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Industrial Strength Marketing

James Soto

Making marketing the strength of a manufacturing business begins with centering on the industrial customer and ends with profit. Host James Soto, founder, and CEO of the award-winning agency INDUSTRIAL, brings exclusive interviews with icons of manufacturing, industrial marketing, Martech, and media to deliver insights that help you grow your business.

PublishesDailyEpisodes45Founded5 years ago
Categories
BusinessMarketingManagement

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Artwork for Industrial Strength Marketing

Latest Episodes

📖 The trade show playbook is being rewritten.

In this episode, Steve Prahalis, COO of SME, joins James Soto and Virginia Roberson to discuss how trade shows are evolving to meet the needs of diverse, modern audiences. From strategic partnerships to... more

In this episode, we talk with Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), about how trade shows, marketing, data strategies, and automation are transforming the metal fabrication industry. Ed shares insights on... more

In this episode of the Industrial Strength Marketing podcast, we’re joined by Greg Jones from SME, a leader in integrating education with industry needs. Greg discusses how trade shows like IMTS are evolving into crucial venues for workforce developm... more

In this episode of the Industrial Strength Marketing podcast, we’re joined by Bonnie Gurney and Michelle Edmonson from AMT to discuss the evolving landscape of trade show marketing. As leaders of IMTS, the largest manufacturing technology trade show ... more

In this episode of the Industrial Strength Marketing podcast, we sit down with Peter Eelman, Chief Experience Officer at AMT, to explore how the International Manufacturing Technology Show (IMTS) has evolved into a premier event for the manufacturing... more

In this episode, Jennifer Stanley and Candace Lun Plotkin from McKinsey & Company share insights on the future of B2B sales and assembling winning teams. Industrial sales are evolving, requiring companies to adapt their selling and marketing strategi... more

In this podcast episode, John Miller, a visionary in the marketing technology industry, discusses the shift in the B2B marketing landscape. He talks about how the economic environment has changed, with more difficulty and uncertainty in the market. M... more

Ready to take your content engagement to the next level? Tune in to this enlightening conversation with Chris Luecke, the mastermind behind Manufacturing Happy Hour. From hidden leadership insights in manufacturing podcasts to building thriving commu... more

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Reviews

4.7 out of 5 stars from 31 ratings
  • Manufacturing leaders, listen to this podcast!

    James brings his industrial marketing experience and incredible guests together in an incredibly valuable show. His recent episode with Jon Miller was full of value for me. I encourage you to listen if you are a leader in manufacturing and need your marketing to work.

    Apple Podcasts
    5
    PeteSteg
    United States2 years ago
  • A first class team making a true differnce.

    Recently, I worked with James Soto and his team in Industrial Strength Marketing. They were a pleasure to work with, were extremely knowledgeable about the B2B marketing world, and knew how to connect with others to tell their stories. Seeing a team solely focused on giving people in our industry a platform to be seen and heard is excellent. I’m super excited to continue following Industrial Strength Marketing.

    Apple Podcasts
    5
    Shae Eichele
    United States3 years ago
  • Wow! This show goes beyond B2B. It’s Industrial Strength Marketing!

    GREAT topical focus ranging from ‘Women in the Marketing of Manufacturing’ to ‘Martech Leaders from Demandbase, Engineering.com, Zift Solutions and HubSpot.

    James Soto goes beyond B2B marketing to call out distinctive Industrial Marketing insights having built a global agency, led Thomas media teams, and launched award winning campaigns like Manufacturing Day.

    This podcast has so many great manufacturing leaders and experts in industrial-focused technology and media.

    Apple Podcasts
    5
    Megaton-tron13
    United States3 years ago
  • Must listen for B2B firms

    So much has changed in B2B marketing, selling and buying in the last two years, five years and decade. The host does a great job of using real examples combined with a where we’ve been/where we’re headed with AI and other tools. Thought provocative hour that will have you jotting down a todo list of things to think about and implement.

    Apple Podcasts
    5
    Jcsweeper
    United States4 years ago
  • Great Show!

    Great show. I listened to the episode on “The Future of Marketing and Selling in the Industrial Sector.” Really interesting stuff. Great insight into what is going to win business in CNC machining down the road.

    Apple Podcasts
    5
    dmholcomb
    United States4 years ago
  • The Journey From Inbound to Experience Marketing

    It is so refreshing to hear the raw, unfiltered stories from Marketing entrepreneurs like Nicholas Holland, VP of Product at Marketing Hub. Listen to part one of his story, including his HubSpot story.

    Apple Podcasts
    5
    Industrial Nerd
    United States4 years ago
  • Insightful

    Everyone in the industrial space should be listening to this Podcast. James is an awesome host who empathetically gets to the heart of each guest. The conversations are not only insightful, but are truly actionable for anyone in this space who wants to up their marketing game.

    Apple Podcasts
    5
    EJ-PM
    United States5 years ago
  • Women Telling the Story of Manufacturing with Christina Fuges, MoldMaking Technology

    As an industrial content creator, I was inspired by Christina's advice. Like Christina, I want to encourage manufacturers to tell me their stories. It is exciting to hear women leaders in manufacturing being featured on an industrial podcast.

    Apple Podcasts
    5
    Industrial Nerd
    United States5 years ago
  • Great for anyone in the Industrial space

    Some real gems in here related to industrial/manufacturing business and marketing practices.

    Apple Podcasts
    5
    sparkalow
    United States5 years ago
  • Continuing Education

    I love listening to these podcasts! I gain new knowledge from each episode that I can apply in my daily life. I can’t think of an easier way to learn from experts in their fields.

    Apple Podcasts
    5
    luvstheanswer
    United States5 years ago
  • B2B Must-Listen

    As a B2B marketer, I love that James focuses on all the nitty gritty that actually makes marketing work in our space.

    Apple Podcasts
    5
    NeverReviewsButThisWasWorthIt
    United States5 years ago
  • Great host

    James is a super knowledgeable host, and the show is packed full of actionable B2B insights. A must-listen if you’re in the B2B

    Apple Podcasts
    5
    RWlistens
    United States5 years ago
  • Awesome show!

    Actionable industry marketing tips and advice. Can’t wait for more!

    Apple Podcasts
    5
    CJThomas6
    United States5 years ago
  • Excellent!

    I am only 2 podcasts in and I am hooked! James and his guest provide some much needed insights into the big marketing questions for manufacturers. Excellent podcast and content!

    Apple Podcasts
    5
    tommye w-c
    United States5 years ago
  • This is the BEST industrial marketing podcast

    When it comes to industrial marketing James Soto is the expert’s expert. It’s great to hear a show where there’s real leading manufacturing marketers, not just practitioners talking about generic tactics of the day.

    Apple Podcasts
    5
    lmsj1
    United States5 years ago

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#118
Sweden/Business/Marketing

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Gender SkewLocationInterests
ProfessionsAge RangeHousehold Income
Social Media Reach

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How many episodes of Industrial Strength Marketing are there?

Industrial Strength Marketing launched 5 years ago and published 45 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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