
The Brand Guys at Frejz present ideas on how to manage a great brand to superpower your business. Analysing iconic and new disruptive brands they uncover the magic so you can use the same brand building tools. Chatting with experts in business, branding and academia they bring together fresh tips and advice that you can use in your business and branding strategy. Although they use examples from ac... more
| Publishes | Weekly | Episodes | 28 | Founded | 5 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessEntrepreneurship | |||

In this episode Finlay and Ronnie explore the significance of storytelling in branding and marketing, particularly in the context of AI's impact on creativity. They discuss how brands can become mere commodities without the emotional connection that ... more
Fin and Ron hook up in the studio for the start of a new series of Life in the Brand Lane.
They start off the discussion around the sad passing of guitarist, songwriter and leader of The Band- Robbie Robertson.
The mood lifts as they start to explo... more
Finlay is joined by Sanket Mali, founder and CEO of Viewpod, Adam Morris, Director of Shorthand PR and Shane Herath, founder and CEO of LondonInc to discuss the future of news.
Sanket's app Viewpod lets users listen to news and share their comments... more
In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to str... more
In this episode Finlay is joined by Ewan Reid. Ewan is the MD of Matthew Algie, a coffee roastery based in Glasgow that provides coffee and cafe supplies to coffee shops and cafes across the UK. He discusses their brand and how they've managed to str... more
What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we ask brand managers or company founders to choose the tracks that they think bes... more
What do Van Halen, Joe Walsh and Harry Styles have in common? They're 3 of the tracks that Fin and Ron have chosen to define the essence of Frejz. In previous episodes we asked brand managers or company founders to choose the tracks that they think b... more
A tailor by trade, Michael Frackowiak chats with Finlay about how he considers himself more of a branding/marketing guy. Working in a very traditional sector he explains how he's adapted and how we all need to be considering what our consumers need ... more










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