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Artwork for Imperfect Marketing

Imperfect Marketing

Kendra Corman
Artificial Intelligence
Email Marketing
Marketing
Brand Strategy
Uncopyable Brand
Moose (ideal Customer)
Search Engine Optimization
Content Marketing
Claude
Cycle Syncing
Voice AI
Imperfect Marketing
Education/workplace Learning & Development
Community
Trade Show Marketing
Editing
Small Business Marketing
Avatar Buddy
Bridge Selling
Hormones

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

PublishesWeeklyEpisodes348Founded4 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Imperfect Marketing

Latest Episodes

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Most business owners know email marketing matters.

So why are so many still avoiding it?

In this episode of Imperfect Marketing, Kendra shares two recent conversations with business owners from completely different industries who ... more

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What happens when AI starts doing the work humans used to spend hours on every week?

According to longtime tech innovator Scott Abbott, the answer isn’t that humans become less important. It’s the opposite.

In this episode of Impe... more

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Are missed phone calls quietly costing your business customers and trust?

In this episode of Imperfect Marketing, Kendra sits down with Laurent to talk about the rapidly evolving world of AI, specifically voice AI, and why it’s bec... more

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What are you actually known for… and is it helping or hurting your business?

Are you trying to do too many things—and confusing your audience in the process?

What if narrowing your focus could actually bring you more opportunities... more

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Recent Guests

Scott Abbott
Founder of Boss Up Coaching Solution Academy; experienced tech executive
Boss Up Coaching Solution Academy
Episode: Why Soft Skills Are Your Biggest Asset in an AI World
Renae Fick
Author and entrepreneur focused on cycle-synced business strategies
Cycle Sync Your Business / renaefick.com
Episode: Why Do Productivity Hacks Work for Men but Not Women?
Elizabeth Henson
Marketing expert and community-led business advisor
Episode: Marketing Is Community (And Community Is Marketing)
Wes Towers
Founder of Uplift 360, a digital agency focusing on SEO and websites
Uplift 360
Episode: SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers
Jonny Holsten
Author of Fix Your Broken Sales Calls
Bridge Selling
Episode: Why Sales Feels Icky (And How to Fix It) | Jonny Holsten
Kyle Bailey
SEO and marketing expert focusing on home services and small businesses
Episode: Is AI Killing SEO? What Small Businesses Need to Know Now
Kay Miller
Author and branding expert focused on 'Uncopyable' concepts
Uncopyable brand / author of Uncopyable Sales Secrets
Episode: Are You Marketing to the Wrong People? How to Find Your Moose
Rob Genovese
Brand strategist
Episode: Is Your Brand Just a Logo? What Real Brand Strategy Looks Like

Host

Kendra Corman
Host of Imperfect Marketing

Reviews

5.0 out of 5 stars from 33 ratings
  • What a great convo’

    Loved this conversation! Thanks so much for having me as a guest! It was such a fun conversation

    Apple Podcasts
    5
    NaeJean
    United States4 months ago
  • Imperfect Marketing is the way to go!

    Kendra brings wisdom and value to every episode! Thanks for having me on!

    Apple Podcasts
    5
    Elizabeth.Henson
    United States5 months ago
  • Excellent interview

    Kendra is a great host. In a short time, we covered a lot of ground about book publishing in a friendly, unscripted conversation. I highly recommend this podcast!

    Apple Podcasts
    5
    222Shorty
    United States6 months ago
  • Put branding in its place!

    Kendra is extremely professional and asked insightful questions that got to the heart of what branding is and isn't, as well as its place in (imperfect) marketing!

    Apple Podcasts
    5
    Build Strong Brands
    United States6 months ago
  • Fantastic Content!

    Kendra is a fabulous host and has such valuable insight

    Apple Podcasts
    5
    Atomickitten99
    United States10 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Host asks insightful questions and maintains a professional, conversational tone.
The show is seen as a go-to resource for marketing concepts with real-world application.
Guests consistently praise the host for clarity and practical takeaways.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#204
India/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Why Do Productivity Hacks Work for Men but Not Women?
Q: What was a pivotal moment that led you to focus on cycle syncing for business?
A personal turning point came after realizing the hustle was unsustainable during a period of family health challenges, which pushed me to study habit formation and hormonal differences to build a more balanced approach.
The Science of Getting People to Say Yes (Ethically)
Q: What has been Patrick's biggest marketing lesson learned along the way?
His biggest lesson is that understanding and applying the science of how people think—not just pushing for a sale—can dramatically improve results without deceit. He emphasizes leading with ethical, credible information, and using authentic weaknesses to build trust and credibility, which in turn makes proposals more persuasive.
Can an AI Receptionist Actually Build Customer Trust?
Q: What has been your biggest marketing lesson learned?
The most important lesson is that in digital marketing, opportunities and trends come and go like trains; you should stay adaptable, keep learning, and jump on new chances when they arise, rather than chasing a single perfect moment.
Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
Q: What is the biggest mistake people make with branding, and how do they overcome it?
The biggest mistake is not going all in—having one foot in and one foot out, which creates inconsistent visuals and messaging; the solution is fully aligning visuals, words, and behavior with a clear, intentional brand strategy.
Is Your Brand Just a Logo? What Real Brand Strategy Looks Like
Q: What is brand strategy, and why is it more foundational than just branding or marketing?
Brand strategy is the foundational framework including mission, vision, values, and ideal client; it informs the true brand and guides later marketing efforts, ensuring consistency and durability beyond gimmicks and fleeting trends.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About Imperfect Marketing

What is Imperfect Marketing about and what kind of topics does it cover?

A pragmatic marketing-focused show featuring practical, battle-tested tips for small business owners and solopreneurs. Episodes frequently explore how to blend human-centered leadership, personal branding, and ethical persuasion with modern tools like AI, while emphasizing clarity of positioning, community-building, and sustainable growth. Noteworthy angles include the role of soft skills in an AI-enabled workplace, converting conversations into revenue, and building trust with customers through authentic, useful marketing. The format tends to center hands-on strategies, case studies, and interviews with practitioners who bring real-world experience across branding, SEO, community marketing, and sales. Potential listeners can expect actiona... more

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Which podcasts are similar to Imperfect Marketing?

These podcasts share a similar audience with Imperfect Marketing:

1. The Dr. Leaf Show

How many episodes of Imperfect Marketing are there?

Imperfect Marketing launched 4 years ago and published 348 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Imperfect Marketing?

Recent guests on Imperfect Marketing include:

1. Scott Abbott
2. Renae Fick
3. Elizabeth Henson
4. Wes Towers
5. Jonny Holsten
6. Kyle Bailey
7. Kay Miller
8. Rob Genovese

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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