How Brands Are Built
How Brands Are BuiltOn How Brands Are Built, branding professionals get into the details of what they do and how they do it. Other podcasts about branding focus on news, opinion, and high-level theory. They can give you a 30,000-foot view of branding; How Brands Are Built is where the rubber meets the road. In each episode, Rob Meyerson, a San Francisco-based brand strategist, interviews other strategists, designers,... more
| Publishes | Twice monthly | Episodes | 53 | Founded | 8 years ago |
|---|---|---|---|---|---|
| Categories | BusinessMarketingManagement | ||||
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Latest Episodes
A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it.
On this episode, I answer questions from branding... more
In today's episode of How Brands Are Built, host Rob Meyerson speaks with Jacob Cass, designer, brand strategist, and founder of Just Creative, about his recent venture: the Brand Builders Summit. This innovative, four-day virtual event featured 24 s... more
Today's guest is Alex Center, a designer and podcaster and founder of the award-winning design and branding studio, CENTER. From 2006 to 2017, Center worked for the Coca-Cola Company, helping build the brands Vitaminwater, Powerade, and Smartwater. T... more
This episode of How Brands Are Built is a live recording of an April 25, 2024 book launch for Designing Brand Identity, sixth edition, held at Noise 13 in San Francisco. The event included a panel discussion moderated by Rob Goodman. The panelists we... more
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Reviews
- Mind blowing
Knew Rob from his naming course on domestika and came across an episode of his podcast after following Chris Do’s advice in one of his videos to listen to podcast. Which is something I decided to do because I believe what we watch, listen to, read or let’s say consume, shapes what or who we become.
So I decided to jump on the podcast and listen. From the first two days of listening to these episodes, my brain was being loaded with so much information that I could only process some part of as t... more
Apple Podcasts5YourBuddyRio001
United States2 years ago - A must listen!
This podcast is so smart and insightful. Great conversations that bring you behind the curtain and see how the wizards work. Crossing my fingers for new episodes!!
Apple Podcasts5RubyRoseVioletTulip
Canada4 years ago - Fantastic podcast!
This is a MUST LISTEN. Loaded with knowledge and an awesome guest list. Rob's podcasts are a pleasure to listen to and easy to learn from. As a seasoned industry expert, he knows the important questions to ask, he doesn't just keep things surface. He gets into the nuances of practice but breaks things down for all levels of experience to understand. This podcast has increased my awareness of the Branding/Naming industry and has truly fostered a renewed sense of inspiration and ambition to pursue... more
Apple Podcasts5thetrue_mcewenUnited States5 years ago - Don't miss it!
I came for the incredible assembly of guests, but I stayed for the multitude of learning opportunities! (Seriously, you don't want to miss his episode with Sunny Bonnell... SO good.) Rob has created a podcast that expertly balances fascinating perspectives from the marketing sphere with insight that can immediately benefit listeners. I'm a fan!
Apple Podcasts5Arlie KUnited States5 years ago - Sold! Loved every second of my first listen
Had to subscribe after the interview with Ana. This is exactly what I was looking for.
Apple Podcasts5abrandnewdameCanada5 years ago
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #237 |  Singapore/Business/Marketing |
Audience Metrics
Listeners, social reach, demographics and more for this podcast.
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How Brands Are Built launched 8 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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