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In Other Words

Phrase
Customer Experience
Leadership
Organizational Culture
Localization
Global Business Growth
Cultural Fluency
Market Strategies
Chaos Theory
Global Business
Employee Experience
AI In Localization
Artificial Intelligence
Data Strategy
AI In Marketing
Marketing
Customer Engagement
Cultural Relevance
Consumer Engagement
Decision Making
Resilience

In other words is the podcast for business leaders tackling the realities of scaling in a world of constant transformation. Each episode features candid conversations with senior executives, operators, and innovators from some of the world’s most ambitious companies. We explore what it takes to grow across markets, connect with diverse audiences, and lead with clarity. In other words is about pers... more

PublishesTwice monthlyEpisodes17Founded7 months ago
Number of ListenersCategories
EntrepreneurshipBusinessManagement

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Latest Episodes

Service failure costs businesses over $10 trillion globally, yet most organizations are still relying on shortcuts, surface-level metrics, and technology-led assumptions to manage their customers. As they scale, many lose sight of what a customer bas... more

Fourteen years of scaling content at Booking.com revealed an uncomfortable truth: content and localization remain extraordinarily complex, and technology alone won't change that. In this episode of In Other Words, host Jason Hemingway is joined by Ch... more

Buying decisions don’t happen in neat, linear funnels anymore. They happen in seconds. In this episode of In Other Words, host Jason Hemingway is joined by Todd Unger, Chief Experience Officer at the American Medical Association and best-selling auth... more

How do you scale a brand voice globally without sounding cloned or accidentally breaking trust in the moments that matter most? In this episode of In Other Words, host Jason Hemingway is joined by Freddie Braun, Localization and International Content... more

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Recent Guests

Axel Kirstetter
Has nearly three decades of experience in helping startups and billion-dollar SaaS companies build global go-to-market strategies.
Episode: Why most GTM models fail and how to build one that scales
Christina Bylin
CMO at carparts.com
carparts.com
Episode: Scaling with empathy and AI: The growth balance most brands miss
Willem Koenders
A seasoned expert in data strategy and AI-driven transformation, leading data strategy at ZS Associates.
ZS Associates
Episode: The Data Strategy That Separates Global Winners From The Rest
Simone Bonenberger
Chief Product Officer at Phrase, focusing on the intersection of data and AI with scalable content.
Phrase
Episode: The Data Strategy That Separates Global Winners From The Rest
Nataly Kelly
CMO at Zappi and former VP of Marketing at HubSpot, author of 'Brand Global, Adapt Local'
Zappi
Episode: Why Localization Belongs In The Boardroom
Kevin Miller
Former chief marketing officer at Fresh Market and seasoned marketing strategist
Fresh Market
Episode: Turning Around A Brand Before It’s Too Late
Annette Franz
Founder and CEO of CX Journey Inc., a respected voice in customer and employee experience transformation.
CX Journey Inc.
Episode: Culture Isn’t A “Nice To Have”, It’s Your CX Growth Engine
George Ell
CEO of Phrase, offering leadership perspective on scaling culture and experience across regions.
Phrase
Episode: Culture Isn’t A “Nice To Have”, It’s Your CX Growth Engine
Lorena Morales
Director of Global Digital Marketing Revenue Operations
JLL
Episode: The Hard Truth About Aligning Marketing And Revenue Teams

Host

Jason Hemingway
Chief Marketing Officer at Phrase, focusing on innovative language technology solutions and the intersection of marketing and AI.

Reviews

3.0 out of 5 stars from 2 ratings
  • Cringy superficial business waffle

    With nuggets like “without customers we have no business“ it is like a business skit. Sad and hilariously cringy.

    Apple Podcasts
    1
    Reader1234?!&
    Germany5 months ago

Listeners Say

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Some have critiqued the delivery as overly simplified for complex topics, suggesting a need for deeper exploration of issues.
Listeners appreciate the insightful discussions with industry leaders, finding the content relevant and applicable to their own businesses.

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Talking Points

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Why most GTM models fail and how to build one that scales
Q: What do you think about in terms of challenges you face in terms of getting messages across to people?
He points out the necessity of aligning messaging with local customs and preferences, and he underscores the importance of authenticity in an era flooded with content.
Why most GTM models fail and how to build one that scales
Q: How have you seen the role of marketing evolve, especially when it comes to that kind of idea of globally scaling?
Kirstetter discusses the changing landscape of globalization and how marketing practices have adapted, emphasizing the importance of adapting to local contexts and understanding varying dynamics.
Scaling with empathy and AI: The growth balance most brands miss
Q: How do you see AI changing marketing for brands trying to scale internationally?
Christina believes AI will significantly impact marketing by enabling faster data processing and tailored messaging, ultimately enhancing customer experience and efficiency.
Scaling with empathy and AI: The growth balance most brands miss
Q: How do you keep everything aligned while you're trying to scale, especially thinking about international markets?
Christina describes the importance of collaborating closely with the CEO, CTO, and CFO to ensure that marketing goals align with broader business objectives.
Scaling with empathy and AI: The growth balance most brands miss
Q: How are you structuring marketing so it's not just about transactions and conversions, but building loyalty?
Christina explains that at carparts.com, her focus has been on revamping marketing to include brand building and customer insights to enhance loyalty across different segments.

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Frequently Asked Questions About In Other Words

What is In Other Words about and what kind of topics does it cover?

Conversations revolve around the challenges and strategies related to scaling businesses in ever-evolving markets. Key themes include go-to-market strategies, effective product marketing, the integration of AI in customer experiences, and the importance of cultural fluency in localization efforts. Insights from successful leaders shed light on blending marketing with purpose, employee experience's impact on customer relations, and leveraging data effectively. Unique perspectives from senior executives, operators, and innovators highlight the complexities of growth and leadership in today's global economy and underscore the necessity of balancing empathy with business objectives.

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How many episodes of In Other Words are there?

In Other Words launched 7 months ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on In Other Words?

Recent guests on In Other Words include:

1. Axel Kirstetter
2. Christina Bylin
3. Willem Koenders
4. Simone Bonenberger
5. Nataly Kelly
6. Kevin Miller
7. Annette Franz
8. George Ell

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