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Artwork for Flower Farming in New Zealand

Flower Farming in New Zealand

Jo Robinson
New Zealand
Egmont Seeds
Plant Breeding
Soil Health
Michele Coomey Florals
Floral Design
Seed Import and MPI Regulations
UFG
Urban Floral Farmlet
Dahlia
Matthews Nurseries
Provenance Brokers
Organic Farming
Workshops
Sweet Pea
Germination
Chelsea Flower Show
Greenhouses
Flower Farming
Resilience

Welcome to Flower Farming in NZ—the podcast where we dig into the art of growing and selling beautiful blooms here in Aotearoa. I’m your host Jo Robinson, a grower, flower lover, and passionate supporter of local, seasonal flowers. Whether you're just starting out , or you’re already knee-deep in growing and selling flowers, this podcast is for you. Each episode, we’ll explore different aspects of... more

PublishesTwice monthlyEpisodes28Foundeda year ago
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Artwork for Flower Farming in New Zealand

Latest Episodes

What if the biggest mistake flower farmers make isn't how they grow flowers, but how they sell them?

Too many growers spend months nurturing beautiful crops, only to find themselves scrambling for buyers when harvest arrives.

In this episode, Liss... more

Healthy flowers begin with healthy soil—but what does that really mean?

In this episode of Flower Farming in New Zealand, I sit down with Nicky from Crop to explore the fascinating world beneath our feet. We discuss how soil biology influences plant... more

How Rachel Inger Built a Thriving Small Flower Farm

Join us as we explore Rachel Inger’s journey in flower farming, highlighting her adaptable approach to growing flowers in Hamilton's climate, and the importance of community and planning in flower ... more

In this episode of Flower Farming In NZ, Jo Robinson sits down with Julie Treanor, business coach, flower farmer and co-founder of the Floral Business Activator. We move past the "build it and they will come" trap to explore the marketing strategies ... more

Key Facts

Accepts Guests
Accepts Sponsors
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Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Similar Podcasts

People also subscribe to these shows.

The Dirt on Flowers
The Dirt on FlowersShannon Allen and Lyndsay Biehl
Bloommates
BloommatesTwo Aussie Flower Farmers

Recent Guests

Rachel Inger
Grower at Harvest Blooms in Hamilton
Harvest Blooms
Episode: Finding Joy Through Nature, Community and Flowers S3 E9
Julie Trainer
Flower farmer from Kaitoki; co-founder of Floral Business Activator (FBA)
Floral Business Activator (FBA)
Episode: The Business of Flower Farming: Building a Profitable Flower Farm S3E8
Samantha Matthews
Owner of Matthews Nurseries, rose breeder, crab apple enthusiast
Matthews Nurseries
Episode: Classic, Timeless and Romantic: Inside the Search for the Perfect Rose S3 E7
Bruce Thurlow
Horticulture lecturer at Otago Polytechnic Cromwell Campus
Otago Polytechnic Cromwell Campus
Episode: Mastering the Greenhouse Environment: S3 E2
Georgie Newbery
Flower farmer, florist, educator, author; founder of Common Farm Flowers
Common Farm Flowers
Episode: Growing Together: The Collaborative Spirit of Flower Farming: Season 2 Episode 9
Dr. Keith Hammett
Private professional plant breeder based in Auckland; extensive breeding program across multiple genera
Independent plant breeder
Episode: The Art of Plant Breeding with Dr. Keith Hammett: Season 2 Episode 8
Michele Coomey
Avid event florist specializing in high-end weddings and events
Michele Coomey Florals
Episode: The Art of Abundant Blooms in Event Floristry :Season 2 Episode 5

Host

Jo Robinson
Host of the show

Reviews

5.0 out of 5 stars from 14 ratings
  • Awesome

    Really enjoying this podcast . So informative ..

