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Artwork for Fence & Deck Mastery Podcast

Fence & Deck Mastery Podcast

Alex Danner
Online Reviews
Google Local Services Ads
Google
MOSO Bamboo Outdoor
Customer Journey
My Salesman
Google Listing
Marketing
Groundwork
NADRA
Tiger Payment Solutions
Review Tools
Fence & Deck Marketers
Lead Management
Service Areas / Proximity
Fence and Deck Industry
Lead Qualification
Fence Industry
Lakeshore Customs
Video Communications

The Fence & Deck Mastery Podcast is all about providing value to businesses and professionals in the fencing or decking industry. Your host, Alex Danner, is the CEO and Founder of Fence & Deck Marketers, which is a digital marketing agency that works exclusively with Fencing or Decking businesses. He has been in the digital marketing industry for over ten years.The podcast has many different typ... more

PublishesWeeklyEpisodes95Founded3 years ago
Number of ListenersCategories
MarketingBusiness

Listen to this Podcast

Artwork for Fence & Deck Mastery Podcast

Latest Episodes

Greg Cummings from Power100 joins Alex Danner to discuss what separates the highest-level CEOs in the home improvement industry, based on insights from 1,000+ contractor interviews.

In this episode, Greg breaks down why growth, company culture, comm... more

Jason Davoll from TimberTech joins Alex Danner to discuss TimberTech’s latest innovations, including aluminum framing, new decking and railing developments, contractor support, and the evolution of outdoor living products. Jason also shares insights ... more

Jon Benaglio of Deckmasters of South Florida joins the podcast to discuss how he built a premium decking company known for delivering high-end residential and commercial projects throughout South Florida.

In this episode, Jon shares how his company ... more

Mason Kuipers of Lakeshore Customs joins Alex Danner to discuss building a premier outdoor living company specializing in custom decks, lakefront transformations, and luxury outdoor spaces. Mason shares insights on using virtual reality for sales, de... more

Key Facts

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Recent Guests

Mason Kuipers
Founder of Lakeshore Customs, luxury outdoor living designer/builder
Lakeshore Customs
Episode: Episode 92 - Building Luxury Outdoor Living Spaces with Mason Kuipers of Lakeshore Customs
Brian Buresh
Founder of Buresh Home Solutions, Iowa-based contractor
Buresh Home Solutions
Episode: Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation
Rachael Kroese
Representative from My Salesman
My Salesman
Episode: Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman
Randy Barger
Representative from My Salesman
My Salesman
Episode: Episode 90 - How Contractors Can Stop Wasting Time on Bad Leads with mySalesman
George Hesse
Owner of North County Deck & Patio, California
North County Deck & Patio
Episode: Episode 88 - How George Hesse Built a Profitable Deck Company That Runs Like a Machine
Dominic Vella
Owner of Fantastic Fence, California
Fantastic Fence
Episode: Episode 87 - From 1 Crew to $10M Fence Company | Dominic Vella on Scaling, Systems & Customer Experience
Jeff Wraley
Founder/CEO of Groundwork, software for contractor lead qualification and video-based intake
Groundwork
Episode: Episode 86 - Qualify Leads Faster & Close More Jobs with Jeff Wraley
Mark Dolan
Representative of Tiger Payment Solutions
Tiger Payment Solutions
Episode: Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments
Neil Adams
Social Media Marketing Director for MOSO Bamboo Outdoor
MOSO Bamboo Outdoor
Episode: Episode 80 - Why Bamboo is Changing Decking: Neil Adams from MOSO Bamboo

Host

Alex Danner
Host and founder of Fence & Deck Marketers, leads marketing-focused podcast episodes for fencing/decking professionals.

Reviews

4.8 out of 5 stars from 12 ratings
  • Great time

    I started listening when a fellow contractor passed it along. Have loved the content and guests Alex has had on.

