關鍵銷售力｜從洞察到行動，發展專屬於你的銷售優勢
太毅國際 x Alex曾怡鈞「關鍵銷售力」是一檔專為業務、銷售人員打造的節目，由深諳企業生態、洞悉產業脈絡的 Alex曾怡鈞主持，他不僅有超過20年的高階經理人顧問與教練經驗，還能以診斷式分析，帶領你透視銷售背後的關鍵問題。 節目從實際案例出發，探討銷售技巧背後的邏輯與策略，無論你是剛入行的新手，還是希望精進技能的資深業務，這裡都有你想要的答案，發現問題、洞察問題、解決問題，讓你的銷售業績沒有問題！ -- Hosting provided by SoundOn
| Publishes | Weekly | Episodes | 13 | Founded | 9 months ago |
|---|---|---|---|---|---|
| Language |  Korean | Categories | BusinessMarketingEducation | ||
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從分析客戶組織的權力結構，到成為客戶值得信賴的傾聽者；從避免在「被動圈」內消耗精力，到巧妙運用PCCI信用方程式拉近與決策者的距離！本集透過Alex銷售顧問專業視角，揭開客戶經營關鍵為你提供一套科學化的銷售預備工作方法論，助你在競爭激烈的市場中脫穎而出，化潛在機會為實際訂單
🎯本集綱要
1. 找對人的重要性
2. 與客戶建立關係的前提
3. 建立信任與找尋銷售機會
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想知道為什麼你的提案總是在最後關頭被否決？或許不是你的產品出了問題，而是你還沒找到組織中真正的決策者！本集透過Alex銷售顧問專業視角，揭開客戶組織權力結構的神秘面紗，帶你認識從「核心圈」到「被動圈」的四層權力分佈，以及如何判斷誰是真正的關鍵人物。
🎯本集綱要
1. 建立長期有效的客戶關係網絡
2. 權力環境分析的理論與實踐
3. 客戶組織權力結構的分層分析
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當你專注在自己的業務範圍時，是否曾想過，同一個客戶可能隱藏著更多商機？本集透過Alex銷售顧問專業視角，帶你認識如何透過拓展銷售視野，在現有客戶中發掘多元需求，深入解析客戶從「發現問題」到「選擇方案」的完整心理歷程，教你如何在各個階段精準切入，成為客戶眼中不可或缺的解決方案專家。
🎯本集綱要
1. 交叉銷售的定義與概念
2. 識別交叉銷售機會的方法
3. 推動交叉銷售的合作模式
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銷售之路上的每一次敗戰，其實都隱藏著下一個成功的關鍵線索！在這集精彩的Podcast中，我們深入探討如何將銷售失敗轉化為寶貴資產的實用技巧。每一次未能成交的案例，都是提升你銷售能力的絕佳教材！本集透過Alex銷售顧問專業視角，帶你學習如何冷靜分析失敗原因，精準找出關鍵轉折點，並將這些洞察轉化為具體可行的改進策略。
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關鍵銷售力｜從洞察到行動，發展專屬於你的銷售優勢 launched 9 months ago and published 13 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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