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Artwork for Finding Answers Talk

Finding Answers Talk

Dialego

Wir bei Dialego machen Kundenzentrierung einfach. Im Finding Answers Talk teilen wir wöchentlich unsere Begeisterung rund um Marke, Innovation und Marktforschung. Immer mit dem Ziel, dich zu inspirieren und dir dabei zu helfen, deine Kund:innen besser zu verstehen. Du kannst den Podcast auch hier hören: dialego.de/finding-answers/

PublishesTwice monthlyEpisodes53Founded2 years ago
Language
German
Number of ListenersCategories
BusinessMarketing

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Artwork for Finding Answers Talk

Latest Episodes

Was heißt es eigentlich, Marke zu messen? In diesem Talk geht es um Dimensionen, bewährte Methoden und typische Fallstricke der Markenmessung.

Hast du Fragen, Feedback oder Ideen? Dann melde dich gerne bei findinganswers@dialego.de

Das Video zum Ta... more

Was bedeutet es, Marke aus Insights-Sicht zu betrachten: welche Dimensionen wichtig sind, welche Muster sich zeigen und welche Herausforderungen uns in der Markenführung immer wieder begegnen.

Hast du Fragen, Feedback oder Ideen? Dann melde dich ger... more

Anna, Jan und Lena geben einen Blick hinter die Kulissen von Dialego: warum wir tun, was wir tun, wie wir organisiert sind, wie wir mit Kund:innen arbeiten - plus Ausblick auf das, was als Nächstes kommt.

Hast du Fragen, Feedback oder Ideen? Dann me... more

In dieser Folge sprechen Anna und Lena darüber, wie ein Packaging Makeover gelingt, das mutig ist, wiedererkennbar bleibt und zur Marke passt – und wie Customer Insights dabei helfen.

Zum Video geht es hier: dialego.de/packaging-relaunch/

F... more

Manchmal braucht es keine große Studie, um klug zu entscheiden. Wir sprechen darüber, wie Live Chats helfen, mit der Zielgruppe ins Gespräch zu kommen und in kurzer Zeit wertvolle Erkenntnisse zu gewinnen.

Zum Video geht es hier: dialego.de/... more

Wie tief darf ein Marktforschungsreport gehen, ohne zu überfordern? Anna und Jan sprechen darüber, wie man analytische Tiefe mit Verständlichkeit verbindet – für Reports, die überzeugen, bewegen und Entscheidungen ermöglichen.

Zum Video geht es hier... more

In Folge 46 sprechen Anna & Lena darüber, warum sie Custom Research so schätzen und was Forschung nach Maß so wirksam macht, wenn es darum geht, komplexe Entscheidungen zu unterstützen.

Zum Video geht es hier: dialego.de/custom-research/

... more

In Folge 45 sprechen Jan und Lena darüber, warum gute Briefings der Schlüssel zu besseren Mafo-Ergebnissen sind, was dabei für uns als Agentur wichtig ist und wie sie gemeinsam noch besser werden.

Zum Video geht es hier: dialego.de/gute-mafo... more

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Finding Answers Talk launched 2 years ago and published 53 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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