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Hard Refresh

State of Social
Digital Marketing
Social Media
AI In Marketing
Video Content
Agency Model
In-House Teams
Creative Problem Solving
Artificial Intelligence
Client Relationships
Freelance Models
Branded Content
Lo-Fi Aesthetics
Community Connection
Collaboration In Marketing
Digital Audio
Automation
Content Creation
Journalism
Synthetic Talent
Content Production

Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh. This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 y... more

PublishesDailyEpisodes11Founded2 months ago
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Artwork for Hard Refresh

Latest Episodes

Culture has always been the backdrop for marketing, but in the next 25 years, can brands and creatives become true culture makers, or are they destined to follow? In this episode of Hard Refresh, host Andrés López-Varela is joined by Jonathan Harley ... more

From podcasts to TikTok sounds, digital audio has moved from background noise to the cultural main stage. In this episode of Hard Refresh, host Andrés López-Varela is joined by Adam Johnson (Co-Founder, Original Audio & Chief Growth Officer, Nova Ent... more

The agency model has been declared “dead” more times than we can count — but it keeps coming back in new shapes. In this episode of Hard Refresh, host Andrés López-Varela is joined by Hannah Muirhead (Founding Strategy Partner, Chapter), Missy Burrel... more

Advertising is fragmenting faster than ever — but does that mean the big brand ad is dead? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amber Martin (Founding Partner, Hypnosis), Dean Hunt (Founding Creative Partner, Chapter... more

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Recent Guests

Jonathan Harley
Media and Tech Executive, has worked at Canva, Twitter, and more.
Episode: Hard Refresh on culture-making
Tess Palmyre
Founder of Brandable, an agency focused on building inclusive brands, and named Ad News Champion of Change in 2025.
Brandable
Episode: Hard Refresh on culture-making
Tim Duggan
Award-winning author, columnist, and chair of the Digital Publishers Alliance.
Digital Publishers Alliance
Episode: Hard Refresh on culture-making
Adam Johnson
Co-founder of Original Audio and Chief Growth Officer at Nova Entertainment
Nova Entertainment
Episode: Hard Refresh on digital audio
Georgia Tappy
Social media consultant known for their expertise in Gen Z marketing
Episode: Hard Refresh on digital audio
Sharyn Smith
Founder and CEO of influence marketing agency Social Soup
Social Soup
Episode: Hard Refresh on influence
Tyler O'Day
Director of social media at Empire State Realty Trust
Empire State Realty Trust
Episode: Hard Refresh on influence
Dan de Sousa
Team lead and senior community manager at Quiip
Quiip
Episode: Hard Refresh on influence

Host

Andrés López-Varela
Host of discussions on digital marketing, technology, and culture. A seasoned marketing educator with extensive industry experience.

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Talking Points

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Hard Refresh on agencies
Q: What will agencies be able to offer in the next five years that in-house teams won't be able to recreate?
Agencies can provide out-of-the-box creative thinking and high-level strategic expertise that in-house teams currently may not have.
Hard Refresh on agencies
Q: What do you think is the state of agencies right now in 2025, life affirming or life support?
Agencies are helpful when thinking of specialization, but they vary based on size and type.
Hard Refresh on culture-making
Q: In 2050, will brands, as we know them, still exist?
Yes, but they will be refreshed and exist differently, possibly leading to a divide between mega-brands and numerous smaller ones fighting for attention.
Hard Refresh on culture-making
Q: Do you think marketers should even try to play in that space?
Marketers cannot escape culture and must keep a strong eye on what is happening in order to leverage cultural moments effectively.
Hard Refresh on culture-making
Q: When you think of the biggest cultural moments of the last five years, how much credit or blame do you think belongs to marketers?
Marketers often follow shiny trends and can be tempted to join the bandwagon, but the challenge is whether they choose to reflect the status quo or challenge it.

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Frequently Asked Questions About Hard Refresh

What is Hard Refresh about and what kind of topics does it cover?

The content explores the future landscape of digital marketing over the next 25 years by reflecting on the lessons learned from the past 25 years. The discussions are led by experienced marketing educator Andrés López-Varela alongside numerous industry leaders who delve into various aspects of digital marketing, including social media, audio, video, AI, and the marketing landscape as a whole. Topics such as the role of brands in cultural conversations, the evolution of agencies, and trends in consumer engagement through technology are central to the dialogue. Notably, the podcast features insights from diverse professionals and emphasizes the ongoing transformation within the industry influenced by socio-cultural and technological developme... more

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Which podcasts are similar to Hard Refresh?

These podcasts share a similar audience with Hard Refresh:

1. You're Wrong About
2. Conspirituality
3. Maintenance Phase
4. Just The Gist

How many episodes of Hard Refresh are there?

Hard Refresh launched 2 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Hard Refresh?

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What guests have appeared on Hard Refresh?

Recent guests on Hard Refresh include:

1. Jonathan Harley
2. Tess Palmyre
3. Tim Duggan
4. Adam Johnson
5. Georgia Tappy
6. Sharyn Smith
7. Tyler O'Day
8. Dan de Sousa

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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