    Apple Podcasts
    5
    TL decks
    United States2 years ago
  • Great podcast

    Alex is extremely smart and knows digital marketing inside and out. Apply the lessons you learn here and watch your business take off. This is a must listen, especially if you own a fence and/or deck company. Great content, keep it coming!

    Apple Podcasts
    5
    MDbowguy
    United States3 years ago
  • Information

    Came across this podcast and love the content. Does a great job of explaining the different resources and benefits of using digital marketing to enhance your business. Not only beneficial to fence and deck companies but all industries!

    Apple Podcasts
    5
    Bloomer3649$
    United States3 years ago

Listeners Say

Key themes from listener reviews, highlighting what works and what could be improved about the show.

Appreciation for actionable takeaways rather than high-level theory.
Guests tend to bring industry-specific insight plus useful tools or frameworks.
Audience values practical, implementation-focused marketing tactics for fence & deck pros.

Talking Points

Recent interactions between the hosts and their guests.

Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation
Q: How important is marketing discipline and which channels do you rely on?
He highlights a blended strategy: TV campaigns that drive showroom visits, reinforced by Google search and local direct mail to targeted neighborhoods; emphasis on staying consistent and scaling marketing efforts to reach the right customers rather than chasing cheap discounts.
Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation
Q: What differentiates your company in the market aside from your services?
Key differentiators include a transferable lifetime workmanship warranty, a showroom-driven sales process, and high-touch practices like handwritten notes to prospects and post-job gifts, plus a unique, customer-centric marketing mix (TV ads with self-deprecating humor and targeted direct mail).
Episode 91 - How Brian Buresh Built a Multi Million Dollar Contracting Business Through Culture & Differentiation
Q: Could you give a quick background on your career and how you built your current business?
Brian explains a 23-year arc starting with a contractor family, moving through recruiting, siding and windows sales, and ultimately founding a multi-division home solutions company. The turning point was investing in people, creating separate production teams per service, and embracing a culture-first approach that unlocked growth after a long plateau.
Episode 81 - Save Thousands on Payment Processing: Mark Dolan from Tiger Payments
Q: How easy is it to switch to Tiger, and what does the onboarding look like?
Switching is described as very frictionless with a simple application, immediate onboarding, an option to keep the old vendor live during transition, and full onboarding support, including hardware if needed, with a long track record of smooth migrations.

Audience Metrics

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Frequently Asked Questions About Fence & Deck Mastery Podcast

What is Fence & Deck Mastery Podcast about and what kind of topics does it cover?

The show centers on marketing strategies, business systems, and growth for fencing and decking professionals. Episodes frequently cover lead generation, conversion optimization, reputation management, and operational playbooks—often through guest experts, software demos, and practical how-to frameworks. A standout angle is translating high-velocity marketing tactics into tangible field results, with guests ranging from designers and builders to payment processors and software vendors. The format is highly actionable for contractors seeking to systematize marketing, sales, and customer experience while staying savvy about industry specifics and regulatory nuances, making it useful for listeners aiming to scale or modernize their fence or dec... more

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Which podcasts are similar to Fence & Deck Mastery Podcast?

These podcasts share a similar audience with Fence & Deck Mastery Podcast:

1. The Dr Decks Podcast
2. The Home Service Expert Podcast
3. Modern Craftsman
4. The Game with Alex Hormozi
5. The Ben Shapiro Show

How many episodes of Fence & Deck Mastery Podcast are there?

Fence & Deck Mastery Podcast launched 3 years ago and published 95 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Fence & Deck Mastery Podcast?

Recent guests on Fence & Deck Mastery Podcast include:

1. Mason Kuipers
2. Brian Buresh
3. Rachael Kroese
4. Randy Barger
5. George Hesse
6. Dominic Vella
7. Jeff Wraley
8. Mark Dolan

To view more recent guests and their details, simply upgrade your Rephonic account. You'll also get access to a typical guest profile to help you decide if the show is worth pitching.

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