Rephonic
Artwork for Growth Masterminds: mobile growth podcast

Growth Masterminds: mobile growth podcast

Singular
User Acquisition
Mobile Gaming
Mobile Marketing
User Retention
Creative Strategy
Mobile Games
Monetization
Privacy Sandbox
Retargeting
Performance Marketing
Gaming Industry
App Tracking Transparency
Apple
Skadnetwork
Ad Tech
Mobile Attribution
Rewarded Advertising
Incrementality Testing
GDPR
Mobile Game Marketing

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and ... more

PublishesWeeklyEpisodes182Founded7 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Growth Masterminds: mobile growth podcast

Latest Episodes

Connected TV advertising is growing fast—but can it actually outperform mobile user acquisition?

In this episode of Growth Masterminds, host John Koetsier sits down with Michal Schwartz, Head of Growth at YouAppi, to explore how CTV is evolving from... more

YouTube

What happens when AI moves off the screen and into your field of view?

Recorded live at Web Summit Qatar, this TechFirst episode dives deep into the real future of XR ... beyond the hype cycles of VR headsets and toward smart glasses, physical AI, a... more

Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.

In this episode of Growth Masterminds, ho... more

YouTube

MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?

That’s where Extract comes in.

In this episode o... more

YouTube

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

Business of Apps Podcast
Business of Apps PodcastBusiness of Apps
Huberman Lab
Huberman LabScicomm Media

Recent Guests

Michal Schwartz
Head of Growth at YouAppi
YouAppi
Episode: CTV vs mobile: Where connected TV wins
Amy Peck
AR/VR veteran; CEO of EndeavorXR
EndeavorXR
Episode: XR post-hype: what's next?
Maayan Schor
Product manager for Extract at Singular
Singular
Episode: More data? More growth!
Tom Shadbolt
Insights lead at Moloco
Moloco
Episode: Data: more ad networks = higher ROAS
Gastón Laterza
Leads the BI team at Singular
Singular
Episode: Data: more ad networks = higher ROAS
Roberto Sbrolla
Head of Growth at AppAgent and 15-year veteran in digital marketing
AppAgent
Episode: LTV vs CPI: a winning strategy for mobile
Andre Kempe
CEO of Admiral Media
Admiral Media
Episode: AI-generated ad creative: the good, the bad, the ugly
Barbara Galiza
Founder of FixMyTracking, and experienced in growth marketing and data analytics.
FixMyTracking
Episode: Fixing mobile analytics: "truthy' measurement
Vytis Bareika
Founder and CEO of Defined Chase
Defined Chase
Episode: Horizontal scaling: tips from $100M in UA spend

Host

John Koetsier
Host of Growth Masterminds: mobile growth podcast

Reviews

4.8 out of 5 stars from 23 ratings
  • The best podcast for performance marketers!

    Brilliant guests who provide actionable insights. No fluff! I get value from each episode I listen to. Kudos to the host!

    Apple Podcasts
    5
    Mynameisyuliya
    Ukraine2 years ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Growth Masterminds enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States3 years ago
  • Awesome podcast!

    Listened to the latest episode with Lomit Patel. Super insightful. “If the product would go away, would anyone cry about it?” - so witty, love it.

    Apple Podcasts
    5
    inkelele
    Ukraine3 years ago
  • Great show!

    The host of the Growth Masterminds podcast highlights all aspects of tech and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States5 years ago
  • Expert advice from deep in the mobile growth ecosystem

    Must listen for anyone interested in growth

    Apple Podcasts
    5
    Nimster84
    United Kingdom7 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Strong emphasis on measurement and data-driven strategies.
High-quality analysis of mobile marketing challenges.
Actionable insights from top growth pros.
Great guests and practical guidance for UA.
Consistently valuable with deep industry context.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

