Failure To Launch: A Fluid Podcast
Fluid BrandingFailure To Launch is a podcast for brand managers, entrepreneurs and innovators about how the biggest brand flops, failures and f-ups have shaped our lives.
This is an investigation into the long list of business innovations, products and ideas that turned out to be unqualified disasters. Were they just bad ideas obscured by a fog of hype? Did the audience just not get it? Were they too expensive... more
| Publishes | Weekly | Episodes | 15 | Founded | 3 years ago |
|---|---|---|---|---|---|
| Categories | BusinessHistory | ||||
Listen to this Podcast
Latest Episodes
How good are sandwiches? In this episode, we discuss the biggest restaurant franchise failure ever.
Sources/
www.restaurantbusinessonline.com/financing/brief-history-quiznos-collapse
In this week's episode, we conclude our exploration into the failure of Olestra and WOW branded snacks.
Sources
* Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded Edition. University of Cal... more
In this weeks episode we explore the creation and marketing behind Olestra a new fat substitute created by global powerhouse P&G.
Sources
* Nestle, Marion. Food Politics: How the Food Industry Influences Nutrition and Health. Revised and Expanded ... more
Kraft had been selling peanut butter in Australia for almost a century, dominating an almost $6 million-a-year peanut butter market. How did it all go so wrong?
Sources:
www.news.com.au/finance/business/retail/kraft-one-of-the-worlds-biggest... more
Kraft had been selling peanut butter in Australia for almost a century, dominating what became by 2015 an almost $6 million-a-year peanut butter market. How did it all go so wrong?
Sources:
If you go to buy an ebook today, in fact, if you go to Amazon's top 100 books right now, you'll be greeted by a range of books with prices that vary as much as the titles themselves. But this wasn't always the case.
Sources:
www.computerwor... more
The history of products is filled with some bitter brand rivalries. Today we’re going to talk through just one of the many skirmishes that took place during the Cola Wars. It's Diet Tab Clear v Crystal Pepsi.
Sources:
Denny, Stephen. Killing Gian... more
Part 2 of our story of Bunnings Warehouse's attempt to take control of the UK hardware retail category.
Sources:
www.smh.com.au/b... more
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Failure To Launch: A Fluid Podcast launched 3 years ago and published 15 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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