 39 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. M... more
Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving commu... more
This episode of the Industrial Strength Marketing podcast focuses on what workforce development does/can look like in our industry! more
On this episode of Industrial Strength Marketing, James Soto invites Shae Eichele from HEH Group to discuss her career as an industrial marketer and her insights on marketing that makes an impact. They talk about the challenges marketers face in manu... more
On this episode of Industrial Strength Marketing, James Soto welcomes Jennifer Stanley. Stanley, partner at McKinsey & Company, shares her insights on how to create positive and enduring change in the world, and how to grow your business through sale... more
On this episode of Industrial Strength Marketing, James Soto interviews Kris Rudeegraap, the founder of Sendoso. Sendoso is the worlds leading sending experience and management platform industrial and B2B marketers trust to build authentic relationsh... more
On this episode of Industrial Strength Marketing, host James Soto sits down with Parry Malm, CEO and co-founder of Phrasee, to talk about his journey as a marketer and entrepreneur. Malm discusses how he fell into entrepreneurship and the challenges ... more
Meaghan Ziemba, the founder of Mavens of Manufacturing and technical writer, is capturing the attention and telling the stories of women in manufacturing. In this podcast, Meaghan shares her story and encourages others to strive to be better one perc... more
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Reviews
- A first class team making a true differnce.
Recently, I worked with James Soto and his team in Industrial Strength Marketing. They were a pleasure to work with, were extremely knowledgeable about the B2B marketing world, and knew how to connect with others to tell their stories. Seeing a team solely focused on giving people in our industry a platform to be seen and heard is excellent. I’m super excited to continue following Industrial Strength Marketing.
Apple Podcasts5Shae Eichele
United Statesa year ago - Wow! This show goes beyond B2B. It’s Industrial Strength Marketing!
GREAT topical focus ranging from ‘Women in the Marketing of Manufacturing’ to ‘Martech Leaders from Demandbase, Engineering.com, Zift Solutions and HubSpot. more
Apple Podcasts5Megaton-tron13United States2 years ago - Must listen for B2B firms
So much has changed in B2B marketing, selling and buying in the last two years, five years and decade. The host does a great job of using real examples combined with a where we’ve been/where we’re headed with AI and other tools. Thought provocative hour that will have you jotting down a todo list of things to think about and implement.
Apple Podcasts5JcsweeperUnited States2 years ago - Great Show!
Great show. I listened to the episode on “The Future of Marketing and Selling in the Industrial Sector.” Really interesting stuff. Great insight into what is going to win business in CNC machining down the road.
Apple Podcasts5dmholcombUnited States2 years ago - The Journey From Inbound to Experience Marketing
It is so refreshing to hear the raw, unfiltered stories from Marketing entrepreneurs like Nicholas Holland, VP of Product at Marketing Hub. Listen to part one of his story, including his HubSpot story.
Apple Podcasts5Industrial NerdUnited States3 years ago - Insightful
Everyone in the industrial space should be listening to this Podcast. James is an awesome host who empathetically gets to the heart of each guest. The conversations are not only insightful, but are truly actionable for anyone in this space who wants to up their marketing game.
Apple Podcasts5EJ-PMUnited States3 years ago - Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology
As an industrial content creator, I was inspired by Christina's advice. Like Christina, I want to encourage manufacturers to tell me their stories. It is exciting to hear women leaders in manufacturing being featured on an industrial podcast.
Apple Podcasts5Industrial NerdUnited States4 years ago - Great for anyone in the Industrial space
Some real gems in here related to industrial/manufacturing business and marketing practices.
Apple Podcasts5sparkalowUnited States4 years ago
Chart Rankings
Apple Podcasts | #181 |  Indonesia/Business/Marketing |
Apple Podcasts | #186 |  Hong Kong/Business/Marketing |
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Audience
Listeners, engagement and demographics and more for this podcast.
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Industrial Strength Marketing launched 4 years ago and published 39 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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