CTV vs mobile: Where connected TV wins
Q: Can CTV really perform better than mobile?
There are instances where CTV can outperform mobile in terms of cost-per-install and cost-per-action, thanks to better CPMs/CPIs and the large reach of TV devices, though results vary by vertical and market. The key is careful measurement and adaptation, not assuming one channel dominates.
Data: more ad networks = higher ROAS
Q: What drives the ROAS increase according to the report?
Changing trends in consumer behavior, with a shift in engagement and monetization strategies, drive the increase in ROAS.
Data: more ad networks = higher ROAS
Q: What are the actual stats related to ROAS by app and game specific?
We observed that apps diversifying their spend, particularly in health and fitness and education, see significant increases in ROAS.
Data: more ad networks = higher ROAS
Q: What's happening with the partner mix and who's getting better ROAS?
Diversifying ad spend among independent networks correlates with higher ROAS across various verticals, irrespective of spend level.
Retargeting broken? Here's how to fix it
Q: How do you measure incremental growth in retargeting?
By structuring incrementality tests and being mindful of audience size and budget to ensure statistical significance.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

This show centers on smart user acquisition and mobile growth, featuring deep dives into UA strategy, retention, mobile measurement, privacy, data granularity, and monetization. Episodes frequently explore data-driven decision making, incrementality, and practical tactics from industry leaders spanning gaming, fintech, and marketing tech. Noteworthy traits include a heavy emphasis on measurement accuracy, cross-channel data, AI-assisted marketing, and scalable growth methods gleaned from high-spend campaigns and global markets, making it a go-to for performance marketers seeking actionable insights and real-world benchmarks.

Where can I find podcast stats for this podcast?

Rephonic provides a wide range of podcast stats for this podcast. We scanned the web and collated all of the information that we could find in our comprehensive podcast database. See how many people listen to this podcast and access YouTube viewership numbers, download stats, audience demographics, chart rankings, ratings, reviews and more.

How many listeners does this podcast get?

Rephonic provides a full set of podcast information for three million podcasts, including the number of listeners. View further listenership figures for this podcast, including podcast download numbers and subscriber numbers, so you can make better decisions about which podcasts to sponsor or be a guest on. You will need to upgrade your account to access this premium data.

What are the audience demographics for this podcast?

Rephonic provides comprehensive predictive audience data for this podcast, including gender skew, age, country, political leaning, income, professions, education level, and interests. You can access these listener demographics by upgrading your account.

How many subscribers and views does this podcast have?

To see how many followers or subscribers this podcast has on Spotify and other platforms such as Castbox and Podcast Addict, simply upgrade your account. You'll also find viewership figures for their YouTube channel if they have one.

Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Mobile Dev Memo Podcast
2. Business of Apps Podcast
3. Huberman Lab

How many episodes of this podcast are there?

this podcast launched 7 years ago and published 182 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact this podcast?

Our systems regularly scour the web to find email addresses and social media links for this podcast. We scanned the web and collated all of the contact information that we could find in our podcast database. But in the unlikely event that you can't find what you're looking for, our concierge service lets you request our research team to source better contacts for you.

Where can I see ratings and reviews for this podcast?

Rephonic pulls ratings and reviews for this podcast from multiple sources, including Spotify, Apple Podcasts, Castbox, and Podcast Addict.

View all the reviews in one place instead of visiting each platform individually and use this information to decide if a show is worth pitching or not.

How do I access podcast episode transcripts for this podcast?

Rephonic provides full transcripts for episodes of this podcast. Search within each transcript for your keywords, whether they be topics, brands or people, and figure out if it's worth pitching as a guest or sponsor. You can even set-up alerts to get notified when your keywords are mentioned.

What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Michal Schwartz
2. Amy Peck
3. Maayan Schor
4. Tom Shadbolt
5. Gastón Laterza
6. Roberto Sbrolla
7. Andre Kempe
8. Barbara Galiza

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

Find and pitch the right podcasts

We help savvy brands, marketers and PR professionals to find the right podcasts for any topic or niche. Get the data and contacts you need to pitch podcasts at scale and turn listeners into customers.
Try it free for 7 days