Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh. This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 y... more
Publishes | Daily | Episodes | 11 | Founded | 2 months ago |
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Number of Listeners | Categories | BusinessMarketingNewsTech News |
Culture has always been the backdrop for marketing, but in the next 25 years, can brands and creatives become true culture makers, or are they destined to follow? In this episode of Hard Refresh, host Andrés López-Varela is joined by Jonathan Harley ... more
From podcasts to TikTok sounds, digital audio has moved from background noise to the cultural main stage. In this episode of Hard Refresh, host Andrés López-Varela is joined by Adam Johnson (Co-Founder, Original Audio & Chief Growth Officer, Nova Ent... more
The agency model has been declared “dead” more times than we can count — but it keeps coming back in new shapes. In this episode of Hard Refresh, host Andrés López-Varela is joined by Hannah Muirhead (Founding Strategy Partner, Chapter), Missy Burrel... more
Advertising is fragmenting faster than ever — but does that mean the big brand ad is dead? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amber Martin (Founding Partner, Hypnosis), Dean Hunt (Founding Creative Partner, Chapter... more
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Apple Podcasts | #160 |
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The content explores the future landscape of digital marketing over the next 25 years by reflecting on the lessons learned from the past 25 years. The discussions are led by experienced marketing educator Andrés López-Varela alongside numerous industry leaders who delve into various aspects of digital marketing, including social media, audio, video, AI, and the marketing landscape as a whole. Topics such as the role of brands in cultural conversations, the evolution of agencies, and trends in consumer engagement through technology are central to the dialogue. Notably, the podcast features insights from diverse professionals and emphasizes the ongoing transformation within the industry influenced by socio-cultural and technological developme... more
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Hard Refresh launched 2 months ago and published 11 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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Recent guests on Hard Refresh include:
1. Jonathan Harley
2. Tess Palmyre
3. Tim Duggan
4. Adam Johnson
5. Georgia Tappy
6. Sharyn Smith
7. Tyler O'Day
8. Dan de Sousa
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