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Artwork for Growth Masterminds: mobile growth podcast

Growth Masterminds: mobile growth podcast

Singular
User Acquisition
Skadnetwork
User Retention
In-App Purchases
Mobile Gaming
Apple Ad Attribution Kit
Personalization
Mobile Marketing
Privacy Sandbox
Mobile App Marketing
Unified Measurement
Loyalty Programs
Retargeting
Apple App Tracking Transparency
Mobile Attribution
Market Trends
Protected Audiences API
WWDC 2024
Ad Networks
Retargeting Campaigns

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and ... more

PublishesWeeklyEpisodes179Founded6 years ago
Number of ListenersCategories
BusinessMarketing

Listen to this Podcast

Artwork for Growth Masterminds: mobile growth podcast

Latest Episodes

Add more ad network partners, and you get higher ROAS.

That's what the data says.

In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps... more

YouTube

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.

But how do you consistently achieve that?

With a full app lifecycle strategy.

In this episode of Growth Masterminds, host John Koetsier speaks with Roberto... more

YouTube

Retargeting is one of the most powerful but misunderstood tactics in digital marketing. Too often, it's broken and marketers don't even know it.

In this episode, I sit down with Paul Kovalski, head of marketing at Self Financial and host of the Effi... more

YouTube

Can AI really transform your ad creative workflow?

In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance ma... more

YouTube

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Recent Guests

Roberto Sbrolla
Head of Growth at AppAgent and 15-year veteran in digital marketing
AppAgent
Episode: LTV vs CPI: a winning strategy for mobile
Paul Kovalski
Head of marketing at Self Financial and host of the Efficient Spend podcast
Self Financial
Episode: Retargeting broken? Here's how to fix it
Andre Kempe
CEO of Admiral Media
Admiral Media
Episode: AI-generated ad creative: the good, the bad, the ugly
Barbara Galiza
Founder of FixMyTracking, and experienced in growth marketing and data analytics.
FixMyTracking
Episode: Fixing mobile analytics: "truthy' measurement
Vytis Bareika
Founder and CEO of Defined Chase
Defined Chase
Episode: Horizontal scaling: tips from $100M in UA spend
Gunay Azer
Founder and CEO of Gamelight, a rewarded mobile marketing platform
Gamelight
Episode: Retargeting for mobile games: what works now?
Roy Ray
Former CEO of CashCow, now running Payback
Payback
Episode: Revenge of the humans: mastering rewarded ads
Asi Burak
Chief Business Officer at Tilting Point
Tilting Point
Episode: $150 million to scale your game?
Andrey Shaktin
CEO of FunnelFox
FunnelFox
Episode: What I learned from optimizing 3,000 web-to-app funnels

Host

John Koetsier
Host of Growth Masterminds, focusing on user acquisition and mobile growth strategies, and has extensive experience in mobile marketing and analytics.

Reviews

4.8 out of 5 stars from 23 ratings
  • The best podcast for performance marketers!

    Brilliant guests who provide actionable insights. No fluff! I get value from each episode I listen to. Kudos to the host!

    Apple Podcasts
    5
    Mynameisyuliya
    Ukraine10 months ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Growth Masterminds enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago
  • Awesome podcast!

    Listened to the latest episode with Lomit Patel. Super insightful. “If the product would go away, would anyone cry about it?” - so witty, love it.

    Apple Podcasts
    5
    inkelele
    Ukraine3 years ago
  • Great show!

    The host of the Growth Masterminds podcast highlights all aspects of tech and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States4 years ago
  • Expert advice from deep in the mobile growth ecosystem

    Must listen for anyone interested in growth

    Apple Podcasts
    5
    Nimster84
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Brilliant guests who provide actionable insights. No fluff! I get value from each episode I listen to.
Listened to the latest episode with Lomit Patel. Super insightful and witty!
Highlights all aspects of tech and more. The host and expert guests offer insightful advice.
No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend enough!
Must listen for anyone interested in growth.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#208
United Kingdom/Business/Marketing
Apple Podcasts
#102
India/Business/Marketing
Apple Podcasts
#110
Finland/Business/Marketing
Apple Podcasts
#228
Israel/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Retargeting broken? Here's how to fix it
Q: How do you measure incremental growth in retargeting?
By structuring incrementality tests and being mindful of audience size and budget to ensure statistical significance.
Retargeting broken? Here's how to fix it
Q: Is there anything more sophisticated than just wanting more customers and revenue through retargeting?
Retargeting should also focus on driving incremental conversions rather than just optimizing for immediate results.
Horizontal scaling: tips from $100M in UA spend
Q: How do you start picking new partners for advertising?
Look at benchmarks and reports from reliable sources, like Business of Apps, to understand what's working in different markets and categories.
Horizontal scaling: tips from $100M in UA spend
Q: What do you look for when you start adding partners?
When picking new partners, it's essential to focus on incrementality and ensuring you're not reaching the same users again, using attribution tools for accurate insights.
Revenge of the humans: mastering rewarded ads
Q: Can rewarded advertising keep growing, and where do you see it headed?
Yes, rewarded advertising is expected to grow due to performance metrics, innovation, and the increasing need for user acquisition solutions.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
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Household Income
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Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

Insights on user acquisition and mobile growth strategies are frequently explored, with a focus on the evolving landscape of mobile marketing data and measurement. The discussions encompass a broad range of topics, including privacy issues, monetization strategies, and creative optimization, often featuring expert insights from leading figures within the industry. Additionally, the podcast frequently examines the complexities of marketing technologies, transparency in ad networks, and real-time bidding processes. Each episode strives to equip listeners with actionable knowledge to enhance user acquisition and retention in a competitive environment.

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Which podcasts are similar to this podcast?

These podcasts share a similar audience with this podcast:

1. Mobile Dev Memo Podcast
2. Deconstructor of Fun
3. The Prof G Pod with Scott Galloway
4. Pivot
5. Huberman Lab

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 179 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Roberto Sbrolla
2. Paul Kovalski
3. Andre Kempe
4. Barbara Galiza
5. Vytis Bareika
6. Gunay Azer
7. Roy Ray
8. Asi Burak

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