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Finding Answers Talk

Dialego

Wir bei Dialego machen Kundenzentrierung einfach. Im Finding Answers Talk teilen wir wöchentlich unsere Begeisterung rund um Marke, Innovation und Marktforschung. Immer mit dem Ziel, dich zu inspirieren und dir dabei zu helfen, deine Kund:innen besser zu verstehen. Du kannst den Podcast auch hier hören: dialego.de/finding-answers/

PublishesWeeklyEpisodes57Founded2 years ago
Language
German
Number of ListenersCategories
MarketingBusiness

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Artwork for Finding Answers Talk

Latest Episodes

Viele Ideen zu haben ist gut. Die richtigen auszuwählen ist entscheidend. In Folge 56 zeigen wir, wie dieser wichtige Schritt schnell und strukturiert gelingt, von der ersten Auswahl bis zur Validierung mit der Zielgruppe.

Zum Video geht es hier: ht... more

In dieser Folge geht es darum, wie aus echten Konsumentenbedürfnissen konkrete und marktrelevante Ideen entstehen. Wir sprechen über Co-Creation mit Zielgruppen und darüber, wie KI-gestützte Generierung und Visualisierung helfen kann, Impulse zu stru... more

In dieser Folge geht es um den eigentlichen Ausgangspunkt von Innovation: Bedürfnisse. Viele Prozesse starten mit Ideen – doch echte Relevanz entsteht erst, wenn klar ist, welche Probleme, Spannungen und Kontexte Menschen im Alltag wirklich erleben. ... more

In dieser Auftaktfolge sprechen wir darüber, warum Innovation selten an fehlender Kreativität scheitert – sondern daran, dass sie für Menschen oft keine echte Bedeutung hat. Was macht eine Idee wirklich relevant? Warum reicht Buzz nicht mehr aus, wen... more

Was heißt es eigentlich, Marke zu messen? In diesem Talk geht es um Dimensionen, bewährte Methoden und typische Fallstricke der Markenmessung.

Zum Video geht es hier: dialego.de/was-wir-messen-wenn-wir-marke-messen/

Für Austausch und Fragen... more

Was bedeutet es, Marke aus Insights-Sicht zu betrachten: welche Dimensionen wichtig sind, welche Muster sich zeigen und welche Herausforderungen uns in der Markenführung immer wieder begegnen.

Hast du Fragen, Feedback oder Ideen? Dann melde dich ger... more

Anna, Jan und Lena geben einen Blick hinter die Kulissen von Dialego: warum wir tun, was wir tun, wie wir organisiert sind, wie wir mit Kund:innen arbeiten - plus Ausblick auf das, was als Nächstes kommt.

Hast du Fragen, Feedback oder Ideen? Dann me... more

In dieser Folge sprechen Anna und Lena darüber, wie ein Packaging Makeover gelingt, das mutig ist, wiedererkennbar bleibt und zur Marke passt – und wie Customer Insights dabei helfen.

Zum Video geht es hier: dialego.de/packaging-relaunch/

F... more

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Finding Answers Talk launched 2 years ago and published 57 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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