    Apple Podcasts
    5
    Ripponvale reality
    New Zealanda year ago
  • Fantastic

    I have been waiting for this! Thank u so much for doing this for us all 🌸

    Apple Podcasts
    5
    mattsmum91
    New Zealanda year ago
  • So good to have a nz show

    Thanks Jo so good you are doing this for local content really enjoying

    Your podcasts I’m 75 have been a Gardner for years but now on a smaller section in Whanganui but growing cut flowers just to give away

    If I was 20 years younger would be out there on land doing it on bigger scale so enjoy hearing what others are doing as I it’s hard work on your own

    Apple Podcasts
    5
    Jude O’D
    New Zealanda year ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Community and collaboration are frequently highlighted as strengths.
Guests often bring real-world farming and market insights.
Listeners appreciate practical, NZ-focused flower farming tips.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#214
Australia/Education/How To
Apple Podcasts
#3
New Zealand/Education/How To
Apple Podcasts
#99
New Zealand/Education
Apple Podcasts
#132
Sweden/Education/How To
Apple Podcasts
#210
South Africa/Education/How To

Talking Points

Recent interactions between the hosts and their guests.

Flower Farming for Beginners in New Zealand: Tools, Selling & Growing Smarter S3E5
Q: So if you were talking to a new grower yourself, what kind of land area would you recommend that they start with?
Start with about a quarter-acre if you're organized; you can grow a significant number of flowers there by using a scalable layout, and you can swap beds around to maximize space for different seasons.
Exploring the World of Seeds with Sandy from Egmont Seeds: Season 2 Episode 6
Q: What challenges and opportunities exist for expanding seed sales internationally?
Regulatory hurdles with MPI, testing requirements, and tariffs complicate expansion, but partnerships and targeted markets like China and the U.S. present significant growth opportunities when compliance and logistics are managed carefully.
Exploring the World of Seeds with Sandy from Egmont Seeds: Season 2 Episode 6
Q: What steps does Egmont Seeds take to ensure seed quality and freshness for customers?
They ensure germination rates are 80% or higher, provide overpack options to compensate for lower germination, use temperature-controlled storage, foil packaging for freshness, and increasingly attach QR codes to verify current germination results.
Exploring the World of Seeds with Sandy from Egmont Seeds: Season 2 Episode 6
Q: How did Egmont Seeds grow from a small operation to New Zealand's largest seed company?
The founder started by knocking on seed company doors around the world, built relationships, and gradually expanded to import seed from multiple regions to supply retail nurseries, commercial growers, and online home gardeners.
The Art of Abundant Blooms in Event Floristry :Season 2 Episode 5
Q: How do you balance creativity with the couple's budgets and expectations?
By first understanding the couple's vision and the budget, then outlining a plan with a few focal areas and exploring options to reuse ceremony florals elsewhere to maximize impact without exceeding the budget.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
Gender Skew
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Frequently Asked Questions About Flower Farming in New Zealand

What is Flower Farming in New Zealand about and what kind of topics does it cover?

A practical, practitioner-focused show centered on growing and selling cut flowers in New Zealand. Episodes frequently cover hands-on cultivation techniques, breeding insights, market channels (wholesale, weddings, local networks), and resilience for small to mid-sized flower farms. Notable strengths include a strong emphasis on local provenance, sustainability, and community collaboration, plus access to experienced growers, breeders, and florists who share real-world tips. Listeners are likely growers, aspiring farmers, and florists seeking actionable guidance and NZ-specific context across seasons, marketing, and production planning.

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How many listeners does Flower Farming in New Zealand get?

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Which podcasts are similar to Flower Farming in New Zealand?

These podcasts share a similar audience with Flower Farming in New Zealand:

1. Six Figure Flower Farming
2. The Dirt on Flowers
3. Field and Garden with Lisa Mason Ziegler
4. Bloommates
5. The Backyard Bouquet Podcast: Cut Flower Farming Podcast for Flower Farmers & Backyard Gardeners

How many episodes of Flower Farming in New Zealand are there?

Flower Farming in New Zealand launched a year ago and published 28 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact Flower Farming in New Zealand?

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What guests have appeared on Flower Farming in New Zealand?

Recent guests on Flower Farming in New Zealand include:

1. Rachel Inger
2. Julie Trainer
3. Samantha Matthews
4. Bruce Thurlow
5. Georgie Newbery
6. Dr. Keith Hammett
7. Michele Coomey

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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