Frenemies - Where growth meets reality
Julia HartwigWelcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics ... more
| Publishes | Twice monthly | Episodes | 37 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | BusinessEntrepreneurshipMarketing | |||
Listen to this Podcast
Latest Episodes
Most go-to-market playbooks are built for 30–90 day sales cycles. What happens when yours runs 1–2 years?
In this episode of Frenemies, Julia sits down with Josephine Kleiner, Head of Sales at Vitus Cloud, a scale-up selling data management infrastr... more
In this episode of Frenemies - where growth meets reality, I’m joined by Adam Holgren to unpack what actually drives growth in modern B2B and where many companies still get it wrong.
We talk about the shift from product-led differentiation to brand ... more
Community is often treated as a marketing initiative.
In reality, it’s much bigger than that.
In this episode of Frenemies, I sit down with MC Silver, Head of Community & Events at Zensai and co-lead of Women of SaaS, to unpack why community is bec... more
AI isn't just changing products - it's changing how companies build, grow, and compete. In this episode of Frenemies, Julia sits down with Michael Heiberg, CEO of Ocean.io, to explore how AI is fundamentally reshaping product development, go-to-marke... more
It's time to rethink Go-to-market and put the funnel to rest. In this episode of Frenemies, Julia sits down with Jennifer Montague, Senior Director of Go-To-Market at Verdane, to unpack what truly drives sustainable growth in B2B companies. Drawing o... more
We are close to the end of the year 2023 - time to get sh*t done! In this episode Julia talks about the facts and hacks to increase your productivity by improving your focus, prioritization, and consistency.
The topics discussed in this episode:
•... more
Burnout - we all have heard the term, but what does it actually mean and how do you spot it? On this episode Julia Hartwig is joined by Sally Clarke, a burnout expert, author, and keynote speaker. Together they dive into the first signs of a burnout,... more
Account-based Marketing or ABM - everybody talks about, but should everybody invest in ABM? On this episode of Frenemies the Demand Generation and ABM expert Casper Rouchmann joins Julia to give his insights on when you should invest in ABM, how to g... more
Key Facts
Chart Rankings
How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.
Apple Podcasts | #124 |  Denmark/Business/Marketing |
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Audience Metrics
Listeners, social reach, demographics and more for this podcast.
| Listeners per Episode | Gender Skew | Location | |||
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| Interests | Professions | Age Range | |||
| Household Income | Social Media Reach | ||||
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How many episodes of Frenemies are there?
Frenemies launched 3 years ago and published 37 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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