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FIR Podcast Network

FIR Podcast Network
Artificial Intelligence
Public Relations
Employee Engagement
Leadership
Agency Leadership
Social Media
Trust
Crisis Communication
Agency Management
Productivity
Internal Communications
Remote Work
Generative AI
Ethics
Change Management
Podcasting
Business Development
Digital Marketing
Shadow AI
PR and Marketing Agencies

For Immediate Release: Podcasts for Communicators

PublishesDailyEpisodes77Founded13 years ago
Number of ListenersCategories
News CommentaryNewsTech News

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Artwork for FIR Podcast Network

Latest Episodes

A strategic narrative is a critical asset for any organization. It is the overarching story that explains where an organization came from, what it stands for, where it is going, and why that direction matters. Grounded in the organization’s purpose, ... more

Fandoms are not synonymous with audiences or communities. The difference: Fans’ identities are tied up with the team, artist, product, or other object of their passion. It’s not surprising that marketers are chasing fandoms, in hopes of turning their... more

Last month, a panel of IABC Fellows shared their observations on the results of a recent AI-focused survey conducted by the Global Alliance for Public Relations and Communication Management (Global Alliance). This month, a fresh panel (with Adrian Cr... more

Some advisers are telling agency owners they don’t need to know AI all that well themselves. They suggest owners go deep on AI for a month or three, then pass the day-to-day to the team and move on with life. In this episode, Chip and Gini explain wh... more

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The FIR Podcast Network Everything Feed
The FIR Podcast Network Everything FeedThe FIR Podcast Network Everything Feed
For Immediate Release
For Immediate ReleaseNeville Hobson and Shel Holtz

Recent Guests

Pete Blackshaw
Industry veteran; AI in consumer marketing
To be published
Episode: FIR #520: AI’s PR Meltdown
Dianne Chase
Lead author, chapter on Compassion
Episode: Circle of Fellows #128: The 7 Cs of The New Communication Compass, Part 2
Cindy Schmieg
Contributing author, chapter on Collaboration
Episode: Circle of Fellows #128: The 7 Cs of The New Communication Compass, Part 2
Zora Artis
Contributor, chapter on Cohesion
Episode: Circle of Fellows #128: The 7 Cs of The New Communication Compass, Part 2
Karen Swim
Episode: CWC 113: How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)
Michelle Kane
Episode: CWC 113: How AI impacts PR agencies and solos (featuring Karen Swim and Michelle Kane)
Jane Mitchell
Independent consultant focusing on leadership culture and ethics
Independent
Episode: Circle of Fellows #125: Communicating in the Age of Grievance
Priya Bates
President of Inner Strength Communication; internal communications expert
Inner Strength Communication
Episode: Circle of Fellows #125: Communicating in the Age of Grievance
Alice Brink
Independent consultant focusing on energy industry communications
Independent
Episode: Circle of Fellows #125: Communicating in the Age of Grievance

Hosts

Shel Holtz
Host with deep experience in corporate communications and PR strategy, frequently guiding discussions on governance, AI in comms, and strategic messaging.
Neville Hobson
Co-host known for analyses on media relations, governance, and AI-driven communication trends.

Reviews

3.3 out of 5 stars from 3 ratings
  • Keeping me up-to-date with the latest everything

    Shel offers the latest comms & comms tech news and perspectives from a variety of experienced consultants. Expect the topical (e.g. latest political comms challenge) to the trendy (e.g. Snap chat for business). Especially enjoy Dan York's updates.

    Apple Podcasts
    5
    Bug88888888
    United States10 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Real-world examples and practical guidance make complex AI topics actionable.
Keeps me up-to-date with the latest comms and tech insights from experienced pros.
Consistently relevant for PR pros and agency leaders; broad view on tech, trust, and governance.
High-quality guests and thoughtful takes on leadership and change management.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

Apple Podcasts
#200
China/News/News Commentary

Talking Points

Recent interactions between the hosts and their guests.

AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
Q: Could two different AI models develop materially different views of the same company or brand, and how should brands respond?
Brands should recognize that different models have distinct personalities and source preferences; they should prepare a consistency of truth across models, focus on credible, verifiable information, and understand that no single model will perfectly align with all others—so governance and a robust Book of Truth are essential.
AI, trust and the answer economy – Pete Blackshaw on the future of brand credibility
Q: What feels genuinely different about this AI moment compared with previous platform shifts?
The key difference is accountability. AI-based answer engines act as a detector of truth, forcing brands to be verifiable and transparent, with evidence that can be audited by machines and people alike.
AI risk, trust, and preparedness in a polycrisis era
Q: What are the first steps a PR manager should take if they discover they have no AI protocol?
They should first get informed about what AI-driven misinformation and deepfakes are, and assess the relevance for their organization. Then, they need to set up a monitoring system and establish what-if exercises to prepare for potential crises.
FIR #498: Can Business Be a Trust Broker in Today’s Insulated Society?
Q: What is the significance of the 2026 Edelman Trust Barometer findings?
The findings indicate a stable overall trust level but highlight a growing trend of insularity, suggesting that people are withdrawing into familiar networks rather than engaging with diverse views.
CWC 112: Building a Passion-Driven Agency (featuring Emily Allard)
Q: What has surprised you the most in being an agency owner, for better or for worse?
The overwhelming amount of behind-the-scenes responsibilities, like hiring and managing taxes, which I didn't expect would consume so much time.

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Frequently Asked Questions About FIR Podcast Network

What is FIR Podcast Network about and what kind of topics does it cover?

The show centers on strategic communications, public affairs, and the evolving role of AI in corporate storytelling. Episodes frequently dissect leadership messaging, governance of AI-enabled work, and the ethics of brand reputation, often with practical frameworks for communicators to steer leadership, manage change, and sustain trust. A notable strength is its hands-on, episode-by-episode guidance, anchored by veteran hosts with deep industry experience, and a willingness to critique industry norms while offering actionable takeaways for practitioners and agencies. Listeners likely include senior communicators seeking fresh perspectives on governance, change management, and PR in an AI-enabled landscape.

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Which podcasts are similar to FIR Podcast Network?

These podcasts share a similar audience with FIR Podcast Network:

1. The FIR Podcast Network Everything Feed
2. For Immediate Release

How many episodes of FIR Podcast Network are there?

FIR Podcast Network launched 13 years ago and published 77 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on FIR Podcast Network?

Recent guests on FIR Podcast Network include:

1. Pete Blackshaw
2. Dianne Chase
3. Cindy Schmieg
4. Zora Artis
5. Karen Swim
6. Michelle Kane
7. Jane Mitchell
8. Priya Bates

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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