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Artwork for Imperfect Marketing

Imperfect Marketing

Kendra Corman
Artificial Intelligence
Email Marketing
Marketing
Storytelling
Imperfect Marketing
Small Business
Integrated Marketing Communications
Social Media
Podcast Advertising
Brand Strategy
Personal Branding
Content Marketing
Search Engine Optimization
Claude
Voice AI
Uncopyable Brand
Moose (ideal Customer)
Cycle Syncing
Social Proof
Scarcity

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

PublishesWeeklyEpisodes365Founded5 years ago
Number of ListenersCategories
MarketingBusinessEntrepreneurship

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Artwork for Imperfect Marketing

Latest Episodes

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What if your email marketing could respond to what a prospect is actually doing instead of sending everyone the same sequence?

How do you use AI to personalize outreach at scale without making your emails sound like they were writt... more

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Are you asking the wrong question about AI in your business?

A lot of businesses start with, “How can we use AI?” But that question can send you down a rabbit hole of tools, experiments, and half-finished ideas.

In this episode of... more

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PR and marketing may work together, but they are not the same thing.

In this episode of Imperfect Marketing, Kendra Corman talks with PR expert Lauren Cockerell about what public relations actually does for a business, how it diffe... more

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Are you marketing what you want to sell, or what your customers actually value?

In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how lis... more

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Recent Guests

Emily Bowie
Partner at Thorn Advisors focused on turning profit into cash and strategic tax planning
Thorn Advisors
Episode: Why Is Your Business Profitable but Always Short on Cash?
Matt Raminick
Founder/CEO of Sunnyside, branding and marketing agency
Sunnyside
Episode: What Makes a Strong Brand? It's Not Your Logo or Colors
Kathie Feng
Growth architect at Signal Growth
Signal Growth
Episode: Why Are Your Meta Ads Not Converting? Fix These 3 Things First
Joel Miller
Co-owner of SkyFloor agency with his twin brother
SkyFloor
Episode: How Do You Stop Charging Hourly and Price for Value Instead?
Katie Turner
Messaging and storytelling consultant focused on B2B professional services
Independent consultant
Episode: Why Your Messaging Isn't Working (And It's Probably Not the Words)
Scott Abbott
Founder of Boss Up Coaching Solution Academy; experienced tech executive
Boss Up Coaching Solution Academy
Episode: Why Soft Skills Are Your Biggest Asset in an AI World
Renae Fick
Author and entrepreneur focused on cycle-synced business strategies
Cycle Sync Your Business / renaefick.com
Episode: Why Do Productivity Hacks Work for Men but Not Women?
Elizabeth Henson
Marketing expert and community-led business advisor
Episode: Marketing Is Community (And Community Is Marketing)
Wes Towers
Founder of Uplift 360, a digital agency focusing on SEO and websites
Uplift 360
Episode: SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers

Host

Kendra Corman
Host of Imperfect Marketing; focuses on actionable marketing tips for small business owners and solopreneurs.

Reviews

5.0 out of 5 stars from 32 ratings
  • What a great convo’

    Loved this conversation! Thanks so much for having me as a guest! It was such a fun conversation

    Apple Podcasts
    5
    NaeJean
    United States8 months ago
  • Imperfect Marketing is the way to go!

    Kendra brings wisdom and value to every episode! Thanks for having me on!

    Apple Podcasts
    5
    Elizabeth.Henson
    United States9 months ago
  • Excellent interview

    Kendra is a great host. In a short time, we covered a lot of ground about book publishing in a friendly, unscripted conversation. I highly recommend this podcast!

    Apple Podcasts
    5
    222Shorty
    United States10 months ago
  • Put branding in its place!

    Kendra is extremely professional and asked insightful questions that got to the heart of what branding is and isn't, as well as its place in (imperfect) marketing!

    Apple Podcasts
    5
    Build Strong Brands
    United States10 months ago
  • Fantastic Content!

    Kendra is a fabulous host and has such valuable insight

    Apple Podcasts
    5
    Atomickitten99
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's insightful questions and practical takeaways for real-world marketing.
Many reviewers appreciate the host's clear delivery and the variety of expert guests.
The show is valued for its ethical approach to persuasion and actionable frameworks.
Guests and topics are consistently relevant to marketers and business owners seeking growth without gimmicks.

Talking Points

Recent interactions between the hosts and their guests.

Is PR the Same as Marketing? Here's the Real Difference
Q: What has been your biggest marketing lesson learned along the way?
You can't be everything to everyone; niche down to serve a specific audience, treat yourself like a client, and commit to a clear lane. This focus makes it easier to tell authentic stories, recruit talent, and grow the business over time.
Why Are Your Meta Ads Not Converting? Fix These 3 Things First
Q: What has been Kathie's biggest marketing lesson learned along the way?
Kathie emphasizes that intuition alone isn't enough; successful marketing requires a data-driven balance of art and science, with a consumer-first mindset and continual validation of theories through testing and feedback.
What Makes a Strong Brand? It's Not Your Logo or Colors
Q: What's been your biggest marketing lesson learned along the way?
Listening is one of the most important traits in marketing; you don't always have all the answers, and being humble and curious leads to better decisions.
Why Is Your Business Profitable but Always Short on Cash?
Q: What has been your biggest marketing lesson learned along the way?
Consistency and visibility matter most; taking imperfect, visible action helps clients connect with you and builds confidence and clarity over time.
Why Your Messaging Isn't Working (And It's Probably Not the Words)
Q: Could you give an example of how to differentiate an otherwise standard service like outsourced HR or AI consulting?
Focus on the specific outcomes and the buyer's journey, articulate exactly how your offering changes the buyer's situation at each step, and tailor the message to the audience that truly cares about those risks or outcomes, rather than generic claims.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About Imperfect Marketing

What is Imperfect Marketing about and what kind of topics does it cover?

This show centers on practical marketing strategies for small business owners and solopreneurs, with a strong emphasis on ethical persuasion, experimentation with AI, and authentic relationship-building. Across episodes, listeners get a blend of actionable tactics—from email continuity and community-led marketing to personal branding, soft skills, and human-centered AI adoption—paired with real-world case studies and guest expertise. The format often balances tactical how-tos with thoughtful discussions about mindset, leadership, and sustainable growth, making it a useful resource for marketers who want measurable results without compromising integrity. A standout in-depth focus on cycles, human skills in an AI era, and turning complex conc... more

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1. Aggressively Human: For experts choosing expansion over extraction.

How many episodes of Imperfect Marketing are there?

Imperfect Marketing launched 5 years ago and published 365 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Imperfect Marketing?

Recent guests on Imperfect Marketing include:

1. Emily Bowie
2. Matt Raminick
3. Kathie Feng
4. Joel Miller
5. Katie Turner
6. Scott Abbott
7. Renae Fick
8. Elizabeth Henson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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