好会洞察
HaoWu吴皓'Make insight for good' 以洞察创造美好。
好会洞察，一家以长远理想为导向的市场研究公司，寻求消费者洞察和可持续发展的平衡点，以创造更美好的社会。
| Publishes | Monthly | Episodes | 5 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Language |  ZH-CN | Categories | PhilosophySociety & CultureBusinessMarketing | ||
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简介B Corp共益企业,作为可持续圈最权威的认证，代表着满足人类和地球最高的社会和环境标准的企业，获得认证的包括诸如达能，Patagonia，Allbirds等品牌。这次我们邀请到了姚异姚，她从早期在美国接触到B Corp共益企业，到在巴西，阿根廷的进一步探寻和体验了贫民窟，手工市集，别样可持续的衣食住行的生活，最终回到上海在B Corp共益企业工作，让我们来了解她一路上的经历和感悟，以及目前如何通过工作坊为青少年打造可持续创新之路
本期话题成员姚异姚：前互联网、国际媒体机构打工人，疫情前站在... more
简介从1994年至今，同济大学的诸大建教授已经研究可持续发展20余年了，我们一起来听他说说过去20多年研究的历程，如何正确理解可持续发展，和那些常见的误区 (可持续发展是环保吗？可持续发展是资源节约吗？) ，以及作为可持续发展的实践形式的循环经济 ’是什么’，’为什么’ 和 ’怎么做’。本期话题成员诸大建：同济大学经济与管理学院教授，可持续发展与管理研究所所长，研究可持续发展20余年吴皓：十年市场研究消费者洞察从业者，探索消费者洞察和可持续发展的新连接，邮箱 hao.wu@haolifelab.... more
简介从2016年至今，汤蓓佳 ’老汤’ 践行和倡导零废弃已经过去了6年，从最开始的自己撰写公众号，到打造了全国最大的零垃圾社群平台Gozerowaste零活实验室，全国22个城市本地交流社群。这次，我们邀请她来分享现在对于零废弃，可持续生活的新感悟，以及Gozerowaste零活实验室那些台前幕后的故事本期话题成员汤蓓佳 Elsa ’老汤’: 零活实验室Gozerowaste创始人，零垃圾可持续生活实践者和倡导者。联系方式： GoZeroWaste公众号吴皓：十年市场研究消费者洞察从业者，探索消... more
简介’只有年轻人环保吗’，’只有一线城市环保吗’ ，’企业卖环保产品就是环保吗’。这一期，我们邀请到了从事市场研究行业超过25年的资深专家Clive，分享如何看待不同人群和环保的关系，探讨企业如何做才能更好的吸引消费者进行环保可持续的消费。希望您多多给与反馈，让我们变得更好
本期话题成员Clive 杨明哲：NuanceTree 意诠树总经理, 从事市场研究超过25年，专业定性研究和主持工作坊讨论。邮箱 clive.yeung@nuancetree.com吴皓：十年市场研究消费者洞察从业者，探索消... more
-简介-’上海垃圾分类’，’可持续包装真的可持续吗’，’如何吸引老年人参与到环保之中’，’可持续生活是什么’… 这些我们目前或多或少有听说的话题，却是小鹿过去十年间在环保公益组织中工作的一部分。我们邀请她分享了从2012年开始的上海垃圾分类的全过程，对可持续包装和品牌如何与消费者沟通的思考，为老年人，年轻人，户外策划对应的环保活动，对环保生活和产品的思考，以期望为目前的可持续发展热潮得到一些的新的启发，帮助社会，品牌方一起创造更美好的生活
这也是我们播客的第一次尝试，希望您多多给与多多反馈，让我... more
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Apple Podcasts | #99 | China/Business/Marketing |
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