Hitmakers, Season 2
Ana Andjelic and Lee MaschmeyerIf a finance podcast married a culture podcast, you would get the Season 2 of Hitmakers. Each episode reveals the new logic that driving multiples, margins, and advantages before they appear on balance sheets. Over the course of this season, my co-host Lee Maschmeyer, the co-founder of transformation consultancy Collins, and I decode how cultural forces create market value: why Hermès is worth mor... more
| Publishes | Twice monthly | Episodes | 15 | Founded | 6 months ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessSociety & Culture | |||
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A product’s life doesn’t end at the point of sale.
In fashion, it may be just getting started.
There’s a strong connection between people who buy a lot on resale… and people who buy a lot of new clothing, too. They shop more. They turn over items f... more
Oscar Wilde said a cynic knows the price of everything and the value of nothing.
He might as well have been talking about luxury today.
Because something is off. The industry spent years raising prices — and for a while, it worked. The higher price... more
There are four basic tastes — sweet, salty, sour, bitter.
There’s actually a fifth one. It’s called umami. It’s the flavor that lingers. The one chefs chase because it stays with you after everything else fades.
A few years ago, cultural strategist... more
Dame Vivienne Westwood once said, “Popular culture is a contradiction in terms. If it’s popular, it’s not culture.”
In the 1980s, we had Air Jordans and Back to the Future.
In the 1990s, it was grunge, Pretty Woman, Britney Spears.
Iconic things h... more
Is Millionaire Speedy a luxury bag or merch? What about the Balenciaga Maxi Pack?
The term “merch” originally referred to items made for music fans, where items like t-shirts were sold on a band’s and musician’s tour. From music, merch spread to spo... more
Iconic brands are built on products people obsess over.Think Levi’s 501s. Ray-Ban sunglasses. Nike Air Force 1. The Big Mac.
Each of these products is a creative expression first—a shape, a taste, a texture, a ritual. Their form and function don’t j... more
How many people actually saw It Was Just an Accident, this year’s winner at the Cannes Film Festival?
And how many people even heard of it?
That gap tells you something important about culture today.
Culture fragments faster than it consolidates. ... more
Everyone knows what the Magic Kingdom is. And yet almost no brand in history has been able to replicate anything like it.
Because world-building sounds simple. It isn’t.
There are product worlds born from the thing itself. Merchandise worlds built ... more
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Frequently Asked Questions About Hitmakers, Season 2
What is Hitmakers, Season 2 about and what kind of topics does it cover?
This show thread weaves culture, branding, and business strategy into a cohesive lens for value creation. Across recent episodes, the discussion consistently centers on how cultural capital translates into financial value, with deep dives into topics like brand storytelling, world-building, and collaborations, as well as how merchandising, iconic products, and subcultures influence consumer behavior and market perception. Guests and hosts explore how platforms, attention economics, and digital trends are reshaping the way brands build value beyond traditional balance-sheet metrics, including the role of community management, sustainability storytelling, and the evolving responsibilities of CMOs as showrunners. Notably, the format often blen... more
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Which podcasts are similar to Hitmakers, Season 2?
These podcasts share a similar audience with Hitmakers, Season 2:
1. Hard Fork
2. The Ezra Klein Show
3. Tetragrammaton with Rick Rubin
4. The Prof G Pod with Scott Galloway
5. The New Yorker Radio Hour
How many episodes of Hitmakers, Season 2 are there?
Hitmakers, Season 2 launched 6 months ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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