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Artwork for Growth Masterminds: mobile growth podcast

Growth Masterminds: mobile growth podcast

Singular
User Acquisition
Skadnetwork
User Retention
In-App Purchases
Mobile Gaming
Apple Ad Attribution Kit
Mobile Marketing
Personalization
Privacy Sandbox
Mobile App Marketing
Unified Measurement
Loyalty Programs
Retargeting
Apple App Tracking Transparency
Mobile Attribution
Market Trends
Protected Audiences API
WWDC 2024
Ad Networks
Retargeting Campaigns

Growth Masterminds is smart user acquisition and mobile growth pros sharing their best insights on UA, retention, mobile measurement, privacy, mobile marketing data, and much more. Hosted by John Koetsier, we chat with brands like IMVU, DraftKings, and Mixtiles. We interrogate ad networks like Fyber, Kidoz, AppLike, Vungle, Bluestacks, and more. And we feature global experts like Eric Seufert and ... more

PublishesWeeklyEpisodes181Founded6 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Growth Masterminds: mobile growth podcast

Latest Episodes

Funnels are linear. Growth loops are exponential. You need funnels to grow, but the power of growth loops is what will make your app engagement, give you high retention, and maybe even give you viral growth.

In this episode of Growth Masterminds, ho... more

MMPs give you a strong foundation for measuring mobile campaigns. But what if that’s not enough? What if the data you’re missing could unlock faster growth, smarter user acquisition, and better ROI?

That’s where Extract comes in.

In this episode o... more

YouTube

Add more ad network partners, and you get higher ROAS.

That's what the data says.

In this episode of Growth Masterminds, John Koetsier discusses the findings of a Moloco, Singular, and SensorTower report analyzing ad network mixes for consumer apps... more

YouTube

Achieving LTV greater than CPI is the foundation of success in mobile growth ... obviously.

But how do you consistently achieve that?

With a full app lifecycle strategy.

In this episode of Growth Masterminds, host John Koetsier speaks with Roberto... more

YouTube

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Recent Guests

Maayan Schor
Product manager for Extract at Singular
Singular
Episode: More data? More growth!
Gastón Laterza
Leads the BI team at Singular
Singular
Episode: Data: more ad networks = higher ROAS
Roberto Sbrolla
Head of Growth at AppAgent and 15-year veteran in digital marketing
AppAgent
Episode: LTV vs CPI: a winning strategy for mobile
Paul Kovalski
Head of marketing at Self Financial and host of the Efficient Spend podcast
Self Financial
Episode: Retargeting broken? Here's how to fix it
Andre Kempe
CEO of Admiral Media
Admiral Media
Episode: AI-generated ad creative: the good, the bad, the ugly
Barbara Galiza
Founder of FixMyTracking, and experienced in growth marketing and data analytics.
FixMyTracking
Episode: Fixing mobile analytics: "truthy' measurement
Vytis Bareika
Founder and CEO of Defined Chase
Defined Chase
Episode: Horizontal scaling: tips from $100M in UA spend
Gunay Azer
Founder and CEO of Gamelight, a rewarded mobile marketing platform
Gamelight
Episode: Retargeting for mobile games: what works now?
Roy Ray
Former CEO of CashCow, now running Payback
Payback
Episode: Revenge of the humans: mastering rewarded ads

Host

John Koetsier
Host of Growth Masterminds, focusing on user acquisition and mobile growth insights.

Reviews

4.8 out of 5 stars from 23 ratings
  • The best podcast for performance marketers!

    Brilliant guests who provide actionable insights. No fluff! I get value from each episode I listen to. Kudos to the host!

    Apple Podcasts
    5
    Mynameisyuliya
    Ukrainea year ago
  • Highly recommend!

    No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Growth Masterminds enough. 🙌

    Apple Podcasts
    5
    mvelasco07
    United States2 years ago
  • Awesome podcast!

    Listened to the latest episode with Lomit Patel. Super insightful. “If the product would go away, would anyone cry about it?” - so witty, love it.

    Apple Podcasts
    5
    inkelele
    Ukraine3 years ago
  • Great show!

    The host of the Growth Masterminds podcast highlights all aspects of tech and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

    Apple Podcasts
    5
    malfoxley
    United States4 years ago
  • Expert advice from deep in the mobile growth ecosystem

    Must listen for anyone interested in growth

    Apple Podcasts
    5
    Nimster84
    United Kingdom6 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

No matter the subject, you're guaranteed to gain something from every episode - can't recommend Growth Masterminds enough.
Super insightful, love it.
Brilliant guests who provide actionable insights. No fluff! I get value from each episode I listen to.
Must listen for anyone interested in growth.
The host highlights all aspects of tech and more in this can't miss podcast!

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#80
Hong Kong/Business/Marketing
Apple Podcasts
#85
India/Business/Marketing
Apple Podcasts
#155
Sweden/Business/Marketing
Apple Podcasts
#226
Finland/Business/Marketing

Talking Points

Recent interactions between the hosts and their guests.

Data: more ad networks = higher ROAS
Q: What drives the ROAS increase according to the report?
Changing trends in consumer behavior, with a shift in engagement and monetization strategies, drive the increase in ROAS.
Data: more ad networks = higher ROAS
Q: What are the actual stats related to ROAS by app and game specific?
We observed that apps diversifying their spend, particularly in health and fitness and education, see significant increases in ROAS.
Data: more ad networks = higher ROAS
Q: What's happening with the partner mix and who's getting better ROAS?
Diversifying ad spend among independent networks correlates with higher ROAS across various verticals, irrespective of spend level.
Retargeting broken? Here's how to fix it
Q: How do you measure incremental growth in retargeting?
By structuring incrementality tests and being mindful of audience size and budget to ensure statistical significance.
Retargeting broken? Here's how to fix it
Q: Is there anything more sophisticated than just wanting more customers and revenue through retargeting?
Retargeting should also focus on driving incremental conversions rather than just optimizing for immediate results.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
Location
Interests
Professions
Age Range
Household Income
Social Media Reach

Frequently Asked Questions About This Podcast

What is This Podcast about and what kind of topics does it cover?

The content revolves around user acquisition, mobile growth strategies, and marketing insights that are essential for practitioners in the mobile industry. The discussions frequently include topics such as retention strategies, mobile measurement techniques, and the implications of privacy regulations. Listeners can expect expert insights from industry leaders on navigating complexities in user behavior and optimizing advertising efforts for mobile platforms. Notably, the conversations often dissect case studies from well-known brands and explore emerging trends in mobile marketing, making it particularly enriching for marketing professionals seeking to enhance their skills and understand the latest strategies in a rapidly changing landscap... more

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These podcasts share a similar audience with this podcast:

1. Mobile Dev Memo Podcast
2. App Marketing by App Masters
3. Deconstructor of Fun
4. The Prof G Pod with Scott Galloway
5. Pivot

How many episodes of this podcast are there?

this podcast launched 6 years ago and published 181 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on this podcast?

Recent guests on this podcast include:

1. Maayan Schor
2. Gastón Laterza
3. Roberto Sbrolla
4. Paul Kovalski
5. Andre Kempe
6. Barbara Galiza
7. Vytis Bareika
8. Gunay Azer

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