Event Peeps
Event MarketerWelcome to Event Peeps, the podcast for creators of the brand experience. Listen in as we explore the experiential marketing discipline through the people, the playbooks, the ideas, and the strategies that are inspiring event campaigns and driving growth.
| Publishes | Monthly | Episodes | 17 | Founded | 2 years ago |
|---|---|---|---|---|---|
| Number of Listeners | Categories | MarketingBusiness | |||
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Latest Episodes
The music festival experience today expands well beyond the gates, where VIP parties accommodate a wide array of celebrities and revelers, brands and partners, looking to capitalize on good vibes. In this episode, we explore the vast and evolving exp... more
Building a team from scratch is no easy task, but Cyndie Wang took on the challenge when she started with Hewlett Packard Enterprise (HPE) in 2015. Eight years later, as vp-global sponsorships and brand experience, she is reaping the benefits of esta... more
The events industry comes with its own unique set of challenges, but it’s always changing, and that’s what excites this episode’s guest, Sara Gorlick, vp-events at Rakuten. Having discovered a passion for the industry in her first role as an event co... more
Roger Mahusay, associate events manager at T-Mobile, was featured as part of this year’s Experiential in Color + Pride in Events program, which shines a spotlight on experience builders who are a part of, and identify with, the BIPOC and LGBTQIA+ com... more
Brands that bring popular IP to life at fan conventions face the highest level of scrutiny from con-goers, who expect interactive, fan-first experiences that provide moments of surprise and delight, but never stray from “canon.” Lauren Collins, vp-pr... more
Creating an event for the industry, as opposed to only your customers, is a power move that requires a nuanced approach. In this episode, we sit down with Jessica Blake, senior director-global strategic events at Confluent, to talk 'year two' event p... more
Alongside Arya Davachi and Kate Wolff of Do the WeRQ, we explore the state of marketing to the queer community in light of recent controversies, why DEI “amateur hour” is over for brands, how event profs can use subtle “winks and nods” to the communi... more
In this episode, Jim Gunning, cmo at non-alcoholic beer brand Best Day Brewing, weighs in on why the sober-curious movement has seen such rapid growth and how it’s impacting events. He also offers a look at how Best Day’s grassroots sampling strategy... more
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| Listeners per Episode | Gender Skew | Engagement Score | |||
|---|---|---|---|---|---|
| Primary Location | Social Media Reach | ||||
Frequently Asked Questions About Event Peeps
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Event Peeps launched 2 years ago and published 17 episodes to date. You can find more information about this podcast including rankings, audience demographics and engagement in our podcast database.
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