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Imperfect Marketing

Kendra Corman
Email Marketing
Artificial Intelligence
Marketing
Imperfect Marketing
Integrated Marketing Communications
Social Media
Podcast Advertising
Brand Strategy
Personal Branding
Claude
Uncopyable Brand
Search Engine Optimization
Voice AI
Moose (ideal Customer)
Cycle Syncing
Content Marketing
Video Marketing
Events
Storytelling
Local SEO

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

PublishesWeeklyEpisodes361Founded4 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Imperfect Marketing

Latest Episodes

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Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available?

In this episode of Imperfect Marketing, Kendra Corman talks with Emily Bowie, partner at Thorn Advisors,... more

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What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like?

In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, ye... more

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Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?

If you're enjoying the show, follow or subscribe wherever you're listening. It hel... more

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What if the biggest thing holding your marketing back isn't your ads... but your brand?

In this episode of Imperfect Marketing, Kendra Corman sits down with Matt Raminick, founder of Sunnyside, to explore what branding really means... more

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Recent Guests

Scott Abbott
Founder of Boss Up Coaching Solution Academy; experienced tech executive
Boss Up Coaching Solution Academy
Episode: Why Soft Skills Are Your Biggest Asset in an AI World
Renae Fick
Author and entrepreneur focused on cycle-synced business strategies
Cycle Sync Your Business / renaefick.com
Episode: Why Do Productivity Hacks Work for Men but Not Women?
Elizabeth Henson
Marketing expert and community-led business advisor
Episode: Marketing Is Community (And Community Is Marketing)
Wes Towers
Founder of Uplift 360, a digital agency focusing on SEO and websites
Uplift 360
Episode: SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers
Jonny Holsten
Author of Fix Your Broken Sales Calls
Bridge Selling
Episode: Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
Kyle Bailey
SEO and marketing expert focusing on home services and small businesses
Episode: Is AI Killing SEO? What Small Businesses Need to Know Now
Kay Miller
Author and branding expert focused on 'Uncopyable' concepts
Uncopyable brand / author of Uncopyable Sales Secrets
Episode: Are You Marketing to the Wrong People? How to Find Your Moose
Rob Genovese
Brand strategist
Episode: Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
Danielle Hayden
Founder of Kickstart Accounting
Kickstart Accounting
Episode: 327: How Much Should Small Businesses Spend on Marketing?

Host

Kendra Corman
Host of Imperfect Marketing; focuses on actionable marketing tips for small business owners and solopreneurs.

Reviews

5.0 out of 5 stars from 32 ratings
  • What a great convo’

    Loved this conversation! Thanks so much for having me as a guest! It was such a fun conversation

    Apple Podcasts
    5
    NaeJean
    United States7 months ago
  • Imperfect Marketing is the way to go!

    Kendra brings wisdom and value to every episode! Thanks for having me on!

    Apple Podcasts
    5
    Elizabeth.Henson
    United States8 months ago
  • Excellent interview

    Kendra is a great host. In a short time, we covered a lot of ground about book publishing in a friendly, unscripted conversation. I highly recommend this podcast!

    Apple Podcasts
    5
    222Shorty
    United States8 months ago
  • Put branding in its place!

    Kendra is extremely professional and asked insightful questions that got to the heart of what branding is and isn't, as well as its place in (imperfect) marketing!

    Apple Podcasts
    5
    Build Strong Brands
    United States8 months ago
  • Fantastic Content!

    Kendra is a fabulous host and has such valuable insight

    Apple Podcasts
    5
    Atomickitten99
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's insightful questions and practical takeaways for real-world marketing.
Many reviewers appreciate the host's clear delivery and the variety of expert guests.
The show is valued for its ethical approach to persuasion and actionable frameworks.
Guests and topics are consistently relevant to marketers and business owners seeking growth without gimmicks.

Talking Points

Recent interactions between the hosts and their guests.

Why Giving Away Your Book Content Actually Increases Sales
Q: How should authors approach book launches and reviews to maximize momentum?
Becky emphasizes building a launch team, distributing pre-publication copies, and aiming for a target number of Amazon reviews within a defined window to boost early momentum and algorithmic visibility.
Why Giving Away Your Book Content Actually Increases Sales
Q: What is the Reach framework and why is the website central to it?
The Reach framework centers on growing an audience and making an impact, with the website as the owned hub; email, content marketing, and social media follow, leading to wider reach and deeper engagement.
Why Giving Away Your Book Content Actually Increases Sales
Q: Tell me a little bit about how you became an author and got into marketing about Reach.
Becky explains her journey from starting to market books in 2012 to building an agency, pitching a book to a publisher, and turning her knowledge into a framework for helping others grow their audience.
How AI Automation Saves 25% of Your Time Every Week as a Founder
Q: What has been your biggest marketing lesson learned for Imperfect Marketing and your audience?
Marketing must start with the audience and their pains; solutions that address real problems are what matter, not features of your product. The value is in helping the customer achieve their goals, and your messaging should reflect that focus rather than touting your own accomplishments.
How AI Automation Saves 25% of Your Time Every Week as a Founder
Q: What do you recommend as the first concrete steps for someone starting with AI automation?
Start with protecting your energy by defining an ideal day, then map out daily, weekly, and monthly tasks into simple SOPs or short videos (V1). Have someone else try following the SOP, gather feedback, and iteratively improve (V2, V3), so you slowly build a scalable system.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Age Range
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Frequently Asked Questions About Imperfect Marketing

What is Imperfect Marketing about and what kind of topics does it cover?

This show centers on practical marketing strategies for small business owners and solopreneurs, with a strong emphasis on ethical persuasion, experimentation with AI, and authentic relationship-building. Across episodes, listeners get a blend of actionable tactics—from email continuity and community-led marketing to personal branding, soft skills, and human-centered AI adoption—paired with real-world case studies and guest expertise. The format often balances tactical how-tos with thoughtful discussions about mindset, leadership, and sustainable growth, making it a useful resource for marketers who want measurable results without compromising integrity. A standout in-depth focus on cycles, human skills in an AI era, and turning complex conc... more

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Which podcasts are similar to Imperfect Marketing?

These podcasts share a similar audience with Imperfect Marketing:

1. Inside Trump's Head

How many episodes of Imperfect Marketing are there?

Imperfect Marketing launched 4 years ago and published 361 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Imperfect Marketing?

Recent guests on Imperfect Marketing include:

1. Scott Abbott
2. Renae Fick
3. Elizabeth Henson
4. Wes Towers
5. Jonny Holsten
6. Kyle Bailey
7. Kay Miller
8. Rob Genovese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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