Rephonic
Artwork for The Fitcarma Podcast
Fitness Industry
Group Fitness
Fitness Classes
The Hero's Journey
Storytelling In Fitness
Community Building
Immersive Experience
Emotional Connection
Empowerment
Client Retention
Fitness
Instructor Training
Marketing Strategy
Brand Identity
Personal Development
Customer Experience
Brand Strategy
Client Engagement
Fitness Marketing
Hospitality

The Fitcarma Podcast: For fitness professionals who know their work is bigger than workouts. What you put into the world matters. How you run your business. How you show up in class. How you serve, lead, and create—that’s your Fitcarma. Helping you build a brand and experience that moves people? That’s ours. This podcast is for studio owners, instructors, and movement leaders who believe fitness i... more

PublishesTwice monthlyEpisodes221Founded8 years ago
Number of ListenersCategories
BusinessFitnessHealth & FitnessCareers

Listen to this Podcast

Artwork for The Fitcarma Podcast

Latest Episodes

What does it really take to build a brand that moves people?

In this conversation, Jeff Zwiefel (former President & COO of Life Time) pulls back the curtain on the principles and systems behind one of the most trusted names in fitness. We unpack h... more

You’ve built something powerful. An experience your community loves. But behind the scenes, you’re wearing too many hats, struggling to replicate the magic, and wondering how to get your team to carry the brand with the same heart you do.

Sound fam... more

What if music isn’t just a good playlist in your classes, but the most powerful tool you have to transform how your clients feel, heal, and remember your brand?

In this unforgettable episode of the Fitcarma Podcast, we sit down with Emma Marshall, ... more

Ashley Marand Iwanicki is the founder and CEO of The Collective Studios, a boutique fitness brand in New Hampshire that’s redefining what it means to lead with purpose, build community, and create experiences that actually move people.

In this powe... more

Key Facts

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Number of Listeners
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People also subscribe to these shows.

Giggly Squad
Giggly SquadHannah Berner & Paige DeSorbo
Movement Logic: Strong Opinions, Loosely Held
Movement Logic: Strong Opinions, Loosely HeldDr. Sarah Court, PT, DPT and Laurel Beversdorf

Recent Guests

Jeff Zwiefel
Former president and COO of Life Time and visionary leader in the future of wellness and longevity
Life Time
Episode: FCM222: Brands That Moves People: Life Time’s North Star with Jeff Zwiefel
Emma Marshall
Researcher, speaker, founder of Movement is Medicine, and author of Music is Medicine.
Episode: FCM220: The Rhythm Remembers: Music as Medicine for Movement, Mood, and Meaning with Emma Marshall
Ashley Marand Iwanicki
Founder and CEO of The Collective Studios, which provides a hospitality-forward fitness experience.
The Collective Studios
Episode: FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki

Hosts

Shay Kostabi
Experienced designer and brand strategist, co-host on fitness-related initiatives, and a prominent voice in the boutique fitness space.
Barry Kostabi
Experienced designer and brand strategist, co-host on fitness initiatives, with a focus on supporting studio owners and enhancing client experiences within the fitness sector.

Reviews

4.8 out of 5 stars from 125 ratings
  • Fitcarma episode 142

    This was an amazing show that spoke about how the similarities between fitness and business actually go hand and hand. In addition what makes a great coach and how you can stand out from a “fitness influencer “ who’s only concerned with likes and followers. Whereas the true professional is hungrier for a connection. Also asking yourself as an entrepreneur what makes a world class coach?

    Apple Podcasts
    5
    @smokey444
    United States9 days ago
  • So much valuable content!

    I am a few months into the process of starting my own gym business and I came across an episode with Pete Dupuis. After that episode, I binged a few more and have gotten so many actionable takeaways only a few episodes in. Especially loved the one with Sean Garner. Overall, INCREDIBLE podcast and can't wait to see what more content they come out with 🙏

    Apple Podcasts
    5
    mag1995ram
    United States3 years ago
  • I share episodes with my team all the time

    I’ve been listening for about a year and a half now and regularly share episodes with members of my team. I appreciate that they’re not just interviewing experts who turn their episodes into sales pitches but instead people who actually provide concrete, actionable suggestions.

    Apple Podcasts
    5
    20laur
    United States4 years ago
  • Two of the best there is!

    This was the podcast I binged every episode in quarantine. When the fitness world went online, that wealth of episodes that helped us to build our own fitness business

    Apple Podcasts
    5
    tinydanseuse
    United States4 years ago
  • Awesome Content!

    Kudos! Looking forward to your upcoming shows!

    Apple Podcasts
    5
    Grusha - ElitePodcastBookings
    United States5 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

The hosts provide actionable insights that are relevant and practical for fitness professionals.
Listeners appreciate the authentic and connective conversations that encourage personal growth and community building.
The discussions offer a wealth of information, making it a valuable resource for enhancing fitness careers.
There is a notable appreciation for the depth of knowledge shared, along with a call for more engaging interview styles.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Talking Points

Recent interactions between the hosts and their guests.

FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Q: What belief sits at the core of the Collective Studios brand?
Ashley hopes that every person who steps through the doors feels a sense of expansion while also returning to their true selves.
FCM219: Brands That Move People: Inside Collective Studios with Ashley Marand Iwanicki
Q: What was the moment you realized fitness needed to be more than just workouts?
Ashley shared her journey and how she developed a passion for group fitness, recognizing its far-reaching impact on life and personal development.
FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
Q: What are some of the biggest mistakes that you see in terms of how they’re doing?
Common mistakes include giving spontaneous feedback after every class and lack of structure in reviews.
FCM210: Revolutionizing Your Studio: The Transformative Power of Strategic Instructor Reviews
Q: How often do you see fitness business owners doing this well or doing this at all?
Not often enough; many haven't thought about it or feel unorganized.

Audience Metrics

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Listeners per Episode
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Frequently Asked Questions About The Fitcarma Podcast

What is The Fitcarma Podcast about and what kind of topics does it cover?

Focused on empowering fitness professionals, this podcast aims to transform the fitness industry by emphasizing the importance of creating meaningful experiences rather than merely selling classes. With a clear vision of how fitness can spark physical, emotional, and mental transformations, the discussions frequently revolve around brand building, emotional connections, and innovative marketing strategies. Listeners can expect insights on how to position their studios effectively, cultivate community, and enhance client engagement through well-designed experiences.

What sets this podcast apart is its commitment to supporting fitness instructors and studio owners in moving beyond trends and developing distinctive identities that resonate de... more

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How many listeners does The Fitcarma Podcast get?

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Which podcasts are similar to The Fitcarma Podcast?

These podcasts share a similar audience with The Fitcarma Podcast:

1. Giggly Squad
2. Movement Logic: Strong Opinions, Loosely Held

How many episodes of The Fitcarma Podcast are there?

The Fitcarma Podcast launched 8 years ago and published 221 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

How do I contact The Fitcarma Podcast?

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What guests have appeared on The Fitcarma Podcast?

Recent guests on The Fitcarma Podcast include:

1. Jeff Zwiefel
2. Emma Marshall
3. Ashley Marand Iwanicki

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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