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Imperfect Marketing

Kendra Corman
Artificial Intelligence
Email Marketing
Marketing
Imperfect Marketing
Storytelling
Integrated Marketing Communications
Social Media
Small Business
Podcast Advertising
Brand Strategy
Search Engine Optimization
Content Marketing
Personal Branding
Claude
Voice AI
Uncopyable Brand
Moose (ideal Customer)
Cycle Syncing
Video Marketing
Social Proof

Join Kendra Corman and her guests as they provide small business owners and solopreneurs actionable tips and insights about how to do more effective and efficient marketing that drives results.

PublishesWeeklyEpisodes362Founded4 years ago
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MarketingBusinessEntrepreneurship

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Artwork for Imperfect Marketing

Latest Episodes

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Are you marketing what you want to sell, or what your customers actually value?

In this episode of Imperfect Marketing, Kendra Corman talks with twin sisters Jillian Reece and Jordan Truster, founders of Lovely Loops, about how lis... more

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Your profit and loss statement says the business is doing well, so why does it feel like there is never enough cash available?

In this episode of Imperfect Marketing, Kendra Corman talks with Emily Bowie, partner at Thorne Advisors... more

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What if the biggest reason your projects stall isn't because people lack motivation, but because they don't know what success actually looks like?

In this episode of Imperfect Marketing, Kendra Corman shares one of the simplest, ye... more

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Can AI really run your Google Ads campaigns without a human ever logging in? And if it can, does that mean marketing knowledge is becoming optional?

If you're enjoying the show, follow or subscribe wherever you're listening. It hel... more

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Recent Guests

Emily Bowie
Partner at Thorn Advisors focused on turning profit into cash and strategic tax planning
Thorn Advisors
Episode: Why Is Your Business Profitable but Always Short on Cash?
Matt Raminick
Founder/CEO of Sunnyside, branding and marketing agency
Sunnyside
Episode: What Makes a Strong Brand? It's Not Your Logo or Colors
Kathie Feng
Growth architect at Signal Growth
Signal Growth
Episode: Why Are Your Meta Ads Not Converting? Fix These 3 Things First
Joel Miller
Co-owner of SkyFloor agency with his twin brother
SkyFloor
Episode: How Do You Stop Charging Hourly and Price for Value Instead?
Katie Turner
Messaging and storytelling consultant focused on B2B professional services
Independent consultant
Episode: Why Your Messaging Isn't Working (And It's Probably Not the Words)
Scott Abbott
Founder of Boss Up Coaching Solution Academy; experienced tech executive
Boss Up Coaching Solution Academy
Episode: Why Soft Skills Are Your Biggest Asset in an AI World
Renae Fick
Author and entrepreneur focused on cycle-synced business strategies
Cycle Sync Your Business / renaefick.com
Episode: Why Do Productivity Hacks Work for Men but Not Women?
Elizabeth Henson
Marketing expert and community-led business advisor
Episode: Marketing Is Community (And Community Is Marketing)
Wes Towers
Founder of Uplift 360, a digital agency focusing on SEO and websites
Uplift 360
Episode: SEO Is Dead. Search Everywhere Optimization Is Here | Wes Towers

Host

Kendra Corman
Host of Imperfect Marketing; focuses on actionable marketing tips for small business owners and solopreneurs.

Reviews

5.0 out of 5 stars from 32 ratings
  • What a great convo’

    Loved this conversation! Thanks so much for having me as a guest! It was such a fun conversation

    Apple Podcasts
    5
    NaeJean
    United States8 months ago
  • Imperfect Marketing is the way to go!

    Kendra brings wisdom and value to every episode! Thanks for having me on!

    Apple Podcasts
    5
    Elizabeth.Henson
    United States8 months ago
  • Excellent interview

    Kendra is a great host. In a short time, we covered a lot of ground about book publishing in a friendly, unscripted conversation. I highly recommend this podcast!

    Apple Podcasts
    5
    222Shorty
    United States9 months ago
  • Put branding in its place!

    Kendra is extremely professional and asked insightful questions that got to the heart of what branding is and isn't, as well as its place in (imperfect) marketing!

    Apple Podcasts
    5
    Build Strong Brands
    United States9 months ago
  • Fantastic Content!

    Kendra is a fabulous host and has such valuable insight

    Apple Podcasts
    5
    Atomickitten99
    United Statesa year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Listeners praise the host's insightful questions and practical takeaways for real-world marketing.
Many reviewers appreciate the host's clear delivery and the variety of expert guests.
The show is valued for its ethical approach to persuasion and actionable frameworks.
Guests and topics are consistently relevant to marketers and business owners seeking growth without gimmicks.

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Talking Points

Recent interactions between the hosts and their guests.

Why Are Your Meta Ads Not Converting? Fix These 3 Things First
Q: What has been Kathie's biggest marketing lesson learned along the way?
Kathie emphasizes that intuition alone isn't enough; successful marketing requires a data-driven balance of art and science, with a consumer-first mindset and continual validation of theories through testing and feedback.
What Makes a Strong Brand? It's Not Your Logo or Colors
Q: What's been your biggest marketing lesson learned along the way?
Listening is one of the most important traits in marketing; you don't always have all the answers, and being humble and curious leads to better decisions.
Why Is Your Business Profitable but Always Short on Cash?
Q: What has been your biggest marketing lesson learned along the way?
Consistency and visibility matter most; taking imperfect, visible action helps clients connect with you and builds confidence and clarity over time.
Why Your Messaging Isn't Working (And It's Probably Not the Words)
Q: Could you give an example of how to differentiate an otherwise standard service like outsourced HR or AI consulting?
Focus on the specific outcomes and the buyer's journey, articulate exactly how your offering changes the buyer's situation at each step, and tailor the message to the audience that truly cares about those risks or outcomes, rather than generic claims.
Why Your Messaging Isn't Working (And It's Probably Not the Words)
Q: What has been your biggest marketing lesson learned?
Marketing is an imperfect science and 80 percent often beats 100 percent; the key is to put ideas out into the market, learn from what happens, and iterate quickly.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

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Frequently Asked Questions About Imperfect Marketing

What is Imperfect Marketing about and what kind of topics does it cover?

This show centers on practical marketing strategies for small business owners and solopreneurs, with a strong emphasis on ethical persuasion, experimentation with AI, and authentic relationship-building. Across episodes, listeners get a blend of actionable tactics—from email continuity and community-led marketing to personal branding, soft skills, and human-centered AI adoption—paired with real-world case studies and guest expertise. The format often balances tactical how-tos with thoughtful discussions about mindset, leadership, and sustainable growth, making it a useful resource for marketers who want measurable results without compromising integrity. A standout in-depth focus on cycles, human skills in an AI era, and turning complex conc... more

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Which podcasts are similar to Imperfect Marketing?

These podcasts share a similar audience with Imperfect Marketing:

1. Inside Trump's Head

How many episodes of Imperfect Marketing are there?

Imperfect Marketing launched 4 years ago and published 362 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Imperfect Marketing?

Recent guests on Imperfect Marketing include:

1. Emily Bowie
2. Matt Raminick
3. Kathie Feng
4. Joel Miller
5. Katie Turner
6. Scott Abbott
7. Renae Fick
8. Elizabeth Henson

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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