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Artwork for Executive Edgecast
Customer Marketing
Marketing
Internship Programs
Artificial Intelligence
Marketing Messaging
Sales
Generative AI
Positioning Strategies
Audience Engagement
Trade Shows
Customer Advisory Boards
Career Development
Customer Relationship Management
Covid-19
Economic Uncertainty
Startups
Retention Strategies
Nurturing Customer Relationships
Small Businesses
Data-Driven Marketing

Executive Edgecast with Margaret Bouse — founder of Sopra Solutions — is built for leaders who want practical, real-world ways to grow their businesses and sharpen their leadership teams. Each episode delivers clear, actionable insights you can actually use — no theory, no motivational sugar, just moves that work.

Every conversation features a battle-tested subject matter expert: leaders who have... more

PublishesWeeklyEpisodes6Founded6 months ago
Number of ListenersCategories
ManagementBusinessMarketing

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Artwork for Executive Edgecast

Latest Episodes

In Episode 6 of Executive Edgecast, host Margaret Bouse explores the growing role of sound in branding with music composer and audio producer Jesse Walsh.

As marketing becomes increasingly digital and multi-sensory, businesses have more opportunitie... more

Executive Edgecast with Margaret Bouse explores how leaders can navigate the rapidly evolving role of artificial intelligence in business, creativity, and everyday life. In this episode, Margaret sits down with Kaylee Eastman for a fireside-style con... more

Executive Edgecast with Margaret Bouse explores how sales leaders can adapt their approach to succeed in today’s rapidly changing economic landscape. In this episode, Margaret sits down with seasoned sales leader Laura Milewski to consider what it re... more

Executive Edgecast with Margaret Bouse explores how leaders can sharpen their messaging and positioning to create clarity, alignment, and momentum across their organizations. In this episode, Margaret sits down with messaging strategist Mark DiFraia ... more

Executive Edgecast with Margaret Bouse explores how leaders can use customer marketing to drive sustainable growth by strengthening relationships with the clients they already have. In this episode, Margaret sits down with customer marketing strategi... more

Executive Edgecast with Margaret Bouse explores how leaders can design internship programs that deliver real value—for both students and organizations. In this episode, Margaret sits down with customer marketing professional Jackie Bouse to discuss w... more

Key Facts

Accepts Guests
Contact Information
Podcast Host
Number of Listeners
Find out how many people listen to this podcast per episode and each month.

Recent Guests

Laura Milewski
Sales strategist with over two decades of experience in technology and marketing.
Episode: How Sales Leaders Adapt and Thrive in a Changing Economy
Jackie Bouse
Marketing professional and former intern manager
Episode: Building Better Internships That Actually Work

Host

Margaret Bouse
Host of the show with Executive Edgecast affiliation; principal voice in leadership and growth discussions.

Chart Rankings

How this podcast ranks in the Apple Podcasts, Spotify and YouTube charts.

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Talking Points

Recent interactions between the hosts and their guests.

Finding Your Frequency: How Clear Messaging and Positioning Drive Growth
Q: What might be one or two metrics that a CEO can use to know whether or not the messaging is on point?
Metrics include how well the company shows up in searches and the level of incoming interest, such as website visitors and inquiries for more information from potential customers.
Finding Your Frequency: How Clear Messaging and Positioning Drive Growth
Q: How do you activate that messaging and ensure everyone in the organization is aligned?
Once messaging pillars are in place, they create statements and examples for various materials and develop a tactical plan tailored for audiences. Ensuring that all employees understand and use the messaging correctly is crucial.
Finding Your Frequency: How Clear Messaging and Positioning Drive Growth
Q: How do you collaborate with a client who really just doesn't understand some of the core communications, skill sets, etc.?
It takes a lot of one-on-one time because group settings can be challenging for technical founders to articulate their products effectively. Establishing peer-to-peer discussions helps them engage more naturally.

Audience Metrics

Listeners, social reach, demographics and more for this podcast.

Listeners per Episode
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Location
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Frequently Asked Questions About Executive Edgecast

What is Executive Edgecast about and what kind of topics does it cover?

Executive Edgecast covers practical, real-world growth and leadership moves for leaders and teams. Recent episodes emphasize tangible strategies across marketing, sales, and customer success, with deep dives into AI governance and responsible use, clear messaging and positioning, and practical programs like internships that build skills and cultivate talent. Across conversations, the show tends to center on actionable frameworks, customer-centric marketing, and leadership decisions that scale small-to-mid sized businesses, often featuring practitioners who have hands-on experience implementing growth levers, improving go-to-market, and aligning teams around measurable outcomes. A notable pattern is translating broad concepts into concrete s... more

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How many episodes of Executive Edgecast are there?

Executive Edgecast launched 6 months ago and published 6 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.

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What guests have appeared on Executive Edgecast?

Recent guests on Executive Edgecast include:

1. Laura Milewski
2. Jackie Bouse

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