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Artwork for Iconic Brand Stories

Iconic Brand Stories

Tina Garg
Randstad
India
Narayana One Health
Nalli Silk Sarees
Wagh Bakri
Sheaffer
Cloudnine Hospitals
Plaksha University
Chai Point
Artificial Intelligence
Orchard Lane
Narayana Health
Healthcare
Furlenco
Aditi Insurance
William Penn
Emily In Paris
Fort Madison
Berkeley
Stanford University

What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.

PublishesTwice monthlyEpisodes22Foundeda year ago
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MarketingBusiness

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Artwork for Iconic Brand Stories

Latest Episodes

In this episode of Iconic Brand Stories, Tina Garg sits down with Gagandeep Kaur Gill, founder of Orchard Lane, to explore how a passion for clean, honest food turned into one of India’s most loved artisanal preserve brands.

From building trust thro... more

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In this episode of Iconic Brand Stories, we sit down with Cauvery Uthappa from Randstad to explore what it takes to build and sustain a powerful brand in today’s competitive landscape.From employer branding to positioning a global company in local ma... more

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In this episode of Iconic Brand Stories, we sit down with Karishmah Siingh from Sattva to explore the vision, strategy, and leadership shaping one of India’s most respected real estate groups.From building large scale developments to creating spaces ... more

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In this episode of Iconic Brand Stories, Tina Garg sits down with Amuleek Singh Bijral, Founder & CEO of Chai Point, to uncover the journey behind building one of India’s most loved tea brands.From identifying a simple yet powerful gap in India’s eve... more

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Shriram didn’t grow its wealth business through ad campaigns, funnels, or aggressive digital marketing. It grew by institutionalising trust.

In this episode of Iconic Brand Stories, Vikas Satija, Head of Shriram Wealth, breaks down the marketing thi... more

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Today, we break down the marketing playbook behind Good Monk - one of India’s most insight-led nutrition brands.

Our guests, Sahiba Bali and Amarpreet Singh Anand, share how a deeply personal consumer problem turned into a category-creating brand - ... more

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Gin wasn’t cool in India when Anand Virmani decided to build Greater Than.

In the early 2010s, gin was dismissed as a “grandparent’s drink.”

There was no playbook.

No category momentum.

No regulatory clarity.

Yet, Greater Than didn’t just surv... more

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In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we sit down with Sarika Gupta Bhattacharyya, Vice President of Plaksha University, to explore how a group of 100+ industry leaders, technologists, and philanthropists came together to... more

Key Facts

Accepts Guests
Contact Information
Podcast Host

Recent Guests

Gagandeep Kaur Gill
Founder/CEO of Orchard Lane
Orchard Lane
Episode: How This FMCG Brand Wins Without Ads | EP -23 | Gagandeep Kaur Gill
Cauvery Uthappa
CMO of Randstad
Randstad
Episode: How a 65 Year Old Brand Stays Relevant In The AI Era | EP - 22 | Cauvery Uthappa
Karishmah Singh
Real estate executive at Sattva
Sattva
Episode: Bangalore's Real Estate Revolution | Karishmah Siingh | EP - 20 | Tina Garg
Amuleek Singh Bijral
Founder of Chai Point
Chai Point
Episode: How a Simple Cup of Chai Built a ₹1000+ Cr Brand | EP - 21 | Amuleek Singh Bijral
Vikash Satija
Head of Shriram Wealth, part of Shriram Group
Shriram Group
Episode: How Shriram Turned 50 Years of Trust into a Wealth Business | Vikas Satija | EP- 18 | Tina Garg
Anand Virmani
Founder/CEO of Now Spirits, Greater Than Gin
Greater Than / Now Spirits
Episode: India’s Gin Story with Anand Virmani from Greater Than | Iconic Brand Stories | Tina Garg | EP- 16
Sarika Gupta Bhattacharyya
Vice President at Plaksha University
Plaksha University
Episode: How Plaksha University Was Built by 100 Founding Experts | Tina Mansukhani Garg | EP 16
Dr. Kishore Kumar
Renowned obstetrician and founder/leader of Cloudnine Hospitals
Cloudnine Hospitals
Episode: How Cloudnine Changed the Way India Welcomes Life | Dr. R. Kishore Kr | Iconic Brand Stories | EP 14
Nikhil Ranjan
Owner of Sheaffer Penns (India) and driving force behind the acquisition of Sheaffer
Sheaffer (India) / William Penn
Episode: Crafting India's Luxury Writing Brand w/ Nikhil Ranjan | Iconic Brand Stories | Tina Garg | EP-13

