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In The Trenches

Hanif Ibrahim

Running a business isn't easy. The late nights, tough decisions, and constant pressure to grow, adapt, and succeed—it's all part of the journey. In the Trenches is a business podcast created for Perth business owners who know what it's like to be in the thick of it. Each episode dives into real stories from business owners, industry leaders, and experts who have faced challenges head-on, found opp... more

PublishesTwice monthlyEpisodes38Foundeda year ago
Number of ListenersCategories
EntrepreneurshipBusiness

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Latest Episodes

What if the key to rebuilding our soils and transforming farming has been sitting in our waste all along?

According to Greg Watts, that "waste" might be the answer to improving soil health, strengthening farm economics, and shaping the future of fo... more

In this episode, we sit down with Mark Boulton from Arakan Martial Art to discuss the growing challenges facing young men today.

From social isolation and gaming addiction to declining confidence and communication skills, many boys are struggling ... more

Australia and Western Australia are entering a major defence and shipbuilding boom, but it is happening largely under the radar.

In this episode, Hanif sits down with Fred Bkamdin, National Business Growth Manager-Marine (Defence & Commercial Excel... more

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In this episode of In the Trenches, Daniel Gradwell returns for a second conversation, almost a year after being the very first guest on the show.

A lot has changed since then and some things have remained the same.

Host Hanif Ibrahim sits back d... more

Digital exchanges have opened up new opportunities for investors, but they've also created new opportunities for scammers.

In this episode, we sit down with Gabby Lewis, Head of Fraud and Financial Crime at Swyftx, to unpack the fast-evolving world... more

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Most business owners are sitting on valuable intellectual property and don't even realise it.

In this episode, IP lawyer Juan Perez breaks down how brands like Apple, Nike and even KFC turn intellectual property into serious enterprise value. Fro... more

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Frank Moscow was there near the beginning, when Silicon Valley was hardware, software was an afterthought, and computer engineering was conducted with punch cards.

Over four decades, he has watched technology evolve from semiconductors and firmware... more

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In this episode, I sit down with Greg Smargiassi, Founder and CEO of OURCFO, to cut through the confusion around business numbers. We unpack why revenue is vanity, cash is king, and why so many profitable businesses still end up stressed, blindsided,... more

YouTube

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In The Trenches launched a year ago and published 38 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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