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Good Assumptions by SAEO.ai

Good Assumptions

Marketing doesn't have an execution problem. It has a diagnosis problem. Good Assumptions is the audio companion to SAEO.ai exploring behavioral marketing intelligence, the psychology of decision-making, and why AI conversation needs a diagnostic layer before it needs a better answer.

PublishesMonthlyEpisodes15Founded2 years ago
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BusinessMarketing

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Artwork for Good Assumptions by SAEO.ai

Latest Episodes

In this episode, we explore the transition from traditional, vague brand guidelines to a structured, machine-native specification for brand voice, fundamentally reframing identity as a "computable linguistic fingerprint" .

We dive into why the stand... more

In the "Extraction Economy," we have been trained to treat AI as an answer-machine, prioritizing speed and retrieval over genuine insight. But research shows that when AI closes a conversation too fast with a confident answer, human critical thinking... more

Quick Overview on pitching a business with an example for a pop up restaurant.

Twenty years of chasing algorithms (SEO, social, performance marketing) and brands are more exhausted than ever. Today we're talking about why the AI era isn't just another optimization problem, and why the brands that win it won't be the ones with t... more

The revelations of the Book of Doug. The Power of Disconnect.

docs.google.com/document/d/1YueJJXJRooibpnpZ02V8n88XELf-EwjO5ScuPY6ndj4/edit?usp=sharing

Ever feel like you’re missing the mark when it comes to understanding your customers at a more human level? In this episode, we dive into the Liminal Utility-Persona (LUP) Model—a cutting-edge framework that blends persona creation, utility mapping, ... more

Ever wondered how Coca-Cola made Santa Claus the face of Christmas? We’re breaking it down! In this quick dive, we uncover the strategy behind Coca-Cola’s iconic Santa campaign—how they transformed a holiday figure into a global brand ambassador. Joi... more

Ever feel like your marketing strategy is missing something? We tapped into Google’s NotebookLM to unpack the 7 Questions Framework in this quick and insightful podcast episode! In this episode, we break down the 7 Questions Framework, the ultimate g... more

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Good Assumptions by SAEO.ai launched 2 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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