Host

Tina Mansukhani Garg
Host of Iconic Brand Stories

Top Marketing Podcasts

Talking Points

Recent interactions between the hosts and their guests.

India's Most Loved Airport Ft. Shalini Rao, CMO- BIAL | Iconic Brand Stories | Tina Garg | EP-12
Q: What are the four pillars that underpin the airport brand, and how do they manifest in daily operations?
They are Terminal in a Garden, Technology, Seamlessness, and Art and Sustainability; these pillars guide design choices, green initiatives, and how we layer on-ground experiences to create a coherent, brand-consistent environment.
India's Most Loved Airport Ft. Shalini Rao, CMO- BIAL | Iconic Brand Stories | Tina Garg | EP-12
Q: How did the shift from FMCG and hospitality to airport branding happen, and what did that entail?
I pursued opportunities that felt exciting and hadn't been done before, landing at an infrastructure brand where the challenge was to translate a public space into a compelling brand story that people feel connected to.
How Shriram Turned 50 Years of Trust into a Wealth Business | Vikas Satija | EP- 18 | Tina Garg
Q: What is the role of family involvement in wealth planning?
Family involvement is integral to ensuring goals and risk appetites are aligned across generations, creating a shared understanding of investments, and reducing family conflicts by documenting and communicating the family's financial objectives.
How Shriram Turned 50 Years of Trust into a Wealth Business | Vikas Satija | EP- 18 | Tina Garg
Q: How does Shriram Wealth balance local presence with national expansion?
Shriram Wealth leverages a large physical footprint (4,500 branches) and selective partnerships to offer both on-ground relationship management and scalable, institution-backed services, ensuring consistency across regions while expanding into tier 2 and tier 3 cities.
How Shriram Turned 50 Years of Trust into a Wealth Business | Vikas Satija | EP- 18 | Tina Garg
Q: What motivated Shriram Group to launch Shriram Wealth, and how does the brand plan to sustain trust over the next 50 years?
The group saw a natural evolution from a trusted legacy into professional wealth management to serve existing deposit and funded clients. The strategy is to lead with solutions aligned to client goals, institutionalize processes, and ensure the brand's multi-generational promise by maintaining ethical standards and transparent communication.

Audience Metrics

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Frequently Asked Questions About Iconic Brand Stories

What is Iconic Brand Stories about and what kind of topics does it cover?

The show concentrates on how iconic brands build and market themselves, featuring founders, CMOs, and senior brand strategists from consumer and B2B spaces. Episodes unpack product philosophy, go-to-market moves, storytelling, and design decisions that shaped recognizable brands across sectors such as FMCG, real estate, hospitality, healthcare, tech-enabled services, and luxury goods. Guests share practical lessons on brand positioning, customer experience, trust-building, and leveraging narrative-driven campaigns, often weaving in anecdotes about pivot moments, channel strategy, and scale. The format tends to blend founder/leader origin stories with actionable branding tactics, offering listeners concrete takeaways for positioning, messagi... more

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How many episodes of Iconic Brand Stories are there?

Iconic Brand Stories launched a year ago and published 22 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Iconic Brand Stories?

Recent guests on Iconic Brand Stories include:

1. Gagandeep Kaur Gill
2. Cauvery Uthappa
3. Karishmah Singh
4. Amuleek Singh Bijral
5. Vikash Satija
6. Anand Virmani
7. Sarika Gupta Bhattacharyya
8. Dr. Kishore Kumar

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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