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Imperfect Marketing

Kendra Corman
Email Marketing
Artificial Intelligence
Marketing
Integrated Marketing Communications
Social Media
Imperfect Marketing
Brand Strategy
Personal Branding
Content Marketing
Search Engine Optimization
Claude
Uncopyable Brand
Moose (ideal Customer)
Voice AI
Cycle Syncing
Scarcity
Video Marketing
Events
Local SEO
Rochester Christian University

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

PublishesWeeklyEpisodes350Founded4 years ago
Number of ListenersCategories
BusinessMarketingEntrepreneurship

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Artwork for Imperfect Marketing

Latest Episodes

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Is cold email still one of the most effective ways to generate leads, book meetings, and grow your business?

In this episode of Imperfect Marketing, Kendra Corman sits down with Adam Rosen, Founder and CEO of EOC Works, to discuss ... more

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Why People Don't Decide: The Science of Ethical Persuasion with Patrick Van Der Burght

Have you ever presented a great idea, made a compelling offer, or shared a logical argument only to hear... nothing?

Many people assume a lack ... more

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Most business owners know email marketing matters.

So why are so many still avoiding it?

In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who ... more

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What happens when AI starts doing the work humans used to spend hours on every week?

According to longtime tech innovator Scott Abbott, the answer isn’t that humans become less important. It’s the opposite.

In this episode of Impe... more

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Recent Guests

Scott Abbott
Founder of Boss Up Coaching Solution Academy; experienced tech executive
Boss Up Coaching Solution Academy
Episode: Why Soft Skills Are Your Biggest Asset in an AI World
Renae Fick
Author and entrepreneur focused on cycle-synced business strategies
Cycle Sync Your Business / renaefick.com
Episode: Why Do Productivity Hacks Work for Men but Not Women?
Elizabeth Henson
Marketing expert and community-led business advisor
Episode: Marketing Is Community (And Community Is Marketing)
Wes Towers
Founder of Uplift 360, a digital agency focusing on SEO and websites
Uplift 360
Episode: SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers
Jonny Holsten
Author of Fix Your Broken Sales Calls
Bridge Selling
Episode: Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
Kyle Bailey
SEO and marketing expert focusing on home services and small businesses
Episode: Is AI Killing SEO? What Small Businesses Need to Know Now
Kay Miller
Author and branding expert focused on 'Uncopyable' concepts
Uncopyable brand / author of Uncopyable Sales Secrets
Episode: Are You Marketing to the Wrong People? How to Find Your Moose
Rob Genovese
Brand strategist
Episode: Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
Danielle Hayden
Founder of Kickstart Accounting
Kickstart Accounting
Episode: 327: How Much Should Small Businesses Spend on Marketing?

Host

Kendra Corman
Host of Imperfect Marketing

Reviews

5.0 out of 5 stars from 33 ratings
  • What a great convo’

    Loved this conversation! Thanks so much for having me as a guest! It was such a fun conversation

    Apple Podcasts
    5
    NaeJean
    United States5 months ago
  • Imperfect Marketing is the way to go!

    Kendra brings wisdom and value to every episode! Thanks for having me on!

    Apple Podcasts
    5
    Elizabeth.Henson
    United States5 months ago
  • Excellent interview

    Kendra is a great host. In a short time, we covered a lot of ground about book publishing in a friendly, unscripted conversation. I highly recommend this podcast!

    Apple Podcasts
    5
    222Shorty
    United States6 months ago
  • Put branding in its place!

    Kendra is extremely professional and asked insightful questions that got to the heart of what branding is and isn't, as well as its place in (imperfect) marketing!

    Apple Podcasts
    5
    Build Strong Brands
    United States6 months ago
  • Fantastic Content!

    Kendra is a fabulous host and has such valuable insight

    Apple Podcasts
    5
    Atomickitten99
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host asks insightful questions and maintains a professional, conversational tone.
The show is seen as a go-to resource for marketing concepts with real-world application.
Guests consistently praise the host for clarity and practical takeaways.

Talking Points

Recent interactions between the hosts and their guests.

Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works
Q: What are the steps in your three-part brain model and why does the middle step matter?
The steps are: pass through the croc brain for novelty and value, then establish social proof in the midbrain, and finally appeal to the cerebral cortex with a clear main message; the middle step matters because people rely on social proof to judge status and credibility before fully engaging.
Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works
Q: How is neuroscience backing this approach, and how did you come up with the idea to make sure that people had skin in the game with that first book after you graduated with your MBA?
The discussion points to a neuroscience-based sequence (croc brain first, then midbrain, then cortex) and emphasizes giving people some skin in the game to boost commitment and perceived value, which aligns with the social proof and commitment concepts.
Turn Words Into Wealth: The Neuroscience of Marketing That Actually Works
Q: Talk to me, how did you get into neuroscience?
Aurora describes discovering an interest in neuroscience during an MBA that focused on neuroscience and leadership, which deepened her fascination with how the brain processes words and messaging.
What Does It Really Cost to Self-Publish a Quality Book?
Q: Why is non-fiction generally more expensive to prepare than fiction?
Non-fiction typically requires more complex formatting—headings, subheads, tables, charts, and graphs—which adds to the tooling and labor required to produce a polished book.
How Is AI Changing Local SEO and Google Maps Rankings?
Q: What should local businesses do to prepare for ongoing changes in AI and search?
Focus on traditional SEO fundamentals—consistent NAP data, reliable reviews, quality content, and strong backlinks—while ensuring your Google Business Profile is complete and actively managed. Think about how customers search and shape your presence to align with that intent, rather than chasing gimmicks.

Audience Metrics

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Frequently Asked Questions About Imperfect Marketing

What is Imperfect Marketing about and what kind of topics does it cover?

A pragmatic marketing-focused show featuring practical, battle-tested tips for small business owners and solopreneurs. Episodes frequently explore how to blend human-centered leadership, personal branding, and ethical persuasion with modern tools like AI, while emphasizing clarity of positioning, community-building, and sustainable growth. Noteworthy angles include the role of soft skills in an AI-enabled workplace, converting conversations into revenue, and building trust with customers through authentic, useful marketing. The format tends to center hands-on strategies, case studies, and interviews with practitioners who bring real-world experience across branding, SEO, community marketing, and sales. Potential listeners can expect actiona... more

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Which podcasts are similar to Imperfect Marketing?

These podcasts share a similar audience with Imperfect Marketing:

1. The Dr. Leaf Show

How many episodes of Imperfect Marketing are there?

Imperfect Marketing launched 4 years ago and published 350 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Imperfect Marketing?

Recent guests on Imperfect Marketing include:

1. Scott Abbott
2. Renae Fick
3. Elizabeth Henson
4. Wes Towers
5. Jonny Holsten
6. Kyle Bailey
7. Kay Miller
8. Rob Genovese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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