What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.
| Publishes | Twice monthly | Episodes | 18 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessMarketing | |||
Shriram didn’t grow its wealth business through ad campaigns, funnels, or aggressive digital marketing. It grew by institutionalising trust.
In this episode of Iconic Brand Stories, Vikas Satija, Head of Shriram Wealth, breaks down the marketing thi... more
Today, we break down the marketing playbook behind Good Monk - one of India’s most insight-led nutrition brands.
Our guests, Sahiba Bali and Amarpreet Singh Anand, share how a deeply personal consumer problem turned into a category-creating brand - ... more
Gin wasn’t cool in India when Anand Virmani decided to build Greater Than.
In the early 2010s, gin was dismissed as a “grandparent’s drink.”
There was no playbook.
No category momentum.
No regulatory clarity.
Yet, Greater Than didn’t just surv... more
In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we sit down with Sarika Gupta Bhattacharyya, Vice President of Plaksha University, to explore how a group of 100+ industry leaders, technologists, and philanthropists came together to... more
In this episode of Iconic Brand Stories, Tina Mansukhani Garg sits down with Dr. R. Kishore Kumar, Founder & Chairman of Cloudnine Hospitals, who transformed maternal and neonatal care in India.
From his early medical training abroad to founding Ind... more
Tina Mansukhani Garg sits down with Nikhil Ranjan, the visionary Founder & Managing Director of William Penn, to explore how a love for pens became a luxury brand loved by writers, collectors, and gift-seekers across India.
Nikhil shares how:
• H... more
In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we speak with Shalini Rao from Bangalore International Airport (BIAL) to uncover how a modern airport designs service, brand experience, and operations for over 120,000 visitors a day... more
Today, I sit down with Sanjay Singal, the dynamic CEO of Wagh Bakri Tea Group, to uncover the steamy tale of one of India's most beloved brews. From its humble roots in South Africa, to a fateful return to India inspired by a personal endorsement fro... more









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