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Artwork for Human-First: The GTM Hiring Show

Human-First: The GTM Hiring Show

Captivate Talent
GTM Hiring
Artificial Intelligence
Founders
Revops
Recruitment
AI In Recruiting
Venture Capital
AI In GTM
Captivate Talent
Saas
Owner.com
Humans In the Loop
Early Stage Startups
Claude Code
Human In the Loop
Data Architecture
AI Enablement
Go-To-Market Readiness
Founder-Led Hiring
Open Source AI

AI is rewriting what "great" looks like across sales, marketing, customer success, and RevOps. Old playbooks have stopped working. And most founders are hiring in the dark.

Human-First: The GTM Hiring Show cuts through the noise with high-signal conversations for B2B Tech founders, revenue leaders, and the VCs who back them - from the team at Captivate Talent.

Unlike other shows about hiring, we... more

PublishesTwice monthlyEpisodes11Founded5 months ago
Number of ListenersCategories
CareersBusiness

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Artwork for Human-First: The GTM Hiring Show

Latest Episodes

A lot of candidates have gotten very good at saying the right things about AI in interviews. The problem is that saying the right words and saying them in the right order are two very different skills, and most hiring teams cannot tell the difference... more

Most founders get their first marketing hire wrong. Not from lack of effort, but from hiring to a bar they haven't defined.

You know you need a marketing leader, but you're not sure what seniority level fits your stage. You're drawn to the big-name ... more

Most people using AI in recruiting are asking the wrong question. They want to know how much they can automate. Cassie Chao Leemans wants to know where the human has to stay in the loop, and she has built her entire workflow around that distinction. ... more

Here's how to tell if you need a GTM Engineer and what to fix first.

Lauren Hughes is VP of Revenue Effectiveness at JustWorks, where she rebuilt the entire function from the ground up by merging rev ops and enablement, introducing GTM engineering r... more

A lot of founders get their first go-to-market hire wrong. Not because they pick the wrong resume, but because they skip the thinking that comes before the job description.

You've raised the round, your investors are pushing you to scale, and you'r... more

Most European founders expanding to the US make the same hiring mistake. This episode breaks down what actually works when building a commercial team across the Atlantic.

Tired of watching US expansion burn through cash with nothing to show for it? ... more

Your first revenue-generating hire can unlock your Series A or quietly burn 12 months of runway. This episode breaks down how to get it right.

Hiring your first salesperson when you don't come from a sales background? You don't know what "great" loo... more

Welcome to Human First.

AI is reshaping every stage of the hiring funnel. But the companies winning the talent war aren't the ones automating the most, they're the ones knowing exactly where to draw the line.

You're buried in AI-optimized applica... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Tom Andrews
VP of GTM and Revenue Operations at Hivebrite and Principal at TA Advisory
Hivebrite; TA Advisory
Episode: The Frankenstein System Killing Your AI ROI with Tom Andrews
Kathleen Booth
VP of Marketing at SQL, former SVP at Pavilion
SQL; Pavilion
Episode: What Your First Marketing Hire Should Look Like at an Early-Stage Company with Kathleen Booth
Cassie Chao Leemans
VP of Talent at Craft Ventures; veteran recruiter
Craft Ventures
Episode: AI Can Rank Your Candidates, But It Shouldn't Pick Who You Hire with Cassie Chao Leemans
Lauren Hughes
VP of Revenue Effectiveness at JustWorks
JustWorks
Episode: What is a GTM Engineer? Hiring, AI and the Future of RevOps with Lauren Hughes of Justworks
Rav Dhaliwal
Partner at Crane Ventures, former operator who built GTM teams at Slack, Zendesk, Yammer
Crane Ventures
Episode: The Framework Behind a Great First GTM Hire with Rav Dhaliwal
James Isilay
Founder of Cognism, experienced scaling UK to US
Cognism
Episode: How to Build a US Sales Team When You're Expanding From Europe with James Isilay
Ben Newsome
VC talent function leader with experience at two major European VC firms
European venture capital firms
Episode: Why Your First Sales Hire Is Making or Breaking Your Series A with Ben Newsome
Kyle Norton
CRO at owner.com
owner.com
Episode: How to Stop Vibe Hiring and Build a Sales Team That Actually Scales
Andy Mowat
Founder of Whispered, AI platform for surface of unposted roles and AI-enabled hiring insights
Whispered
Episode: AI Fluency Is the New Hiring Litmus Test for Go-to-Market Leaders

