Frenemies - Where growth meets reality
Julia HartwigWelcome to Frenemies - the podcast where growth meets reality. Julia Hartwig believes that the B2B system is broken and that strategy and execution don't have to be disconnected. At the center of Frenemies stands one goal: uncovering the alignment trap most SaaS companies face within their go-to-market functions.
That's why Julia sits down with a guest every second week to uncover the key topics ... more
| Publishes | Twice monthly | Episodes | 42 | Founded | 4 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusinessManagement | |||
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Latest Episodes
Most B2B companies think attribution is a data problem. Lars Grønnegaard thinks it's a people problem, and the data just makes that clearer.
In this season finale of Frenemies, Julia sits down with Lars Grønnegaard, Co-founder and CPO of Dreamdata, ... more
Most B2B companies are drowning in signals right now. The question is whether they can tell which ones actually matter.
In this episode of Frenemies, Julia sits down with Jillian Als, CMO of Leadfeeder: a platform that identifies who is visiting you... more
Most founder-led companies treat ICP as a demographic checklist. Joris van Kappen thinks that's where growth goes wrong.
In this episode of Frenemies, Julia sits down with Joris van Kappen, founder of Accelor Hub, who has spent his career building, ... more
Most marketing teams feel behind on AI. Dorothea Gam thinks that feeling is mostly wrong, and that the real risk is moving fast without thinking clearly.
In this episode of Frenemies, Julia sits down with Dorothea Gamm, CMO at Mouseflow, a product a... more
Most SaaS companies built their economics on a simple truth: the cost to serve the next customer is practically zero. AI is changing that and most companies don't see it coming.
In this episode of Frenemies, Julia sits down with Roee Hartuv, Senior ... more
Most go-to-market playbooks are built for 30–90 day sales cycles. What happens when yours runs 1–2 years?
In this episode of Frenemies, Julia sits down with Josephine Kleiner, Head of Sales at Vitus Cloud, a scale-up selling data management infrastr... more
In this episode of Frenemies - where growth meets reality, I’m joined by Adam Holgren to unpack what actually drives growth in modern B2B and where many companies still get it wrong.
We talk about the shift from product-led differentiation to brand ... more
Community is often treated as a marketing initiative.
In reality, it’s much bigger than that.
In this episode of Frenemies, I sit down with MC Silver, Head of Community & Events at Zensai and co-lead of Women of SaaS, to unpack why community is bec... more
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Apple Podcasts | #249 |  Sweden/Business/Marketing |
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Frequently Asked Questions About Frenemies
What is Frenemies about and what kind of topics does it cover?
Frenemies explores the real-world realities of growing B2B SaaS, focusing on alignment between strategy and execution across GTM functions. Episodes consistently examine how AI, pricing, product, marketing, and sales intersect to drive measurable growth, often through practical frameworks, data foundations, and cross-functional collaboration. Noteworthy is the show's penchant for translating complex concepts into actionable playbooks—ranging from cost structures and PLG to community-building and account-based approaches—while featuring senior practitioners and growth-minded leaders from both technology and PE-backed environments. Listeners are likely practitioners seeking pragmatic guidance on GTM optimization, pricing strategy, and organiz... more
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How many listeners does Frenemies get?
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What are the audience demographics for Frenemies?
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How many subscribers and views does Frenemies have?
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How many episodes of Frenemies are there?
Frenemies launched 4 years ago and published 42 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
How do I contact Frenemies?
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What guests have appeared on Frenemies?
Recent guests on Frenemies include:
1. Joris van Kappen
2. Dorothea Gamm
3. Roee Hartuv
4. Josephine Kleiner
5. Adam Holgren
6. MC Silver
7. Michael Heiberg
8. Jennifer Montague
To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.