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Grow & Tell

Dock
Sales Enablement
Dock
DOC
Enablement
Gong
Artificial Intelligence
Intenseeye
Linkedin
Early-Stage Enablement
Sales
Vanta
Product Launch
Marketing
Content Marketing
Boomi
Product
Value-Based Selling
Demandbase
Onboarding
AI In Sales Enablement

Nobody’s prepared to grow a billion-dollar business from square one. So we’re learning from revenue leaders who have already done it. Join host Alex Kracov, CEO & Co-Founder of Dock and former VP of Marketing at Lattice, for candid conversations with successful revenue leaders about their business growth stories. In 2026, we're talking to the sales and revenue enablement leaders building the funct... more

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Latest Episodes

Alex Kracov, founder and CEO of Dock, and Eric Doty, Head of Marketing, pull back the curtain on five years of building Dock's content engine—sharing what worked, what didn't, and how they're thinking about marketing in the age of AI.

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Five years ... more

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Joey Wright, Head of Sales at Dock—and former Head of SMB and Mid-Market Sales at Modern Health—joins Alex and Eric to reflect on three years building Dock's sales motion, including how they transitioned away from founder-led sales, 10x'd ACV, and st... more

YouTube

Fiona Simpson, Senior Revenue Enablement Business Partner at Boomi and Founder of ReflectPath, built her career enabling the exact functions she used to work in—CS, presales, and solutions consulting. 

Fiona shares how she's now building CS enableme... more

YouTube

Stacey Justice, VP of GTM Enablement at Gong, breaks down Gong's detect-prescribe-validate enablement flywheel, how AI role play is replacing traditional certifications, and why "enablement" is her least favorite word in the dictionary.

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Recent Guests

Joey Wright
Head of Sales at Doc, former AE at Yelp and LinkedIn, leader during the growth phase
Doc
Episode: Inside Dock's Sales Evolution: How we 10X’d our ACV in 3 years
Fiona Simpson
Senior RevDo Enablement Business Partner at Boomi, focusing on Global Customer Success
Boomi
Episode: How Boomi Built CS Enablement from Scratch with Fiona Simpson
Stacey Justice
VP Go-To-Market Enablement at Gong
Gong
Episode: How Gong uses Gong for Sales Enablement with Stacey Justice
Jonas Master
Head of Enablement at Rippling
Rippling
Episode: Rippling's Specialized Enablement Model with Jonas Master
Sheevaun Thatcher
Enablement leader at Demandbase
Demandbase
Episode: 5 Key Enablement Questions with Sheevaun Thatcher from Demandbase
Justin Driesse
AI enablement leader with experience at Slack, Salesforce, Rider, Writer, and Legora
Legora
Episode: Sales Enablement for AI Products: Justin Driesse from Legora, Writer, and Slack
Ryan Vanshur
Director of Sales Enablement at CourseKey formerly; later transitioned to VP of GoToMarket Intelligence & AI Solutions at Handle
Handle
Episode: AI-Powered Enablement for Vertical SaaS with Handle's Ryan Vanshur
Morgan Kassel
Sales Enablement leader at Vanta
Vanta
Episode: Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling
Trafford Judd
Senior Director of Revenue Enablement at IntenseEye (and former enablement leader at Slack, LinkedIn, Asana)
IntenseEye
Episode: Enablement at Scale vs. From Scratch: Trafford Judd on LinkedIn, Slack, and IntenseEye

Hosts

Alex Kracov
Founder and CEO of Doc; host and lead interviewer focused on GTM, revenue enablement, and growth storytelling.
Eric Doty
Head of Marketing at Doc; co-host; brings breadth in marketing-driven GTM and revenue enablement.

Reviews

4.6 out of 5 stars from 22 ratings
  • Engaging and Insightful ✨

    Love it!

    Apple Podcasts
    5
    Maxmacmax
    France2 years ago
  • Love this podcast

    Turning into a weekly listen for me

    Apple Podcasts
    5
    Kracov
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Insightful discussions with actionable takeaways for GTM teams.
Strong guest mix of enablement and growth leaders.
Cascading AI and data-driven approaches are a recurring strength.

Chart Rankings

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Talking Points

Recent interactions between the hosts and their guests.

Inside Dock's Sales Evolution: How we 10X’d our ACV in 3 years
Q: All right, Joey, you joined Doc in late 2023. Can you tell us what was the state of sales when you joined? What were your first priorities? What did the first 90 days look like?
The initial period was about understanding the platform, defining the pain points, and building a repeatable pitch around the core ICP. The focus was on transitioning from founder-led selling to a scalable process, leveraging a warm lead funnel, and shaping a top-down sales motion that could scale with growth.
Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling
Q: What role does AI play in enablement at Vanta, and how do you balance automation with human coaching?
AI is a supportive tool that helps diagnose gaps and inform coaching, not a replacement for human coaching. We use AI like Gong for transcripts and scoring, and Dust to build AI agents for competitive intelligence and pre-call research. Humans still lead coaching conversations and live practice.
Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling
Q: How has the onboarding program evolved as Vanta scaled, and what were the biggest gaps you addressed?
The onboarding started as a basic, process-to-pitch mapping and evolved into a structured program with certifications for discovery, demos, and outbound prospecting. We added e-learning to accommodate different learning styles, created a flipped-classroom approach, and established ongoing reinforcement to ensure skills translate to real-world performance.
Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling
Q: How do you describe value-based selling and its practical application in early-coaching sessions?
Value-based selling focuses on quickly uncovering what matters to the prospect—what's in it for them—and then tailoring the pitch to meet those specific needs. Early coaching centers on asking the right questions, doing homework on the buyer, and using that insight to drive targeted, value-driven conversations.
Vanta's GTM Enablement Playbook: Morgan Kassel on the Value of Value Selling
Q: What made you decide to coach reps instead of continuing to sell, and how did you get into the field of sales enablement?
I found fulfillment in helping newer reps grow and seeing their name rise on the board, which led me to transition from direct selling to coaching. A friend suggested coaching on the side, and I leaned into it, eventually joining Vanta as a sales enablement professional.

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Frequently Asked Questions About Grow & Tell

What is Grow & Tell about and what kind of topics does it cover?

This show delves into real-world growth stories from revenue leaders who've built or scaled companies from the ground up. Across episodes, listeners hear candid accounts of shifting GTM motions, evolving enablement and sales strategies, product launches, and the role of data, AI, and customer enablement in driving revenue. Guests range from first-time founders to senior sales, marketing, and CS leaders at fast-growing tech companies, with a practical focus on actionable playbooks, dashboards, and cross-functional alignment. The format tends to blend founder perspective with practical enablement and GTM tactics, often centering on scaling velocity, clarifying ICPs, and balancing product development with sales motion. A notable strength is it... more

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2. The Prof G Pod with Scott Galloway
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What guests have appeared on Grow & Tell?

Recent guests on Grow & Tell include:

1. Joey Wright
2. Fiona Simpson
3. Stacey Justice
4. Jonas Master
5. Sheevaun Thatcher
6. Justin Driesse
7. Ryan Vanshur
8. Morgan Kassel

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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