Host

Danielle Parker
Host of the GTM Hiring show, Head of Marketing at Captivate Talent (as of multiple appearances)

Reviews

5.0 out of 5 stars from 5 ratings
  • Insightful and real

    Finally a business podcast that’s honest. Really refreshing to listen to an I love hearing the candid dialogue between Danielle and her guests. Adding to my regular rotation!

    Apple Podcasts
    5
    jro010
    United States4 months ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Love the focus on AI fluency in hiring and RevOps.
Candid, data-driven dialogue that cuts through the noise.
Gives practical, not aspirational, GTM hiring guidance.
Real-world hiring frameworks you can actually use.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#116
India/Business/Careers

Talking Points

Recent interactions between the hosts and their guests.

What Your First Marketing Hire Should Look Like at an Early-Stage Company with Kathleen Booth
Q: What's the most important thing founders should be honest with themselves about before starting the search?
Budget and expected results are crucial; if the budget doesn't align with the pipeline goals, you're not realistically solving the problem and risk hiring a magician rather than a marketer.
What is a GTM Engineer? Hiring, AI and the Future of RevOps with Lauren Hughes of Justworks
Q: How has AI changed the hiring and evaluation process for GTM roles?
AI is used to model and simulate real problems, but candidates must still articulate the underlying data, architecture, and human workflows; AI is a tool in the process, not a replacement for critical thinking and context.
What is a GTM Engineer? Hiring, AI and the Future of RevOps with Lauren Hughes of Justworks
Q: How do you test for a builder mindset during interviews?
Through live case studies that require diagnosing the problem from data, presenting a technical design, and demonstrating how they would connect tools and automate the process—looking for deep understanding, curiosity, and practical prototyping rather than slick slides.
What is a GTM Engineer? Hiring, AI and the Future of RevOps with Lauren Hughes of Justworks
Q: What does a Go-To-Market Engineer actually do that a traditional RevOps hire does not?
They design and implement new commercial infrastructure, align data and tools across the GTM stack, and create end-to-end systems that automate and accelerate revenue processes, rather than simply maintaining existing infrastructure.
How to Stop Vibe Hiring and Build a Sales Team That Actually Scales
Q: If you had to give one concrete step a revenue leader should take this week, what would it be?
Move away from vibe hiring by implementing a rigorous, data-driven interview framework with clearly defined questions and scoring across all interviewers, and use a shared recruitment playbook to continuously learn from miss-hires by reviewing notes and outcomes.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Human-First: The GTM Hiring Show

What is Human-First: The GTM Hiring Show about and what kind of topics does it cover?

The show centers on go-to-market hiring in B2B tech, with a sharp focus on practical frameworks, real funnel data, and candid conversations about what makes GTM hires succeed or fail. Episodes explore readiness to hire, how to run tight, bias-aware hiring processes, and how AI is reshaping candidate evaluation, enablement, and RevOps workflows. Notably, guests come from founder, operator, and investor backgrounds, offering concrete lessons on first GTM hires, expansion, and scalable interviewing—delivered in a no-nonsense, data-driven style that aims to cut through hype and guide revenue leaders toward better decisions.

Listeners can expect actionable playbooks, cross-functional perspectives, and a strong emphasis on AI fluency as a hiring... more

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Human-First: The GTM Hiring Show launched 5 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Human-First: The GTM Hiring Show?

Recent guests on Human-First: The GTM Hiring Show include:

1. Tom Andrews
2. Kathleen Booth
3. Cassie Chao Leemans
4. Lauren Hughes
5. Rav Dhaliwal
6. James Isilay
7. Ben Newsome
8. Kyle Norton

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