Hitmakers, Season 2
Ana Andjelic and Lee MaschmeyerIf a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth mor... more
| Publishes | Twice monthly | Episodes | 11 | Founded | 3 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | Society & CultureBusiness | |||
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Latest Episodes
Is Millionaire Speedy a luxury bag or merch? What about the Balenciaga Maxi Pack?
The term “merch” originally referred to items made for music fans, where items like t-shirts were sold on a band’s and musician’s tour. From music, merch spread to spo... more
Iconic brands are built on products people obsess over.Think Levi’s 501s. Ray-Ban sunglasses. Nike Air Force 1. The Big Mac.
Each of these products is a creative expression first—a shape, a taste, a texture, a ritual. Their form and function don’t j... more
How many people actually saw It Was Just an Accident, this year’s winner at the Cannes Film Festival?
And how many people even heard of it?
That gap tells you something important about culture today.
Culture fragments faster than it consolidates. ... more
Everyone knows what the Magic Kingdom is. And yet almost no brand in history has been able to replicate anything like it.
Because world-building sounds simple. It isn’t.
There are product worlds born from the thing itself. Merchandise worlds built ... more
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Apple Podcasts | #241 |  Italy/Business |
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Frequently Asked Questions About Hitmakers, Season 2
What is Hitmakers, Season 2 about and what kind of topics does it cover?
The episodes explore the intersection of culture, brand identity, and financial success, emphasizing how cultural narratives play a crucial role in shaping market values. Topics often include the significance of brand collaborations, cultural capital, and the evolving role of Chief Marketing Officers in blending cultural production with marketing strategies. The discussions frequently reference high-profile brands such as Hermès, Gucci, and LEGO, showcasing how they leverage cultural stories to differentiate themselves in commoditized markets. This unique approach not only captures the attention of consumers but also translates cultural significance into financial prosperity, making it a compelling listen for those in business, marketing, o... more
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Which podcasts are similar to Hitmakers, Season 2?
These podcasts share a similar audience with Hitmakers, Season 2:
1. Tetragrammaton with Rick Rubin
2. Back Row with Amy Odell
3. The Daily Stoic
4. SmartLess
5. Pivot
How many episodes of Hitmakers, Season 2 are there?
Hitmakers, Season 2 launched 3 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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